Gilbane Gold

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Character Sketches

Alternative Endings

Corporate Social

Responsibility

Value Embodying Solutions

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Row 1, Col 1

Vice president in charge of Z-Corp’s Gilbane plant, this

supervisor is under pressure to maintain the plant’s thin profit

margin.

Who is Diane Collins?

1,2

This can be done anonymously, publicly, within the company or outside it,

to a government agency or the local press. It becomes an obligation when one is faced

with a cover-up of a serious risk to the public.

What is whistle-blowing?

1,3

Under this view of CSR, the corporation and its managers

have the obligation to maximizeshareholder return on investment.

What is the stockholder or shareholder approach to CSR?

1,4

David blows the whistle onZ-Corp to publicize the risks Z-Corp’s

emissions pose to Gilbane sludge.

What is a solution that realizes the value of respect (informed consent)?

2,1

An environmental engineer for Z-Corp, this character must

sign off on the plant’s emissions into the local river. He eventuallyblows the whistle on his employer.

Who is David Jackson?

2,2

Holtzapple and Pritchard recommendthese solutions (ion exchange and

artificial wetlands) because they syn-thesize concern for the environmentwith preserving Z-Corp’s thin profit

margins.

What is a Value Integrative Solution? (Profit and Environment)

2,3

This view of CSR is advocated by Diane Collins when she argues

that Z-Corp provides Gilbanewith jobs and tax revenue. She

also points out that the corporation must stay within

the letter of the law.

What is the shareholder or stockholder view of CSR?

2,4

Diane argues that Z-Corp’scurrent waste treatment methods

do a good job of distributing the costs of a clean and safeenvironment among all the

Gilbane community stakeholders.

What is a solution that purports to realize the value of justice/fairness?

3,1

This engineering consultant wasfired by Z-Corp Vice President

Diane Collins.

Who is Tom Richards?

3,2

In this type of solution, Davidsacrifices profit to environmental

integrity and public health.

What is a Value Trade Off?

3,3

When David argues that Z-Corp must respond not only to the letter

of the law but its spirit, he is advancing this concept of CSR. (Also when he points out that Z-

Corp should not exploit loopholes in Gilbane environmental laws.)

What is the stakeholder approach to CSR?

3,4

Tom Richards argues that be-cause David’s “signature will be on

the documents” he should onlysign them if he is sure they aretruthful, honorable, and safe.

His reputation as an engineer ofhonor and sincerity is at risk.

What is a solution that realizes the value of integrity?

4,1

Voted the worst leader by ADMI

4016 students, this individual was the manager of Z-Corp’s Gilbane

environmental department.

Who is Phil Port?

4,2

David would opt for this “generic solution” were he to decide to go

along with Z-Corp’s current approach to waste water treatment.

This solution-type embraces thestatus quo.

What is nolo contendere? (Do nothing)

4,3

This include any groups or individuals that have a vital oressential interest in the doingsof the corporation. Includes

customers, employees, govern-ment, suppliers, stockholders,

and local communities.

What is the stakeholder approach to CSR?

4,4

Winslow Massin argues that Gilbaneworks to attract corporations like Z-Corpand then saddles them with the strictest

environmental regulations in the country.

What is a course of action that violates the value of respect?

5,1

This character was in chargeof streamlining the chip

manufacturing process whenZ-Corp won its valuablecontract with Japanese

company, TOKU.

Who was Frank Seeders?

5,2

Resign from Z-Corp rather than sign off on Z-Corp’s waste treat-ment plan, would represent this

type of “generic solution.”

What is exit?

5,3

This view of CSR is based onthe stakeholder approach but instead of visualizing the cor-

poration only from the point ofview of its managers, it re-

imagines the corporate complexfrom the standpoint of each

stakeholder.

What is the alliance view of the CSR?

5,4

David has become reluctant toshare his concerns with his

supervisors after he received negative reactions when he

raised environmental concernsat the monthly meeting.

What indicates an erosion in the value of trust