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AMYS CONTENT TIPS: GETTING TRAFFIC WITH PINTEREST

GETTING TRAFFIC WITH PINTEREST

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More than 1/5 of U.S. adults use Pinterest. Don't neglect this powerful way to reach certain demographics.

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Page 1: GETTING TRAFFIC WITH PINTEREST

AMY’S CONTENT TIPS:

GETTING TRAFFIC WITH

PINTEREST

Page 2: GETTING TRAFFIC WITH PINTEREST

PINTEREST

Don’t neglect this

powerful way to reach

certain demographics

More than 1/5 of U.S.

adults use Pinterest

71% of Pinterest users

are female

Stats from Pew

Research

Page 3: GETTING TRAFFIC WITH PINTEREST

TOP 3 CATEGORIES

DIY and Crafts

Hair and Beauty

Design

Page 4: GETTING TRAFFIC WITH PINTEREST

5 BEST PRACTICES

From Curalate after examining over 500,000 pins:

Be colorful

Don’t show human faces. Among images shared by brands, those without human faces are repinned 23 percent more often.

Go with a spare background.

Page 5: GETTING TRAFFIC WITH PINTEREST

5 BEST PRACTICES

Choose red, orange, and brown instead of

blue. These three colors outperform blue

nearly 2:1 in repins.

Maintain moderate light and color. Very light

and very dark images are not repinned as

often. example images

Page 6: GETTING TRAFFIC WITH PINTEREST

EXAMPLES OF GOOD PINS

Beautiful colors and a simple

recipe. This pin’s popularity

grew because people said the

recipe was so simple and

delicious.

Page 7: GETTING TRAFFIC WITH PINTEREST

EXAMPLES OF GOOD PINS

This vibrantly colored photo

demonstrates a very unique

idea. As a result, it was

repinned over 64,000 times.

Page 8: GETTING TRAFFIC WITH PINTEREST

TAKEAWAYS From Hubspot’s Dan Zarella :

Taller images work best

800 pixels high

200 word descriptions

Infographics work well.

Compelling headlines

Must click through to read

Page 10: GETTING TRAFFIC WITH PINTEREST

CREATE TALL/THIN ADS –

LOOK LIKE INFOGRAPHICS

Lots of text and

graphics.

You can control how

traffic responds by

making a specific call

to action on your

pin’s landing page.

Tell them what to do.

Page 11: GETTING TRAFFIC WITH PINTEREST

Follow me on Pinterest:

http://www.pinterest.com/amyharrop/

Check out my blog:

http://AmyHarrop.com

Subscribe to my blog feed:

http://feeds.feedburner.com/Amyharrop

Subscribe to my Youtube channel:

https://www.youtube.com/channel/UC30BTa5_BMzMvQHlcto2

-JQ