Getting the Most From Your Brand

Research Analysis

Assumptions

Brand

How is your brand positioned?

Value Based The Only One Like You

Service Oriented

Financially StableWell Known Name

Innovation

How do you communicate your position?

Positioning Points

• Who should be involved?• Agreement with all parties involved.• Research should lead the discussion.• Remove assumptions.

• Create what makes your brand special.

• Limit your Positioning Points to Seven(7)

Location unmatched in beauty andproximity to everything.

Unparalleled employee dedication and longevity

Brand Platform

• Let an independent group/person create your Brand Platform.

• Remove all current perceptions.• Look at the competition.• Get buy-in from management team and

residents.

Ask a Few Important Questions…

•Demographics

•Psychographics

•Lifestyle

Have you identified/verified your target?

•One Thing

•One Thing

•One Thing

What is the ONE thing you want to say?

•What makes you unique?

•What differentiates you?

•Is it compelling?

•Is it realistic?

What is your USP?

PositioningStatement

(Insert Your Company Name Here)provides its customers with an amazing product that

uses its technology and innovation to inspire the people that interact with it to (Insert Product Benefit).

Keywords

Tagline

Your tagline needs to be honest and represent what

your product is or whatthe customer needs.

Tactics with Plan• Prioritize your budget.

• Set expectations for results.

• Create materials and communications.

• Measure results.

• Adjust accordingly.

The tactics arenot your brand!

Emotional Connection.