GfK-Shopping-Monitor-2005 06 Info FINAL 1

Global process which determines development of local and regional retail market started to knock on the door of our country. The retail branch network could hardly stay unaffected, and becomes to look more and more as it is in the other countries in the region. But, do the consumers and their shopping behaviour change in the same way? Do their shopping patterns change or remain the same? Since year 2003 there is a tool to monitor this topic according to comparable methods and measures. GfK has developed a research product, mapping in a complex way shopping behaviour and retail preferences of consumers in Serbia and Montenegro.

SHOPPING MONITOR METHODOLOGY:

� Face to face in–home interviews on HH managers aged 18+

� Nationally representative sample

� Sample size: 1000

ADDITIONAL DATA SOURCES:

� GfK ConsumerScan/Household panel data

� Official national statistics (Statistical chambers, World bank,IMF, National Bank of Serbia, ISSPM, official statements, press )

03 March 2006GfK Group GfK Belgrade Shopping Monitor 2005/06 - SCG

28

FMCG Retail chains awarenessSpontaneous; year 2005 vs. 2004 and 2003

1.9

7.4

5.4

2.5

5.9

7.5

25.0

10.3

28.8

34.7

51.7

1.6

5.2

4.8

3.0

0.7

1.6

9.1

8.1

16.4

15.8

35.8

36.5

55.9

2.3

3.8

4.0

5.0

5.7

5.8

6.9

8.1

8.7

10.3

13.3

13.8

38.2

44.5

50.6

0 10 20 30 40 50 60 70

Wissol

Jabuka

Super Vero

Interex

Velkom

Tempo

Metro*

Impex promet

Nana

Univerexport

Pekabeta

Mercator

Rodic

Maxi

C market

200520042003

%

Base: Total sample N=1,000*Metro: Percentage in year 2004 refers to Metro in other countries

03 March 2006GfK Group GfK Belgrade Shopping Monitor 2005/06 - SCG

28

FMCG Retail chains awarenessSpontaneous; year 2005 vs. 2004 and 2003

1.9

7.4

5.4

2.5

5.9

7.5

25.0

10.3

28.8

34.7

51.7

1.6

5.2

4.8

3.0

0.7

1.6

9.1

8.1

16.4

15.8

35.8

36.5

55.9

2.3

3.8

4.0

5.0

5.7

5.8

6.9

8.1

8.7

10.3

13.3

13.8

38.2

44.5

50.6

0 10 20 30 40 50 60 70

Wissol

Jabuka

Super Vero

Interex

Velkom

Tempo

Metro*

Impex promet

Nana

Univerexport

Pekabeta

Mercator

Rodic

Maxi

C market

200520042003

%

Base: Total sample N=1,000*Metro: Percentage in year 2004 refers to Metro in other countries

INFORMS YOU ABOUT:�What are the latest shopping patterns among SCG shoppers and howdo their shopping preferences develop?�What do the shoppers miss most in their stores?�Which factors have impact on their choice of shopping place?�Which store formats do they prefer when buying particular assortments?�Which chains do they like most and why? How do they perceive different retail chains?�Where do they spend most of their money?�Do they go shopping by car? Do shoppers buy private labels?�Image of particular retail chains by their customers?�Are they influenced by retailer leaflets?�How frequently do they buy non-food products? Where do they shop for non-food?

�Price of the report in electronic version:……………… 1,740 Euro*

(English or Serbian)

�- 5% extra discount for the last year buyers ………1,650 Euro*(English or Serbian)

*VAT is not included

We will be pleased to give you a more detailed information on the study presented. Please contact:

GfK Belgrade Takovska 42, 11000 Belgrade�+381 11 3290 777, fax +381 11 750 296�[email protected] / [email protected]

SHOPPING MONITORSHOPPING MONITORSHOPPING MONITORSHOPPING MONITOR 2005/062005/062005/062005/06®






STUDY PUBLISHED IN MARCH 2006 OFFERS:

�Answers to those and many other questions reported in Power Point report on more than 100 slides with detailed charts, descriptions and analysis.

�Trends and data comparison for years 2003, 2004 and 2005!

�Data tables of the consumer survey – detailed breakdowns on almost 200 pages by socio-economic and demographic status: gender, age, head of household, working status, monthly income, marital status, education, type of dwelling, size of household, type and size of settlement, and region of residence)

Globalni procesi koji determinišu razvoj lokalnih i regionalnih tržišta maloprodaje, zakucali su i na vrata našeg tržišta. Maloprodajna struktura teško da može opstati nepromenjena i sve više počinje da liči na tržišta susednih zemalja. Međutim, da li se potrošači i njihove kupovne navike takodje menjaju? Da li se oni ponašaju slično pri kupovini, iliprilagodjavaju svoje ponašanje novim okolnostima? Od 2003. godine postoji način da se takva pitanja pratezahvaljujući specifično kreiranoj metodologiji. Kompanija GfK razvila je istraživački projekat koji omogućavakompleksno mapiranje kupovnog ponašanja, navika i preferenci potrošača ka trgovinama u Srbiji i Crnoj Gori.

SHOPPING MONITOR METODOLOGIJA:

� Intervjui licem u lice sa kućnim menadžerima starijim od 18 godina

� Nacionalno reprezentativan uzorak

� Veličina uzorka: 1000

DODATNI IZVORI:

� GfK ConsumerScan - podaci iz GfK panela domaćinstva

� Zvanični statistički podaci (Statistički zavodi, Nacionalni izveštaji Svetske Banke, IMF, Narodna Banka Srbije, Institut za strategijske studije i prognoze, zvanična saopštenja, novinski članci )

VAM DAJE ODGOVORE NA SLEDEĆA PITANJA:�Koji su poslednji modeli kupovnog ponašanja potrošača u SCG i kako se njihova kupovna opredeljenja razvijaju?�Šta potrošačima najviše nedostaje u njihovim radnjama?�Koji faktori imaju uticaj na njihov izbor mesta kupovine?�Koje tipove prodavnica potrošači preferiraju kada kupuju određenuvrstu robe?�Koji im se trgovinski lanci najviše sviđaju i zašto? Kako doživljavaju različite trgovinske lance?�Gde troše najveći deo svog novca?�Da li idu u kupovinu kolima? Da li kupuju trgovačke marke?�Imidž određenih trgovačkih lanaca koji imaju kod svojih potrošača?�Da li trgovački “leaflet-i” utiču na potrošače?�Koliko često kupuju ne-prehrambene proizvode? Gde kupuju takveproizvode?

�Cena izveštaja u elektronskoj verziji:…………………… 1,740 Euro*

(na engleskom ili srpskom)

�- 5% dodatni popust za prošlogodišnje kupce ………1,650 Euro*(na engleskom ili srpskom)

*PDV nije uključen

Biće nam drago da Vam damo više informacija u veziprezentovanog projekta. Možete nas kontaktirati na:

GfK BeogradTakovska 42, 11000 Beograd�+381 11 3290 777, fax +381 11 750 296� [email protected] / [email protected]







IZVEŠTAJ PUBLIKOVAN U MARTU 2006. VAM PRUŽA:

�Odgovore na ova i mnoga druga pitanja u Power Point formatu na više od 100 slajdova sa detaljnim grafičkim prikazima, opisima i analizama

�Trendove i uporedne prikaze za 2003, 2004. i 2005. godinu

�Tabelarni prokaz podataka na približno 200 strana po socio-ekonomskim i demografskim karakteristikama: pol, starost, glava domaćinstva, radni status, mesečni prihod, bračno stanje, obrazovanje, vrsta prebivališta, veličina domaćinstva, tip i veličina naselja i region.

Documents

GfK-Shopping-Monitor-2005 06 Info FINAL 1