Kelly Goto

GETTING UNSTUCK:FINDING THE FLOW IN WORKFLOW

EMPATHY IS A ROUTE TO UNSTUCK

STUCK

adapted from ‘devolution - savage research

http://peoplestaringatphones.tumblr.com/

These days, whether you are online or not, it is easy for people to end up unsure if they are closer together or further apart."

Alone Together

UNSOCIAL

CHECKED OUT

Participants in the study checked their phones an average of 34 times a day, for about 30 seconds at a time about every 10 minutes. Surprisingly, the person was usually unaware of reaching for and unlocking the phone. It was a habitual, compulsive behavior.

A. Oulasvirta (&) ! L. Ma ! E. RaitaHelsinki Institute for Information Technology HIIT,

REWIREDWhen we go online, we enter an environment that promotes cursory reading, hurried and distracted thinking, and superficial learning.

Even as the Internet grants us easy access to vast amounts of information, it is turning us into shallower thinkers, literally changing the structure of our brain.

Source: Nicholas Carr: The Web Shatters Focus, Rewires Brains

Never have I been able to connect so easily with people 3,000 miles away while ignoring people 3 feet in front of me....”

unknown source

STUCK

No Vision or Purpose“How do we transition to the new web when our administrators have a very specific idea of what they want, and it is not at all Web 2.0?!”

Little Support & Buy In“How do we convince the ‘old guard’… to allow the ‘new school’ to take our knowledge and experience and run with it – without getting mired in layers of approval and legal review? ”

STUCK

Inadequate Platform & Tools“How do you plan for and build for newer concepts when you’re tied to robust, legacy systems that have (so far) driven high growth and profitability?”

Poor Attitude & Fear“I always try to keep up with the latest and greatest’ but as soon as I get something new out the door, I find myself behind again. I’m sick of it and I know things need to change.”

STUCK

Lack of Progress/Results“Management only cares about getting tasks done. There’s no interest in taking things to the next level related to design and implementation.

How can I make them understand that this will actually help drive better results?”

Some Symptoms

No Vision & Purpose

Little Support & Buy-in

Insufficient Knowledge & Ability

Poor Collaboration & Synergy

Inadequate Platform & Tools

Poor Attitude & Fear

Lack Progress & Results

SOME SYMPTOMSNO VISION & PURPOSE

LITTLE SUPPORT & BUY-IN

INSUFFICIENT KNOWLEDGE & ABILITY

POOR COLLABORATION & SYNERGY

INADEQUATE PLATFORM & TOOLS

POOR ATTITUDE & FEAR

LACK PROGRESS & RESULTS

A state of mind and/or being that affects the outcome and result of a process involving– a person, a team or an organisation.

CHANGE MINDSET & ATTITUDES

STUCKINESS UNSTUCKINESSVS

UNSTUCK

Quicktime Flash HTML5

VHS Tivo YouTube

Polaroid Megapixel Instagram

BBS Facebook Everest

ModernFonts

WebsafeFonts Font-face

www.nest.com

CREATE DELIGHT

The Nest is really beautiful and it feels fantastic to touch and use. The display is just gorgeous and things like shifting to red when you ask for heat are both satisfying, intuitive and, well, delight inducing.”

PC Magazine Blogger

aspiration

pleasure

comfort

BE RESPONSIVE

BE RESPONSIVE

CHANGE THINKING

SIMPLIFY

think create

keynote

think create

balsamiq.com

think create

balsamiq.com

EMPOWER

Showing respect and a human face to the customer may seem like common sense, but it is a tough thing to scale – it requires the right culture and zero tolerance for mediocrity”

photo source:Nicholas A. Tonelli

SO, HOW DO WE GET UNSTUCK?

(there’s an app for that)

http://unstuck.com/

(and a book)

http://lifekerning.com/

WORKFLOW

email distraction (immediate deadline!)

computer crashes and no email access

cannot find iPhone adapter to download images

cannot find charger and adapter while in different country

daughter wakes up unexpectedly; needs to eat realize no minutes are

left on Skype plan; need to restock minutes

computer freezes

internet is slow

email distraction (new client lead; need to schedule meeting ASAP)

STARTINGWORK

REFINE PERSONAL WORKFLOW

email and internet flow effortlessly no distractions

full concentration

STARTINGWORK

REFINE PERSONAL WORKFLOW

ARE YOU STUCK?

GET OUT INTO THE REAL WORLD

SO, HOW DO WE GET UNSTUCK?

CHANGE YOUR MINDSET & APPROACH

MAP EMOTION TO EXPERIENCE

BE HUMAN

CHANGE YOUR MINDSET & APPROACH

MINDLESS

PLEASURE

STIMULATION

ZERO OUTPUT

MEANINGFUL

INTEGRATED

HABITUAL

LIFESTYLE INTEGRATION

www.evr.st

MAP EMOTION TO EXPERIENCE

style

AWARE(explicit)

UNAWARE(implicit)

EMOTIONAL

RATIONAL

simple

MEETS MY NEEDS

ASPIRATION

COMFORT

IDENTITY

CONNECTION

CARING

MEETS MY NEEDS

MEETS MY NEEDS

IT WORKS

style

EMOTIONAL

RATIONAL

I LOVE ITAWARE

(explicit)UNAWARE(implicit)

MEETS MY NEEDS

style

EMOTIONAL

RATIONAL

easy to use

simple

e!cient

personalized

sharing

intuitive

comfortablefamiliar

customizableinspiring

meaningful

portable

cool

connected

reliable

AWARE(explicit)

UNAWARE(implicit)

I LOVE IT

IT WORKS

INPUT EXPERIENCE OUTPUT

Psychological

Sensory

Memory

Contextual

Aspiration

Connection

Identity

Caring

Comfort

GET OUT INTO THE REAL WORLD

CONTEXTUAL RESEARCHIN-DEPTH INTERVIEWS

SOCIAL ANALYTICSONLINE SURVEYS

ANALYTICS / TRACKING

how people

live

what people think

CONTEXTUAL RESEARCHIN-DEPTH INTERVIEWS

SOCIAL ANALYTICSONLINE SURVEYS

ANALYTICS / TRACKING

how people

live

what people think

un

awar

e |

impl

icit

| EM

OTIO

NAL

a w a r e | e x p l i c i t | RATIONAL

We listened carefully to what our customers didn’t say....Jock Truong, VP of 3M Supply Division

I WISH

frustrationsuper slowresponse

effortlessinteraction

EMOTIONpresent

UNMET NEEDfuture

DESIRED OUTCOME

8AM 10AM 12AM 2PM 4PM 6PM 8PM

DESIGN THINKING NEEDS WALLS!

BE HUMAN

RATE OF INNOVATION VS. PEOPLE’S DESIRES

The governance crisis point

Quantity & complexity of information

Ability to deal with quality & complexity

of information

Zap Think LLC

TIME

I believe in technology, but I think we need to make it more human.“Jonathan Harris, Number 27.org

SLOW DOWN

Embrace dialogue, focus on the solution, find common factors, be good at what you do, keep it simple, make mistakes happen, have fun!

UNSTUCKINESS

A FINAL THOUGHT

YOYU

Nest Thermostathttp://www.nest.com/

Stone/Yamashita’s UnStuck Apphttp://unstuck.com/

Interactive Scalehttp://www.withings.com/

Responsive Web Design Testing Toolmattkersley.com/responsive

Everesthttp://evr.st/

Google Web Fontshttp://www.google.com/webfonts

@font-face CSS Rulehttp://www.font-face.com/

Keynotopiahttp://keynotopia.com/themes/

Balsamiqhttp://www.balsamiq.com

RESOURCESkelly@gotomedia.com

go2girl | twitter