Upload
lionsleaders
View
4.390
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
GETTI
NG THE
MOST
OUT
OF SOCIA
L M
EDIA
LIONS N
ETW
ORKING F
OR COM
MUNIC
ATION A
ND
PROMOTI
ONS
HOW CAN SOCIAL MEDIA HELP MY LIONS CLUB?
HOW CAN SOCIAL MEDIA HELP MY LIONS CLUB?
Deepens Relationships
Engages Others
Facilitates Collaboration and Partnerships
Promotes Fundraising/Increases Publicity
Educates Lions and Non Lions about our organization
BY THE NUMBERS JANUARY 2011BY THE NUMBERS JANUARY 2011
30 Billion pieces of content are shared on FaceBook each month
25 Billion tweets were sent on Twitter
200 million views of YouTube via mobile each day
152 million blogs on the Internet
By The Numbers, continued
65% of U.S. adults use social media and view it as positive
50% of U.S. Fortune 1,000 companies launched a corporate blog
53% of American Internet users look for information on Wikipedia, up from 36% in 2007
US FACEBOOK USERS BY AGE
18-25
13-17
55-6545-54
35-44
26-34
The Young are Wired for Social Media
In the previous slide 75% of those utilizing Social Media are 18-44
Young adults today, born after 1980 have grown up in a digital world—it is their first language
If we want younger members we need to attract them
If clubs are not yet on social media sites we need to start
The “Next Gener’s” or those born after 1980
Have grown up expecting communication
Expect their emails to be answered quickly
Do not like hierarchy or bureaucracy
Expect transparency and honesty
Utilize web sites, cell phones, blogs, and emails
The Next Gener’s Are…
Episodic contributors to causesReluctant to fill out membership applicationsNot necessarily brand loyalNeed to be engaged and interested in an organization to continue membershipThey want openness and authenticityThey are very open-minded
REMEMBER
Utilization of Social Media is Very Low CostOften Promotions are Free
Where Should Lions Utilize Social Media??
Promote your next Lions Club Meeting
Advertise your next fundraiser
Display photos of your fundraisers or projects—especially with your younger members
Request volunteers to partner with your club
Have a donation site to accept donations
Utilizing Media in the Club
Post a club history
List Officers and Membership Contact
Recruit Members
Educate members and the public
Post Webinars
Hold E-meetings
Questions/Ideas