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More than 1/5 of U.S. adults use Pinterest. Don't neglect this powerful way to reach certain demographics.
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AMY’S CONTENT TIPS:
GETTING TRAFFIC WITH
Don’t neglect this
powerful way to reach
certain demographics
More than 1/5 of U.S.
adults use Pinterest
71% of Pinterest users
are female
Stats from Pew
Research
TOP 3 CATEGORIES
DIY and Crafts
Hair and Beauty
Design
5 BEST PRACTICES
From Curalate after examining over 500,000 pins:
Be colorful
Don’t show human faces. Among images shared by brands, those without human faces are repinned 23 percent more often.
Go with a spare background.
5 BEST PRACTICES
Choose red, orange, and brown instead of
blue. These three colors outperform blue
nearly 2:1 in repins.
Maintain moderate light and color. Very light
and very dark images are not repinned as
often. example images
EXAMPLES OF GOOD PINS
Beautiful colors and a simple
recipe. This pin’s popularity
grew because people said the
recipe was so simple and
delicious.
EXAMPLES OF GOOD PINS
This vibrantly colored photo
demonstrates a very unique
idea. As a result, it was
repinned over 64,000 times.
TAKEAWAYS From Hubspot’s Dan Zarella :
Taller images work best
800 pixels high
200 word descriptions
Infographics work well.
Compelling headlines
Must click through to read
GET INFOGRAPHICS MADE
Create your own with templates
http://www.freeinfographictemplates.com/
http://blog.hubspot.com/marketing/free-ppt-infographic-templates-designs-ht
http://www.creativebloq.com/infographic/tools-2131971
Fiverr
link back to your content
CREATE TALL/THIN ADS –
LOOK LIKE INFOGRAPHICS
Lots of text and
graphics.
You can control how
traffic responds by
making a specific call
to action on your
pin’s landing page.
Tell them what to do.
Follow me on Pinterest:
http://www.pinterest.com/amyharrop/
Check out my blog:
http://AmyHarrop.com
Subscribe to my blog feed:
http://feeds.feedburner.com/Amyharrop
Subscribe to my Youtube channel:
https://www.youtube.com/channel/UC30BTa5_BMzMvQHlcto2
-JQ