Gillete India Ltd

8/9/2019 Gillete India Ltd

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Gillette India Ltd.

Prepared By : Shilpi Kumari_ 42_MPM









SWOT ANALYSIS:y Strength:

y M AR ET LEADER HI :y trong arental s ort in a vertising an ro otion:y WELL DIVER IFIED ROTFOLIO :y TRONG R&D TEA M :y RAND ENDOR EM ENT:



WEAKNESS:y PROFI TABIL TY HI GH L Y DEP ENDENT O N COR E

BUSI NESS : G illette rofitability is ig ly reliant on t eerfor ance of its razors an bla es b siness. A

s bstantial ortion of its reven es co e fro t issector. Any ownt rn in t e sector or in G illette sco etitive osition wit in it co l ave a serio snegative effect on t e co any.



OPPORTUNITIES:y NEW PRO DUCT L AUNCHE S:y GRO W I NG D ISPOS ABLE I NCOM E:y

I NCR EA SED AWA R ENESS :y PRI CE I NCR EA SES I N PR EMI UM SHAV I NG

SEGM ENTS:



THREATS:y LIMI TATIO NS/ DISPOS ABLES A R E A

TH R EAT TO THE M ACH3 OFF ERI NG:

y PR ESS UR E O N PRI CI NG PO WER :

y

COMP ETI TI VER ENV IRO NM ENT:



Business Segment



Prod uct Liney P roduct Width

y Duracell Battery y O ral-By Gillette Saving Creamy Gillette Bladey Gillette Hair & Care



Prod uct Depthy DURACELL ATTERY

y ALL- UR O E ATTERIEy OWER RE ERVEy FLA HLIG HTy RECHAR G EA LEy M Y G RIDy ECIALTY ATTERIEy HEARING AID ATTERY y DIG ITAL M EM ORY y INVERTER & JUMPS TARTER Sy AUTO & M ARINE ATTERIES



O ral B Too th b r ushy Rec argeable Electric Toot br s esy attery P owere Toot br s esy M an al Toot br s esy P

ro cts for abies an i sy All P ro cts for abies an i sy S tage 1 (2-2 M ont s)y S tage 2 (2- Years)y S tage 3 (5-7 Years)y S tage (8-12 Years)

y

Toot astesy For i s

y Floss P ro ctsy All Floss P ro ctsy For A ltsy For i s







Sav ing B lad e





G illette S av ing Se r iesy G illette S eriesy G illette S eries Foay G illette G ely G illette Foa wit G ely G illette After S ave





Fin

ance



Chart showing profitability margins over last 6 years





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Gillete India Ltd