Creating strong brand presence in Japan by leveraging the best knowledge and resources of Kewpie and Garden Fresh.

Train stations/

Urban locations Vending

Full scale dine-in

Pop-up

KEWPIEdistribution

BRAND CHANNELS FOR GARDEN FRESH IN JAPAN

TRAIN STATION/URBANSize: 46-60 m2

• Made-to-order while you watch salads with proten options.

• Selection of four ready-to-eat soups.

• Creatively packaged items ready to go, to include signature salads and dressing.

• Soups made for transport to be heated at work or at home.

• Better-for-you snacks designed to be within calorie guidelines.

• Colorful, creatively packaged and displayed grab-and-go.

VENDING Size: 1-3 m2

• Capitalizes on Japanese vending culture, but presentation will follow design and packaging trendsreflectinganatural,more organic look in order to stand out from other vendors.

• Creative packaging and, in some cases, reusable containers attracts customers who want to be healthy and care about reducing waste.

• This same approach can be used in train stations, business centers, and smaller street locations where healthy packaged foods would be popular.

FULL SCALE DINE-INSize: 230-460 m2

Full location menu offerings could include:

• Make-your-own salad• Made-to-order salad• Roasted meats and sides• Soups• Breads• Desserts

POP-UP Size: 60-70 m2

• Similar to train station with very focused menu. Offerings could be expanded based on the location.

• Could incorporate an all-hours soup and salad vending system for use during non-staffed hours.

• Locations to have some seating or could be all carryout service with no seating based on location.