Gift Card Spending Report

7/30/2019 Gift Card Spending Report

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www.GiftCard.com Copyright 2012 CardLab, Inc. 0

Holiday

Gift CardSpending

Report

November 26

2012

This report is the first annual report on

holiday gift card spending. This report

delivers data and insights related to consumer

spending on gift cards during the 2012 holiday

season. Data is collected from over 1,000

completed surveys and actual gift card usage.

David S. Jones

CEO GiftCard.com


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Table of Contents

Introduction .................................................................................................................................................. 6

Highlights ...................................................................................................................................................... 7

Survey Results ............................................................................................................................................... 9

Will you purchase at least one gift card this holiday season? .................................................................. 9

Insights .................................................................................................................................................. 9

Will you spend more or less money on gift cards this holiday season? ................................................. 10

Do you personally prefer receiving gift cards over other gifts? ............................................................. 11

All Respondents .................................................................................................................................. 11

Insights ................................................................................................................................................ 11

Female ................................................................................................................................................. 11

Male .................................................................................................................................................... 11

US West Region ................................................................................................................................... 11

US Midwest Region ............................................................................................................................. 11

US Northeast Region ........................................................................................................................... 12

US South Region .................................................................................................................................. 12

Income $0-24k .................................................................................................................................... 12

Income $25-49k .................................................................................................................................. 12

Income $50-74k .................................................................................................................................. 12

Income $75-99k .................................................................................................................................. 12

Income $100k+ .................................................................................................................................... 13

Inferred Age 18-24 .............................................................................................................................. 13

Inferred Age 25-34 .............................................................................................................................. 13

Inferred Age 35-44 .............................................................................................................................. 13

Inferred Age 45-54 .............................................................................................................................. 13

Inferred Age 55-64 .............................................................................................................................. 13

Inferred Age 65+ ................................................................................................................................. 13

How many gift cards do you typically buy per year? .............................................................................. 15

All Respondents .................................................................................................................................. 15

Insights ................................................................................................................................................ 15

Female ................................................................................................................................................. 15


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Male .................................................................................................................................................... 15

US West Region ................................................................................................................................... 15



US South Region .................................................................................................................................. 16

Income $0-24k .................................................................................................................................... 16

Income $25-49k .................................................................................................................................. 16

Income $50-74k .................................................................................................................................. 16

Income $75-99k .................................................................................................................................. 16

Income $100k+ .................................................................................................................................... 17

Inferred Age 18-24 .............................................................................................................................. 17

Inferred Age 25-34 .............................................................................................................................. 17

Inferred Age 35-44 .............................................................................................................................. 17

Inferred Age 45-54 .............................................................................................................................. 17

Inferred Age 55-64 .............................................................................................................................. 17

Inferred Age 65+ ................................................................................................................................. 18

Where do you buy gift cards? ................................................................................................................. 19

All Respondents .................................................................................................................................. 19

Insights ................................................................................................................................................ 19

Female ................................................................................................................................................. 19

Male .................................................................................................................................................... 19

US West Region ................................................................................................................................... 19



US South Region .................................................................................................................................. 20

Income $0-24k .................................................................................................................................... 20

Income $25-49k .................................................................................................................................. 20

Income $50-74k .................................................................................................................................. 20

Income $75-99k .................................................................................................................................. 21

Income $100k+ .................................................................................................................................... 21

Inferred Age 18-24 .............................................................................................................................. 21

Inferred Age 25-34 .............................................................................................................................. 21


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Inferred Age 35-44 .............................................................................................................................. 21

Inferred Age 45-54 .............................................................................................................................. 21

Inferred Age 55-64 .............................................................................................................................. 21

Inferred Age 65+ ................................................................................................................................. 22

Are your gift card purchases typically last minute? ................................................................................ 23

All Respondents .................................................................................................................................. 23

Insights ................................................................................................................................................ 23

Female ................................................................................................................................................. 23

Male .................................................................................................................................................... 23

US West Region ................................................................................................................................... 23



US South Region .................................................................................................................................. 24

Income $0-24k .................................................................................................................................... 24

Income $25-34k .................................................................................................................................. 24

Income $50-74K .................................................................................................................................. 25

Income $75-99k .................................................................................................................................. 25

Income $100k+ .................................................................................................................................... 25

Inferred Age 18-24 .............................................................................................................................. 25

Inferred Age 25-34 .............................................................................................................................. 25

Inferred Age 35-44 .............................................................................................................................. 25

Inferred Age 45-54 .............................................................................................................................. 26

Inferred Age 55-64 .............................................................................................................................. 26

Inferred Age 65+ ................................................................................................................................. 26

How much do you typically spend on a single gift card? ........................................................................ 27

Insights ................................................................................................................................................ 27

Which feature is most important for a gift card? ................................................................................... 28

All Respondents .................................................................................................................................. 28

Insights ................................................................................................................................................ 28

Female ................................................................................................................................................. 28

Male .................................................................................................................................................... 28

US West Region ................................................................................................................................... 28


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US South Region .................................................................................................................................. 29

Income $0-24k .................................................................................................................................... 29

Income $25-49k .................................................................................................................................. 29

Income $50-74k .................................................................................................................................. 29

Income $75k-99k ................................................................................................................................. 29

Income $100k+ .................................................................................................................................... 30

Inferred Age 18-24 .............................................................................................................................. 30

Inferred Age 25-34 .............................................................................................................................. 30

Inferred Age 35-44 .............................................................................................................................. 30

Inferred Age 45-54 .............................................................................................................................. 30

Inferred Age 55-64 .............................................................................................................................. 30

Inferred Age 65+ ................................................................................................................................. 31

What occasions do you use gift cards for? ............................................................................................. 32

All Respondents .................................................................................................................................. 32

Insights ................................................................................................................................................ 32

Female ................................................................................................................................................. 33

Male .................................................................................................................................................... 33

US West Region ................................................................................................................................... 33



US South Region .................................................................................................................................. 33

Income $0-24k .................................................................................................................................... 34

Income $25-49k .................................................................................................................................. 34

Income $50-74k .................................................................................................................................. 34

Income $75-99k .................................................................................................................................. 34

Income $100k+ .................................................................................................................................... 34

Inferred Age 18-24 .............................................................................................................................. 34

Inferred Age 25-34 .............................................................................................................................. 35

Inferred Age 35-44 .............................................................................................................................. 35

Inferred Age 45-54 .............................................................................................................................. 35


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Inferred Age 55-64 .............................................................................................................................. 35

Inferred Age 65+ ................................................................................................................................. 35

Spending Data ............................................................................................................................................. 36

Consumer Gift Card Usage by Spend ...................................................................................................... 36

Corporate Incentive Card Usage by Spend ............................................................................................. 36

Consumer Gift Card Usage by Transactions ............................................................................................ 37

Corporate Incentive Card Usage by Transactions ................................................................................... 38


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Introduction

The 2012 GiftCard.com Holiday Gift Card Spending Report is the first annual report on holiday gift card

spending sponsored by GiftCard.com. The report delivers data and insights related to consumer

spending on gift cards during the 2012 holiday season. The results encompass data collected fromsurveys completed by consumers as well as gift card spending data collected from actual consumers on

the GiftCard.com site. The combination of completed surveys and data from real consumer behaviors

has led to robust facts and figures on holiday gift card spending trends throughout the 2012 holiday

season and beyond.

The following questions were included in the consumer survey:

1. Will you purchase at least one gift card this holiday season?2. Will you spend more or less money on gift cards this holiday season?3. Do you personally prefer receiving gift cards over other gifts?4. How many gift cards do you typically buy per year?5. Where do you buy gift cards?6. Are your gift card purchases typically last minute?7. How much do you typically spend on a single gift card?8. What feature is most important for a gift card?9. What occasions do you use gift cards for?

The survey data reveals insights to the above-mentioned questions, as well as comparisons based upon

gender, region of the U.S., income and age.

In addition to the consumer survey, GiftCard.com tracked spending data on its site based upon gift cardrecipients receiving an Open-Loop gift card, such as Visa Gift Card, that can be used anywhere the

recipient pleases. The spending data reveals trends in where both consumers and businesses are

spending their Open-Loop gift cards.

The 2012 GiftCard.com Holiday Gift Card Spending Report is designed to draw attention to consumer

trends in gift card spending and purchasing during the 2012 holiday season. GiftCard.com, the one stop

shop for everything gift card, will continue to produce future reports based on factual data and

consumer preferences and trends.


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Highlights

Through a consumer-facing survey and consumer behavior tracking on the GiftCard.com website, the

GiftCard.com Holiday Gift Card Spending Report uncovered significant trends in holiday gift card

preferences and planned spending. The survey included the below questions and revealed substantialfindings based on consumers responses.

Will you purchase at least one gift card this holiday season?

49.6% (nearly 50%) of consumers plan to purchase at least one gift card this holiday season. Age greatly affected the response:

o 36% of 18-24 year-olds plan to purchase at least one gift cardo 42.1% of 25-34 year-olds plan to purchase at least one gift cardo 46.8% of 35- 44 year-olds plan to purchase at least one gift cardo 55.5% of 45-54 year-olds plan to purchase at least one gift cardo 63.4% of 55-64 year-olds plan to purchase at least one gift cardo 58.7% of those ages 65+ plan to purchase at least one gift card

Will you spend more or less money on gift cards this holiday season?

59.6% plan to spend the same or more on gift cards this holiday season. Gender, Region of the U.S., income and age does not seem to have a profound impact on

whether or not a consumer will spend more or less money on gift cards.

Do you personally prefer receiving gift cards over other gifts?

20.9% of survey respondents say they prefer receiving gift cards over other gifts. 38.5% of survey respondents rank gift cards as their favorite or usually favorite gift to receive. Over 45% of women in the 45-54 age group, earning $25-49k in the Midwest region of the U.S.

say gift cards are their favorite gift to receive.

How many gift cards do you typically buy per year?

Of survey respondents who buy at least one gift card per year, 23.8% purchase six or more. 2.6% of survey respondents typically purchase over 50 gift cards per year.

Where do you buy gift cards?

13.1% of survey respondents purchase gift cards online. Females and those over 35 years of age tend to purchase gift cards from a display in a grocery

store or pharmacy more frequently than men and those ages 34 and under.

Are your gift card purchases typically last minute?


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72.4% of survey respondents sometimes, almost always or always plan their gift card purchases. 28.2% of survey respondents always plan their gift card purchases. For those with an annual income of over 100k/year, 40% of survey respondents say their gift

card purchases are never last minute and always planned.

How much do you typically spend on a single gift card?

The average amount spent on a single gift card, regardless of gender, income, location in theU.S. and age, is $26.40.

There are no major differences in how much money is spent on a single gift card based ongender, region of the U.S. or even income.

Those in the 55-64 year age bracket tend to spend more on gift cards, with the average surveyrespondent spending $32.60 per gift card.

What feature is most important for a gift card?

While price is obviously the most significant factor for most, selection and personalization areimportant. 24.3% of survey respondents rank selection as the most important feature for a gift

card and 14.2% rank personalization.

10.8% of survey respondents say card design is the most important feature for a gift card. What occasions do you use gift cards for?

41.7% of survey respondents use gift cards for Christmas. The survey statistics revealed that consumers are most likely to give gift cards as a gift for

birthdays and Christmas.

Spending data collected from GiftCard.com uncovered the below results based on Open-Loop gift cards ,

such as GiftCard.coms Visa Gift Card, that can be used anywhere the recipient pleases.

Consumers tend to spend their gift cards with the following types of merchants:

20.1% tend to spend their gift cards at grocery stores or supermarkets 10.4% tend to spend their gift cards at restaurants or eating places 7.5% tend to spend their gift cards at department stores 6.6% tend to spend their gift cards at discount stores 6.5% tend to spend their gift cards at automotive parts and accessories stores 5.8% tend to spend their gift cards at fast food restaurants

Consumers tend to spend their incentive gift cards with the following types of merchants:

23.6% tend to spend their gift cards at grocery stores or supermarkets 14.0% tend to spend their gift cards at restaurants or eating places 8% tend to spend their gift cards at automotive parts and accessory stories 6.4% tend to spend their gift cards at fast food restaurants


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5.6% tend to spend their gift cards at department stores 5.4% tend to spend their gift cards at discount stores.

Survey Results

Will you purchase at least one gift card this holiday season?

Insights

Age affected how many people picked Yes.

Group % Yes

All Respondents 49.6%

Female 53.6%

Male 45.5%

US West Region 48.3%

US Midwest Region 55.8%

US Northeast Region 52.1%

US South Region 45.4%

Income $0-24k 63.8%

Income $25-49k 47.0%

Income $50-74k 48.2%Income $75-99k 51.8%

Income $100k+ 57.2%

Inferred Age 18-24 36.0%





58.7%

46.8%

55.5%

63.4%

42.1%

36.0%18-24

25-34

35-44

45-54

55-64

65+


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Inferred Age 65+ 58.7%

Will you spend more or less money on gift cards this holiday season?

Group More Less Same

All Respondents 11.4% 40.1% 48.6%

Female 12.0% 40.2% 47.8%

Male 10.7% 39.9% 49.4%

US West Region 10.2% 37.3% 52.5%

US Midwest Region 12.1% 37.7% 50.2%

US Northeast Region 10.9% 40.5% 48.7%

US South Region 12.0% 43.2% 44.8%

Income $0-24k 14.3% 46.6% 39.2%Income $25-49k 11.2% 40.6% 48.2%

Income $50-74k 8.1% 39.7% 52.2%

Income $75-99k 13.4% 34.0% 52.6%

Income $100k+ 7.7% 30.8% 61.5%

Inferred Age 18-24 9.5% 45.2% 45.3%

Inferred Age 25-34 12.5% 39.4% 48.1%

Inferred Age 35-44 13.6% 37.5% 48.9%

Inferred Age 45-54 10.6% 40.5% 48.8%

Inferred Age 55-64 10.8% 45.2% 44.0%

Inferred Age 65+ 10.6% 34.8% 54.6%


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Do you personally prefer receiving gift cards over other gifts?On a scale of 1 to 5, 1 being the least favorite gift to receive and 5 being the favorite gift to receive.

All Respondents

1 - Least favorite gift to receive 20.3%

2 9.2%3 31.9%

4 17.6%

5 Favorite gift to receive 20.9%

Insights

For 45% of women aged 45-54 earning $25-49k in the Midwest region of the US, gift cards are the

favorite gift to receive.

Women answered higher on the scale than men.

Female


2 8.0%

3 31.9%

4 19.5%5 Favorite gift to receive 24.7%

Male


2 9.9%

3 33.0%

4 14.1%


US West Region


2 8.9%

3 32.2%

4 13.5%


US Midwest Region


2.8

3.3


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2 11.7%

3 35.0%

4 18.1%


US Northeast Region


2 7.7%

3 31.9%

4 19.1%


US South Region


2 8.4%

3 29.8%

4 17.1%


Income $0-24k


2 8.9%

3 27.8%

4 15.3%


Income $25-49k


2 10.2%3 29.5%

4 18.2%


Income $50-74k


2 8.5%

3 41.0%

4 13.5%


Income $75-99k


2 4.9%

3 39.2%

4 23.7%



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Income $100k+


2 8.3%

3 16.7%

4 33.3%

5

Favorite gift to receive 8.3%

Inferred Age 18-24


2 8.3%

3 29.3%

4 15.7%


Inferred Age 25-34


2 10.0%

3 31.4%4 12.8%


Inferred Age 35-44


2 10.3%

3 30.7%

4 16.8%


Inferred Age 45-541 - Least favorite gift to receive 13.8%

2 8.6%

3 34.6%

4 22.3%


Inferred Age 55-64


2 8.8%

3 36.7%

4 16.6%


Inferred Age 65+


2 9.0%

3 27.1%


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4 21.9%



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How many gift cards do you typically buy per year?Respondents who buy at least 1 gift card per year.

All Respondents1-5 76.2%

6-10 11.9%

11-25 5.6%

26-50 3.7%

Over 50 2.6%

Insights

Among people earning $25-49k, those aged 25-34 picked 1-5 more than those aged 55-64

Female

1-5 76.6%

6-10 12.4%

11-25 5.9%

26-50 3.2%

Over 50 1.8%

Male

1-5 75.0%

6-10 11.8%

11-25 5.0%

26-50 4.1%

Over 50 4.1%

US West Region

1-5 75.0%

6-10 13.0%

11-25 5.1%

26-50 5.1%

Over 50 1.8%

US Midwest Region

1-5 76.4%

6-10 12.3%

11-25 7.8%

26-50 1.5%

88.6%

72.1%


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Over 50 2.0%

US Northeast Region

1-5 81.1%

6-10 11.1%

11-25 2.2%

26-50 3.5%

Over 50 2.2%

US South Region

1-5 72.4%

6-10 12.0%

11-25 6.4%

26-50 4.8%

Over 50 4.4%

Income $0-24k

1-5 72.4%

6-10 15.4%

11-25 5.1%

26-50 5.4%

Over 50 2.6%

Income $25-49k

1-5 78.1%6-10 11.8%

11-25 5.2%

26-50 2.9%

Over 50 2.0%

Income $50-74k

1-5 77.0%

6-10 6.9%

11-25 8.8%

26-50 4.4%

Over 50 2.9%

Income $75-99k

1-5 67.6%

6-10 19%

11-25 3.5%

26-50 3.2%

Over 50 6.6%


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Income $100k+

1-5 77.8%

6-10 11.1%

11-25 11.1%

26-50 0.0%

Over 50 0.0%*Not enough responses to be statistically significant for income over $100k

Inferred Age 18-24

1-5 78.4%

6-10 10.3%

11-25 5.6%

26-50 2.8%

Over 50 2.8%

Inferred Age 25-34

1-5 80.9%

6-10 10.0%

11-25 3.4%

26-50 3.4%

Over 50 2.3%

Inferred Age 35-44

1-5 71.7%

6-10 13.0%11-25 6.9%

26-50 6.2%

Over 50 2.2%

Inferred Age 45-54

1-5 79.5%

6-10 14.4%

11-25 2.8%

26-50 1.6%

Over 50 1.7%

Inferred Age 55-64

1-5 73.1%

6-10 13.8%

11-25 6.9%

26-50 3.7%

Over 50 2.6%


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Inferred Age 65+

1-5 72.2%

6-10 9.9%

11-25 8.2%

26-50 4.8%

Over 50 4.9%


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Where do you buy gift cards?

All Respondents

Display in grocery store or pharmacy 41.4%

Specific store or restaurant 40.9%Online 13.1%

Mobile Device 4.7%

Insights

Among people earning $25-49k, those in the US Northeast picked At the specific store or restaurant

more than those in the US South.

Age affected how many people picked Display in grocery store or pharmacy.

Female


Specific store or restaurant 39.7%

Online 10.7%

Mobile Device 4.3%

Male

Display in grocery store or pharmacy 36.1%Specific store or restaurant 42.0%

Online 15.7%

Mobile Device 6.1%

US West Region


56.8%

35.6%

52.1%

35.8%

34.4%

55-64

18-24

25-34


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Online 17%

Mobile Device 4.9%

US Midwest Region



Online 7.2%

Mobile Device 4.6%

US Northeast Region



Online 13.1%

Mobile Device 2.8%

US South Region



Online 14.5%

Mobile Device 6.7%

Income $0-24k


Specific store or restaurant 35.3%Online 13.7%

Mobile Device 3.3%

Income $25-49k



Online 12.8%

Mobile Device 4.9%

Income $50-74k



Online 13.9%

Mobile Device 6.3%


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Income $75-99k



Online 13.1%

Mobile Device 2.1%

Income $100k+



Online 0.0%

Mobile Device 0.0%

*Not enough responses to be statistically significant for income over $100k

Inferred Age 18-24



Online 13.1%Mobile Device 5.8%

Inferred Age 25-34



Online 15.3%

Mobile Device 7.7%

Inferred Age 35-44Display in grocery store or pharmacy 45.7%


Online 10.4%

Mobile Device 4.9%

Inferred Age 45-54



Online 13.7%

Mobile Device 5.3%

Inferred Age 55-64



Online 12.8%

Mobile Device 1.8%


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Inferred Age 65+



Online 13.0%

Mobile Device 1.2%


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Are your gift card purchases typically last minute?One a scale of 1 being Not last minute - always planned and 5 being Last minute - never planned

All Respondents

1 - Not last minute Always Planned 28.2%

2 12.7%3 30.5%

4 13.0%

5 Last minute Never Planned 15.6%

Insights

Among people earning $25-49k, those in the US South answered higher on the scale, meaning more last

minute purchases, than those in the US Northeast.

Among women, those in the South answered higher on the scale than those in the US Northeast.

Female


2 11.3%

3 31.7%

4 12.7%


Male


2 14.2%3 28.4%

4 13.3%


US West Region


2.9

2.4

2.9

2.5


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2 8.1%

3 25.7%

4 17.6%


US Midwest Region


2 21.2%

3 28.8%

4 5.2%


US Northeast Region


2 14.9%3 34.0%

4 12.8%


US South Region


2 13.7%

3 27.1%

4 16.3%


Income $0-24k


2 7.4%

3 21.9%

4 14.9%


Income $25-34k1 - Not last minute Always Planned 27.9%

2 12.7%

3 32.1%

4 12.9%



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Income $50-74K


2 14.5%

3 32.0%

4 12.5%

5

Last minute

Never Planned 12.3%

Income $75-99k


2 10.5%

3 30.9%

4 14.6%


Income $100k+1 - Not last minute Always Planned 40.0%

2 10.0%

3 30.0%

4 10.0%


Inferred Age 18-24


2 12.9%

3 18.2%

4 10.2%


Inferred Age 25-34


2 14.4%

3 33.6%

4 13.7%


Inferred Age 35-44


2 11.0%

3 29.1%

4 11.5%



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Inferred Age 45-54


2 11.9%

3 32.5%

4 16.4%


Inferred Age 55-64


2 12.7%

3 38.7%

4 14.5%


Inferred Age 65+


2 10.0%

3 28.6%

4 9.2%



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How much do you typically spend on a single gift card?

Insights

Age affected how much people spend on gift cards.

Group Average spend

All Respondents $26.40

Female $26.70Male $26.00

US West Region $26.00

US Midwest Region $26.10

US Northeast Region $26.50

US South Region $25.70

Income $0-24k $25.00

Income $25-49k $27.10

Income $50-74k $24.30

Income $75-99k $25.30

Income $100k+ $27.60

Inferred Age 18-24 $21.50





Inferred Age 65+ $23.90

21.5018-24

25-34

35-44

55-64

20.00

29.80

32.60


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Which feature is most important for a gift card?

All Respondents

Price 48.4%

Selection 24.3%

Personalization 14.2%Card Design 10.8%

Card Packaging 2.3%

Insights

Among women, those aged 18-24 picked Price more than those aged 45-54.

Female

Price 44.7%

Selection 25.7%

Personalization 15.1%

Card Design 12.0%

Card Packaging 2.5%

MalePrice 52.8%

Selection 21.7%


Card Design 8.6%

Card Packaging 2.2%

US West Region

Price 51.0%

Selection 25.1%


Card Design 8.5%

Card Packaging 1.5%

US Midwest Region

Price 51.0%

Selection 22.1%


Card Design 8.8%

18-24

45-54

61.2%

37.2%


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Card Packaging 1.9%

US Northeast Region

Price 45.8%

Selection 26.5%


Card Design 12.9%

Card Packaging 3.5%

US South Region

Price 48.1%

Selection 22.4%


Card Design 12.8%

Card Packaging 2.5%

Income $0-24k

Price 42.9%

Selection 27.6%


Card Design 10.8%

Card Packaging 4.8%

Income $25-49k

Price 48.5%

Selection 25.3%


Card Design 9.9%

Card Packaging 2.6%

Income $50-74k

Price 48.5%

Selection 20.1%


Card Design 12.8%

Card Packaging 1.7%

Income $75k-99k

Price 53.8%

Selection 22.8%


Card Design 9.6%

Card Packaging 0.0%


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Income $100k+

Price 28.6%

Selection 28.6%


Card Design 0%

Card Packaging 0%

Inferred Age 18-24

Price 56.2%

Selection 12.5%


Card Design 14.4%

Card Packaging 2.7%

Inferred Age 25-34

Price 52.9%

Selection 24.2%


Card Design 9.0%

Card Packaging 1.9%

Inferred Age 35-44

Price 55.3%

Selection 23.1%Personalization 12.7%

Card Design 5.9%

Card Packaging 3.0%

Inferred Age 45-54

Price 41.6%

Selection 28.1%


Card Design 10.3%

Card Packaging 0.8%

Inferred Age 55-64

Price 50.3%

Selection 24.2%


Card Design 10.0%

Card Packaging 0.8%


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Inferred Age 65+

Price 32.9%

Selection 31.3%


Card Design 14.2%

Card Packaging 5.6%


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What occasions do you use gift cards for?Respondents could choose multiple answers.

All Respondents

Birthdays 45.3%

Christmas 41.7%None of the Above 35.0%

Graduations 18.3%

Weddings 14.9%

Coach or Teacher Gift 7.2%

Insights

The US South Region chose Christmas more than the US West Region.

Women picked Birthdays more than men.

Among women, those aged 65+ picked Graduations 2x more than those aged 55-64.

Among women, those in the US Midwest picked Christmas more than those in the US Northeast.

Age affected how many people chose Christmas.

46.9%

31.6%

51.0%

36.9%

36.6%

17.9%

49.7%

30.0%

18-24

25-34

45-54

33.1%

31.6%

47.2%


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FemaleBirthdays 50.4%

Christmas 45.6%

None of the Above 31.0%

Graduations 19.1%

Weddings 17.4%


Male

Birthdays 36.8%

Christmas 35.7%

None of the Above 40.1%Graduations 14.4%

Weddings 9.7%


US West Region

Birthdays 42.3%

Christmas 36.6%


Graduations 20.7%

Weddings 15.0%


US Midwest Region

Birthdays 47.2%

Christmas 44.8%


Graduations 21.0%

Weddings 18.1%


US Northeast Region

Birthdays 46.9%

Christmas 39.5%


Graduations 12.4%

Weddings 11.3%


US South Region

Birthdays 45.3%

Christmas 44.1%

55-64

65+

49.8%

51.7%


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Graduations 17.9%

Weddings 14.5%


Income $0-24k

Birthdays 40.3%

Christmas 43.7%


Graduations 18.5%

Weddings 13.4%


Income $25-49k

Birthdays 47.8%

Christmas 46.9%


Graduations 19.3%Weddings 16.5%


Income $50-74k

Birthdays 41.4%

Christmas 31.6%


Graduations 15.2%

Weddings 12.9%


Income $75-99kBirthdays 50.0%

Christmas 32.0%


Graduations 24.0%

Weddings 14.0%


Income $100k+

Birthdays 36.4%

Christmas 36.4%

None of the Above 36.4%Graduations 9.1%

Weddings 9.1%


Inferred Age 18-24

Birthdays 41.9%

Christmas 33.3%



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Graduations 14.5%

Weddings 8.5%


Inferred Age 25-34

Birthdays 40.9%

Christmas 31.4%


Graduations 10.2%

Weddings 10.2%


Inferred Age 35-44

Birthdays 46.4%

Christmas 41.2%


Graduations 18.6%

Weddings 14.4%Coach or Teacher Gift 15.5%

Inferred Age 45-54

Birthdays 46.7%

Christmas 47.3%


Graduations 16.6%

Weddings 13.6%


Inferred Age 55-64

Birthdays 49.0%Christmas 49.5%


Graduations 19.5%

Weddings 18.5%


Inferred Age 65+

Birthdays 50.0%

Christmas 50.0%


Graduations 30.5%Weddings 24.4%



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Spending DataGift card recipients receiving an Open-Loop gift card, such as Visa Gift Card, that can be used anywhere

the recipient pleases used their cards with the following types of merchants.

Consumer Gift Card Usage by Spend

20.1% Grocery Stores, Supermarkets

10.4% Eating Places, Restaurants

7.5% Department Stores

6.6% Discount Stores

6.5% Automotive Parts and Accessories Stores

5.8% Fast Food Restaurants

4.6% Electronics Stores

4.0% Miscellaneous Specialty Retail

3.5% Womens Ready-To-Wear Stores3.1% Home Supply Warehouse Stores

3.1% Sporting Goods Stores

2.9% Family Clothing Stores

2.6% Mens, Womens Clothing Stores

2.6% Shoe Stores

2.6% Book Stores

2.3% Drug Stores and Pharmacies

1.8% Hobby, Toy, and Game Shops

1.6% Miscellaneous Apparel and Accessory Shops

1.4% Video Amusement Game Supplies1.3% Miscellaneous Home Furnishing Specialty Stores

1.3% Womens Accessory and Specialty Shops

1.3% Gift, Card, Novelty, and Souvenir Shops

1.1% Sports and Riding Apparel Stores

1.0% Furniture, Home Furnishings, and Equipment Stores, Except Appliances

1.0% Variety Stores

Corporate Incentive Card Usage by Spend





5.6% Department Stores



4.0% Home Supply Warehouse Stores


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1.9% Book Stores

1.8% Shoe Stores

1.8% Service Stations

1.6% Womens Ready-To-Wear Stores

1.5% Insurance Underwriting, Premiums

1.3% Package Stores-Beer, Wine, and Liquor

1.3% Furniture, Home Furnishings, and Equipment Stores, Except Appliances


1.2% Miscellaneous Home Furnishing Specialty Stores

1.1% Miscellaneous Food Stores - Convenience Stores and Specialty Markets


1.0% Variety Stores1.0% Sports and Riding Apparel Stores

Consumer Gift Card Usage by Transactions






4.1% Department Stores3.4% Drug Stores and Pharmacies



2.4% Book Stores







1.4% Motion Picture Theaters

1.4% Shoe Stores


1.2% Record Stores

1.2% Gift, Card, Novelty, and Souvenir Shops

1.1% Miscellaneous Apparel and Accessory Shops

1.0% Womens Accessory and Specialty Shops


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0.9% Video Tape Rental Stores

Corporate Incentive Card Usage by Transactions

16.5% Grocery Stores, Supermarkets15.7% Fast Food Restaurants

11.2% Direct Marketing - Subscription



4.6% Direct Marketing - Inbound Tele



3.1% Cosmetic Stores


2.2% Department Stores2.1% Miscellaneous General Services



1.2% Book Stores



1.0% Service Stations


1.0% Direct Marketing - Other

0.9% Sporting Goods Stores0.8% Variety Stores


0.7% Shoe Stores

0.7% Motion Picture Theaters

Documents

Gift Card Spending Report