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Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com [email protected] (401) 528-1145. Beyond blogs and wikis, there’s Traction. Who is Traction Software, Who am I. - PowerPoint PPT Presentation
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Gilbane Boston - 2007How to Ask Text? or
Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis?
Jordan [email protected]
(401) 528-1145
Beyond blogs and wikis, there’s Traction
• Leading Enterprise Wiki and Blog Platform– Traction TeamPage commercial release in 2002– Current release 3.7.x
• Funded: 2000 and 2002– by In-Q-Tel (Venture arm of the CIA)– Slater Interactive and private investors
• Customer Leadership– 9 of the top 20 Pharmaceutical firms– 14+ of the Global 100– DOD, US Air Force & Navy, DOJ, In-Q-Tel– State of CT, State of TX Health
• Deployments with • 10s to 100s to 100,000s of users• 100s to 100s of 1000s of posts
• Black belt blogger? – Read mine at: www.tractionsoftware.com
Who is Traction Software, Who am I
Now Free for 5 Userswww.tractionsoftware.com
Two Words
Two Words Search
Top Yahoo Searches
As reported, Tuesday November 20, 2007
Asking Questions Search
How Many? Search
The Expert (and an artist):http://www.babayaga.ca/
Movie Max:
Siberian huskyfound at Disney Movie Site
Real Max:
Sakhalin huskyfound via Wikipedia link
The Connector, a dog lover:http://smartpei.typepad.com/robert_patersons_weblog
8 Below Search
Why do Blogs Matter? Search
It takes a haystack…
… to find a needle!
Time Offers Context to History
Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
Time Offers Context to History
Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
Without Time, a Stack
London Bombings
Hurricane Katrina
Deepthroat Revealed
Terri Schiavo Dies
Indian Ocean Tsunami
US Election day
Constitutional vote in Iraq
W. VA Coal Mine Accident
Rep Cynthia McKinney AltercationIsrael/Hezbollah Conflict
71 Religious Anti-War ProtestersArrrested on Capitol Hill
With Blogs, the Needles• Blogs point to whats important• They open the door to what’s important
PHARMABLOGGER, An insider with an attitude
Covered Topics• Guidant / J&J• DTC• Morning After• Autism
Bloggers Link to• News• Web Pages• Each other
Formerly atwww.PharmaMarketingBlog.com
What Drives Cancer News? Search
?
www.blogpulse.com
If I Had a Hammer…… I would be out of luckBut with right tool, I can find the relevant 0.0001% of content:
The Patterns Deliver Answers
Mrs. Superman raises cancer awareness,
• for a few days• from sci fi • to main stream
An opportunity… or a flash in the pan?
Follow the “story” with RSS
www.blogpulse.com
Why Does Enterprise Search Suck? Search
How Do I Fix It? Search
TMI - Not BIA B C D E F G H I
1
2
3
4
5
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Just Add Blogs - For A Start
Content
People
+ Pages
+ Widgets
+ Comments
+ Links
+ Tags
+ Time
Content - Databases
• Internal and external• Records are added,
changed
• Drug Database– QL2 WebQL Captured
IDDB update– Including status notice– Keyword highlighted
Content - News• Journal articles• News wires• Blogs
• Example shows– QL2 Captured article– Highlighted key
words– Tags– Embedded comments
Content - Page Changes• Example shows
– Traction Report of all QL2 Captured Changes
– View of specifics
Enterprise Blogs Pull it Together
Outside source
+ Inside Source
+ Commentary and Analysis
________________
Truly Contextual Collaboration
And a Nice Haystack
Asking People Questions? Search
Searching for PeopleSearching for people,
starts with searching for content.
8231 hits, a good stack!
Do a Visual Scan,
or Dig Deeper…
Searching for Inside ExpertsAuthor entity delivers an explicit “Expert Cloud”
Drill down further,
or dial their extension!
Searching for AnyoneNames entity delivers an implicit “Person of Interest Cloud”
Drill down further,
or phone a friend!
