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1For internal use only. Catalog of ETF Materials
This catalog details the materials available to help inform and educate advisors and their clients on the Guggenheim Investments exchange traded products.
Guggenheim Investments Catalog of ETF Materials
Q1 2017
2 For internal use only.Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Introductory and Educational Materials
E Have You Explored ETFs? ML: ML 16-000128UBS: Clean FINRA Letter
This educational piece discusses the origin and growth of ETFs, as well as their features and benefits.
sku # GI-ETFB
Exchange Traded Fund
An exchange traded fund (ETF) is a portfolio of securities that trades like an individual stock
on major stock exchanges and can be bought or sold throughout the trading day. ETFs are
attractive to investors because they provide an e�cient way to gain exposure to a wide
variety of securities.
The ETF structure and its unique creation and redemption process can o�er several
bene�ts, including tax e�ciency, liquidity and transparency. These are attributes that
appeal to both individual and institutional investors and help explain the rapid growth in the
number of funds and assets invested in ETFs over the past decade. It is important to note
that there are several factors, including investment objective, management style and risk
tolerance, that may be important to investors in determining the best investment structure
to meet their needs. ETFs may not always be the correct vehicle for every investor.
This overview is meant to familiarize you with the exchange traded fund structure. You’ll
�nd detailed information on these topics:
ETF Development
Origin and growth over the past decade
Tax and Cost E ciency
Typically substantially lower capital gains distributions compared to other invest-
ment vehicles and lower annual expense ratios due to the unique ETF structure
Liquidity
Intraday trading on major stock exchanges with price reporting every 15 seconds
Transparency and Diversi�cation
Know what securities a fund is holding on a daily basis and gain access to a basket of
securities through a single-trade approach to diversi�cation
Exchange traded funds (ETFs) are a rapidly growing investment vehicle in today’s global marketplace
Have You Explored ETFs?
The Genesis of ETFs
In the early 1990s, innovation at the
American Stock Exchange (“AMEX”)
spawned the ETF market. The AMEX
broke new ground with the concept
of a tradable basket of securities
through its launch of the Standard &
Poor’s Depositary Receipt (“SPDR”).
This new product enabled investors,
for the �rst time, to trade the entire
S&P 500® in a single share of stock.
Today ETFs are listed on a variety of
exchanges and may trade on all ma-
jor stock exchanges—domestic and
globally. There are ETFs representing
a wide variety of industries, regions,
commodities, bonds, and other asset
classes. The U.S. ETF market repre-
sented approximately $1,700 trillion
in assets with over 1,500 ETFs listed
in the U.S. as of December 31, 2013.1
The bene�ts of ETFs, as outlined be-
low, have caused many investors to
consider making ETFs a part of their
investment portfolios.
1 SOURCE: Morningstar
FP
E
ETF Trading: An Overview for Advisors ML: ML 16-003434UBS: ETFTO-BRO
This educational piece explains the creation/redemption process and specifically addresses liquidity issues relative to ETFs. Also, it provides ideas on how to assess the market for ETFs, as well as guidelines on how to efficiently execute large trades.
sku # ETFTO-BROChicago | New York City | Santa Monica
ETF Trading:An Overview for Advisors
For financial professional use only. Do not distribute to the public.
FP Nine Best ETF Trading PracticesML: ML 17-001380
Provides nine trading guidelines for ETF best execution.
sku # ETF-TRADING-FP (FP use)1For internal use only. Do not distribute to the public. Nine Best Practices for Trading ETFs
Exchange Traded Funds
Although ETFs are often compared to stocks, they trade much di�erently. Below are nine tips advisors should know to e�ectively place ETF orders.
❶ Use limit orders, not market orders
A limit order allows investors to buy or sell shares at a specific price or better, while a market order allows investors to purchase shares immediately at the next available price. Limit orders give investors more control over execution. In addition to reducing market impact, they may help buyers avoid price spikes and sudden market drops. Limit prices should be set to reflect current market liquidity and realistic price levels to ensure desired executions, although limit orders do not guarantee executions. Investors should be prepared to reset limits in the event of market moves to improve on chances for execution.
❷ Avoid the open and close of the market
When the market opens, not all of the underlying securities that make up an ETF may have started trading. Making a trade at this time may not represent the entire ETF and could prevent the market maker from pricing the ETF precisely as a result of the basket not being fully represented. At the end of the day, an ETF may experience volatility as imbalances are announced and traders position themselves for the close.
❸ Monitor pricing and liquidity
Look at historical and current trading volumes in the shares you want to trade. As with any security, higher volume tends to indicate that information flow is high and that market prices reflect all available information. Check the market being made to assess potential liquidity, especially when there is limited secondary market volume. Look at the iNAV to ensure that market prices for ETF shares reflect the fair market value of the underlying securities.
❹ Get assistance for exceptionally large orders
Investors with substantial orders (larger than 10,000 shares) should work with their broker/trading desks to tap into alternative sources of liquidity, including APs/liquidity providers. Secondary markets may not reflect all sources of potential liquidity, including the AP’s ability to tap into the liquidity of an ETF’s underlying holdings. For very large orders, APs can create or redeem shares of the ETF to facilitate the orders. Unlike large stock trades, a large ETF trade will not “move the market.” On the contrary, a large order may open up advantaged pricing.
❺ Don’t rely on volume as an indicator of liquidity
Some investors may use a minimum trading volume (i.e., 100,000 shares per day) as a filter when choosing ETFs. However, making investment decisions based on trading volume alone may unnecessarily limit your investment opportunities. For example, only 27% of ETFs trade more than 100,000 shares per day. An ETF’s bid-ask spread may be a better indication of liquidity because it reflects the liquidity of an ETF’s underlying securities and the associated costs for APs to engage in the creation / redemption process.
For internal use onlyNine Best Practices for Trading ETFs
Nine Best ETF Trading Practices – Internal Use Only
Provides nine trading guidelines for ETF best execution. The Internal Use Only version includes contact phone numbers for major broker/dealer firms. Internal use only.
sku # ETF-TRADING1For internal use only. Do not distribute to the public. Nine Best Practices for Trading ETFs
Exchange Traded Funds
Although ETFs are often compared to stocks, they trade much di�erently. Below are nine tips advisors should know to e�ectively place ETF orders.
❶ Use limit orders, not market orders
A limit order allows investors to buy or sell shares at a specific price or better, while a market order allows investors to purchase shares immediately at the next available price. Limit orders give investors more control over execution. In addition to reducing market impact, they may help buyers avoid price spikes and sudden market drops. Limit prices should be set to reflect current market liquidity and realistic price levels to ensure desired executions, although limit orders do not guarantee executions. Investors should be prepared to reset limits in the event of market moves to improve on chances for execution.
❷ Avoid the open and close of the market
When the market opens, not all of the underlying securities that make up an ETF may have started trading. Making a trade at this time may not represent the entire ETF and could prevent the market maker from pricing the ETF precisely as a result of the basket not being fully represented. At the end of the day, an ETF may experience volatility as imbalances are announced and traders position themselves for the close.
❸ Monitor pricing and liquidity
Look at historical and current trading volumes in the shares you want to trade. As with any security, higher volume tends to indicate that information flow is high and that market prices reflect all available information. Check the market being made to assess potential liquidity, especially when there is limited secondary market volume. Look at the iNAV to ensure that market prices for ETF shares reflect the fair market value of the underlying securities.
❹ Get assistance for exceptionally large orders
Investors with substantial orders (larger than 10,000 shares) should work with their broker/trading desks to tap into alternative sources of liquidity, including APs/liquidity providers. Secondary markets may not reflect all sources of potential liquidity, including the AP’s ability to tap into the liquidity of an ETF’s underlying holdings. For very large orders, APs can create or redeem shares of the ETF to facilitate the orders. Unlike large stock trades, a large ETF trade will not “move the market.” On the contrary, a large order may open up advantaged pricing.
❺ Don’t rely on volume as an indicator of liquidity
Some investors may use a minimum trading volume (i.e., 100,000 shares per day) as a filter when choosing ETFs. However, making investment decisions based on trading volume alone may unnecessarily limit your investment opportunities. For example, only 27% of ETFs trade more than 100,000 shares per day. An ETF’s bid-ask spread may be a better indication of liquidity because it reflects the liquidity of an ETF’s underlying securities and the associated costs for APs to engage in the creation / redemption process.
For internal use onlyNine Best Practices for Trading ETFs
E Asset Class Correlation MapUBS: Clean FINRA Letter
Is your portfolio diversified? This table illustrates how various asset classes historically correlate to one another and how they may move in relation with each other when market conditions change.
sku # RRTO-5
Source: Calculated by Guggenheim Investments using data from Bloomberg.com, Barclays.com and Standardandpoors.com.
Performance displayed represents past performance, which is no guarantee of future results.
This information is intended to be general in nature and should not be construed as investment advice nor a recommendation of any specific security or strategy. The index returns used to calculate the correlations do not reflect any management fees, transaction costs or expenses. The indices are unmanaged and are not available for direct investment. Index information is provided for illustrative purposes and is not meant t o represent the performance of a fund.1 Correlation is a measurement between -1 and 1, which indicates the linear relationship between two variables. If there is no relationship between two variables, the correlation coe�cient is 0. If there is a perfect relationship, the correlation is 1. And if there is a perfect inverse relationship, the correlation is -1.
Guggenheim Investments represents the investment management businesses of Guggenheim Partners, LLC (“Guggenheim”). Securities o�ered through Guggenheim Funds Distributors, LLC, an a�liate of Guggenheim Partners, LLC.
The aforementioned strategies are not sponsored, endorsed, sold or promoted by Standard and Poor’s and Standard & Poor’s makes no representation regarding the advisability of investing in these strategies. Standard and Poor’s is not a�liated with Guggenheim Investments.
Is your portfolio diversi�ed?
If you’re investing in asset classes that perform similarly—especially in downward-moving markets—the answer could be no.
On the contrary, investing in asset classes that demonstrate little or no correlation1 to one another may help you enhance diversi�cation and reduce portfolio volatility. While diversi�cation can neither ensure a pro�t nor eliminate the risk of experiencing investment loss, the ideal scenario is to have a mixture of noncorrelated asset classes in an attempt to reduce overall portfolio volatility and generate more consistent returns over the long-term.
This table illustrates how various asset classes historically correlate to one another. A correlation of 1.00 indicates perfect correlation, while lower numbers indicate that the asset classes are not correlated and generally do not move in tandem with each other—or, when the market moves down, these asset classes may not fall as much as the market in general, which could mitigate risk in your portfolio.
Bond
s
Cash
Com
mod
ities
Curr
ency
Dedi
cate
d Sh
ort B
ias
Equi
ty M
arke
t Neu
tral
Even
t Driv
en
Glob
al
Hedg
e Fu
nds
Inte
rnat
iona
l Equ
ity
Long
/Sho
rt E
quity
Man
aged
Fut
ures
REIT
s
S&P
500®
Bonds 1.00
Cash 0.02 1.00
Commodities (0.05) 0.03 1.00
Currency (0.28) (0.10) (0.57) 1.00
Dedicated Short Bias 0.04 0.19 (0.33) 0.38 1.00
Equity Market Neutral (0.27) 0.06 0.35 (0.25) (0.21) 1.00
Event Driven (0.10) 0.00 0.61 (0.45) (0.57) 0.37 1.00
Global 0.09 (0.07) 0.57 (0.65) (0.74) 0.35 0.77 1.00
Hedge Funds 0.02 (0.01) 0.65 (0.53) (0.54) 0.43 0.92 0.81 1.00
International Equity 0.13 (0.03) 0.58 (0.71) (0.67) 0.32 0.77 0.97 0.81 1.00
Long/Short Equity (0.01) (0.04) 0.61 (0.56) (0.67) 0.28 0.89 0.88 0.93 0.88 1.00
Managed Futures 0.09 0.04 0.07 (0.14) (0.10) (0.02) 0.18 0.11 0.34 0.12 0.27 1.00
REITs 0.21 (0.07) 0.27 (0.43) (0.64) 0.40 0.46 0.76 0.50 0.70 0.52 0.03 1.00
S&P 500® 0.05 (0.11) 0.48 (0.53) (0.77) 0.36 0.71 0.97 0.73 0.89 0.81 0.08 0.79 1.00
HISTORICAL CORRELATION1: JANUARY 2005–DECEMBER 2014
Positive Negative
High 0.7–1.0 (0.7)–(1.0)
Moderate 0.4–0.7 (0.4)–(0.7)
Low 0.0–0.4 (0.0)–(0.4)
Bonds Barclays U.S. Aggregate Bond Index
Cash BofA Merrill Lynch U.S. Treasuries – Bills (3 M)
Commodities S&P GSCITM TR
Currency U.S. Dollar Index®
Dedicated Short Bias Dow Jones Credit Suisse Hedge Fund Index Dedicated Short Bias
Equity Market Neutral Dow Jones Credit Suisse Hedge Fund Index Equity Market Neutral
Event Driven Dow Jones Credit Suisse Hedge Fund Index Event Driven
Global MSCI World Net TR Index
Hedge Funds Dow Jones Credit Suisse Hedge Fund Index
International Equity MSCI EAFE Index
Long/Short Equity Dow Jones Credit Suisse Hedge Fund Index Long/Short Equity
Managed Futures Dow Jones Credit Suisse Hedge Fund Index Managed Futures
REITs NAREIT (National Association of Real Estate Investment Trusts®)
S&P 500® S&P 500® Index
Asset Class Correlation Map
E Dow Jones Industrial Average Historical TrendsUBS: Clean FINRA Letter
History shows that the market typically moves in cycles. In the past 118 years, there have been five bull markets and four bear markets. Investment strategies that work in bull markets may not be effective in flat or bear markets. Having a thorough understanding of these trends and the current market environment may help you better prepare clients and help them plan for their financial goals.
sku # DJCSI-15
Dow Jones Industrial Average Historical Trends
1.1897–1.1906 2.1906–6.1924 7.1924–8.1929
9.1929–11.1954 12.1954–1.1966 2.1966–10.1982 11.1982–12.1999 1.2000–12.2010
148.92%Cumulative
Return
9 yrs.
-4.29%Cumulative
Return
18 yrs.
294.66%Cumulative
Return
5 yrs.
1.69%Cumulative
Return
25 yrs.
CumulativeReturn
11 yrs.
0.83%Cumulative
Return
17 yrs.
1,059.31%Cumulative
Return
17 yrs.
0.70%Cumulative
Return
11 yrs.
40.45
154.29%
53.95% Cumulative
Return4 yrs.
17,823.07
1.2011–12.2014
Value of Dow
Jones IndustrialAverage (D
JIA)
10
1,000
10,000
100
History shows that the market typically moves in cycles. In the
past 118 years, there have been �ve bull markets and four bear
markets. Investment strategies that work in bull markets may
not be e�ective in �at or bear markets.
Source: Graph created by Guggenheim Investments using data from dowjones.com. Cumulative returns are calculated by Guggenheim Investments. Logarithmic graph of the Dow Jones Industrial Average from 1.1897 through 12.2014. Bull and bear markets illustrated are long-term secular periods and do not necessarily indicate all bull or bear market periods, which may di�er based on methodology utilized. For this analysis, we considered the end of a bull market when the index drops below its peak and stays there for a significant period of time.
Performance displayed represents past performance, which is no guarantee of future results. For more information call 800.345.7999 or visit guggenheiminvestments.com.The “Dow Jones Industrial Average” is a product of S&P Dow Jones Indices LLC (“SPDJI”). Standard & Poor’s® and S&P® are registered trademarks of Standard & Poor’s Financial Services LLC (“S&P”); DJIA®, The Dow®, Dow Jones®, and Dow Jones Industrial Average are trademarks of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks have been licensed for use by SPDJI. Guggenheim Investments is not sponsored, endorsed, sold, or promoted by SPDJI, Dow Jones, S&P, and their respective a�liates do not sponsor, endorse, sell, or promote investment products based on the Dow Jones Industrial Average, and none of such parties make any representation regarding the advisability of investing in such products nor do they have any liability for any errors, omissions, or interruptions of the Dow Jones Industrial Average.
3For internal use only. Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Introductory and Educational Materials (Continued)
E Modern Markets ScorecardML: ML 16-000127 UBS: Clean FINRA Letter
This chart ranks various asset classes and strategies from best to worst performers every year and may be helpful in explaining why investors should consider diversifying across various asset classes and strategies. It includes not only traditional asset classes such as stocks, bonds, and cash, but also alternative asset classes and strategies such as commodities and long/short equity.
sku # MMSCR-15
Modern Markets Scorecard
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
COMMODITIES25.55%
REITS 34.35%
COMMODITIES32.67%
MANAGED FUTURES 18.33%
INTERNATIONAL EQUITY
31.78%REITS
27.58%BONDS 7.84%
REITS 20.14%
S&P 500 32.39%
REITS 27.15%
DEDICATED SHORT BIAS17.00%
INTERNATIONAL EQUITY
26.34%
LONG/SHORT EQUITY
13.66%
DEDICATED SHORT BIAS14.87%
GLOBAL29.99%
S&P 500 15.06%
REITS 7.28%
INTERNATIONAL EQUITY
17.32%GLOBAL
26.68%MANAGED FUTURES 18.37%
INTERNATIONAL EQUITY
13.54%GLOBAL
20.07%EVENT DRIVEN
13.20%CURRENCY 6.01%
REITS 27.45%
EVENT DRIVEN 12.63%
EQUITY MARKET NEUTRAL4.49%
S&P 500 16.00%
INTERNATIONAL EQUITY
22.78%S&P 500 13.69%
CURRENCY 12.83%
S&P 500 15.79%
HEDGE FUNDS 12.56%
BONDS 5.24%
S&P 500 26.46%
MANAGED FUTURES 12.22%
DEDICATED SHORT BIAS
3.85%GLOBAL
15.83%LONG/SHORT
EQUITY 17.74%
CURRENCY 12.80%
LONG/SHORT EQUITY9.68%
EVENT DRIVEN 15.73%
INTERNATIONAL EQUITY11.17%
CASH 2.06%
EVENT DRIVEN 20.38%
GLOBAL11.76%
S&P 500 2.11%
EVENT DRIVEN 10.63%
EVENT DRIVEN 15.47%
BONDS 5.97%
GLOBAL9.49%
LONG/SHORT EQUITY
14.38%
EQUITY MARKET NEUTRAL9.27%
EVENT DRIVEN -17.74%
LONG/SHORT EQUITY
19.47%HEDGE FUNDS
10.95%CURRENCY
1.46%LONG/SHORT
EQUITY8.21%
HEDGE FUNDS 9.73%
LONG/SHORT EQUITY
5.55%
EVENT DRIVEN 8.95%
HEDGE FUNDS 13.86%
GLOBAL9.04%
HEDGE FUNDS -19.07%
HEDGE FUNDS 18.57%
LONG/SHORT EQUITY9.28%
CASH 0.10%
HEDGE FUNDS 7.67%
EQUITY MARKET NEUTRAL 9.27%
GLOBAL4.94%
REITS 8.29%
EQUITY MARKET NEUTRAL11.15%
BONDS 6.97%
LONG/SHORT EQUITY
-19.76%COMMODITIES
13.48%COMMODITIES
9.03%COMMODITIES
-1.18%BONDS 4.21%
REITS 3.21%
HEDGE FUNDS 4.13%
HEDGE FUNDS 7.61%
MANAGED FUTURES 8.05%
DEDICATED SHORT BIAS6.04%
S&P 500 -37.00%
BONDS 5.93%
INTERNATIONAL EQUITY7.75%
HEDGE FUNDS -2.52%
EQUITY MARKET NEUTRAL0.85%
CURRENCY 0.33%
EVENT DRIVEN 1.57%
EQUITY MARKET NEUTRAL6.14%
CASH 4.85%
MANAGED FUTURES 6.01%
REITS -37.34%
EQUITY MARKET NEUTRAL4.05%
BONDS 6.54%
MANAGED FUTURES -4.19%
CASH 0.11%
CASH 0.07%
CASH 0.03
S&P 500 4.91%
BONDS 4.33%
S&P 500 5.49%
EQUITY MARKET NEUTRAL
-40.32%CASH
0.21%CURRENCY 1.50%
GLOBAL-5.54%
COMMODITIES0.08%
COMMODITIES-1.22%
EQUITY MARKET NEUTRAL-1.19%
CASH 3.07%
DEDICATED SHORT BIAS-6.61%
CASH 5.00%
GLOBAL-40.71%
CURRENCY -4.24%
CASH 0.13%
LONG/SHORT EQUITY-7.31%
CURRENCY -0.51%
BONDS -2.02%
INTERNATIONAL EQUITY
-4.90%
BONDS 2.43%
CURRENCY -8.17%
CURRENCY -8.39%
INTERNATIONAL EQUITY
-43.38%
MANAGED FUTURES -6.57%
EQUITY MARKET NEUTRAL-0.85%
EVENT DRIVEN -9.09%
MANAGED FUTURES -2.93%
MANAGED FUTURES -2.56%
DEDICATED SHORT BIAS
-5.61%MANAGED FUTURES -0.11%
COMMODITIES-15.09%
REITS -17.83%
COMMODITIES-46.49%
DEDICATED SHORT BIAS-25.03%
DEDICATED SHORT BIAS-22.47%
INTERNATIONAL EQUITY
-12.14%
DEDICATED SHORT BIAS-20.39%
DEDICATED SHORT BIAS -24.94%
COMMODITIES-33.06%
The chart style below is commonly used to explain why investors should consider diversifying across various asset classes and strategies. It ranks various asset classes and strategies from best to worst performers every year. This scorecard not only includes traditional asset classes such as stocks, bonds and cash, but also alternative asset classes and strategies such as commodities and long/short equity, respectively. As shown in the scorecard, the top-performing investments rotate over time, so trying to guess which will be in favor in any given year is di�cult and unlikely. Adding a few alternative asset classes or strategies to a portfolio could potentially help reduce volatility. Simply put, this diversi�cation* attempts to help you smooth out the markets’ ups and downs over time.
Performance displayed represents past performance, which is no guarantee of future results. The information provided here is intended to be general in nature and should not be construed as investment advice nor a recommendation of any specific security or strategy. Index information is provided for illustrative purposes and is not meant to represent the performance of a fund. The index annual total returns do not reflect any management fees, transaction costs or expenses. The indices are unmanaged and are not available for direct investment. Data Source: Calculated by Guggenheim Investments using information calculated by FactSet. There are special risk considerations with each of the strategies mentioned and they are not suitable for all investors. None of the investment strategies can guarantee a return in a declining market. Additionally, an investor could lose all or a substantial amount of their investment. For more information about these strategies and their risks, please consult your financial advisor. *Diversification neither assures a profit nor eliminates the risk of experiencing investment losses.
KEY
BONDS BARCLAYS U.S. AGGREGATE BOND INDEX
CASH BOFA MERRILL LYNCH U.S.TREASURIES - BILLS (3 M)
COMMODITIES* S&P GSCI COMMODITY INDEX
CURRENCY U.S. DOLLAR INDEX
DEDICATED SHORT BIAS
DOW JONES CREDIT SUISSE HEDGE FUND INDEX DEDICATED SHORT BIAS
EQUITY MARKET NEUTRAL
DOW JONES CREDIT SUISSE HEDGE FUND INDEX EQUITY MARKET NEUTRAL
EVENT DRIVEN DOW JONES CREDIT SUISSEHEDGE FUND INDEX EVENT DRIVEN
GLOBAL MSCI WORLD NET TR INDEX
HEDGE FUNDSDOW JONES CREDIT SUISSEHEDGE FUND INDEX
INTERNATIONAL EQUITY MSCI EAFE INDEX
LONG/SHORT EQUITY
DOW JONES CREDIT SUISSE HEDGE FUND INDEX LONG/SHORT EQUITY
MANAGED FUTURES
DOW JONES CREDIT SUISSE HEDGE FUND INDEX MANAGED FUTURES
REITS NAREIT
S&P 500 S&P 500 INDEX
The Evolution of ETFs in Today’s Marketplace
For ETF education, consider using our IMCA/CFP CE-credited Evolution of ETFs in Today’s Marketplace presentation, which provides a backdrop on the growth of ETFs, their benefits, comparisons to mutual funds and stocks, trading basics and the different ways ETFs can be used by investors. A Merrill Lynch-specific version is also available.
sku # ETFED-PPT ETFED-PPT-ML (Merrill Lynch version)
The Evolution of ETFs in Today’s Marketplace
Date 2016
Guggenheim Investments
Prepared for:
Presented by:
BulletShares® ETFs
BulletShares® ETF Line-up CardUBS: Clean FINRA Letter
This summary sheet lists the full lineup of BulletShares ETFs, including each ETF’s symbol, IIV, CUSIP, number of securities held, average duration, average maturity, weighted average bond price, and more.
sku # ETF-SI-SUM
As of 12.31.2013
Exchange Traded Funds
9.30.2014
Guggenheim BulletShares® ETFs
Symbol/Intraday NAV Symbol Fund Cusip Underlying Index/Symbol Expected
Termination Date1Number
of SecuritiesAverage
Duration2Average
Maturity3Weighted Average
Bond Price4
INVESTMENT GRADE: Total Expense Ratio: 0.24%5
BSCE/ BSCEIV Guggenheim BulletShares 2014 Corporate Bond ETF 18383M571 NASDAQ® BulletShares® USD Corporate Bond 2014 Index (BSCBE) 12.31.2014 37 0.20 0.14 years 100.00
BSCF/ BSCFIV Guggenheim BulletShares 2015 Corporate Bond ETF 18383M563 NASDAQ® BulletShares® USD Corporate Bond 2015 Index (BSCBF) 12.31.2015 281 0.73 0.80 years 101.83
BSCG/ BSCGIV Guggenheim BulletShares 2016 Corporate Bond ETF 18383M555 NASDAQ® BulletShares® USD Corporate Bond 2016 Index (BSCBG) 12.31.2016 297 1.68 1.77 years 103.95
BSCH/ BSCHIV Guggenheim BulletShares 2017 Corporate Bond ETF 18383M548 NASDAQ® BulletShares® USD Corporate Bond 2017 Index (BSCBH) 12.31.2017 283 2.61 2.79 years 106.06
BSCI/BSCIIV Guggenheim BulletShares 2018 Corporate Bond ETF 18383M530 NASDAQ® BulletShares® USD Corporate Bond 2018 Index (BSCBI) 12.31.2018 280 3.31 3.67 years 108.51
BSCJ/BSCJIV Guggenheim BulletShares 2019 Corporate Bond ETF 18383M522 NASDAQ® BulletShares® USD Corporate Bond 2019 Index (BSCBJ) 12.31.2019 240 4.04 4.57 years 111.36
BSCK/BSCKIV Guggenheim BulletShares 2020 Corporate Bond ETF 18383M514 NASDAQ® BulletShares® USD Corporate Bond 2020 Index (BSCBK) 12.31.2020 188 4.97 5.76 years 109.39
BSCL/BSCLIV Guggenheim BulletShares 2021 Corporate Bond ETF* 18383M266 NASDAQ® BulletShares® USD Corporate Bond 2021 Index (BSCBL) 12.31.2021 176 5.65 6.71 years 108.12
BSCM/BSCM.IV Guggenheim BulletShares® 2022 Corporate Bond Corporate Bond ETF6 18383M258 NASDAQ® BulletShares® USD Corporate Bond 2022 Index (BSCBN) 12.31.2022 173 6.51 7.75 years 101.43
BSCN/BSCN.IV Guggenheim BulletShares® 2023 Corporate Bond Corporate Bond ETF6 18383M241 NASDAQ® BulletShares® USD Corporate Bond 2023 Index (BSCBN) 12.31.2023 31 7.22 8.68 years 100.64
BSCO/BSCO.IV Guggenheim BulletShares® 2024 Corporate Bond Corporate Bond ETF6 18383M233 NASDAQ® BulletShares® USD Corporate Bond 2024 Index (BSCBO) 12.31.2024 45 5.75 9.49 years 102.35
HIGH YIELD: Total Expense Ratio: 0.42%5
BSJE/BSJEIV Guggenheim BulletShares 2014 High Yield Corporate Bond ETF 18383M431 NASDAQ® Bulletshares® USD High Yield Corporate Bond 2014 Index (BSJKE) 12.31.2014 58 1.09 3.86 years 102.12
BSJF/BSJFIV Guggenheim BulletShares 2015 High Yield Corporate Bond ETF 18383M423 NASDAQ® Bulletshares® USD High Yield Corporate Bond 2015 Index (BSJKF) 12.31.2015 157 2.53 4.59 years 105.93
BSJG/BSJGIV Guggenheim BulletShares 2016 High Yield Corporate Bond ETF 18383M415 NASDAQ® BulletShares® USD High Yield Corporate Bond 2016 Index (BSJKG) 12.31.2016 132 3.03 4.90 years 107.01
BSJH/BSJHIV Guggenheim BulletShares 2017 High Yield Corporate Bond ETF 18383M399 NASDAQ® BulletShares® USD High Yield Corporate Bond 2017 Index (BSJKH) 12.31.2017 132 2.98 4.01 years 105.60
BSJI/BSJIIV Guggenheim BulletShares 2018 High Yield Corporate Bond ETF 18383M381 NASDAQ® BulletShares® USD High Yield Corporate Bond 2018 Index (BSJKI) 12.31.2018 131 3.04 3.77 years 107.07
BSJJ/BSJJIV Guggenheim BulletShares 2019 High Yield Corporate Bond ETF 18383M373 NASDAQ® BulletShares® USD High Yield Corporate Bond 2019 Index (BSJKJ) 12.31.2019 136 3.63 4.65 years 102.96
BSJK/BSJKIV Guggenheim BulletShares 2020 High Yield Corporate Bond ETF 18383M365 NASDAQ® BulletShares® USD High Yield Corporate Bond 2020 Index (BSJKK) 12.31.2020 136 4.34 5.82 years 104.86
BSJL/BSJL.IV Guggenheim BulletShares 2021 High Yield Corporate Bond ETF6 18383M225 NASDAQ® BulletShares® USD High Yield Corporate Bond 2021 Index (BSJKL) 12.31.2021 35 4.86 6.69 years 103.55
BSJM/BSJM.IV Guggenheim BulletShares 2022 High Yield Corporate Bond ETF6 18383M217 NASDAQ® BulletShares® USD High Yield Corporate Bond 2022 Index (BSJKL) 12.31.2022 39 5.77 7.73 years 101.72
Looking for Yields? Access current BulletShares yield information by visiting guggenheiminvestments.com/ETFYields.
E Defined-Maturity ETF White PaperML: ML 16-003576 MS: MSF150114UBS: ETFBSWP
This 12-page white paper provides an in-depth look at defined-maturity ETFs, including the growth and usage of fixed-income ETFs, how defined-maturity ETFs can be used to obtain targeted exposure to specific points on the yield curve, how they compare to alternative investment vehicles, as well as various implementation strategies for the funds within a portfolio.
sku # ETFBSWP
Guggenheim Bulletshares® ETFs
An In-Depth Look atDe�ned Maturity ETFs
Chicago | New York City | Santa Monica
BulletShares ETFs BrochureUBS: Clean FINRA Letter
This brochure lays out the advantages of building fixed-income portfolios with BulletShares ETFs and strategic applications for use in portfolios.
sku # ETF-BRO-BULLETS
The Precision of Bonds. The Advantages of ETFs.Guggenheim BulletShares® ETFs
4 For internal use only.Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
BulletShares® ETFs (Continued)
BulletShares ETFs PresentationML: ML 15-007368 UBS: Clean FINRA Letter
This presentation defines the structure and mechanics of defined maturity ETFs and explains the features and benefits of BulletShares ETFs.
sku # GIBLTSHR-PDF
Addressing Investors’ Needs Though Defined-Maturity
Guggenheim BulletShares®
Defined-Maturity ETFsDefined Maturity ETFs
For financial professional use only. Do not distribute to the public.
FP SALES IDEA:Take a Step Up: Ladder Management Through Guggenheim Fixed-Income ETFsUBS: GIETF-FIL
It can be said that the best ladders are built one rung at a time. This sales idea will show you how simple and cost-effective it can be to build your bond ladders with Guggenheim Fixed-Income ETFs—GSY, and BulletShares.
sku # GIETF-FIL
Exchange Traded Fund
Guggenheim Investments offers an attractive line-up of fixed-income exchange traded funds (ETFs) that may provide an effective way to build or maintain ladder strategies.
Building a laddered portfolio with individual bonds presents a number of challenges, including limited bond availability, liquidity constraints, credit risk and concentrated bond exposure. Maintaining this strategy requires extensive research and resources, which can take time away from the most important aspect of your business—serving your clients.
Guggenheim’s fixed-income ETFs provide the potential for enhanced income opportunities and may offer a more efficient way to manage your business.
A Cost-E�ective Ladder Strategy
Providing defined maturity exposure through portfolios of either investment grade or high- yield corporate bonds, the Guggenheim BulletShares® suite of ETFs may enable you to build customized fixed-income portfolios tailored to specific maturity profiles, risk preferences and investment goals.
With Guggenheim BulletShares ETFs, you have a cost-effective and diversified approach to bond laddering. BulletShares ETFs offer greater holdings transparency, potential tax efficiencies and generally lower costs than building a laddered portfolio with individual bonds.
Guggenheim BulletShares ETFs may efficiently fill portfolio gaps caused by matured or called bonds. Each time a bond in a client portfolio matures or is called, you can easily replace it with the appropriate Guggenheim BulletShares ETF.
Take a Step UpLadder Management Through Guggenheim’s Fixed-Income ETFs
EXAMPLE OF A LADDERED PORTFOLIO
2018
2017
2016
2015
2014
2014
2019
2018
2017
2016
2015
2014 Redemption
Proceeds
2015
2020
2019
2018
2017
2016
2015 Redemption
Proceeds
2016
Guggenheim’s ETF Fixed-Income Solutions
Guggenheim BulletShares® Corporate Bond ETFs—Seek investment results that correspond generally to the performance, before the funds’ fees and expenses, of the corresponding BulletShares® USD Corporate Bond Index (designated year of maturity ranging from 2014 through 2024).
Guggenheim BulletShares® High Yield Corporate Bond ETFs—Seek investment results that correspond generally to the performance, before the funds’ fees and expenses, of the corresponding BulletShares® USD High Yield Corporate Bond Index (designated year of maturity ranging from 2014 through 2022).
Guggenheim Enhanced Short Duration ETF (GSY)—Seeks to provide enhanced yield opportunities through a diversi�ed portfolio of primarily investment grade securities and a risk-managed approach.
For �nancial professional use only. Do not distribute to the public.
FP SALES IDEA:BulletShares—Laddering in a Challenging EnvironmentMS: MS150091
Financial advisors seeking to implement bond ladder strategies face challenging times. The implementation of Dodd-Frank, the Volcker Rule, and other market reforms have shrunk bond inventories, while increasing the costs associated with acquiring such bonds. Advisors are not only finding it difficult to source bonds, but also finding it cost prohibitive to build a ladder. A solution may be found in our suite of BulletShares ETFs and the BulletShares ETF Bond Laddering Tool.
sku # BSLDRTOOL-SI1Have You Explored ETFsFor financial professional use only. Do not distribute to the public.
The BulletShares ETF Bond Laddering ToolThe Guggenheim BulletShares ETF Bond Laddering Tool complements the BulletShares suite with an e�ective way to illustrate and implement ladder strategies. The tool functions to e�ciently create strategies or may be utilized to �ll portfolio gaps caused by matured or called bonds in existing strategies.
Based on selected criteria, the tool shows a hypothetical portfolio’s duration, SEC-yield, distribution rate, yield-to-maturity, yield-to-worst, and number of holdings. A hypothetical ladder can be easily adjusted to reach desired portfolio characteristics. The results of each hypothetical can be printed and referenced by the advisor or individual investor.
Exchange Traded Funds
Financial advisors seeking to implement bond ladder strategies face challenging times. The implementation of Dodd-Frank, the Volcker Rule and other market reforms has shrunk bond inventories, while increasing the costs associated with acquiring such bonds. Advisors are not only �nding it di�cult to source bonds, but also cost prohibitive to build a ladder.
A solution may be found in our suite of BulletShares ETFs and the BulletShares ETF Bond Laddering Tool.
A More Ecient Approach to LadderingThe required initial investment for an individual bond can be $10,000 or greater, varying widely depending on the type of bond. Laddering with BulletShares o�ers greater diversi�cation, transparency, and generally lower costs than building a laddered portfolio with individual bonds.
Research: Using institutional level research, BulletShares portfolios are benchmarked to indices and designed to o�er a known credit pro�le, speci�c maturity and monthly cash �ow.
Credit Risk: BulletShares hold a basket of individual issues, which helps diversify credit risk.
Trading: BulletShares trade on licensed equity exchanges with a lead market maker responsible for facilitating orderly markets and transparent trading and pricing.
BulletShares® O�ers a Solution toLaddering in a Challenging Environment
SALES IDEA:The Benefits of Bond LadderingML: ML 16-000129MS: MSF150091
A ladder strategy is one of the most effective tools fixed-income investors can utilize. The strategy offers a degree of flexibility and predictable cash flow, which can help navigate uncertain interest rate environments. View a historical perspective of bond laddering performance and see how it may be a preferred approach to owning a single bond.
sku # LADD-SI1Guggenheim Investments The Bene�ts of Bond Laddering
A ladder strategy is one of the most e�ective tools �xed income investors can utilize. The strategy o�ers a degree of �exibility and predictable cash �ow, which can help navigate uncertain interest rate environments.
Bond Ladder vs. Bond Fund
A laddered bond portfolio consists of bonds with varying terms of maturity. As bonds in a laddered portfolio mature, the cash distribution is generally reinvested in bonds with longer-dated maturities at current interest rates. O�ering broad exposure to the yield curve, the strategy gives �xed income investors the opportunity to address movements in interest rates, while also maintaining the ability to customize cash �ows to address individual needs.
In contrast, a traditional bond fund or ETF o�ers a perpetual (or constant) maturity rather than a speci�c maturity date, which leaves the investor exposed to both interest rate and reinvestment risk. These are both risks that can be managed within a ladder strategy. Unlike bond funds, bond ladders o�er investors the ability to design portfolios that address their own individual cash �ow needs as opposed to implementing a strategy that may not complement their goals.
Why is the Ladder Strategy a Prudent Approach?
Just as it is impossible to determine how equity markets will perform, it isn’t any easier to determine how interest rates will move. The ladder strategy helps address some of the risks inherent in this uncertainty by holding bonds until they mature and then reinvesting proceeds in at-then-current yields further out on the ladder.
Position for Consistent Income Potential
An historical analysis shows that simple bond ladders using Treasuries and their equivalents, which have a high sensitivity to interest rate movements, have generated positive returns.1 Laddering provides investors with the ability to balance capital preservation with the desire to achieve competitive returns.
Laddering: An Historical Perspective1
Bond Ladders: Long-Term History
1900–2014 5-Year 7-Year 10-Year
Average Return 4.5% 4.6% 4.8%
Minimum Return 0.4% 0.3% 0.2%
Maximum Return 15.5% 15.7% 16.2%
The Bene�ts of Bond LadderingGenerating Income Potential and Managing Interest Rate RiskExchange Traded Funds
1 Source: Crestmont Research. Copyright 2004–2015, Crestmont Research (www.CrestmontResearch.com). Chart is for illustrative purposes only and does not reflect future performance of any particular fund. Analysis reflects total return, taking into account ‘then current’ interest rates, as well as income received as interest payments each year. For the purposes of this analysis, maturing bonds and all interest are assumed reinvested in the respective ladders illustrated above. Composition of the 5-year, 7-year and 10-year ladder scenarios illustrated represents Treasuries and Treasury-equivalent investments.
Guggenheim BulletShares ETF Bond Laddering Toolguggenheiminvestments.com/bondladder
Build a hypothetical BulletShares ladder with an online tool that lets you select credit criteria, maturity, and length of ladder. Not approved at UBS.
Guggenheim BulletShares ETF Bond Laddering Tool TutorialML: ML 15-004883MS: MSF150091
Learn how to use the Guggenheim BulletShares ETF Bond Laddering Tool with this simple two-page overview with screen captures.
sku # LADTOOL-SI1Guggenheim Investments ETF Laddering Tool Tutorial
Building a laddered portfolio with individual bonds presents a number of challenges, including limited bond availability, credit risk and concentrated bond exposure. Laddering with Guggenheim BulletShares ETFs may o�er greater diversi�cation, transparency, and generally lower costs than building a laddered portfolio with individual bonds.
The Guggenheim BulletShares® ETF Bond Laddering Tool provides a cost-e�ective and diversi�ed approach to creating a laddering strategy.
To access the Guggenheim BulletShares ETF Bond Laddering Tool, please visit GuggenheimInvestments.com/BondLadder.
Steps to a BulletShares ETF Ladder Strategy
Select your criteria across the suite of BulletShares ETFs: Choose Investment Grade and/or High Yield Select the year in which the �rst leg of your
BulletShares ladder will mature Select the desired maturity range for your
BulletShares ladder De-select individual BulletShares ETFs, if needed
Weight individual BulletShares ETFs according to your preference or choose to allocate weightings equally across your ladder.
View your hypothetical portfolio’s duration, distribution, yield-to-maturity, yield-to-worst and number of holdings. Adjust selections, as necessary, to arrive at desired portfolio characteristics.
Build a More E�cient Ladder StrategyGuggenheim BulletShares® ETFBond Laddering Tool
5For internal use only. Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
BulletShares® ETFs (Continued)
2016 BulletShares Maturity OverviewUBS: Clean FINRA Letter
This piece explains how the BulletShares maturity process works once the ETFs close.
sku # BS-ETFMATGuggenheim Investments BulletShares 2016 Maturity Update
BulletShares® ETFs2016 Maturity Update
On December 30, 2016, two Guggenheim BulletShares® exchange traded funds (ETFs) will mature:
Guggenheim BulletShares 2016 Corporate Bond ETF (BSCG) Guggenheim BulletShares 2016 High Yield Corporate Bond ETF (BSJG)
To date, nine BulletShares products have achieved successful maturities: BulletShares 2011 Corporate Bond ETF (BSCB), BulletShares 2012 Corporate Bond ETF (BSCC), BulletShares 2012 High Yield Corporate Bond ETF (BSJC), BulletShares 2013 Corporate Bond ETF (BSCD), BulletShares 2013 High Yield Corporate Bond ETF (BSJD), BulletShares 2014 Corporate Bond ETF (BSCE), BulletShares 2014 High Yield Corporate Bond ETF (BSJE), BulletShares 2015 Corporate Bond ETF (BSCF), and BulletShares 2015 High Yield Corporate Bond ETF (BSJF). BSCG and BSJG will follow a similar wind-down schedule.
Managing DurationAs BSCG and BSJG approach maturity, their durations have moved from 4.92 (6.30.2010) to 0.14 (9.30.2016) and from 2.85 (6.30.2012) to 0.19 (9.30.2016), respectively. This drawdown helps to minimize the e�ects of potential interest rate volatility. In addition, the funds’ weighted average bond prices have moved toward par, $100, without any adverse impact on the funds’ net asset value.
Important Maturity InformationThe following is a preliminary schedule of important dates that you and your clients should be aware of as BSCG and BSJG approach maturity:
12.29.2016 Final day of trading
12.29.2016 Maturity distribution announcement date
12.30.2016 Maturity distribution e�ective date
12.30.2016 Maturity distribution payable date
Guggenheim BulletShares 2016 Corporate Bond ETF (BSCG) Guggenheim BulletShares 2016 High Yield Corporate Bond ETF (BSJG)
Date Duration to Worst1
Total Distributions for this Period NAV Weighted Average Bond
Price Date Duration to Worst1
Total Distributions for this Period NAV Weighted Average Bond
Price6.30.2010 4.92 0.041 20.35 108.83 6.30.2012 2.85 0.088 25.11 105.329.30.2010 4.77 0.039 21.23 112.73 9.30.2012 2.50 0.100 25.73 107.0212.31.2010 4.56 0.060 20.75 109.89 12.31.2012 2.52 0.116 26.08 108.033.31.2011 4.39 0.055 20.89 108.96 3.31.2013 2.60 0.090 26.60 109.906.30.2011 4.24 0.051 21.22 108.17 6.30.2013 2.87 0.085 26.00 106.759.30.2011 4.07 0.041 20.88 105.25 9.30.2013 2.46 0.076 26.55 108.2112.31.2011 3.94 0.056 21.03 105.53 12.31.2013 2.20 0.126 26.92 109.893.31.2012 3.77 0.042 21.64 107.07 3.31.2014 1.87 0.089 27.24 110.296.30.2012 3.56 0.040 21.73 107.24 6.30.2014 1.81 0.089 27.33 110.469.30.2012 3.38 0.038 22.22 109.35 9.30.2014 1.80 0.093 26.60 107.0212.31.2012 3.16 0.061 22.14 108.70 12.31.2014 1.71 0.109 26.04 105.643.31.2013 2.93 0.031 22.26 108.23 3.31.2015 1.17 0.082 26.31 107.516.30.2013 2.72 0.027 22.00 106.09 6.30.2015 0.92 0.074 26.27 106.259.30.2013 2.51 0.026 22.16 106.03 9.30.2015 0.92 0.071 25.96 104.1612.31.2013 2.32 0.033 22.21 105.69 12.31.2015 0.93 0.061 25.88 101.943.31.2014 2.09 0.024 22.28 105.27 3.31.2016 0.41 0.064 25.89 101.916.30.2014 1.87 0.023 22.32 104.97 6.30.2016 0.21 0.039 25.88 100.759.30.2014 1.67 0.022 22.25 103.95 9.30.2016 0.17 0.023 25.86 100.3612.31.2014 1.43 0.039 22.14 103.123.31.2015 1.17 0.022 22.20 102.876.30.2015 0.92 0.019 22.17 102.139.30.2015 0.69 0.018 22.16 101.5712.31.2015 0.45 0.034 22.09 100.853.31.2016 0.37 0.018 22.12 100.806.30.2016 0.22 0.015 22.10 100.449.30.2016 0.13 0.009 22.09 100.06
Exchange Traded Funds
1
BulletShares 2016 Maturity Overview – BSCG and BSJGUBS: Clean FINRA Letter
This piece offers a descriptive history of the maturity process for the BulletShares ETFs that matured in 2016 and earlier. It illustrates how the defined maturity approach can help keep your clients’ fixed-income goals on target.
sku # ETF-SI-BSCGBSJGGuggenheim Investments BulletShares Maturity Overview 12.31.2016
Guggenheim BulletShares® ETFs
2016 BulletShares Maturity Overview
Source: Guggenheim Investments, 12.31.2016.
1 The fund did not seek to return any predetermined amount at maturity. In connection with such maturity, the fund made a cash distribution to the current shareholders of its net assets after making appropriate provisions for any liabilities of the fund. The amount an investor received may be worth more or less than the investor’s original investment. 2 This fund matured on 12.31.2016 and is no longer available for investment. 3 Performance is based on NAV.
On December 31, 2016, two more Guggenheim BulletShares® ETFs matured and distributed their net assets to shareholders: Guggenheim BulletShares 2016 Corporate Bond ETF (BSCG) and Guggenheim BulletShares 2016 High Yield Corporate Bond ETF (BSJG). These represented the tenth and eleventh ETFs in the suite to successfully mature.
The Bene�t of De�ned Maturity ETFsGuggenheim BulletShares® ETFs provide de�ned-maturity exposure through portfolios of either investment-grade or high-yield corporate bonds with e�ective maturities in the same calendar year. The Guggenheim BulletShares® ETFs are able to do this by tracking the indices that are designed to represent the performance of a held-to-maturity portfolio of bonds. This approach enables investors to build customized portfolios tailored to speci�c maturity pro�les, risk preferences, and investment goals.
Unlike traditional ETFs, which have a perpetual life, de�ned-maturity ETFs have a speci�ed maturity date at which time the fund’s net assets are returned to shareholders.1 These proceeds may also be rolled over into other Guggenheim BulletShares® ETFs or utilized in a ladder strategy to help manage interest rate risk.
Guggenheim BulletShares® ETFs o�er a high degree of �exibility, similar to an individual bond, but provide diversi�cation bene�ts that can’t be obtained through individual bonds, allowing for portfolio customization to meet important lifestyle needs.
Fund Facts
Fund Ticker BSCG
Fund Inception Date 6.7.2010
Termination Date 12.31.2016
Inception Price (NAV) $20.00
Maturity Facts
Final Maturity Distribution Amount Per Share $22.08
Total Income Distribution Over the Life of the Fund $2.46
BSCG2 BSJG2
Fund Facts
Fund Ticker BSJG
Fund Inception Date 4.25.2012
Termination Date 12.31.2016
Inception Price (NAV) $25.00
Maturity Facts
Final Maturity Distribution Amount Per Share $25.82
Total Income Distribution Over the Life of the Fund $4.46
Performance BSCG
Annualized
Average Return 3.22%
Standard Deviation 2.33%
Performance BSJG
Annualized
Average Return 4.25%
Standard Deviation 2.34%
Best/Worst Daily Performance3
BSCG Daily BSJG Daily
Best Return 0.71% 1.05%
Worst Return -0.95% -1.22%
Exchange Traded Fund | Fixed Income
1
Videos guggenheiminvestments.com/etf-education
A series of two-minute educational videos on what defined-maturity ETFs are, how they work, and how they can be used.
Innovations in Fixed-Income InvestingDiscover how BulletShares ETFs combine the valuable features of both individual bonds and bond funds into one convenient, innovative, and flexible investment.
Understanding Defined Maturity ETFsLearn more about the structure and operation of BulletShares ETFs as well as their multiple uses in an investment portfolio.
Understanding the Maturity ProcessWith an innovative maturity feature that makes BulletShares ETFs truly different from most other funds, it’s important to understand their maturity process and what to expect as these ETFs near maturity.
Guggenheim BulletShares® ETFs – Educational Tools
For financial professional use only. Do not distribute to the public.
Innovations in Fixed Income InvestingDiscover how BulletShares® ETFs combine the valuable features of both individual bonds and bond funds into one convenient, innovative and flexible investment.
Understanding Defined Maturity ETFsLearn more about the structure and operation of BulletShares® ETFs as well as their multiple uses in an investment portfolio.
Understanding the Maturity ProcessWith an innovative maturity feature that makes BulletShares® ETFs truly different from most other funds, it’s important to understand their maturity process and what to expect as these ETFs near maturity.
Educational Videos:guggenheiminvestments.com/etf-education
1
Active Fixed-Income ETFs
GSY – Accessing Return at the Short End of the CurveMS: MSF170089 UBS: ETF-SI-GSY
This sales idea provides insight into how Guggenheim Enhanced Short Duration Bond ETF (GSY) can be utilized by clients who wish to remain at the short end of the yield curve and still realize attractive returns. GSY is an actively managed solution that seeks to offer maximum current income, consistent with preservation of capital and daily liquidity.
sku # ETF-SI-GSY
Exchange Traded Fund | Equities
The GSY Strategy
Active management gives the portfolio investment team the latitude to express its market views, while still adhering to the fund’s stated objectives—o�ering investors enhanced yield opportunities within a risk-managed approach.
GSY has greater �exibility with maximum maturities, but the fund expects to hold a diversi�ed portfolio of varying maturities, with an average duration of less than one year.
In a low yield environment, maintaining a low duration may help reduce the negative e�ects of rising interest rates, while allowing the portfolio manager to quickly adjust the portfolio holdings to take advantage of higher yielding securities.
GSY holds a diversi�ed portfolio of primarily investment grade �xed income securities and may invest no more than 10% of its assets in high yield securities.
GSY retains the opportunity to invest in �oating rate securities that re-set based upon then-current interest rates. If interest rates rise, such investments may allow GSY to capture additional income.
Accessing Return at the Short End of the Curve The Guggenheim Enhanced Short Duration ETF (GSY)
Guggenheim Enhanced Short Duration ETF (GSY)*
Accessing attractive returns at the short end of the yield curve can be challenging. Anchored by an aggressive Federal Reserve policy, in all likelihood yields will continue to remain low. However, if your clients wish to remain at the short end of the curve and still realize attractive returns, there are ideas you can present to them.
An Actively Managed Short Duration Strategy
Guggenheim Enhanced Short Duration ETF (GSY) is an actively managed solution that seeks maximum current income, consistent with preservation of capital and daily liquidity.
GSY’s low duration strategy seeks to outperform the Barclays 1-3 Month U.S. Treasury Bill Index. The portfolio is composed of securities that have been screened through a comprehensive process that continually assesses the creditworthiness of the portfolio.
Uncertainty in the Current Environment
With the recent expiration of FDIC insurance on non-interest bearing accounts (over $250,000) and the potential for money market reform, many investors are seeking new investment alternatives at the short end of the yield curve. It may make sense to invest in a disciplined, risk-managed strategy positioned to take advantage of enhanced yield opportunities.
Focusing on a Disciplined Process
Guggenheim has over 100 �xed-income professionals who combine innovative thinking with time-tested investment management, delivering exceptional value and nimbleness in execution. Our legal team complements the process through an in-depth analysis of issuer documentation, fully assessing the limitations and �exibility of respective issues.
Position Your Clients for Return Potential
Opportunities for greater yields may exist in “spread” sectors at the short end of the yield curve. GSY o�ers a step out in duration, which, combined with its thorough credit selection, may provide yield advantage potential.
For �nancial professional use only. Not for public distribution.
Guggenheim Enhanced Short Duration ETF is not a registered money market fund and does not seek to maintain a stable NAV of $1.00 per share.
* On September 30, 2013, Guggenheim Enhanced Short Duration Bond ETF changed its name to Guggenheim Enhanced Short Duration ETF. Prior to 12.05.2011, the fund’s name was Guggenheim Enhanced Ultra-Short Bond ETF. Prior to 6.01.2011, the fund’s name was Claymore U.S. Capital Markets Micro-Term Fixed Income ETF and the fund sought to replicate an index called The Capital Markets Liquidity IndexSM. Performance before 6.01.2011 is based on a passively managed strategy and may vary under the actively managed strategy.
GSY – A Differentiated Approach (Pitchbook)
The key to finding return, while managing risk in the ultra short sector, is establishing an attractive balance between yield, duration, and credit risk. Guggenheim Enhanced Short Duration ETF (GSY) seeks to maximize current income, consistent with preservation of capital and daily liquidity. This pitchbook provides an overview of GSY’s benefits, along with examples that quantify how its differentiated approach favorably compares to its Morningstar universe peers.
sku # GIPI-GSYDECK
December 31, 2016
Guggenheim Enhanced Short Duration ETF (GSY)Differentiated Approach. Uncommon Results.
Guggenheim Investments
6 For internal use only.Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Active Fixed-Income ETFs (Continued)
GTO – A Multi Sector Approach (Pitchbook)
sku # GIPI-GTODECK
Enhanced Short Duration ETF Quarterly Commentary
The quarterly commentary provides an overview of the fund’s performance and strategy.
sku # GIQTR-GSY 1Guggenheim Investments Enhanced Short Duration ETF Commentary—Q4 2016
Exchange Traded Fund
Quarterly Commentary—Q4 2016
Enhanced Short Duration ETF
Performance ReviewThe fund �nished the fourth quarter up 0.29 percent on a market basis and up 0.33 percent on a next asset value (NAV) basis, outperforming the benchmark (Barclays Capital 1-3 Month U.S. Treasury Bill Index) return of 0.26 percent. During the quarter, the fund generated positive returns attributable to the tightening of credit spreads in risk assets as well as the fund’s carry.1 Positive returns have largely been driven by the fund’s investments in asset-backed securities, as well as short duration investment grade corporate bonds and investments in repurchase agreements. The fund also took advantage of dislocations in the foreign exchange basis markets in which strong demand for U.S. dollars created attractive opportunities to buy short-term sovereign debt and hedge that back to U.S. dollars at attractive yield levels.
StrategyEntering the fourth quarter of 2016, the U.S. Treasury market was primarily focused on two upcoming events: the US elections on November 8 and the Federal Open Market Committee (FOMC) meeting results on December 14. With the election of Donald Trump as U.S. president
Investment Objective
Guggenheim Enhanced Short Duration ETF seeks maximum current income, consistent with preservation of capital and daily liquidity.
Fund Facts
IIV Ticker GSYIV
CUSIP 18383M654
Distribution Schedule (if any) Monthly
Symbol GSY
SEC 30-Day Yield3
GSY 1.16%
Portfolio Management Team
B. Scott Minerd, Chairman of Investments and Global Chief Investment O�cer
Anne B. Walsh, Senior Managing Director and Assistant Chief Investment O�cer
James W. Michal, Managing Director and Portfolio Manager
Steven H. Brown, Director and Portfolio Manager
2 The Morningstar category is based on the underlying securities of the ETF and not the objective. The Morningstar Rating™ is provided for those exchange traded funds (“ETFs”) with at least a three-year history. Ratings are based on the ETF’s Morningstar risk-adjusted return measure, which accounts for variation in monthly performance, placing more emphasis on downward variations and rewarding consistent performance. An ETF’s risk-adjusted return includes a brokerage commission estimate. This estimate is intended to reflect what an average investor would pay when buying or selling an ETF. PLEASE NOTE, this estimate is subject to change and the actual brokerage commission an investor pays may be higher or lower than this estimate. Morningstar compares each ETF’s riskadjusted return to the open-end mutual fund rating breakpoints for that category. Consistent with the open-end mutual fund ratings, the top 10% of ETFs in each category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The overall rating for an ETF is based on a weighted average of the time-period ratings (e.g., the ETF’s three-, five-, and 10-year rating). The determination of an ETF’s rating does not a�ect the retail open end mutual fund data published by Morningstar. Past performance is no guarantee of future results. 3 SEC 30-day yield is based on net investment income for the 30-day period ended 12.31.2016, is annualized, and is divided by the o�ering price at month-end.
Commentary continued on page 2.
Average Annual Total Returns
YTD 3-Month 1-Year 3-Year 5-YearSince Fund Inception
(2.12.2008)
Gross/Net Expense Ratio
Market Price 1.84% 0.33% 1.84% 1.22% 1.32% 0.93% 0.28%/0.28%
NAV 1.80% 0.29% 1.80% 1.20% 1.30% 0.92% 0.28%/0.28%
Barclays 1-3 Month U.S. Treasury Bill Index 0.26% 0.07% 0.26% 0.10% 0.09% 0.25% —
Performance displayed represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate so that when shares are redeemed, they may be worth more or less than original cost. Current performance may be lower or higher than the performance data quoted. For up-to-date fund performance, including performance current to the most recent month-end, please visit our website at GuggenheimInvestments.com. ETFs are subject to third-party transaction fees/commissions. Net asset value (NAV) is calculated by subtracting total liabilities from total assets, then divi ding by the number of shares outstanding. Market price is the last price at which shares are traded. Fund shares may trade at, above or below NAV. For additional information, please see the fund’s prospectus.Unless otherwise noted, data is as of 12.31.2016. Data is subject to change on a daily basis. Since inception returns assume a purchase of the ETF at the initial share price for share price returns or the initial NAV per share for NAV returns. Partial year returns are cumulative, not annualized. Returns reflect the reinvestment of dividends.
The Barclays U.S. Treasury Bill Index: 1-3 Month tracks the performance of U.S. Treasury bills with a remaining maturity of one to three months. U.S. Treasury bills, which are short-term loans to the U.S. government, are full-faith-and-credit obligations of the U.S. Treasury and are generally regarded as being free of any risk of default.The referenced indices are unmanaged and not available for direct investment. Index performance does not reflect transaction costs, fees, or expenses.
Unless otherwise noted, data is as of 12.31.2016. Data is subject to change on a daily basis. Partial year returns are cumulative, not annualized. Returns reflect the reinvestment of dividends. The referenced index is unmanaged and not available for direct investment. Index performance does not reflect transaction costs, fees, or expenses. Index data source: FundStation.
1 The carry of any asset is the cost or benefit of owning that particular asset.
Overall Morningstar RatingTM
As of 12.31.2016, this fund was rated, based on its risk-adjusted returns, 4 stars for the overall, 5 stars for the three-year, and 4 stars for the five-year periods among 128, 128, and 91 Ultrashort Bond funds, respectively.2
Total Return Bond Fund ETF Quarterly Commentary
The Total Return Bond ETF, launched in February 2016, now has a quarterly commentary available. Please note that this piece is not available for use at the wires and we are pursuing permission where the products are available.
sku # GIQTR-GTO 1Guggenheim Investments Total Return Bond ETF Commentary—Q3 2016
Exchange Traded Fund
Quarterly Commentary—Q3 2016
Total Return Bond ETF
Average Annual Total Returns
1-Month 3-Month 6-MonthSince Fund Inception (2.10.2016)
Total Expense
Ratio
GTO (Market Price) 0.05% 2.82% 5.26 6.49% 0.50%
GTO (NAV) 0.06% 2.36% 5.54 6.35% 0.50%
Bloomberg Barclays U.S. Aggregate Bond Index -0.06% 0.46% 2.68 3.73% —
Quarterly Commentary—Q3 2016
Total Return Bond ETF
Performance displayed represents past performance, which is no guarantee of future results. Investment return and principal value will fluctuate so that when shares are redeemed, they may be worth more or less than original cost. Current performance may be lower or higher than the performance data quoted. For up-to-date fund performance, including performance current to the most recent month end, please visit our website at GuggenheimInvestments.com. ETFs are subject to third-party transaction fees/commissions. Net asset value (NAV) is calculated by subtracting total liabilities from total assets, then dividing by the number of shares outstanding. Market price is the last price at which shares are traded. Fund shares may trade at, above or below NAV. For additional information, please see the fund’s prospectus.
Unless otherwise noted, data is as of 9.30.2016. Data is subject to change on a daily basis. Partial year returns are cumulative, not annualized. Returns reflect the reinvestment of dividends. The referenced index is unmanaged and not available for direct investment. Index performance does not reflect transaction costs, fees, or expenses. Index data source: FundStation.
1 Source: Lipper, Inc. The Best Fixed Income—Small Fund Group award is granted to the fund family with the lowest average decile ranking for Consistent Return over the 3-year period. To qualify, a fund family must have at least three fixed income funds and less than $58 billion in assets under management for 2015. Guggenheim Funds ranked 1 out of 74 for 2015 eligible companies. Lipper, a wholly owned subsidiary of Thomson Reuters, is a leading global provider of mutual fund information and analysis to fund companies, financial intermediaries and media organizations.2 SEC 30-day yield is based on net investment income for the 30-day period ended 9.30.2016, is annualized, and is divided by the o�ering price at month-end.
Market ReviewThe third quarter of 2016 was a period of conicting signals from global central banks. Risk assets entered a rough patch in early September at the �rst hint that the European Central Bank (ECB) might be hesitant to provide additional liquidity. Its decision on September 8 to leave the bond-buying program and rates unchanged was followed by a 2.8 percent and 3.8 percent sello� in the S&P 500 and the Dow Jones Euro STOXX 50, respectively, between Sept. 8–14. European and U.S. high yield corporate bond spreads widened by 26 basis points and 34 basis points, respectively, over that same period.
Economic data coming out of Europe continues to disappoint as the ECB runs out of eligible assets to buy. The expectation was that the ECB would expand the range of eligible assets or extend the program’s end date, currently March 2017, but the ECB disappointed on both counts. The outlook for risk assets diminished further against a backdrop of mixed messages coming from key Federal Reserve (Fed) o�cials that began in August but continued into September.
Investment Objective
Guggenheim Total Return Bond ETF seeks maximum total return, comprised of income and capital appreciation.
Fund Facts
IIV Ticker GTOIV
Distribution Schedule (if any) Monthly
Symbol GTO
CUSIP 18385P705
SEC 30-Day Yield2
GTO 2.72%
Portfolio Management Team
B. Scott Minerd, Chairman of Investments and Global Chief Investment O�cer
Anne B. Walsh, Senior Managing Director and Assistant Chief Investment O�cer
James W. Michal, Managing Director and Portfolio Manager
Steven H. Brown, Director and Portfolio Manager
Commentary continued on page 2.
Best Fixed Income—Small Fund Group
1
Equal Weight ETFs
E Equal Weight ETFs – A Strategic Beta Approach for Evolving Markets (white paper)MS: MSF170039 UBS: ETFEWWP
Readers of this white paper will come away with a solid understanding of equal weight investing, ideas on how to utilize equal weight investments within a portfolio, and an asset allocation strategy, as well as answers to common questions about the equal weight investment approach.
sku # ETFEWWP
With the accelerating growth of index-based solutions,
investors are asking “Is there a better beta?”
Equal Weight ETFs
Chicago | New York City | Santa Monica
For financial professional use only. Do not distribute to the public.
CE
E
Equal Weight – A Strategic Beta Approach for Evolving Markets (presentation)MS: MS 170039 UBS: EWP-PPT
This presentation is based on our “Equal Weight – A Strategic Beta Approach for Evolving Markets” white paper and demonstrates the benefits of equal weight investing.
sku # EWWP-PPT
Equal Weight ETFs:A Strategic Beta Approach for Evolving Markets
Coming Soon
7For internal use only. Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Equal Weight ETFs (Continued)
FP SALES IDEA:RSP – All Things Being EqualML: ML17-001575 MS: MSF 1700038UBS: ETF-SI-RSP
This sales idea focuses on an alternative way to get S&P 500® Index exposure and how an equal weight approachhas outperformed the cap-weighted method over thelast several years. It demonstrates how Guggenheim S&P500® Equal Weight ETF’s (RSP) equal weighting strategyhelps to eliminate the larger-cap bias favored by manycap-weighted S&P 500 Index ETFs.
sku: ETF-SI-RSP1For �nancial professional use only. Do not distribute to the public. An Alternative Way to Get S&P 500® Index Exposure
9.30.2015 Exchange Traded Fund | Equal Weight
All Things Being Equal: An Alternative Way to Get S&P 500® Index Exposure
Performance displayed is past performance, which is no guarantee of future results. Performance will vary over di�erent market cycles. Index information is provided for illustrative purposes only and is not meant to represent the performance of the fund or its underlying investments. 1 Diversification neither assures a profit nor eliminates the risk of experiencing investment losses.
An Equal Weight Approach Outperforms Cap-Weight in the Last Decade There’s more than one way to gain exposure to the companies in the S&P 500® Index via an ETF. “All things being equal,” as they say, may prove an e�ective approach.
As the industry’s �rst alternatively weighted ETF, Guggenheim S&P 500® Equal Weight ETF (RSP) provides investors with broad exposure to all companies in the S&P 500® without the domination of a small group of stocks. Benchmarked to the S&P 500® Equal Weight Index (S&P 500® EWI), RSP provides equal exposure to each of the 500 stocks within the S&P 500®, ensuring that the smaller names within the index are weighted as heavily as the larger names within the index—eliminating the large-cap bias of traditional capitalization-weighted index products. This is in contrast to capitalization-based investments, where stocks are weighted based on the market capitalization of the company—so larger capitalization companies get a higher weight in the portfolio than their smaller-capitalization peers. Because of this bias towards the largest companies, cap-weighting can lead to overconcentration in a handful of large companies, or a concentration in some sectors.
Diversified1 ExposureThe impact of equal weighting on portfolio allocations can be quite dramatic, as shown below. The top 10 companies in the S&P 500® Index (cap weight) represent 17.7% of the index, versus just 2% in the S&P 500® EWI. And the top 50 companies represent nearly 50% of the portfolio vs. 10% in the S&P 500® EWI.
A Comparison of Market Cap Components by Decile (S&P 500® EWI vs. S&P 500®)■ S&P 500® Equal Weight Index (S&P 500® EWI) ■ S&P 500® Index (S&P 500®)
MCDecile
1
MCDecile
2
MCDecile
3
MCDecile
4
MCDecile
5
MCDecile
6
MCDecile
7
MCDecile
8
MCDecile
9
MCDecile
10Largest Decile Smallest Decile
% o
f Ind
ex o
f Por
tfolio
0%
10%
20%
30%
40%
50%
Top 50 names are nearly 50% of the S&P 500® but only 10% of the S&P 500® EWI:
% of Index Portfolio S&P 500®
WeightS&P 500®
EWI WeightApple, Inc. 3.4 0.2Exxon Mobil Corporation 2.5 0.2Microsoft Corporation 1.8 0.2General Electric Company 1.6 0.2Johnson & Johnson 1.6 0.2Chevron Corporation 1.4 0.2Wells Fargo & Company 1.4 0.2Procter & Gamble Company 1.4 0.2Berkshire Hathaway Inc. Class B 1.3 0.2JPMorgan Chase & Co. 1.3 0.2
17.7 2.0Next 40 Names 29.0 7.7Top 50 Names 46.7 9.7 The top 10 holdings in the S&P 500® are 8.9 times larger in the index than in the S&P 500® EWI portfolio.
FP SALES IDEA:RSP – Not All Investments are Created EqualML: ML 17-001576MS: MSF 1600098UBS: ETF-SI-RSP2
This RSP sales idea has been redesigned and updated. In addition to reflecting the outperformance of RSP vs the S&P 500 over rolling time periods, this sales idea also showcases equal weight vs cap-weight regimes—showing that RSP regimes tend to last longer and have more pronounced outperformance than those of S&P 500 regimes.
sku # ETF-SI-RSP21For �nancial professional use only. Do not distribute to the public. RSP—Not All Investments Are Created Equal
Not All Investments Are Created Equal
Find Outperformance Potentialwith S&P 500® Equal Weight ETF
Exchange Traded Funds
RSP has outperformed
the S&P 500® 100%
of rolling 10-year time
periods since inception
Guggenheim S&P 500® Equal Weight ETF (RSP) equally weights each of the 500 stocks within the S&P 500®, ensuring that the smaller names within the index are weighted as heavily as the larger names—eliminating the large-cap bias of traditional capitalization-weighted index products. The reduction in concentration risk—combined with a quarterly rebalance—has helped RSP consistently outperform the S&P 500® on a rolling basis since the fund’s 2003 inception.
% of Time RSP Outperforms S&P 500® Index (For Rolling Monthly Periods—NAV Performance)
The graph below shows when RSP and the S&P 500® Index are in and out of favor. Note that there are times when the cap-weight index outperformed.
Guggenheim S&P 500® Equal Weight ETF Minus S&P 500® Index —One-Year Rolling Returns Since Inception1 ■ Equal Weight Outperforms
4.2004 12.201412.201212.201012.2008 12.2016
-10%
-5%
0%
5%
10%
15%
20%
25%Equal Weight Outperforms
Cap-Weight Outperforms
30%
12.2006
% o
f Out
/Und
erpe
rform
ance
of R
SP
1-Year 3-Year 5-Year 10-Year
59%
76%83%
100%
0%
25%
50%
75%
100%
Over time, equal weight and cap-weight strategies experience extended time periods (or regimes) when there is a majority of monthly outperformance than cap weight regimes. A regime represents a period of outperformance of one investment relative to another and usually lasts at least 12 months in duration. A change in regime is indicated by a relative peak or trough in outperformance, which is respectively followed by underperformance or outperformance1 the majority of time in the following 12 months.
RSP vs. S&P 500® Regimes1
Average Length Outperformance
RSP regime
28 months 21.69%
S&P 500® regime
18 months 7.14%
1 Past performance is not guarantee of future results. Regimes represent overall trends lasting at least 12 months except for the current period ending 12.31.2016 (11 months) when either RSP or the S&P 500 outperformed during the majority of period. The following periods represent RSP regimes: 4.30.03-2.28.07 (RSP outperformed in 29 out 46 months); 11.30.2008-5.31.2011 (RSP outperformed in 22 out of 30 months); 7.31.2012–6.30.2014 (RSP outperformed in 15 out of 23 months; and 1.31.2016-12.31.2016 (RSP outperformed in 7 out of 11 months). The following periods represent S&P 500 regimes: 2.28.07–11.30.08 (S&P 500 outperformed in 16 out of 21 months); 5.31.2011-7.31.2012 (S&P 500 outperformed in 12 out of 14 months; and 6.30.2014-1.31.2016 (S&P 500 outperformed in 13 out of 19 months). Source: Morningstar, 12.31.2016.
SALES IDEA: Equal Weight vs Cap Weight Performance ReviewML: ML16-003483 MS: MSF160172 UBS: ETFSI-EWVSCW
This popular FP piece details EW vs CW performance for the S&P 500® Index, S&P 100® Index and the ten sectors is updated each quarter. It also provides information on the three different types of sectors: defensive, cyclical and sensitive.
sku # ETFSI-EWVSCW For �nancial professional use only. Do not distribute to the public.
Equal weight indices are comprised of the same constituents as their cap-weighted equivalents; however, as the name suggests, each component in the index has an equal weight. This may result in a more balanced allocation among components, rather than overweighting the largest companies based merely on capitalization. The potential bene�ts of an equal weight approach are threefold, including:
Performance potential. Creates opportunity for all companies within an index to contribute to performance equally as opposed to just the largest stocks driving performance.
Balanced exposure. Provides unbiased, equal weight exposure to all stocks in each sector, which may result in a more balanced and diversi�ed portfolio.
Disciplined rebalancing. To maintain an equal weight focus, each index systematically reallocates quarterly from outperforming to underperforming stocks and market segments, which may achieve attractive risk-adjusted performance over market cycles.
Review the comparison charts in this booklet to see the performance dierences between a cap-weight and an equal weight approach to the S&P 500® Index and its sector exposures.
Third Quarter 2016
S&P Indices: Equal Weighting vs Cap WeightingA Performance Review
This information is intended to be general in nature and should neither be construed as investment advice nor taken as a recommendation of any specific security or strategy.
Considerations: When larger-capitalization securities are in favor or in periods of severe market dislocation, an equal weighted strategy may under-perform a cap-weighted strategy. • Increased exposure to smaller-capitalization companies may increase volatility. • Equal weighted strategies may have a higher portfolio turnover than those of cap-weighted strategies.
Pure Style ETFs
E White Paper: Uncovering Purity of Style. A Look at Pure Style InvestingMS: MSF160175UBS: ETFPS
This white paper examines how pure style indices seek to more clearly delineate between value and growth, with less overlap than traditional style indices. It also explains why a “pure style” approach may help investors better identify the spread in value and growth performance across investment cycles.
sku # ETFPS
Uncovering Purity of Style A Look at Pure Style Investing
For financial professional use only. Do not distribute to the public.
FP SALES IDEA:Growth vs. Value? Choose Both.UBS: GVSV-SI
Instead of making a choice between growth and value, consider choosing both with Guggenheim Pure Style ETFs. This sales idea highlights how precise exposure to growth and value through a pure style approach excludes the undefined or blend stocks that are typically found in traditional style methodologies. Weighting by style score rather than market cap, the pure style approach selects only those stocks with the highest style attributes—resulting in precise style exposure.
sku # GVSV-SI
1For �nancial professional use only. Do not distribute to the public. Growth vs. Value? With Pure Style, You Can Choose Both.
While traditional style methodologies do not exclude unde�ned or blend stocks, Guggenheim Pure Style ETFs include only stocks with the strongest style attributes, which are weighted by style score rather than by market cap. This approach provides exact exposure to value and growth—eliminating unde�ned or blend stocks. Combining Guggenheim’s pure value and growth ETFs may make choosing between styles unnecessary.
The Bene�t of Combining Value AND Growth
As shown in the chart below, a 50%/50% blend of Guggenheim S&P 500 Pure Growth (RPG) and S&P 500 Pure Value (RPV) ETFs outperforms the core S&P 500 Index (SPYZ) over three-year, �ve-year and since inception time periods. For the rolling quarters from 2006 to 2014, the 50%/50% of RPG/RPV blend outperforms the S&P 500 Index 92% of the time (22 of 24 quarters).1
Growth vs. Value?With Pure Style, You Can Choose Both
Exchange Traded Funds
GROWTH OF $10,000— RPV/RPG — SPYZ
More Powerful Alternative than Traditional Approach
Pure Style o�ers a more attractive approach than traditional style approaches: 50%/50% RPG/RPV blend outperforms the traditional 50%/50% S&P 500® Growth/Value blend 92% of the time (22 of 24 quarters)1 Investing in the S&P 500 50%/50% traditional growth/value index blend is essentially the same as investing in the S&P 500. This is
because traditional style methodologies do not exclude unde�ned or blend stocks.
$0
$5,000
$10,000
$15,000
$20,000
$25,000
3.2006 3.20153.20143.20133.20123.20113.20103.20093.20083.2007
$23,254
$19,234
A 50/50 allocation to RPV and RPG:
Outperforms the S&P 500® in the three-, ve-year, and since inception time periods.
Eliminates having to choose between growth and value, especially with changing style performance
8 For internal use only.Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
CurrencyShares® ETPs
CurrencyShares Lineup CardUBS: Clean FINRA Letter
A one-pager providing a list of our CurrencyShares products along with tickers, expense ratios, and inception dates.
sku # GICS-LUNOT FDIC INSURED | NOT BANK GUARANTEED | MAY LOSE VALUE currencyshares.com
Exchange Traded Products Currency 2014
Guggenheim CurrencyShares® Lineup
NYSE ARCA LISTED
CurrencyShares are grantor trusts that hold foreign currency deposits in a segregated interest-bearing account at JPMorgan Chase Bank, N.A., London Branch. Interest earned, if any, accrues daily. After trust expenses are paid, remaining interest is distributed to shareholders monthly1.
1 Such interest is not expected to form a significant part of the shareholders’ investment return.
Symbol Fund Name Intraday NAV Symbol Cusip Total
Expense RatioInception
Date
FXA CurrencyShares® Australian Dollar Trust FXANV 23129U 101 0.40% 6.21.2006
FXB CurrencyShares® British Pound Sterling Trust FXBNV 23129S 106 0.40% 6.21.2006
FXC CurrencyShares® Canadian Dollar Trust FXCNV 23129X 105 0.40% 6.21.2006
FXCH CurrencyShares® Chinese Renminbi Trust FXCHIV 23131C 107 0.40% 9.29.2011
FXE CurrencyShares® Euro Trust FXENV 23130C 108 0.40% 12.8.2005
FXY CurrencyShares® Japanese Yen Trust FXYNV 23130A 102 0.40% 2.12.2007
FXSG CurrencyShares® Singapore Dollar Trust FXSGNV 23130K 100 0.40% 2.12.2013
FXS CurrencyShares® Swedish Krona Trust FXSNV 23129R 108 0.40% 6.21.2006
FXF1 CurrencyShares® Swiss Franc Trust FXFNV 23129V 109 0.40% 6.21.2006
Sponsor Guggenheim Specialized Products LLC
Distributor Guggenheim Distributors, LLC
Concept by Precidian Investments
Trustee The Bank of New York Mellon
Depository JPMorgan Chase Bank, N.A., London Branch
Exchange NYSE Arca
RISK CONSIDERATIONS CurrencyShares are subject to risks similar to those of stocks and may not be suitable for all investors. The value of the shares of each CurrencyShares trust relates directly to the value of the foreign currency held by the particular trust. This creates a concentration risk associated with fluctuations in the price of the applicable foreign currency. Accordingly, a decline in the price of that currency will have an adverse e�ect on the value of the shares of the particular CurrencyShares trust. Factors that may have the e�ect of causing a decline in the price of a foreign currency include national debt levels and trade deficits, domestic and foreign interest rates, investment and trading activities of institutions and global or regional political, economic or financial events and situations. Investors should consider the investment objectives, risks, charges and expenses of these products carefully before investing. The prospectus pertaining to each product contains this and other information about the product. Please read the applicable prospectus, including the Risk Factors section, carefully before you invest. Shares can be bought and sold through a broker and the purchasers or sellers may have to pay brokerage commissions in connection with the transaction. Investment returns and principal value will fluctuate so that shares may be worth more or less than original cost.
Shares may only be redeemed directly from the trust by authorized participants via baskets (as defined in the prospectus). There can be no assurance that an active trading market for the shares will develop or be maintained. The CurrencyShares Trusts are not investment companies registered under the Investment Company Act of 1940. The trust(s) are not subject to the regulatory requirement of the investment companies.
Each of the CurrencyShares® Australian Dollar (FXA) Trust, CurrencyShares®British Pound Sterling (FXB) Trust, CurrencyShares® Canadian Dollar (FXC) Trust, CurrencyShares® Chinese Renminbi (FXCH) Trust, CurrencyShares® Euro (FXE) Trust, CurrencyShares® Japanese Yen (FXY) Trust, CurrencyShares® Singapore Dollar (FXSG) Trust, CurrencyShares®Swedish Krona (FXS) Trust and CurrencyShares®Swiss Franc (FXF) Trust (each a “trust” and collectively, the trusts”) has filed a registration statement (including a prospectus) with the SEC for the o�erings to which this communication relates. Before you invest in the shares of a trust, you should
read the prospectus in the registration statement and other documents the trust has filed with the SEC for more complete information about the trust and its o�ering. You may get these documents for free by visiting EDGAR on the SEC web site at sec.gov. Alternatively, you may visit the links above or the trust will arrange to send you its prospectus if you request it by calling toll-free 800.820.0888.The CurrencyShares Trusts are distributed by Guggenheim Distributors, LLC. Guggenheim Investments represents the investment management businesses of Guggenheim Partners, LLC (“Guggenheim”), which includes Security Investors, LLC (“SI”). Guggenheim Specialized Products, LLC (“GSP”), the sponsor for the CurrencyShares Trusts, is a wholly owned subsidiary of SI. Guggenheim Distributors, LLC, is a�liated with Guggenheim, SI and GSP.
GICS-LU-0214 x1214 #11927
To learn more about Guggenheim Investments CurrencyShares®, call 800.WHY.ETFs or visit currencyshares.com.
CurrencyShares Performance at a GlanceUBS: Clean FINRA Letter
A one-page piece, updated quarterly, that lists performance information for all of our CurrencyShares products.
sku # CSPG
NYSE ARCA LISTED Exchange Traded Products Currency 9.30.2014
Guggenheim CurrencyShares® Performance at a Glance
CurrencyShares offer investors direct access to nine currencies in a cost-effective exchange traded structure. CurrencyShares are grantor trusts that hold actual foreign currency deposits in a segregated account, ratherthan using futures contracts or other proxies that may lead to imprecise tracking of the underlying currency or counterparty risk. CurrencyShares provide a convenient means of investing in foreign currencies.
AVERAGEANNUALTOTALRETURNS
Symbol Fund Name YTDMarket Close
YTDNAV
1-YearMarket Close
1-YearNAV
3-YearMarket Close
3-YearNAV
5-YearMarket Close
5-YearNAV
Since FundInception
Market Close
Since FundInception NAV
TotalExpense Ratio
InceptionDate
FXF1 CurrencyShares® Swiss Franc Trust -6.88% -7.20% -5.70% -5.74% -2.12% -2.07% 1.23% 1.26% 3.18% 3.18% 0.40% 6/21/2006
FXS1 CurrencyShares® Swedish Krona Trust -10.82% -10.96% -10.77% -10.90% -1.22% -1.13% -0.28% -0.19% 1.17% 1.18% 0.40% 6/21/2006
FXSG CurrencyShares® Singapore Dollar Trust -1.19% -1.29% -2.01% -2.01% -2.13% -2.11% 0.40% 2/12/2013
FXY1 CurrencyShares® Japanese Yen Trust -4.27% -4.48% -10.73% -10.91% -11.43% -11.45% -4.31% -4.36% 1.03% 1.03% 0.40% 2/12/2007
FXE1 CurrencyShares® Euro Trust -8.46% -8.59% -7.00% -7.04% -2.28% -2.32% -3.13% -3.10% 1.65% 1.65% 0.40% 12/8/2005
FXCH CurrencyShares® Chinese Renminbi Trust -1.46% -2.13% -1.69% -1.28% 1.46% 1.38% 1.38% 1.31% 0.40% 9/29/2011
FXC1 CurrencyShares® Canadian Dollar Trust -4.99% -4.77% -7.83% -7.81% -2.01% -2.13% -0.83% -0.74% 0.76% 0.79% 0.40% 6/21/2006
FXB1 CurrencyShares® British Pound Sterling Trust -2.43% -2.37% -0.23% -0.24% 0.98% 1.01% -0.02% -0.03% -0.46% -0.46% 0.40% 6/21/2006
FXA1 CurrencyShares® Australian Dollar Trust -0.62% -0.86% -4.48% -4.74% -0.93% -1.09% 2.74% 2.73% 5.86% 5.86% 0.40% 6/21/2006
1 On 11.13.08 the trust began using the WM/Reuters closing spot rate for valuing the trust’s assets. Trust performance prior to 11.13.08 reflect the noon buying rate as determined by the Federal Reserve Bank of New York.
Performance displayed represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate so that when shares are redeemed, they may be worth more or less than originalcost. Current performance may be lower or higher than the performance data quoted. For up-to-date performance, including performance current to the most recent month-end, visit our web site at currencyshares.com. The NAV andmarket close performance may differ. A major reason for the difference is that timing discrepancies can exist between the NAV, which is calculated using the WM/Reuters closing spot rate, and market close, which is calculated using closing price (last trade). The WM/Reuters closing spotrate is the exchange rate of the U.S. dollar and the applicable foreign currency as determined by WM/Reuters as of 4:00 p.m. London Time. For additional information, please see trust’s prospectus.
Unless otherwise noted, data is as of 9.30.2014. Partial year returns are cumulative, not annualized. Total returns reflect the reinvestment of all distributions. Source: FundStation.
E Currency as an Asset Class (white paper)UBS: Clean FINRA Letter
This piece offers an overview of the benefits of currency investing with attention on the convenience of accessing it via exchange traded products.
sku # ETFCAC
Currency as an Asset Class
Chicago | New York City | Santa Monica
FP
E
Currency as an Asset Class (presentation)UBS: Clean FINRA Letter
This presentation is based on our “Currency as an Asset Class” white paper and demonstrates the benefits of currency investing.
sku # CSCAC-PPTFor Financial Professional Use Only. Do not distribute to the public.
This presentation is provided for informational purposes only. The contents are neither designed nor intended and should not be considered as, or relied upon as, investment, legal, tax or accounting advice or as a recommendation of any specific security or strategy. Investors should have a thorough understanding of the risks, as well as potential benefits, of the products and strategies referenced throughout this presentation and consult their financial advisor before deciding what, if any, course of action to take for their own particular situation.
For Financial Professional Use Only. Do not distribute to the public.
Currency as an Asset Class
E What’s Really in Your Currency ETP?UBS: Clean FINRA Letter
A sales idea explaining the differences between the various currency ETP structures and how they gain currency exposure.
sku # CSSI
Exchange Traded Products
Historically, a well-diversi�ed investment portfolio, with exposure across the traditional asset classes of cash, stocks and bonds, has helped reduce investment risk. However, in today’s volatile markets, an investor’s portfolio may need additional diversi�cation protection. One increasingly popular option is the addition of foreign currency exposure; and currency exchange traded products (ETPs) have o ered a convenient way for investors to gain exposure to foreign currency.
But caveat emptor. Not all currency ETPs invest solely in the underlying currency and it’s important to understand what you are buying. There are important di erences associated with the structure of the currency ETP. Before making the leap, investors should educate themselves in order to see what type of currency ETP they are investing in.
What’s really in your currency ETP?
Don’t Judge a Book by Its Cover
Legal Structure Open-End ETF Exchange Traded Note (ETN) Grantor Trust Limited Partnership
Registered Under Investment Company Act of 1940 Securities Act of 1933 Securities Act of 1933 Securities Act of 1933
Principal Risks Market and counterparty Market and credit-worthiness of note issuer
Market and credit-worthiness of depository
Market and counterparty
Currency-RelatedHoldings1
Forward contracts, swaps, repos, money markets, treasuries
Senior, unsubordinated debt linked to an index’s performance
Physical currency deposits Futures contracts, swaps, forward con-tracts, option contracts
Holdings Risks1 Currency related holdings may not track the currency’s market movement(tracking error)
No direct exposure to the currency and its market movement; may not track the currency’s market movement accurately (tracking error)
Market Currency related holdings may not track the currency’s market movement accurately (tracking error)
Recourse2 Portfolio of securities Note issuer Pro-rata interest in the trust’s assets Pro-rata interest in the partnership’s assets
Tax Implications on Sale of Invest-ments
Taxed as long-term capital gains if held for more than 1 year; taxed as ordinary income if held for 1 year or less
All gains taxed as ordinary income no matter how long the shares are held3
All gains taxed as ordinary income no matter how long the shares are held
Gains are taxed at a 60% long-term/40% short term blended rate, no matter how long the shares are held
Tax Reporting Form 1099 Form 1099 Form 1099 Form K-1
Any overviews herein are intended to be general in nature and do not constitute tax advice or legal advice. Please consult your tax advisor, the IRS and/or state and local tax o�ces for more complete information.
Diversification neither assures a profit nor eliminates the risk of experiencing investment losses.
9For internal use only. Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
ETF Sales Ideas
FP Growing Opportunities in the Scarce Resource of WaterML: ML 1600500UBS: CGW-SI
Learn about the world’s scarcity of water and the investment opportunities that may be available in this sector via Guggenheim S&P Global Water Index ETF (CGW).
sku # CGW-SI
3.2016Exchange Traded Fund | Equities
Growing Opportunities in the
Scarce Resource of Water (CGW)
1Guggenheim Investments Growing Opportunities in the Scarce Resource of Water: CGW
Water may be an attractive investment opportunity across the globe. As an essential commodity, it could bene�t from such dynamic trends as population growth, new patterns of consumption, and climate change.
Meeting this demand is a worldwide necessity that requires the development of new infrastructure to ensure e�cient delivery and quality. For investors, the demand for water could be a consistent and compelling long-term market trend.
Stretching to Meet Growing Global DemandWhile clean water is essential for a healthy human life, over 600 million people lack access to clean water. By 2025, it is anticipated that two-thirds of the world’s population may be facing water shortages.1 This is the result of a myriad of factors, including pollution, decaying infrastructure, and shifting weather patterns, which have damaged ecosystems and placed increased stress on existing systems.
The necessity to take action to address the scarcity of this essential resource is a global concern.
1 Source: WWF, Water Scarcity, 2014. Sources for Global Water Supply Crisis Graphic: 2 United States Geological Survey, 2015. 3 UN World Water Development Report, 2015. 4 Water for Food, UNCTAD, 2011.
The information provided here is intended to be general in nature and should not be construed as a recommendation of any specific security or strategy. Data is subject to change at any time, based on market and other conditions.
“One of water’s key long-term value drivers as an investment: Demand is not a�ected by in�ation, recession, interest rates, or changing tastes.”
— Invest in the Coming Global Water Shortage, Water Industry News
97%saltwater2
3%freshwater2
1%is available forconsumption,most of which iseither inaccessibleor polluted2
Water is an essential resource, but ...
400%estimated increase global water demand for manufacturingfrom 2000 to 20503
60%estimated increase in global food production by 2050 to meet demand3
The world’s population is growing by about 80 million people per year3
Water Management as an Investment Opportunity
Nearly 2 billion people gained access to an improved drinking water source from 1990–2015 use piped water on premises3
69% (6.3 billion) of the population is projected to live in cities by 20503
Improve InfrastructureWith increased access to water
2xprojected global water consumption by 20504
40%projected water de�cit under current climate scenario by 20303
Increase E�cienciesBy managing resources Less than 20% of the water delivered is actually transpired by crops4
Collect data to understand trends and allocate resources properly
Reduce PollutionWith better water recycling solutionsOver 80% of wastewater worldwide is not collected or treated3
7.4 BPeople in
2016
9.1 BEstimated
people in 2050
... is pushing us towards a water crisis.
... the growing global demand ...
Global Water Supply Crisis
GHII - A Yield Weighted Approach for Income & AppreciationML: ML16-003600 UBS: ETF-SI-GHII
This sales idea outlines the trends driving infrastructure growth worldwide and how GHII’s yield-weighted approach is delivering yield and total return outperformance against its Morningstar peers.
sku # ETF-SI-GHII
In today's low interest rate environment, infrastructure securities may offer attractive yield potential for investors seeking to enhance income. Infrastructure companies provide essential services necessary for populations and economies to function, prosper and grow. As global populations expand and living standards rise, demand for improved infrastructure is anticipated to be felt throughout the world.
Infrastructure companies are those that own and operate the infrastructure assets that provide essential services around the world. Their stocks not only o�er attractive yield opportunity, but may also help enhance the diversi�cation* of a multi-asset portfolio and potentially act as a hedge against in�ation.1 Most infrastructure companies have long-term regulatory contracts or concessions to operate infrastructure assets, which helps them generate consistent, stable cash �ow streams. Infrastructure securities also o�er the potential for capital appreciation, as well as dividend income.
Urba
nization
Clim
ate Change
Demo
graphics
By 2030, roughly 60% of the world population will live in cities4
Climate change has driven investments in water resources, renewable energy, and clean technologies.3
It's expected by 2050,
21% of the world’s population will be aged 60+ (compared to 10% in 2000)3
Five Key Infrastructure SectorsExtraction
Utilities
Manufacturing
TransportSocial
Thre
e M
acro
Tren
ds D
rivin
g In
frast
ruct
ure
The World Economic Forum estimates that infrastructure (capital projects) generate
a 5%–25% return4
Infrastructure investments o�er capital appreciation and strong income potential.
Spending on U.K.infrastructure forecast to increase
to £110B ($182B)by 20257
U.S. needs to invest
$3.64T by 2020 to update aginginfrastructure2
Australia will spend
$50B for currentand future investments5
Canada to spend
$125B overnext 10 years oninfrastructure6
Global expedituresbetween 2014–2025
are expected
to be $78T3
Expected Infrastructure Expenditures
1 Source: S&P Dow Jones Indices LLC, ‘Approaches to Benchmarking Listed Infrastructure’, 9.2014. 2 Source: American Society of Civil Engineers Report Card for America's Infrastructure 2013. 3 Source: PWC Capital Project and Infrastructure Spending Outlook to 2025. 4 Source: World Economic Forum Strategic Infrastructure 2012. 5 Source: Australian government Department of Infrastructure & Regional Development 2016. 6 Source: The Globe & Mail "The $125 billion question" March 21, 2016. 7 Source: PWC & Oxford Economics Report Capital Project & Infrastructure Spending.
* Diversification neither assures a profit nor eliminates the risk of experiencing investment losses.
Guggenheim Investments A Yield-Weighted Approach to Infrastructure for Income and Capital Appreciation
Exchange Traded Funds
1
Enhance Your Portfolio with Infrastructure
A Yield-Weighted Approach to Infrastructure for Income and Capital Appreciation
Mega-Cap Stocks in Uncertain MarketsML: ML 16-001498UBS: Clean FINRA Letter
During times of market volatility, there is typically a flight to stable, familiar companies—often mega-cap stocks. These companies tend to outperform relative to smaller companies during periods of stress. Use this retail-approved sales idea to discuss Guggenheim’s mega-cap ETF offerings—XLG and DJD.
sku # ETFSI-MEGA 1Guggenheim Investments Mega-Cap Stocks in Uncertain Markets
A Look at Guggenheim Mega-Cap ETFs
Mega-Cap Stocks in Uncertain Markets
Exchange Traded Funds
During times of market stress, there’s typically a � ight to quality. For stocks, quality is often associated with mega-cap stocks—the market’s most stable, well-known, and growing companies. The familiarity of these mega-cap companies can provide a certain reassurance to investors during volatile periods, but an underlying reason for their comfort is that these companies tend to outperform relative to smaller companies during periods of stress.
The graph below uses Guggenheim S&P 500® Top 50 ETF (XLG), a mega-cap ETF, which seeks to replicate the performance of the S&P 500® Top 50 Index, to represent the mega-cap market. The graph highlights how XLG has performed against the broad market S&P 500® Index over the past 10 years. Historically, during periods of market stress—such as those that occurred in 2006–2007, 2008–2009, 2011–2012, and the one we are presently in that commenced in late 2015—mega-cap stocks tend to outperform the broad market. As the graph below shows, periods of mega-cap outperformance typically last about a year.
Outperformance of XLG vs. S&P® 500 Index for One-Year Rolling Periods (5.1.2006–3.31.2016)
Performance displayed represents past performance, which is no guarantee of future results. Investment returns and principal value will fl uctuate so that when shares are redeemed, they may be worth more or less than original cost. Current performance may be lower or higher than the performance data quoted. For up-to-date fund performance, including performance current to the most recent month-end, please visit our website at GuggenheimInvestments.com.
10 Months12 Months 6 Months
15 Months
-10%
-5%
0%
5%
10%
5.06 3.165.155.145.135.125.115.105.095.085.07
When the line moves above the 0% level, it means that mega-cap stocks (XLG) outperformed the broad market (S&P 500®). Typically, mega-cap outperformance lasts about a year.
Product Support
An Overview of Guggenheim ETFs (presentation) ML: ML17-001284 MS: MSF160079UBS: ETF-OVRVW
This presentation offers an overview of the exchange traded products offered by Guggenheim Investments.
sku # GI-ETFOVRVW-PDF
Guggenheim Investments
ETF Overview
As of 6.30.2014
For Financial Professional Use Only
ETF Lineup CardML: ML 16-005076MS: MSF160097UBS: Clean FINRA letter
One-page reference list showcasing all of the Guggenheim Investments ETFs by suite (i.e., Equal Weight, Fixed-Income, Strategies, etc.).
sku # GIETF-LU
Exchange Traded Fund 9.29.2014
ETF Product List
NYSE ARCA LISTED
Symbol Fund NameIntraday
NAVSymbol
FIXED INCOME
BSCE Guggenheim BulletShares 2014 Corporate Bond ETF BSCEIV
BSCF Guggenheim BulletShares 2015 Corporate Bond ETF BSCFIV
BSCG Guggenheim BulletShares 2016 Corporate Bond ETF BSCGIV
BSCH Guggenheim BulletShares 2017 Corporate Bond ETF BSCHIV
BSCI Guggenheim BulletShares 2018 Corporate Bond ETF BSCIIV
BSCJ Guggenheim BulletShares 2019 Corporate Bond ETF BSCJIV
BSCK Guggenheim BulletShares 2020 Corporate Bond ETF BSCKIV
BSCL Guggenheim BulletShares 2021 Corporate Bond ETF BSCLIV
BSCM Guggenheim BulletShares 2022 Corporate Bond ETF BSCMIV
BSCN Guggenheim BulletShares 2023 Corporate Bond ETF BSCNIV
BSCO Guggenheim BulletShares 2024 Corporate Bond ETF BSCOIV
BSJE Guggenheim BulletShares 2014 High Yield Corporate Bond ETF BSJEIV
BSJF Guggenheim BulletShares 2015 High Yield Corporate Bond ETF BSJFIV
BSJG Guggenheim BulletShares 2016 High Yield Corporate Bond ETF BSJGIV
BSJH Guggenheim BulletShares 2017 High Yield Corporate Bond ETF BSJHIV
BSJI Guggenheim BulletShares 2018 High Yield Corporate Bond ETF BSJIIV
BSJJ Guggenheim BulletShares 2019 High Yield Corporate Bond ETF BSJJIV
BSJK Guggenheim BulletShares 2020 High Yield Corporate Bond ETF BSJKIV
BSJL Guggenheim BulletShares 2021 High Yield Corporate Bond ETF BSJLIV
BSJM Guggenheim BulletShares 2022 High Yield Corporate Bond ETF BSJMIV
GSY Guggenheim Enhanced Short Duration Bond ETF GSYIV
DEVELOPING MARKETSEEB Guggenheim BRIC ETF EED
YAO Guggenheim China All Cap ETF YAOIV
TAO Guggenheim China Real Estate ETF TAOIV
HAO Guggenheim China Small Cap ETF HAOIV
CQQQ Guggenheim China Technology ETF CQQQIV
EMRE Guggenheim Emerging Markets Real Estate ETF EMREIV
FRN Guggenheim Frontier Markets ETF FRNIV
EQUAL WEIGHTEWEM Guggenheim MSCI Emerging Markets Equal Weight ETF EWEMIV
EWRI Guggenheim Russell 1000® Equal Weight ETF EWRIIV
EWRS Guggenheim Russell 2000® Equal Weight ETF EWRSIV
EWRM Guggenheim Russell Midcap® Equal Weight ETF EWRMIV
RSP Guggenheim S&P 500® Equal Weight ETF RSPIV
RCD Guggenheim S&P 500® Equal Weight Consumer Discretionary ETF RCDIV
Symbol Fund NameIntraday
NAVSymbol
EQUAL WEIGHT—CONTINUED
RHS Guggenheim S&P 500® Equal Weight Consumer Staples ETF RHSIV
RYE Guggenheim S&P 500® Equal Weight Energy ETF RYEIV
RYF Guggenheim S&P 500® Equal Weight Financials ETF RYFIV
RYH Guggenheim S&P 500® Equal Weight Health Care ETF RYHIV
RGI Guggenheim S&P 500® Equal Weight Industrials ETF RGIIV
RTM Guggenheim S&P 500® Equal Weight Materials ETF RTMIV
RYT Guggenheim S&P 500® Equal Weight Technology ETF RYTIV
RYU Guggenheim S&P 500® Equal Weight Utilities ETF RYUIV
EQUITY INCOMEHGI Guggenheim International Multi-Asset Income ETF HGIIV
CVY Guggenheim Multi-Asset Income ETF CYM
LVL Guggenheim S&P Global Dividend Opportunities Index ETF LVLIV
PURE STYLERPG Guggenheim S&P 500® Pure Growth ETF RPGIV
RPV Guggenheim S&P 500® Pure Value ETF RPVIV
RFG Guggenheim S&P MidCap 400® Pure Growth ETF RFGIV
RFV Guggenheim S&P MidCap 400® Pure Value ETF RFVIV
RZG Guggenheim S&P SmallCap 600® Pure Growth ETF RZGIV
RZV Guggenheim S&P SmallCap 600® Pure Value ETF RZVIV
CORECZA Guggenheim Mid-Cap Core ETF CZAIV
WMCR Wilshire Micro-Cap ETF WMCRIV
WREI Wilshire US REIT ETF WREIIV
STRATEGIESDEF Guggenheim Defensive Equity ETF DEFIV
NFO Guggenheim Insider Sentiment ETF NFA
RYJ Guggenheim Raymond James SB-1 Equity ETF RYJIV
CSD Guggenheim Spin-O� ETF CSDIV
TARGET BETAENY Guggenheim Canadian Energy Income ETF ENYIV
XLG Guggenheim Russell Top 50® Mega Cap ETF XLGIV
CGW Guggenheim S&P Global Water Index ETF CGWIV
SEA Guggenheim Shipping ETF SEAIV
TAN Guggenheim Solar ETF TANIV
CUT Guggenheim Timber ETF CUTIV
10 For internal use only.Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Product Support (Continued)
Edward Jones ETF Lineup Card
One-page reference list showcasing all of the Guggenheim Investments ETFs available at Edward Jones by suite. Edward Jones use only.
sku # GIETF-EDJGuggenheim Investments 1ETFs at Edward Jones
Exchange Traded Funds 2016
Guggenheim ETFs Available at Edward Jones
Symbol Fund Name
Fixed Income
GSY Guggenheim Enhanced Short Duration ETF
BSCG Guggenheim BulletShares 2016 Corp Bd ETF
BSCH Guggenheim BulletShares 2017 Corp Bd ETF
BSCI Guggenheim BulletShares 2018 Corp Bd ETF
BSCJ Guggenheim BulletShares 2019 Corp Bd ETF
BSCK Guggenheim BulletShares 2020 Corp Bd ETF
BSCL Guggenheim BulletShares 2021 Corp Bd ETF
BSCM Guggenheim BulletShares 2022 Corp Bd ETF
BSCO Guggenheim BulletShares 2024 Corp Bd ETF
BSJG Guggenheim BulletShares 2016 HY Corp Bd ETF
BSJH Guggenheim BulletShares 2017 HY Corp Bd ETF
BSJI Guggenheim BulletShares 2018 HY Corp Bd ETF
BSJJ Guggenheim BulletShares 2019 HY Corp Bd ETF
BSJK Guggenheim BulletShares 2020 HY Corp Bd ETF
Equity Income
CVY Guggenheim Multi-Asset Income ETF
HGI Guggenheim Intl Multi-Asset Inc ETF
LVL Guggenheim S&P Global Div Opps Idx ETF
Pure Style
RPG Guggenheim S&P 500® Pure Growth ETF
RPV Guggenheim S&P 500® Pure Value ETF
RFG Guggenheim S&P MidCap 400® Pure Growth ETF
RFV Guggenheim S&P MidCap 400® Pure Value ETF
RZG Guggenheim S&P SmallCap 600® Pure Growth ETF
RZV Guggenheim S&P SmallCap 600® PureValue ETF
Developing Markets
EEB Guggenheim BRIC ETF
YAO Guggenheim China All-Cap ETF
ETFs combine many of the benefits of an index mutual fund with the flexibility of stocks. Like mutual funds, ETFs enable investors to invest in a pool of securities in one transaction. And similar to stocks, ETFs are listed on a stock exchange so you purchase them through a brokerage account. ETFs offer stock-like trading features—enabling you to trade throughout the day. ETFs can provide a cost-effective, tax-efficient way to invest and, in some instances, gain exposure to segments of the market that would otherwise be inaccessible to the retail investor.
Guggenheim ETFs can provide investors with core building blocks for portfolios, access to hard-to-reach market segments, or highly targeted investment opportunities.
Symbol Fund Name
Equal Weight
EWRI Guggenheim Russell 1000® Equal Weight ETF
EWRM Guggenheim Russell MidCap® Equal Weight ETF
EWRS Guggenheim Russell 2000® Equal Weight ETF
RYF Guggenheim S&P 500® Equal Weight Financials ETF
RYH Guggenheim S&P 500® Equal Weight Health Care ETF
RCD Guggenheim S&P 500® Equal Weight Cons Discr ETF
RHS Guggenheim S&P 500® Equal Weight Cons Staples ETF
RGI Guggenheim S&P 500® Equal Weight Indls ETF
RTM Guggenheim S&P 500® Equal Weight Materials ETF
RYT Guggenheim S&P 500® Equal Weight Technology ETF
RYU Guggenheim S&P 500® Equal Weight Utilities ETF
RSP Guggenheim S&P 500® Equal Weight ETF
RYE Guggenheim S&P 500® Equal Weight Energy ETF
Target Beta
CGW Guggenheim S&P Global Water ETF
CUT Guggenheim Timber ETF
ENY Guggenheim Canadian Energy Income ETF
SEA Guggenheim Shipping ETF
TAN Guggenheim Solar ETF
XLG Guggenheim Russell Top 50® Mega Cap ETF
Strategies
CSD Guggenheim Spin-O� ETF
DEF Guggenheim Defensive Equity ETF
NFO Guggenheim Insider Sentiment ETF
Core
CZA Guggenheim Mid-Cap Core ETF
Schwab ETF OneSource® Line-Up Card
A listing of the 50+ Guggenheim ETFs available NTF on the Schwab ETF OneSource® platform.
sku # GIETF-ONESOURCE
Exchange Traded Fund April 2016
Trade 50+ Guggenheim Investments ETPs on Schwab ETF OneSourceTM
1NOT FDIC INSURED | NOT BANK GUARANTEED | MAY LOSE VALUE Trade 50+ Guggenheim ETPs on Schwab ETF OneSource
Symbol Fund Name Morningstar Category
Fixed Income
BSCG Guggenheim BulletShares 2016 Corporate Bond ETF Corporate Bond
BSCH Guggenheim BulletShares 2017 Corporate Bond ETF Corporate Bond
BSCI Guggenheim BulletShares 2018 Corporate Bond ETF Corporate Bond
BSCJ Guggenheim BulletShares 2019 Corporate Bond ETF Corporate Bond
BSCK Guggenheim BulletShares 2020 Corporate Bond ETF Corporate Bond
BSCL Guggenheim BulletShares 2021 Corporate Bond ETF Corporate Bond
BSCM Guggenheim BulletShares 2022 Corporate Bond ETF Corporate Bond
BSCN Guggenheim BulletShares 2023 Corporate Bond ETF Corporate Bond
BSCO Guggenheim BulletShares 2024 Corporate Bond ETF Corporate Bond
BSCP Guggenheim BulletShares 2025 Corporate Bond ETF Corporate Bond
BSJG Guggenheim BulletShares 2016 High Yield Corporate Bond ETF High Yield Bond
BSJH Guggenheim BulletShares 2017 High Yield Corporate Bond ETF High Yield Bond
BSJI Guggenheim BulletShares 2018 High Yield Corporate Bond ETF High Yield Bond
BSJJ Guggenheim BulletShares 2019 High Yield Corporate Bond ETF High Yield Bond
BSJK Guggenheim BulletShares 2020 High Yield Corporate Bond ETF High Yield Bond
BSJL Guggenheim BulletShares 2021 High Yield Corporate Bond ETF High Yield Bond
BSJM Guggenheim BulletShares 2022 High Yield Corporate Bond ETF High Yield Bond
BSJN Guggenheim BulletShares 2023 High Yield Corporate Bond ETF High Yield Bond
Currencies
FXA CurrencyShares® Australian Dollar Trust Currency
FXB CurrencyShares® British Pound Sterling Trust Currency
FXC CurrencyShares® Canadian Dollar Trust Currency
FXE CurrencyShares® Euro Trust Currency
FXY CurrencyShares® Japanese Yen Trust Currency
FXS CurrencyShares® Swedish Krona Trust Currency
FXF CurrencyShares® Swiss Franc Trust Currency
Symbol Fund Name Morningstar Category
U.S. Equity
DEF Guggenheim Defensive Equity ETF Large Value
CVY Guggenheim Multi-Asset Income ETF Large Value
XLG Guggenheim S&P 500® Top 50 ETF Large Value
EWSC Guggenheim S&P SmallCap 600® Equal Weight ETF Small Blend
RSP Guggenheim S&P 500® Equal Weight ETF Large Value
RPG Guggenheim S&P 500® Pure Growth ETF Large Growth
RPV Guggenheim S&P 500® Pure Value ETF Large Value
RFG Guggenheim S&P 400® MidCap Growth Mid-Cap Growth
RFV Guggenheim S&P 400® MidCap Value Mid-Cap Value
RZG Guggenheim S&P 600® SmallCap Growth Small Growth
RZV Guggenheim S&P 600® SmallCap Value Small Value
WMCR Wilshire MicroCap ETF Small Blend
International Equity
EEB Guggenheim BRIC ETF Diversified Emerging Mkts
YAO Guggenheim China All Cap ETF China Region
HAO Guggenheim China Small Cap ETF China Region
CQQQ Guggenheim China Technology ETF China Region
FRN Guggenheim Frontier Markets ETF Diversified Emerging Mkts
HGI Guggenheim International Multi-Asset Income ETF Foreign Large Values
EWEM Guggenheim MSCI Emerging Markets Equal Weight ETF Diversified Emerging Mkts
Sector Equity
CGW Guggenheim S&P Global Water ETF Misc. Sector
RCD Guggenheim S&P 500® Equal Weight Consumer Discretionary ETF Consumer Cyclical
RHS Guggenheim S&P 500® Equal Weight Consumer Staples ETF Consumer Defensive
RYE Guggenheim S&P 500® Equal Weight Energy ETF Equity Energy
RYF Guggenheim S&P 500® Equal Weight Financials ETF Financial
RYH Guggenheim S&P 500® Equal Weight Health Care ETF Health
RGI Guggenheim S&P 500® Equal Weight Industrials ETF Industrials
RTM Guggenheim S&P 500® Equal Weight Materials ETF Natural Resources
RYT Guggenheim S&P 500® Equal Weight Technology ETF Technology
RYU Guggenheim S&P 500® Equal Weight Utilities ETF Utilities
Guggenheim Investments is proud to be a leading participant in Schwab ETF OneSource—an innovative program allowing advisors and investors to purchase select ETFs commission free. With more than 50 ETPs in Schwab ETF OneSource, Guggenheim offers the largest line-up within the program.
Conditions Apply: Trades in ETFs available through Schwab ETF OneSource™ (including Schwab ETFs) are available without commissions when placed on-line in a Schwab account. Trade orders placed through a broker will receive the negotiated broker-assisted rate. An exchange processing fee applies to sell transactions. Certain types of transactions in Schwab ETF OneSource funds are not eligible for the commission waiver, such as short sells and buys to cover (not including Schwab ETFs). Schwab reserves the right to change the ETFs we make available without commissions. Please see the pricing guide for additional information. All ETPs are subject to management fees and expenses.
Morgan Stanley UMA Flier
A review of the four ETFs available on the Morgan Stanley UMA platform.
sku # MSUMA-FLYER1For �nancial professional use only. Do not distribute to the public. Now Available on Morgan Stanley UMA
Guggenheim is pleased to announce that four of our most popular ETFs are now available on the Morgan Stanley UMA platform. Access to these four Guggenheim ETFs via the Morgan Stanley UMA platform enables you to conveniently include them in your consolidated client investment programs.
GIMA/UMA Asset Class Guggenheim ETF Investment Overview
Large Cap Core RSP Guggenheim S&P 500® Equal Weight ETF Tracking the S&P 500® Equal Weight Index, RSP provides investors with equal
exposure to each stock within the S&P 500® Index. Equal weight exposure
ensures that the mega-cap names within the index aren’t overweighted
relative to other names and eliminates the mega-cap bias of traditional
capitalization-weighted strategies. The benefits of this equal weight approach
include: potential diversification1, performance potential, and disciplined
rebalancing.
Global Tactical Asset
Allocation
CVY Guggenheim Multi-Asset Income ETF CVY o�ers access to a powerful mix of income-paying securities that deliver
an attractive current yield, as well as the potential for long-term price
appreciation. Tracking the Zacks Multi Asset Income Index, CVY is constructed
of 125 to 150 securities selected from a universe of dividend-paying domestic
stocks, ADRs, REITs, MLPs, CEFs, and preferred securities.
U.S. Large Cap Growth RPG Guggenheim S&P 500® Pure Growth ETF RPG tracks the S&P 500® Pure Growth Index and includes only stocks with
the strongest growth attributes—weighting them by style score rather than by
market cap. This pure style approach better isolates style factors—eliminating
undefined or blend stocks—and provides outperformance potential against
traditional style strategies when growth is in favor.
U.S. Large Cap Value RPV Guggenheim S&P 500® Pure Value ETF RPV tracks the S&P 500® Pure Value Index and includes only stocks with
the strongest value attributes—weighting them by style score rather than by
market cap. This pure style approach provides exacting exposure to value—
eliminating undefined or blend stocks. The benefits of a pure style approach
include precise style exposure and the opportunity for outperformance when
value is in favor.
Explore how Guggenheim ETFs may add value in your portfolios.
Four Guggenheim ETFsNow Available on Morgan Stanley UMA
Exchange Traded Funds
1 Diversification neither assures a profit nor eliminates the risk of experiencing investment losses.
ETF Performance at a GlanceUBS: Clean FINRA Letter
This quarterly piece lists performance information for all of our ETFs—except CurrencyShares® ETPs, which have their own Performance at a Glance piece.
sku # GIETF-PAG
NYSE ARCA LISTED Exchange Traded Funds 9.30.2014
Guggenheim Exchange Traded Funds Performance at a Glance
Guggenheim Investments offers investors a broad range of ETFs—domestic and international equity, fixed-income and currency—to provide the core building blocks for portfolios, access to hard-to-reachmarket seg-ments, as well as targeted investment choices. With a history of purposeful innovation, includingmany industry “firsts,” Guggenheim Investments delivers what we believe are distinct and relevant strategies for institu-tional investors, private wealth advisors and the clients they serve. For more information, visit guggenheiminvestments.com.
AVERAGEANNUALTOTALRETURNS
Ticker ETF NameYTD
MarketClose
YTDNAV
1-YearMarketClose
1-YearNAV
3-YearMarketClose
3-YearNAV
5-YearMarketClose
5-YearNAV
10-YearMarketClose
10-YearNAV
Since FundInception
Market Close
Since FundInceptionNAV
Net/GrossExpenseRatio
InceptionDate
FIXED INCOME
GSY Guggenheim Enhanced Short Duration ETF1 0.63% 0.61% 1.03% 1.05% 1.22% 1.24% 0.69% 0.70% 0.79% 0.79% 0.30 / 0.32%2 2/12/2008
BSJK Guggenheim Bulletshares 2020 High Yield Corporate Bond ETF 3.21% 3.34% 7.29% 7.47% 6.99% 6.80% 0.42% 9/23/2013
BSJJ Guggenheim Bulletshares 2019 High Yield Corporate Bond ETF 2.24% 2.36% 6.60% 6.66% 6.36% 6.08% 0.42% 9/23/2013
BSJI Guggenheim BulletShares 2018 High Yield Corporate Bond ETF 1.84% 1.99% 5.20% 5.42% 7.59% 7.48% 0.42% 4/25/2012
BSJH Guggenheim BulletShares 2017 High Yield Corporate Bond ETF 1.21% 1.28% 4.43% 4.59% 7.24% 7.10% 0.42% 4/25/2012
BSJG Guggenheim BulletShares 2016 High Yield Corporate Bond ETF 1.12% 1.34% 3.90% 4.19% 6.92% 6.86% 0.42% 4/25/2012
BSJF Guggenheim BulletShares 2015 High Yield Corporate Bond ETF 1.05% 1.50% 3.29% 4.08% 7.95% 8.38% 6.19% 6.28% 0.42% 1/25/2011
BSJE Guggenheim BulletShares 2014 High Yield Corporate Bond ETF 0.43% 0.96% 1.83% 2.36% 6.64% 6.98% 5.59% 5.65% 0.42% 1/25/2011
BSCM Guggenheim BulletShares 2022 Corporate Bond ETF 6.00% 6.18% 8.08% 7.45% 5.84% 5.65% 0.24% 7/16/2013
BSCL Guggenheim BulletShares 2021 Corporate Bond ETF 5.60% 5.87% 8.78% 7.20% 6.13% 6.05% 0.24% 7/16/2013
BSCK Guggenheim BulletShares 2020 Corporate Bond ETF 4.42% 4.28% 5.77% 5.58% 4.89% 4.74% 0.24% 3/28/2012
BSCJ Guggenheim BulletShares 2019 Corporate Bond ETF 3.55% 3.21% 4.13% 4.24% 4.26% 4.11% 0.24% 3/28/2012
BSCI Guggenheim BulletShares 2018 Corporate Bond ETF 2.15% 2.31% 2.97% 3.17% 4.06% 3.91% 0.24% 3/28/2012
BSCH Guggenheim BulletShares 2017 Corporate Bond ETF 1.51% 1.82% 2.34% 2.63% 4.93% 5.08% 5.48% 5.44% 0.24% 6/7/2010
BSCG Guggenheim BulletShares 2016 Corporate Bond ETF 0.93% 0.99% 1.66% 1.71% 3.99% 4.11% 4.67% 4.60% 0.24% 6/7/2010
BSCF Guggenheim BulletShares 2015 Corporate Bond ETF -0.02% 0.58% 0.42% 1.06% 2.92% 3.19% 3.68% 3.75% 0.24% 6/7/2010
BSCE Guggenheim BulletShares 2014 Corporate Bond ETF -0.47% 0.10% -0.39% 0.27% 1.68% 1.98% 2.56% 2.65% 0.24% 6/7/2010
Performance displayed represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate so that when shares are redeemed, they may be worth more or less than originalcost. Total returns reflect the reinvestment of all dividends. Current performance may be lower or higher than the performance data quoted. For up-to-date fund performance, including performance current to the most recentmonth-end, visit our web site at guggenheiminvestments.com. ETFs are subject to third-party transaction fees/commissions. Net asset value (NAV) is calculated by subtracting total liabilities from total assets, then dividing by the number of shares outstanding. Market closeis the last price at which shares are traded. Fund shares may trade at, above or below NAV. For additional information, please see the fund’s prospectus.
Unless otherwise noted, data is as of 9.30.2014. Data is subject to change on a daily basis. Partial year returns are cumulative, not annualized. Returns reflect the reinvestment of dividends.
INTERNAL USE ONLY. Monthly ETF Book and Appendix
Review ETF highlights for Equal Weight, Pure Style, and BulletShares in this monthly competitive analytics deck and appendix. Internal use only.
sku # ETF-MO-BOOK
Monthly ETF BookGuggenheim Investments
For Internal Use Only. Do Not Distribute to the Public.
Highlights and Competitive Landscape
April 30, 2016
1
ETF Institutional Presentation
ETF Presentation for Institutional Use Only.
sku # ETF-INST-PPT
Guggenheim ETFs Overview
Fall 2016
Guggenheim Investments
For Institutional Use Only
INTERNAL USE ONLY.4P’s ETF Suite Talking Points
Review ETF training and messaging for many ETF product suites. Talking points are available for Equal Weight, Equity Income, Pure Style, CurrencyShares and BulletShares. Internal use only.
sku# GITP-BSETFS GITP-CSETFS GITP-EWETFS GITP-GEIETFS GITP-PSETFS
Exchange Traded Funds
For internal use only. Do not distribute to the public. BulletShares® ETF Suite
Talking Points
BulletShares® ETF Suite
Opening Questions
Do you use fixed-income mutual funds or ETFs?
Do you use individual bonds in your portfolio?
How do you manage the fixed-income portion of your client portfolios?
How are you protecting your clients’ portfolios when it comes to (choose one):
− Rising interest rates?
− Equity market volatility?
− Individual issuer exposure?
− Interest rate risk?
Asset Class ETF Name Ticker Inception
InvestmentGrade
Corporate
Guggenheim BulletShares 2016 Corporate Bond ETF BSCG 6.7.2010
Guggenheim BulletShares 2017 Corporate Bond ETF BSCH 6.7.2010
Guggenheim BulletShares 2018 Corporate Bond ETF BSCI 3.28.2012
Guggenheim BulletShares 2019 Corporate Bond ETF BSCJ 3.28.2012
Guggenheim BulletShares 2020 Corporate Bond ETF BSCK 3.28.2012
Guggenheim BulletShares 2021 Corporate Bond ETF BSCL 7.16.2013
Guggenheim BulletShares 2022 Corporate Bond ETF BSCM 7.16.2013
Guggenheim BulletShares 2023 Corporate Bond ETF BSCN 9.17.2014
Guggenheim BulletShares 2024 Corporate Bond ETF BSCO 9.17.2014
Guggenheim BulletShares 2025 Corporate Bond ETF BSCP 10.7.2015
Guggenheim BulletShares 2026 Corporate Bond ETF BSCQ 9.14.2016
HighYield
Corporate
Guggenheim BulletShares 2016 High Yield Corporate Bond ETF BSJG 4.25.2012
Guggenheim BulletShares 2017 High Yield Corporate Bond ETF BSJH 4.25.2012
Guggenheim BulletShares 2018 High Yield Corporate Bond ETF BSJI 4.25.2012
Guggenheim BulletShares 2019 High Yield Corporate Bond ETF BSJJ 9.23.2013
Guggenheim BulletShares 2020 High Yield Corporate Bond ETF BSJK 9.23.2013
Guggenheim BulletShares 2021 High Yield Corporate Bond ETF BSJL 9.17.2014
Guggenheim BulletShares 2022 High Yield Corporate Bond ETF BSJM 9.17.2014
Guggenheim BulletShares 2023 High Corporate Bond ETF BSJN 10.7.2015
Guggenheim BulletShares 2024 High Corporate Bond ETF BSJO 9.14.2016
Purpose
Product Structure
BulletShares ETFs are a suite of fixed-income ETFs that provide defined-maturity exposure to portfolios of either investment grade or high yield corporate bonds.
The defined-maturity structure delivers a product with the investment and cash flow profile that mimics an individual bond.
With defined-maturity exposure, each BulletShares ETF is structured to track an index comprised of bonds that all have effective maturities in a particular year. At the end of that year, the index—and the BulletShares ETF—terminate and the ETF’s net assets are distributed to the existing shareholders.
They are the only suite of defined-maturity corporate bond ETFs available with consecutive years in the marketplace today.
1
11For internal use only. Catalog of ETF Materials
= Financial Professional use only FP CE = May qualify for 1 hour of CFP credit E = Educational/no products mentioned
Guggenheim Investments is one of the nation’s top ETF
providers. Our investment teams have been breaking
new ground in ETFs for more than a decade. We offer
one of the broadest ETF lineups in the industry, which
investors can use to access new markets and asset
classes, and potentially invest more efficiently in
traditional assets—through strategies like target-maturity
fixed-income and innovative equity index ETFs.
About Guggenheim Investments ETFs
There can be no assurance that any investment product will achieve its investment objective(s). There are risks associated with investing, including the entire loss of principal invested. Investing involves market risk. The investment return and principal value of any investment product will fluctuate with changes in market conditions.
The referenced funds are distributed by Guggenheim Funds Distributors, LLC. Guggenheim Investments represents the investment management businesses of Guggenheim Partners, LLC (“Guggenheim”), which includes Security Investors, LLC (“SI”) and Guggenheim Funds Investment Advisors, LLC (“GFIA”) the investment advisors to the referenced funds. Guggenheim Specialized Products, LLC (“GSP”), the sponsor for the CurrencyShares Trusts, is a wholly owned subsidiary of SI. Guggenheim Funds Distributors, LLC, is affiliated with Guggenheim, SI, GFIA, and GSP.
Product Support (Continued)
ETF Yields Web Pageguggenheiminvestments.com/products/etf/performance-yields
The “Yields” tab of the “ PERFORMANCE & YIELDS” page provides weekly updates of the various yields and distribution rates for our income-producing ETFs.
ETF Yield Email Subscription Serviceguggenheiminvestments.com/products/etf/subscribe-to-etf-yields-emails
This subscription service delivers access to Guggenheim’s ETF yields via a bi-weekly email.
Estimated Net Acquisition (ENA) Yield Calculator guggenheiminvestments.com/products/etf/etf-calculator
The ENA Calculator provides an approximation of the yield to maturity, based on the market price of the BulletShares ETF at the time of purchase.
For internal use only.
GuggenheimInvestments.comETFT-SPG-0417 x0418 #27805