Gijón, May 21 st 2010 Professor Stratos Papadimitriou PROPS Coordinator

Gijón, May 21st 2010

Professor Stratos Papadimitriou

PROPS Coordinator

Shipping in the common European maritime space

Promotion of Short Sea Shipping & Intermodality

http://ww.props-sss.eu/

2University of Piraeus Transportation Economics Laboratory

PROPS has five central objectives…

Innovative to the Short Sea Shipping sector networking approach

PROPS introduces a Business networking approach

to promote SSS Services


WP1: Short Sea Shipping Assessment

WP2: Strategic Supports for SSS

Services & Intermodality

WP3: Tactical Supports for SSS Services &

Intermodality

WP4: Enhanced SPC Supports for the

Promotion of SSS & Intermodality

WP5: Workshops, Pilot Operation, Evaluation,

Development Plan

WP6: SSS Strategic Marketing &

Promotional Campaign

…broken down to 6 Work Packages


Establish recommendations and key parameters leading to practical actions for SSS promotion, policy recommendation for the EC, and providing a baseline for further work in PROPS

Establish recommendations and key parameters leading to practical actions for SSS promotion, policy recommendation for the EC, and providing a baseline for further work in PROPS

Work done until now: Assessment of SSS Promotional Activities

Ob

ject

ive


Stakeholder’s Attitude towards SSS PROPS carried out in-depth 1-1 interview based

survey of stakeholders’ requirements: Shippers, Freight forwarders, Ports, Ship operators & Hauliers Areas include: Baltic Sea (Finland – Germany),

Atlantic (Ireland – Portugal), East Med (Italy, Greece) & Black Sea (Bulgaria)

Expectations of short sea shipping service providers and existing / potential users are quite high as are the perceived challenges for SSS development

Too many separate electronic systems (“technology islands”) to manage information flows; improvements in ICT technologies are still expected


Mode selection is based on Reliability, Cost, Frequency, Safety, Transit time SSS is generally well perceived, but in multimodal set-ups, transhipments

issues affect the perceived low reliability, long lead time and higher costs Frequency must be improved, but time still favours road SSS offer economic sustainability, environmental friendliness and social

responsibility Strength of SSS is its intermodal feature, thus a D2D focus is necessary

Mode selection is based on Reliability, Cost, Frequency, Safety, Transit time SSS is generally well perceived, but in multimodal set-ups, transhipments

issues affect the perceived low reliability, long lead time and higher costs Frequency must be improved, but time still favours road SSS offer economic sustainability, environmental friendliness and social

responsibility Strength of SSS is its intermodal feature, thus a D2D focus is necessary

Issues related to promotion of SSS (1/2)P

erce

pti

on

of

SS

S

End - customers tend to accept environmental friendliness “as long as it is free” or for marketing reasons

In comparing external costs of transport modes, new SSS infrastructure (ports/terminals) must be thoroughly assessed

SSS can contribute to CO2 emissions reduction, but SSS-Road comparisons require specific corridor analysis, incl. vessel capacity, efficiencies of vessel and truck engines, load factor, and average speed

Actions regarding internalization of environmental costs in all transport modes should be taken

End - customers tend to accept environmental friendliness “as long as it is free” or for marketing reasons

In comparing external costs of transport modes, new SSS infrastructure (ports/terminals) must be thoroughly assessed

SSS can contribute to CO2 emissions reduction, but SSS-Road comparisons require specific corridor analysis, incl. vessel capacity, efficiencies of vessel and truck engines, load factor, and average speed

Actions regarding internalization of environmental costs in all transport modes should be taken

En

viro

nm

enta

l Is

sue


SSS is not used because it seems complicated, and lacks clear information and publicity

Relevant bottlenecks for SSS promotion: customs procedures; lack on one-stop shopping; intermodal education and training; unknown value of SSS in a D2D context; port/terminal congestions and opening hours; strikes.

Main problem regarding bureaucracy are customs procedures (currently remedied with the “European Maritime Transport Space without Barriers”)

SSS is not used because it seems complicated, and lacks clear information and publicity

Relevant bottlenecks for SSS promotion: customs procedures; lack on one-stop shopping; intermodal education and training; unknown value of SSS in a D2D context; port/terminal congestions and opening hours; strikes.

Main problem regarding bureaucracy are customs procedures (currently remedied with the “European Maritime Transport Space without Barriers”)

Issues related to promotion of SSS (2/2)B

arri

ers

to S

SS

SPCs are appropriate and qualified entities for SSS promotion, but the ESN should be further developed and strengthened

Promotion initiatives should target simultaneously SSS cost-advantages and also awareness raising (promotion and branding).

Awareness raising must improve the understanding of SSS’ strengths, potential, and contribution to European transport and maritime industry

Concepts like Sea Motorways should not be treated separately Promotion target should not be restricted to potential users, but to all

stakeholders

SPCs are appropriate and qualified entities for SSS promotion, but the ESN should be further developed and strengthened

Promotion initiatives should target simultaneously SSS cost-advantages and also awareness raising (promotion and branding).

Awareness raising must improve the understanding of SSS’ strengths, potential, and contribution to European transport and maritime industry

Concepts like Sea Motorways should not be treated separately Promotion target should not be restricted to potential users, but to all

stakeholders

Aw

aren

ess

ra

isin

g

All actors have to work together to improve confidence and reliability of SSS


Initial Knowledge Base Prototype

http://ww.props-sss.eu/http://www.props-sss.eu/propsknowledge/


Main information page


ESN PROPS Collaboration

The system will be based on the Google Web Toolkit (GWT) and be shaped to:

• Show unit costs and door-to-door delivery times from a given origin to a given destination

• Generate comparative analysis of a unit cost to its alternatives

• Allow the users to vary some of the inputs (sensitivity analysis)

PROPS implements a business centric approach to promoting SSS v/v other modal choices


The initial simulator provides all essential info to practitioners

• (I)mport or (E)xport • Port of Departure • Port of Arrival • Liner Agent • Shipping Line • Transit Time • Frequency • Remarks: Cargo Type • Remarks: Transhipment • Contact • Tel nrs.

The Database includes both Operational Information as well as Customer Relationship Management Data

Database Elements

PROPS simulator aspires to become the central SSS Info Repository


PROPS has also systemized SPC Strengths into clearly described Processes

Identify Users & Potential Users Define Services

Development &Distribution of

Promotion Materials

Information Dissemination

Data Collection

Regulation Lobbying

Networking

IT Infrastructure

Marketing Strategy & Definition of our

Services

Promote Collaboration Among StakeholdersPromote Knowledge

& Innovation/Improve

ment within the Sector

Encourage Users & Potential Users to Choose Short Sea

Shipping

Influence Policy Decisions Affecting

the Sector

European Cooperation

CORE PROMOTION PROCESSES

PROPS introduces a systemic approach to promoting SSS services


Stakeholder workshops

Concluded Workshops London, February 2009 Riga, June 2009

Next PROPS Workshops

Varna, October 2009

Bremen, February 2010

Turku, June 2010

Lisbon, February 2011

Pireaus, June 2011

PROPS workshops attracted over 60 delegates, including multinational companies, policy experts and academics, the European Commission, shippers and trade associations

Stakeholder Workshops provide a solid platform for dialogue and feedback between PROPS and SSS stakeholders

Key Findings

Shippers need to develop new business alliances and deliver better door-to-door services if they are to challenge the dominance of the road haulage industry in Europe

Moving freight via ‘short sea shipping’ routes is too slow and inflexible in most cases when compared to road haulage

Short-sea shippers are also hindered by bureaucratic hurdles (particularly at ports); the wide adoption of a single European Maritime Space will help

Short sea shipping must find new ways to minimise complicated traditional logistical challenges

Policy solutions and market solutions have to be jointly developed to meet this challenge


PROPS‘ Main Promotional Actions and Goals

Europe-wide Dissemination & Promotional Campaign

Complementing and extending the ongoing work of Short-sea Promotion Centres (SPCs)

Involve a large business and public audience across Europe


Cooperation with SPCs

WP1 WP2 WP3 WP4 WP5 WP6 WP71. Information1.1 Content Management S3stem1.2 Traffic Generation (Internet Site)1.3 News1.4 Databases1.5 Special Focus1.6 ShortseaTV1.7 Community1.8 Print2. Events2.1 Media2.2 Workshops and seminars2.3 Conferences2.4 Exhibitions2.5 Campaigns2.6 Training

PROPS Partners

SPC Bulgaria

Active cooperation from and support to ESN Network

Non - Exhaustive


Thank You for Your Attention

Contact Details:

Stratos Papadimitriou

Coordinator

Promotional Platform of Short Sea Shipping - “ PROPS”

University of Piraeus

Tel: +30-210-4142556

Email: [email protected]

Documents

Gijón, May 21 st 2010 Professor Stratos Papadimitriou PROPS Coordinator