Gilbane Boston - 2007How to Ask Text? or

Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis?

Jordan Frankwww.TractionSoftware.comjfrank@tractionsoftware.com

(401) 528-1145

Beyond blogs and wikis, there’s Traction

• Leading Enterprise Wiki and Blog Platform– Traction TeamPage commercial release in 2002– Current release 3.7.x

• Funded: 2000 and 2002– by In-Q-Tel (Venture arm of the CIA)– Slater Interactive and private investors

• Customer Leadership– 9 of the top 20 Pharmaceutical firms– 14+ of the Global 100– DOD, US Air Force & Navy, DOJ, In-Q-Tel– State of CT, State of TX Health

• Deployments with • 10s to 100s to 100,000s of users• 100s to 100s of 1000s of posts

• Black belt blogger? – Read mine at: www.tractionsoftware.com

Who is Traction Software, Who am I

Now Free for 5 Userswww.tractionsoftware.com

Two Words

Two Words Search

Top Yahoo Searches

As reported, Tuesday November 20, 2007

Asking Questions Search

How Many? Search

The Expert (and an artist):http://www.babayaga.ca/

Movie Max:

Siberian huskyfound at Disney Movie Site

Real Max:

Sakhalin huskyfound via Wikipedia link

The Connector, a dog lover:http://smartpei.typepad.com/robert_patersons_weblog

8 Below Search

Why do Blogs Matter? Search

It takes a haystack…

… to find a needle!

Time Offers Context to History

Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

Time Offers Context to History

Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

Without Time, a Stack

London Bombings

Hurricane Katrina

Deepthroat Revealed

Terri Schiavo Dies

Indian Ocean Tsunami

US Election day

Constitutional vote in Iraq

W. VA Coal Mine Accident

Rep Cynthia McKinney AltercationIsrael/Hezbollah Conflict

71 Religious Anti-War ProtestersArrrested on Capitol Hill

With Blogs, the Needles• Blogs point to whats important• They open the door to what’s important

PHARMABLOGGER, An insider with an attitude

Covered Topics• Guidant / J&J• DTC• Morning After• Autism

Bloggers Link to• News• Web Pages• Each other

Formerly atwww.PharmaMarketingBlog.com

What Drives Cancer News? Search

?

www.blogpulse.com

If I Had a Hammer…… I would be out of luckBut with right tool, I can find the relevant 0.0001% of content:

The Patterns Deliver Answers

Mrs. Superman raises cancer awareness,

• for a few days• from sci fi • to main stream

An opportunity… or a flash in the pan?

Follow the “story” with RSS

www.blogpulse.com

Why Does Enterprise Search Suck? Search

How Do I Fix It? Search

TMI - Not BIA B C D E F G H I

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Just Add Blogs - For A Start

Content

People

+ Pages

+ Widgets

+ Comments

+ Links

+ Tags

+ Time

Content - Databases

• Internal and external• Records are added,

changed

• Drug Database– QL2 WebQL Captured

IDDB update– Including status notice– Keyword highlighted

Content - News• Journal articles• News wires• Blogs

• Example shows– QL2 Captured article– Highlighted key

words– Tags– Embedded comments

Content - Page Changes• Example shows

– Traction Report of all QL2 Captured Changes

– View of specifics

Enterprise Blogs Pull it Together

Outside source

+ Inside Source

+ Commentary and Analysis

________________

Truly Contextual Collaboration

And a Nice Haystack

Asking People Questions? Search

Searching for PeopleSearching for people,

starts with searching for content.

8231 hits, a good stack!

Do a Visual Scan,

or Dig Deeper…

Searching for Inside ExpertsAuthor entity delivers an explicit “Expert Cloud”

Drill down further,

or dial their extension!

Searching for AnyoneNames entity delivers an implicit “Person of Interest Cloud”

Drill down further,

or phone a friend!

Any Questions? Search

Jordan Frankwww.TractionSoftware.comjfrank@tractionsoftware.com(401) 528-1145