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Peace. It does notmean to be in a a place
where there is no
noise, trouble or hard
work. It means to be
in the midst of those
things and still becalmin your heart.
Hendrick Cancer Center seeks to walk their cancer patients through a peace-filled journey during healthcare delivery.The road that is taken after a cancer diagnosis is challenging. For many it may be a dark lonely road, yet for others
the journey is made easier by having supportive loved ones alongside. The design concept for this design proposalfeatures lighting qualities, colors and patterns intended to elevate feelings of happiness for patients during these
hard times. Spatial aspects will assure occupants experience a sense of tranquility to help them heal emotionally.
frstoor
Admissions & Waiting
Infusion AreaMain CorridorClinic Nurse StationLearning Center
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admissions&waiting
Waiting RoomWaiting Room
Admissions Desk
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infusionarea
Game Center
Entrance to Infusion Center
Infusion Nurse Station
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clinicnursestaion
The designers purpose is to lookout
for the health, safety, and welfare of
the public and the aspects of welfare
that can benefit are numerous. Spatial
aspects will assure occupants experience
a sense of tranquility to help them healemotionally. Acoustical controls and
visual imagery will be strategicallyplaced to facilitate these outcomes.
Exam Rooms Nurse Station
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learningcenter
Learning Center
Learning Center View From Waiting Room
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Your healthcare facility should be a symbol of rejuvenation, a new life for your patients. Resting
in a room that offers an outside view and sunlight can do miracles for a patient, since Mother
Nature and life can motivate a human body to heal and improve. If a window is not possible,
beautiful interior colors and perhaps some fabulous art on the wall can inspire positive thoughts.
thepu
blicfaceofhealthcare
Current research on healthcare wayfinding has shown
that signs alone are inadequate. The challenge is tounderstand how a patient or visitor receives information
about their pending doctor appointment, medical
procedure, or other interaction with the facility.(Murphy & Brown)
The Problem:
Inherently complex environments
Patients having to navigate throughout several partsof the hospital for different needs.
Being disoriented or lost is one of the main
frustrations of patients
The Solution: Integrated Wayfinding SolutionsPhysical Elements
Centers of Care (Mammography and Oncology vs.Center for Breast Care)
Varying hallwaythemes, artwork, finish
and color selections
Cue-saturatedenvironments
When the cognitivevolume is turnedup, residents hear
more from theirenvironment and have better recognition and less
confusion. (Murphy & Brown)Communications
Multilingual signage
Conclusion:A comprehensive wayfinding and orientation program
may appear to be simple, but its complexi ty and itsimpact on the visitor experience is significant. It demandsthe input and collaboration of many stakeholders and
an acute understanding of the behavioral patterns ofthe users, but there is no question that this multifaceted
approach is the only way to make sure that patientsroutinely getting lost on the way to see their healthcareprovider becomes a thing of the past. (Murphy & Brown)
WayfndingClient Needs:
To use space efficiently
and effectively
To accommodate special
processes and workflows such as:
Chemo infusion
(average four hours)
Exam Room
Blood Drawing
Nurse Station
Laboratory Patient Visibility
and Safety
OSHA
Requirements
Preparation ofChemotherapy
Drugs
Personal Space
Waste Receptacles
Hand Washing
Nonclinical
appearance
CirculationSpace planning is an integral part of the interior designprocess, but the demand for it as a discrete service is growing.Knowledge and Skills Required
Spatial design ability and skills
Knowledge of interior detailing,materials, and finishes
Expertise in selecting andspecifying FF&E
Knowledge of ergonomics
Delineation and presentationskills
Familiarity with building codes
and regulations
Process Task
Programming (interiors) andpreliminary diagramming
Space and schematic furniture
BrandingA brand is a name, term, symbol, or design (or combinationthereof) that signifies the goods or services of one seller orgroup of sellers. Brand identity refers to the visual features that
create awareness in the mind of the consumer, (Thomas, 265).
Branding in Healthcare:
Branding as a strategyis a relatively recentphenomenon in healthcare
and it is what a consumerassociates with a companyor a product which involves
the visual image, emotional
image, rationalimage, andcultural image.
Steps to Branding
1. Decide what to brand
2. What services will beoffered
3. Who will provide the
surface4. Consider the competitions
service5. Consider the population
you are serving
6. Define the brand message7. What information should be communicated about the service
it has decided to brand? (Thomas, 266).8. Ex: Quality of Care, Convenience, Technology, etc.,9. Recognizing the brand internally and externally
10. Internal Communication is important to ensure the staffacceptance and enthusiasm is necessary for brand success
11. External Communication may take place through
documentation and advertising