GFCC Demo - Monthly Report

7/27/2019 GFCC Demo - Monthly Report

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Monthly Online Marketing Report

Date: November 2011

Client Name: Demo Client

Monthly Package: Silver Package

Account Manager: Manager Name

Start Date: November 2008

KEY PERFORMANCE INDICATORS

Summary

The following two tables offer the performance summary of the key per formance indicators on your website. The tables show

the start month, followed by the there months previous to the current date. This is so you can see how your site was performing

when we started marketing, as well as the trend in the last 3 months of the Internet marketing campaign:

Monthly Stats from Google Analytics

November 2008 (start date) September 2011 October 2011 November 2011

Total Visits: 3123 9482 9450 10490

Unique Visitor s: 2236 6945 6984 7693

Pages/Visit: 6.08 7.51 7.61 7.80

Avg. Time on Site: 00:04:22 00:04:07 00:04:07 00:04:05

Page Views: 18995 71181 71937 81873

Bounce Rate: 30.35 % 27.42 % 26.47 % 26.07 %

Traffic Sources from Google Analytics

November 2008 (start date) September 2011 October 2011 November 2011Organic: 1969 6661 6469 7504

Referrals: 472 1035 1019 990

Paid: 772 47 170 105

Direct: 1292 1739 1792 1891

ease Note: Google Analytics tracks vi sits dif ferently to AdWords. Figures are also understated.Click here for more information.
http://localhost/var/www/apps/conversion/tmp/scratch_3/%EE%BF%80http://localhost/var/www/apps/conversion/tmp/scratch_3/%EE%BF%80http://localhost/var/www/apps/conversion/tmp/scratch_3/%EE%BF%80


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Graph - Stacked graph of Traffic Sources

Graph - Line graph of Visits


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Traffic Source Break-down

Non-Paid (Organic) Rankings

Best Ranking Keywords

The following are the non-paid keyword ranking positions in Google.co.za (for "SA only" searches, and "All web" searches

respectively). The aim is to have all of your keywords ranking organically on the first page of Google as this will result in free

traffic for the long term.

Keyword Google SA Google All Web

apples 1 1

pears 2 2

bananas 1 1

ruit bowl 1 1

ruit loop 6 6

banana split 1 1

peach 1 1

omato 3 3

cabbage patch 1 1

an apple a day 3 6

kiwi fruit 2 3

beetroot 1 1

bunch of grapes 2 2

avocado pear 4 4

giant nuts 2 3

hamster wheel 3 6

rozen fruit 1 1

ettuce 2 1

ruit salad 1 1

esults are searched up to 3 pages - N/R ref lects no organic ranking results f ound before page 4 or search failure

Top 40 Non-Paid (Organic) Keywords

The following 40 keywor ds rank well in Google organically (as per the table above) and following from this drive free traffic

though Google to your site. In descending order, the following keywords brought your site the corr esponding amounts of visit s

this month.

Keyword # Visits

ruit bowl 1143

ruit salad 1140

ruit loop 153

banana 118

peach 114

chili 111

omato 110


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cucumber 79

pineapple 59

mulberry 41

apple pie 39

trawberry jam on toast 33

pumpkin 33

eggplant 28

gooseberry 26

kiwifruit squash 22

apples for sale 22

melons 22

hamster wheels 22

rozen berries 21

orange juice 21

oranges 17

me 17

grapefruit 17

guava 15

grapes 15

grapefruit juice 15

orange squash 14

me cordial 14

ettuce leaf 13

pinach greens 13

popeye 13

pumpkin patch 12

am 12

dried fruit 12

ruit shop 12

hop online for fruit 12

vegetable stew 12

alad 12

norwegian shoots 12

otal 3616

Referrals

Top 10 Referral Sites

Websites that send traffic to your si te are called referring websites. These referrals can be from a link on their website or a

directory listing etc. The top 10 sites sending your site tr affic (after Google search engines) are:

Referral # Visits


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ruit.com 120

ruitlovers.co.za 82

ruitloopsza.co.uk 52

umpstar tmyf ruit .com 32

ruitytooty.net 24

eisure.co.za 23

autofruiter.com 21

vegesoup.co.za 21

earch.mywebsearch.com 21

vegesite.com 20

otal 416

Geographical Breakdown

Top 20 South Africa Visitor Locations

Different geographic areas send more traffic to your site than others. Usually large metropolitan areas will send large amounts

of visits as there are more people using the Internet there (there may be areas listed below that are sub-areas of a larger city

for instance. The reason they are separated below, is that the smaller sub-areas use a different hub to connect to the Internet

and are thus not counted in the larger city's number, but rather their own). The following locations sent the corresponding

amounts of visits to your site:

City # Visits

ohannesburg 1373

Cape Town 1095

Sandton 629

Pretoria 583

Constantia Park 327

Durban 263

Randburg 263


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Hatfield 245

Centurion 231

Port Elizabeth 127

Germiston 117

Pinetown 117

Kempton Park 108

Polokwane 102

Vanderbijlpark 97

East London 88

Berea 82

Bloemfontein 82

Florida 60

George 45

otal 6034

Top 10 International Visitor Locations

The following countries sent the most visits to your site:

Country # Visits

South Africa 6677

United Kingdom 481

Australia 396

United States 367

France 325

Germany 280

taly 164

Belgium 161

Namibia 154


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Netherlands 143

otal 9148

Top Content

Top 10 pages

These are the most viewed pages on your website, most popular at the top:

Page # Visits

(home page) 5424

productpage.php 541

fr_products/fruit.php 519

cucumbersalad.php 375

fr_products/storage.php 240

giantnuts.php 157

index.php 154

products_other/blackcurrent.php 151

products/redbanana.php 137

frenchfruit.php 130

otal 7828

Internal Site Search

Top 40 Unique Search Phrases

These are the most viewed pages on your website, most popular at the top:

our internal site search is not active.

Mobile

Mobile Devices

Top 10 Mobile Visits

These are the most popular mobile phones/tablets used to browse your website:

Operating System / Device # Visits

Pad 406

Phone 180

Android 116

BlackBerry 39

SymbianOS 18

Pod 10

Nokia 1

Windows 1
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otal 771

Server Health

Average Page Load Time

This data displays the top pages with the longest load time. We can then identify any potential site issues.

Top 10 highest page load times

Page Avg. Load Time Visists

gallery/fruit.php 31.13 20

prods/starfruit.php 11.46 36

products/pinkapples.php 10.03 86

fr_products/salsa_accessories.php 8.32 52

hamsterwheel.php 8.19 56

purpleheadedtrousertrout.php 7.97 125

products_other/giganticoranges.php 6.76 20

seriousjam.php 6.39 14

6.21 5424

products_other/lefthandedcucumbers.php 5.67 151

otal 10.21 5984

Server Status Summary

Your website hosts on occasion will have trouble with their servers (this is when your website will not display correctly or go

offline). The stats below show how long your site went off line this month. The higher the up-time % the better.

Status

Uptime Downtime Outages Response time (ms)

99.97 % 00:15:00 3 1991


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COST PER CLICK (CPC) ADVERTISING

Google Advertising Summary

The money we pay to Google for advert ising is referr ed to as your AdWords Budget. The table below shows how effectively

your AdWords budget was utilised in the past three months. If you want to get more paid clicks monthly, a simple increase in

budget would be needed (so just be in touch with your account manager to discuss):

September October November

# of Clicks 110 530 294

Avg. CPC R 0.78 R 0.79 R 0.77

# of Impressions 15417 45789 15122

Total Spent R 85.34 R 417.57 R 227.27

Top 20 Paid Keywords

Of the keywords we use in your AdWords paid click campaign in Google, the following words brought the most clicks. We often

use this data to tell us which keywords to push in your organic ranking campaign:

Keyword Clicks Impressions CTR (%)

apples 41 105 39.05

banana 22 289 7.61

peach 15 346 4.34

oranges 8 33 24.24

oranges for sale 7 47 14.89

ree delivery fruit 7 17 41.18

ruit shop 6 53 11.32

giagantic fruit 6 43 13.95

nsane peaches 5 204 2.45

delicious peanuts 5 19 26.32

biltong 5 13 38.46

best veges 4 2699 0.15

huge nuts 4 301 1.33

ovely golden delicious 4 46 8.70

tewed fruit 4 20 20.00

ruit salad 4 19 21.05

dried fruit 4 18 22.22

hop online for fruit 4 8 50.00

ruit expert 3 214 1.40

vege soup 3 191 1.57

otal 161 4685 3.44


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GOALS AND ROI

Goals Conversions

If your website has a contact form, booking engine, online shop or registration page, we can track the number of completions

on a monthly basis and they are listed below and are separated according to where the visit came from:

Goals

Visitor Type Tot. Site Visits Contact Form Sent - -

organic 75041031 goal visits (13.74%)

93 goal completions (9.02%)

(none) 1891221 goal visits (11.69%)


referral 99062 goal visits (6.26%)


cpc 10529 goal visits (27.62%)


Total 104901343 goal visits (12.80%)



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SOCIAL MEDIA MARKETING

Social Bookmarking

n the past 30 days you had:

66 Shares

4 Clickbacks

Top 10 links shared

Shares Link

7 http://www.sitename.co.za/

6 http://www.sitename.co.za/apples/

4 http://www.sitename.co.za/peaches/

0 http://www.sitename.co.za/largenuts/

9 http://www.sitename.co.za/fruitsalad/

6 http://www.sitename.co.za/bananasplit/

6 http://www.sitename.co.za/jam/

6 http://www.sitename.co.za/driedfruit/

4 http://www.sitename.co.za/starfruit/

4 http://www.sitename.co.za/apple-pie/

Top 10 services shared with

Service Shares

tumblr73

print28

facebook27

linkedin 11

email9

twitter8

blogger3

reddit2

amenme1

mailto1
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REPUTATION MANAGEMENT

our r eputation management is not active.

CONCLUSION

Monthly Tasks (beta)

Below lists an overview of some of the routine monthly tasks we have completed. This excludes any maintenace, development

or consulting.

4/11/2011: Google AdWords optimized by Peter

4/11/2011: Contact forms tested by Peter

5/11/2011: All contact for ms confirmed functioning by Peter

4/11/2011: Incoming organinc growth links commissioned by Peter

4/11/2011: Search engine optimisation completed by Peter

4/11/2011: Monthly report review by Peter

4/11/2011: Monthly report sent by Peter

Notes

lease visit: http://www.gofishclientcatchers.com/internet-marketing-term-glossary for further explanation of any of the terms found

within this report. Alternatively contact your account manager.

lease note that you are currently on a Silver Package which focuses only on: http://www.gofishclientcatchers.com/marketing_packages

you would like to increase your web presence and success further please visit our website for details or contact your account manager.

lease feel free to contact us with any queries, complaints or suggestions, our contact details are below.

hank you for your continued support.

ccount manager

[email protected]

Documents

GFCC Demo - Monthly Report