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From a presentation to the Canadian Marketing Association Manitoba Chapter.Learn the basics of navigating the Wordpress backend, changing themes, configuring critical out-of-the-box settings, installing must-have plugins to add features for things like SEO and content sharing, and general best practices for posting pages or blog posts.
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Press Start…Getting the
Most out of WordPress
Kevin Gordon
Agenda
• About Me
• Getting Set up
• The basics of WordPress
• Configuring out-of-the-box features
• Must-have plugins
• …Bonus! $100 Free Google Adwords Vouchure
Getting Setup
Wireless Internet Access
Network/SSID: UW-Conference
Passphrase: conference
Authentication: WPA
Getting Setup
Accessing the Training Environment
http://training.one2m.ca/wordpress/wp#/wp-admin
Instance ID: to be provided
Username: training
Password: Spring2012
The Basics of WordPress
• It started off as a blog platform
• It’s a content management system (CMS)
• It can run Facebook Fan Page Tabs
• It can serve mobile websites
• It can run E-Commerce Sites
• It can do anything you want it too!
Configure Out-of-the-box
• Enable Spam Protection
• Disable User Registration
• Setting Time Zone & Date/Time Format
• Set Remote Publishing Options
• Set Update Services (Almost 50 of them)
• Set Reading Options
• Set Discussion Options
• Change Default Media Location
• Set URL Permalink Format
Must Have Plugins
• All in one SEO
• Dot HTML, PHP, XML etc
• Facebook Comments
• Google Analytics
• Parallel Loading System
• Digg Digg
• TinyMCE Advanced
• Social Metrics
• Tweet My Post
• Facebook OGP
• XML-Sitemap
• Redirection
• WP No Category Base
• Youtube Shortcode
• jQuery Lazy Load
• W3 Total Cache
• WP Touch
*Items in bold will be covered in training
Must Have Plugins - SEO
• All in one SEO
• Dot HTML, PHP, XML etc
• XML-Sitemap
• Redirection
• WP No Category Base
Must Have Plugins – Site Speed
• Parallel Loading System
• jQuery Lazy Load
• W3 Total Cache
How Site Speed Helps your SEO – NO PLUGINS
How Site Speed Helps your SEO – Parallel Loading
• Browsers download 6 files at a time
– One2M has 68 individual files
– FarmMarketer.com has 85 individual files
– Dairy Farmers of Manitoba has 11 individual files
– WhyWSI.com has 100 individual files
How Site Speed Helps your SEO – W3 Cache
• Combine multiple javascript files in to one
• Combine multiple css files in to one
• Remove un-needed whitespace
• Creates cached copies of all pages
• Speeds up the time necessary for your web
server to serve the content to the visitor
How Site Speed Helps your SEO – Parallel Loading
How Site Speed Helps your SEO – Cloudflare
• FREE Content Distribution Network (CDN)
• Caches your website on 14 servers world-wide, 7
in North America
• Serves content from closest server to visitor
• Continues to serve your site even if your site
goes down
• Provides an added level of security
How Site Speed Helps your SEO – Cloudflare
How Site Speed Helps your SEO – Lazy Load
• Images/Media below the fold only loads when a
user scrolls close to it
• Improves initial load time
• Improves perceived load time
Must Have Plugins – Admin Tools
• Google Analytics
• TinyMCE Advanced
• Social Metrics
• Youtube Shortcode
Must Have Plugins – Social Engagement
• Facebook Comments
• Digg Digg
• Facebook OGP
• Tweet My Post
Google Adwords Vouchure
• If you have never advertised on Google Adwords, we can provide you a $100 vouchure to get started and a free 30 minute consultation to help you get started
• If you are already advertising, we’ll give you a free 60 minute review and analysis of your existing campaign.
Email: [email protected]
Upcoming Events
• What Google Tools are Right for You?
• Marketing on Facebook
• Canada’s New Anti-Spam Legislation
• Hear from True North Sports & Entertainment’s
Marketing Department on Challenges they faced
• IC Group Presentation
CMA Membership Special
• Non-members can become members for a
reduced rate for attending today’s conference.
• Please call Pam @ 885-2846 for details
