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Getting Started With Your New mStore Ask about our current promotions on 3, 6 or 12 month PSG commitments http://mshopper.com/platform/p sg.php [email protected] [email protected] Ask About Promotions

Getting Started With Your New mStore

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Getting Started With Your New mStore. Brought To You By: Performance Services Group (PSG) Partners For Creating A Successful mStore Along With Marketing & Promotional Ideas. Ask About Promotions. Ask about our current promotions on 3, 6 or 12 month PSG commitments - PowerPoint PPT Presentation

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Page 1: Getting Started With Your New mStore

Getting Started With Your New mStore

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask About

PromotionsAsk About

Promotions

Page 2: Getting Started With Your New mStore

Performance Services Group (PSG) Your Exclusive Mobile Agency…

• Exclusive 1 on 1 client management & support• Merchandise & optimize mStore data feeds• Create brand impressions & direct response via SMS• Constant mobile shopper engagement• Performance audit & recommendations• Conversion feature assistance• 360 Marketing: Social media, traditional, print & creative assets with promotional leadership

• Exclusive 1 on 1 client management & support• Merchandise & optimize mStore data feeds• Create brand impressions & direct response via SMS• Constant mobile shopper engagement• Performance audit & recommendations• Conversion feature assistance• 360 Marketing: Social media, traditional, print & creative assets with promotional leadership

• Traffic, sales and conversion improvements• Beautiful, feature-packed mobile commerce platform• Save you time & resources & provide mobile education• Ownership of permission-based mobile cell phone database

• Traffic, sales and conversion improvements• Beautiful, feature-packed mobile commerce platform• Save you time & resources & provide mobile education• Ownership of permission-based mobile cell phone database

What We Do: What We Do:

Results:Results:

• Plans start @ $750/mo. pending scope of work• Ask about current PSG promotions & save more today!• Plans start @ $750/mo. pending scope of work• Ask about current PSG promotions & save more today!Pricing:Pricing:We know mobile… hire us to

help

Ask About

PromotionsAsk About

Promotions

Page 3: Getting Started With Your New mStore

Understanding m-Commerce Vs e-Commerce

#1 Minimize Shopper Typing/Entering FieldsmShopper Features: Implement APIs, Upload Customer Database Sync, Implement Payment Gateways (Paypal, Google & Amazon)

#2 Mobile Shoppers Expect Deals mShopper Features: Add data feed field for Sales Price, Promo codes and Sign up & save, Send SMS campaigns with deals

#3 Build A Mobile DatabasemShopper Suggestions: Capture the cell phone #s now and then strategize later

mShopper Features: Design your sign-up form & post sign up form on your e-Com site

#4 Send SMS Marketing Campaigns With Super Deal OffersmShopper Suggestions: SMS campaigns should include 25-75% off product or total cart with promo codes and/or free shipping

Page 4: Getting Started With Your New mStore

The Importance Of Your Data Feed1)Your mStore is powered by the strength of your feed

2)Later, mShopper offers 100+ configuration settings found in your Dashboard3)Finally, mShopper has conversion focused features/tools to increase traffic, sales and build a mobile database

Required Data Feed Fields Mandatory fields in order to launch a mobile store.

These are only the minimum.

Recommended Data Feed Fields These are not mandatory, but are extremely important to

the shopper experience to increase conversions!

• Sale Price – Conversion booster• Reviews – Conversion booster• Multiple Images (up to 10) – Conversion booster• Keywords – Conversion booster

Additional Attributes

• Sizing Charts – Conversion booster• Videos – Conversion booster• Color/Sizes & Length/Width – Conversion booster • Videos• Warrantee • Brand Name• Long Description

1. Product Name2. Product Description3. Product Image URL4. Product Buy URL5. Product Price6. Category > Subcategory7. Model #

Page 5: Getting Started With Your New mStore

Your mStore Plan: The First 30 Days

Activity Week 1 Week 2 Week 3 Week 4

Place SMS Sign up Form On Your e-Commerce Site Build you mobile database by putting a graphic asset on your e-Commerce site that links to your mStore sign up form.

Promote via EMAILIntroduce your mStore with a dedicated email blast and link to your sign up form to build your mobile database

Merchandise your mStore(Schedule hot deals, today’s hot deal or use Intelligent Merchandiser)

Increase ConversionsMobile shoppers expect deals, promo codes, quick and easy checkout and then will come back!

Send SMS CampaignsOnce you have >50 sign-ups start driving sales with a promo code, great sale items, and free shipping, too.

MAINTAIN PROMINENT PLACEMENT

e-newsletter blast newsletter newsletternewsletter

Alternative PaymentsConsumer DB Sync

Add more DF Fields

1

2

3

4

5>50 sign-ups

1

2

3

4

5

Sign Up & SavePromo Codes

Customize PgsAbandoned Cart

Redirect Codes (5)Gift Wrap/Messaging

SEND OUT SMS DEALS WITH A PROMO CODE!

Your e-Commerce site

MRR Search Analytics

Page 6: Getting Started With Your New mStore

1. Promote Via WebBuild a Mobile Database: Place sign up form graphic asset on your e-Commerce site

We Provide

• mShopper offers several graphical assets promoting your sign-up form• These graphics include different copy, images, and sizes for you to fit on your e-

Commerce site header, side navigation and also in your footer• Choose to A) embed or B) http link from the graphic on your e-Com site

Where? Dashboard > SMS Mktg

Read mHelp here

YOUR ROLE

1. Design your SMS sign-up form via mShopper’s dashboard

2. Download promotional assets, ask us for modifications, or create your own

3. Post prominently on your homepage/key pages on the top of your e-Commerce site, side nav and even in the footer & use either the A) embed code or B) http link – to the SMS sign-up form Most effective: post on confirmation pages for EMAIL and ORDERS

WHY• These are your most loyal customers since they already shop your site.• Your e-Com visitors must know that you have a new convenient way to shop. • They can sign-up to receive product deals sent to their phones

Page 7: Getting Started With Your New mStore

Why is building an SMS Mobile Database important?

— (SMS) Can reach a consumer at any time of the day

— 90% open rate typically within 15 minutes

— Has a very low unsubscribe rate yielding long term customers

— (SMS) Send messages with your company name, coupon codes, product

deals and also links of your mStore home, category or product pages

— Work best when you deliver an exclusive or limited product

Generate sales! (mShopper data indicate 4-8 sales for every 1,000 SMS sent*)

— (SMS) Can reach a consumer at any time of the day

— 90% open rate typically within 15 minutes

— Has a very low unsubscribe rate yielding long term customers

— (SMS) Send messages with your company name, coupon codes, product

deals and also links of your mStore home, category or product pages

— Work best when you deliver an exclusive or limited product

Generate sales! (mShopper data indicate 4-8 sales for every 1,000 SMS sent*)

* Note: SMS effectiveness comes from two statistically significant regressions on mShopper merchants and may vary based on factors such as type of product sold, compelling offer /promotion, etc.

mShopper’s platform helps you build a mobile database complimentary by providing assets and codes

Shoppers opt in to receive alerts (raise their hand!) and you just have to send the text messages out

Where? Dashboard > SMS Mktg

Read mHelp here

(1)Branded Impressions & (2) Direct response!(1)Branded Impressions & (2) Direct response!

Page 8: Getting Started With Your New mStore

3 Easy Steps To Establish Your SMS Mobile Database

1 •Design your SMS Sign Up Form. It will appear on your mStore footer & e-Commerce site if you follow step 2 & 3Go to SMS Marketing > Design Sign up Form

•Download a graphic asset to placeprominently on your website (header,side nav and footer are great places)Go to SMS Marketing >Download Promotional Assets

•Choose (A) embed code or (B) promote http link for thegraphic to link to. Shopperssign up on this new page.Go to SMS Marketing > Promote Sign up Form

2

3

Where? Dashboard > SMS Mktg Read mHelp here

A

B

Page 9: Getting Started With Your New mStore

Placement examples (header, side nav, footer)

Create a large asset in the header that announces your new mStore.

Choose from our library of graphic assets (downloaded from the Dashboard) and place it in the header, side navigation, footer, etc.

Where? Dashboard > SMS Mktg

Read mHelp here

Page 10: Getting Started With Your New mStore

(B) http link Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site.

1. Promote Via Web – embed or http link

(A) Embed Script used for a page that your Engineers create. Therefore it looks part of your e-com site.

OR

Read mHelp hereWhere ? Dashboard > SMS Mktg > Promote Sign Up Form

Page 11: Getting Started With Your New mStore

2. Promote Via Email

WHY • These are your most loyal shoppers who want to hear the latest news

We Provide

• mShopper offers Marketing layouts & templates to help you promote your mStore and SMS sign-up form

YOUR ROLE

• Send an mStore-focused email: “We’ve gone mobile…etc.”• Include mStore link and GFD sign-up mentions prominently in all e-newsletters• Consider including a special Promo Code offer to encourage mStore purchase

Page 12: Getting Started With Your New mStore

2. Promote Via Email – Example Template

Link PC/Mac sign-up form URL

Link mStore sign-up form URL

Page 13: Getting Started With Your New mStore

3. Merchandising

WHY• Mobile shoppers are deal seekers• They expect to see deals quickly/easily• They search for products as opposed to spending a lot of time browsing

Your Role

• mShopper’s platform includes a Hot Deal Scheduler to plan out 2 weeks of merchandising – you can make deals appear and disappear every day if desired

• Use the Hot Deal Scheduler to select your best deals or newest products

• Schedule the deals to constantly offer customers engaging content

• If you change pricing on a hot deal, be sure your e-Commerce site also has change in price or there could be a discrepancy later on

• Consider using the Countdown Ticker on special deals to show urgency

• Mark as “Today’s Hot Deal” to show product prominently on homepage (check configuration settings to “Show” Hot Deals.

• Not sure how to merchandise yet? Set the Intelligent Merchandiser to “YES” to show real time mobile shopper activity. Manually placed hot deals will override.

Where? Dashboard > Merchandising

Read mHelp here

Page 14: Getting Started With Your New mStore

3. Merchandising Hot Deals – Schedule date and time

Where? Dashboard > Merchandising > Hot Deals

Read mHelp here

Page 15: Getting Started With Your New mStore

4. Increase Conversions

WHY• The mobile purchase happens faster than does its online counterpart • Every effort must be made to make shopping and checkout as easy as possible

We Provide

• Promo Codes: Mobile shoppers expect savings. Begin promoting with a code for total cart!

• Consumer DB Sync: Loyal customers expect that when they log in that there information is saved allowing for a quicker, seamless check out. Upload a safe and secure csv. or .txt file of your consumer DB to limit data entry by shoppers @ checkout. (See template on Dashboard)

• Alternative Payments: Enter your PayPal, Google, and Amazon payment gateways – Orders are marked via gateway and you can choose to receive an order email notification

• Add multiple Images To Data Feed: Add up to 10 images. Note: shoppers appreciate images

• Sign Up & Save: Build your mobile # database by offering instant savings (promo code)

• Abandoned Shopping Cart: Send txt/email to shoppers w/in 7days to increase conversion

• Customize SMS & Confirmation Pg Copy: Use text/HTML to thank customers (promo code)

• Enable Gift Messaging/Wrapping: Allow shoppers to gift/message to a loved one

• Add all important fields into your data feed, including multiple images (up to 10), shopper reviews, specs, sales price (to show % savings), videos, store locator, dynamic fields, etc

YOUR ROLE

• Set up these features in your first 30 days and your conversions WILL increase

Read mHelp here

Page 16: Getting Started With Your New mStore

4. Increase Conversions

Promo CodesMobile shoppers seek deals and offering

promo codes will increase conversions! Add codes for product, category or even total cart

value. Turn it on and test on your site!

Note: Be sure all promo codes are first turned on in your e-Commerce site cart or you may

experience many cancelations

Promo CodesMobile shoppers seek deals and offering

promo codes will increase conversions! Add codes for product, category or even total cart

value. Turn it on and test on your site!

Note: Be sure all promo codes are first turned on in your e-Commerce site cart or you may

experience many cancelations

Where? Dashboard > Merchandising > Manager Promo Codes Read mHelp here

Create 3 Mobile Exclusive Promo Codes To Begin:1.Sign Up & Save Feature2.Abandoned Cart SMS / Email messaging3.SMS Marketing & Merchandising

Create 3 Mobile Exclusive Promo Codes To Begin:1.Sign Up & Save Feature2.Abandoned Cart SMS / Email messaging3.SMS Marketing & Merchandising

Page 17: Getting Started With Your New mStore

4. Increase Conversions

Read mHelp here

Where? Dashboard > Analytics > Search Analytics

(A) MRR Report

Where? Dashboard > Conversion Features > Site Tuning

(B) Site Tuning

Search Analytics(A) Review your MRR report (mean

reciprocal rank) to observe how well your search engine works by mobile shoppers. A

strong MRR is above .6.(B) Site Tuning - Adjust your search engine algorithms so that when shopper search the correct product appears to avoid lots of un-necessary browsing and poor MRR

scores.

Search Analytics(A) Review your MRR report (mean

reciprocal rank) to observe how well your search engine works by mobile shoppers. A

strong MRR is above .6.(B) Site Tuning - Adjust your search engine algorithms so that when shopper search the correct product appears to avoid lots of un-necessary browsing and poor MRR

scores.

Page 18: Getting Started With Your New mStore

4. Increase Conversions Map More Data FieldsMore fields with multiple

images, reviews, warrantees, sales price, etc will help conversion

Map More Data FieldsMore fields with multiple

images, reviews, warrantees, sales price, etc will help conversion

Configure Alternative Payments

Choose from (A) Paypal, (B) Google Checkout and (c)

Amazon to increase conversion

Configure Alternative Payments

Choose from (A) Paypal, (B) Google Checkout and (c)

Amazon to increase conversion

Consumer Database SyncIt’s vital to upload your customer database of names, shipping and billing info to reduce customer frustration and ease safety and

security, read here . Also download template found in dashboard

Consumer Database SyncIt’s vital to upload your customer database of names, shipping and billing info to reduce customer frustration and ease safety and

security, read here . Also download template found in dashboard

Where? Dashboard > Conversion Features > Buyer Sync Read mHelp here

Where? Dashboard > Order Processing > Configure Orders Where? Dashboard > Products > View Synchronized Fields

Page 19: Getting Started With Your New mStore

4. Increase Conversions

Where? Dashboard > Conversion Features > Sign Up & Save

Where? Dashboard > Analytics > Abandoned Cart Tool Read mHelp here

Abandoned Cart Tool Contact shoppers via email/SMS to convert those who have abandoned

(add in promo codes increases conversion)

Abandoned Cart Tool Contact shoppers via email/SMS to convert those who have abandoned

(add in promo codes increases conversion)

Sign Up & Save Build your mobile database of phone #s (to

send out SMS alerts later) at the checkout page by giving customers a $ or % discount immediately to increase conversion

Sign Up & Save Build your mobile database of phone #s (to

send out SMS alerts later) at the checkout page by giving customers a $ or % discount immediately to increase conversion

Page 20: Getting Started With Your New mStore

4. Increase Conversions

Where? Dashboard > Design & Layout > Confirmation Page

Where? Dashboard > Store Settings > Gifting Options

Read mHelp here

Where? Dashboard > Store Settings > Gifting Options

Gift Wrapping If you offer set rules that apply

Gift Wrapping If you offer set rules that apply

Gift Messaging Allow shoppers to send personal

messages on gifted orders

Gift Messaging Allow shoppers to send personal

messages on gifted orders

Custom Copy SMS sign up form & Order

Confirmation page accept copy/html

Custom Copy SMS sign up form & Order

Confirmation page accept copy/html

Page 21: Getting Started With Your New mStore

4. Increase Conversions: Create Custom Pages

Where? Dashboard > Design & Layout > Custom Pages

Read mHelp here

Custom Page “Brands” could link from (1) homepage hero banner (2) strip on homepage or (3) footer link appearing on all pages.

Beautiful Custom Pg for “Brands”

Custom PagesCreate your own html/copy

custom pages and add them as (A) strip on homepage

(B) footer link on the homepage (C) link your hero banner

Create Pages For:•Promotional Campaigns•Top Brands •Exclusive Categories•Intriguing Products•Store Locators

Custom PagesCreate your own html/copy

custom pages and add them as (A) strip on homepage

(B) footer link on the homepage (C) link your hero banner

Create Pages For:•Promotional Campaigns•Top Brands •Exclusive Categories•Intriguing Products•Store Locators

Pg links to brand products

Page 22: Getting Started With Your New mStore

4. Increase Conversions: Store Locator Example

Where? Dashboard > Design & Layout > Custom Pages

Read mHelp here

Store Locator Beautiful Store Locator Page

Device automatically will call store # and/or launch map functionality

Map functionalityStore Locator via Custom Page

Create your html/copy Store Locator (A) strip on homepage

(B) footer link on the homepage (C) link your hero banner

Store Locator via Upload templateSimply upload a template file and allow shopper to find your stores!(A)Search bar icon on homepage

(B)strip on homepage (B) footer link on the homepage

Store Locator via Custom PageCreate your html/copy Store Locator

(A) strip on homepage (B) footer link on the homepage

(C) link your hero banner

Store Locator via Upload templateSimply upload a template file and allow shopper to find your stores!(A)Search bar icon on homepage

(B)strip on homepage (B) footer link on the homepage

Where? Dashboard > Store Settings > Store Locator

Page 23: Getting Started With Your New mStore

4. Increase Traffic & Conversions: Redirect Code Options

Redirect Codes Add these redirect codes to your head

tag in your e-Commerce site so that mobile traffic gets redirected to the

appropriate mStore pages.

Redirect Codes Add these redirect codes to your head

tag in your e-Commerce site so that mobile traffic gets redirected to the

appropriate mStore pages.

Where? Dashboard > Quick Links > Get Mobile Redirect Code (or sent from Sales Team)

Redirect your e-Commerce pages:

1.Home (Provided)2.Product detail (Provided)3.Brand4.Category5.Search any term

Redirect incoming traffic from mobile:

* Search (accounts for up to 80% or traffic)* Your emails* Your social media pages* etc

Read mHelp here

Page 24: Getting Started With Your New mStore

5. Send SMS (Txt Message) Campaigns to Subscribers

WHY

We Provide

• The platform allows you to select sign-up groups (i.e. men’s clothes), create an alert, test, send it out that moment or anytime in the future

YOUR ROLE

• Once you reach around 50+ subscribers, send out SMS campaigns• Select exclusive products and use provocative copy and promotional codes• mShopper recommends 1 SMS campaign per week for each sign-up category

Where? Dashboard > SMS Marketing Read mHelp here

• Sustain branded impression and create a direct response channel• Mobile shoppers expect deals because they provided their mobile number &

opted-in! It’s your turn to send them great deals with promo codes!

Page 25: Getting Started With Your New mStore

5. Send An SMS Alert – It takes 7 quick steps that can be done in 2 minutes. Buy SMS credits for 1cent each in bulk!

Available Credits 78,744

Borders txt: No better book exists in the world, “500 Best Muffin Recipes” Use code mobile15 for 15% off

Characters remaining {1}

Where? Dashboard > SMS Marketing > View & Create SMS Campaign > Create SMS Campaign Read mHelp here

1. Name SMS Campaign

2. Choose audience

3. Copywrite SMS text

4. Choose Url

5. Schedule Date/Time

6. Test With Your #

7. Authorize/Approve

1. Name SMS Campaign

2. Choose audience

3. Copywrite SMS text

4. Choose Url

5. Schedule Date/Time

6. Test With Your #

7. Authorize/Approve

Quick Steps To Sending Out SMS Campaigns

Quick Steps To Sending Out SMS Campaigns

Page 26: Getting Started With Your New mStore

Establish Shipping Rules To Avoid Order Complications

•Display shipping on product pages

•Integrate w/ Magento

•Incorporate pre-existing rules via data feed

•Use common carriers & add % exceptions

•Create rules based on price of product

•Choose shipping speeds based on rates

Where? Dashboard > Store Settings > Shipping & Taxes Read mHelp here

Page 27: Getting Started With Your New mStore

WE DO IT (mShopper’s Business Processing Center)

Our PCI-compliant Business Processing Center enters the order into your e-commerce cart

WE DO IT (mShopper’s Business Processing Center)

Our PCI-compliant Business Processing Center enters the order into your e-commerce cart

YOU DO IT Live Order Queue (LOQ)

Receive an email notification and your CSRs process like any ecommerce order (LOQ)

YOU DO IT Live Order Queue (LOQ)

Receive an email notification and your CSRs process like any ecommerce order (LOQ)

AUTOMATED (API)

Our Engineers work together and we set up as many APIs as you wish directly into your cart

AUTOMATED (API)

Our Engineers work together and we set up as many APIs as you wish directly into your cart

Order Processing Made Easy

Important: Please notify your Customer Service Representatives that mShopper is your mobile commerce platform. If customers call about mobile store issues please contact your mShopper contact for assistance. We’re here to help

Where? Dashboard > Order Processing > >Configure Orders

Read mHelp here

Ask About

PromotionsAsk About

Promotions

Page 28: Getting Started With Your New mStore

APIs Learn More here

Are you a developer? http://www.mShopperApi.net

Read mHelp here

Page 29: Getting Started With Your New mStore

You’re Ready To Manage & Promote your mStore!Need more help?

Look for this icon on

every Dashboard page

Wiki Style Help FAQs & videos

available on every Dashboard

page. Start browsing mHelp here

* Also sign up for webinars, watch helpful

videos and review all tips and tricks

Look for this icon on

every Dashboard page

Wiki Style Help FAQs & videos

available on every Dashboard

page. Start browsing mHelp here

* Also sign up for webinars, watch helpful

videos and review all tips and tricks

Page 30: Getting Started With Your New mStore

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask About

PromotionsAsk About

Promotions

Need 1 on 1 support to manage/optimize your mStore?

Don’t have time or resources to implement features?

Looking to improve data feed and other tips and tricks?

Interested in Marketing/Promotional campaigns?

Need 1 on 1 support to manage/optimize your mStore?

Don’t have time or resources to implement features?

Looking to improve data feed and other tips and tricks?

Interested in Marketing/Promotional campaigns?

Page 31: Getting Started With Your New mStore

PSG Is Your Exclusive Mobile Agency mShopper Account Management Support

Performance Audit

Merchandise Hot Deals

Merchandise SMS Marketing

Abandoned Cart

Creative & Promotional

Dozens of Conversion based Features

Personalized 1on1 support, insights, analysis & recommendations

Analyzing current performing metrics, compare to our best in practice and offer suggestions

Merchandise effectively via Hot Deal Carousel, Today’s Hot Deal takeover, Intelligent Merchandiser

Launch your permission based SMS mobile-database effectively. Build pertinent branded impressions and establish a direct response utilizing great % sales discounts. (promo code recommended)

Customer Service tool designed to drive sales via sending email/text reminders with link back to bounced cart (promo code recommended)

Expert mDesign Team creates beautiful themes, header logos, hero banners, SMS sign up promotional assets, email templates, mStores showcased in iPhone, Droid, and Blackberry devices and more

Implement the most important features to improve usability (functionality, design and layout) of your unique product offering

Page 32: Getting Started With Your New mStore

Proven Results

Page 33: Getting Started With Your New mStore

mShopper’s Performance

Services Group

Let usmanage your mStore

for you!

[email protected]@mShopper.com

Ask About

PromotionsAsk About

Promotions

Page 34: Getting Started With Your New mStore

mShopper’s Performance

Services Group

Let usmanage your mStore

for you!

[email protected]@mShopper.com

Ask About

PromotionsAsk About

Promotions

Page 35: Getting Started With Your New mStore

Your partners in mobile commerce success,

Try us out for 3 months

[email protected]

Ask About

PromotionsAsk About

Promotions

Page 36: Getting Started With Your New mStore

Appendix

Page 37: Getting Started With Your New mStore

Welcome to my mStore. Use promo code MOBILE11 for 15% off!

Welcome / Offer Copy

Display from 5 to 50 Brands

Top Brands(from data feed)

Display from 5 to 50 Categories

Popular Categories (from search engine activity)

Sign-Up Form Link(can edit copy)

Deal of the Day (with countdown)

Banner Image (can be linked)

250 h (recommended) x 640 w (required)

Hot Deals Scrolling Carousel (schedule up to 2 wks long)

You’re in control of your mStoreconfigure your homepage and merchandising unlimitedly!

Header (appears on all pages)

40 h (required ) x 320 w (required) Post your “Free Shipping or promotional codes ” in here

Page 38: Getting Started With Your New mStore

Drive traffic to your mStore via Building a Mobile Phone # Database

mStore Sign-Up

Page

SMS Deal alerts

sent by text

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Keyword Drivers in Print/ Radio

“Text XYZ to 1234”

Bounce-back text

link

Paid Search(2nd priority)

Links to web sign-up

form

Mobile Search (Paid)Via redirect

codes

Mobile Search(Organic)

Via redirect codes

Mobile Banner AdsVia redirect

codes

mShopper provides tools in red boxes

Auto-redirect for mobile viewers (mShopper provides 5 redirect codes complimentary

Form embedded on site

YourStore.comEncourage

mobile visits: “Type in our URL in your

mobile!”

Begin to build a mobile relationship with your shoppersBegin to build a mobile relationship with your shoppers

Page 39: Getting Started With Your New mStore

Accounting/Invoicing/Customer Service

•All mShopper invoices will appear from 2BWireless Inc. (mShopper Parent Co.)

•Please notify your Customer Service Representatives, Accounting, Marketing & Merchandising Team that mShopper is your mobile commerce platform. If customers call about mobile store issues that you cannot fulfill please contact your mShopper contact for assistance. We’re happy to help

Page 40: Getting Started With Your New mStore

Need 1 on 1 support to manage/optimize your mStore?

Don’t have time or resources to implement features?

Looking to improve data feed and other tips and tricks?

Interested in Marketing/Promotional campaigns?

Need 1 on 1 support to manage/optimize your mStore?

Don’t have time or resources to implement features?

Looking to improve data feed and other tips and tricks?

Interested in Marketing/Promotional campaigns?

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask about our current promotions on 3, 6 or 12 month PSG commitments

http://mshopper.com/platform/[email protected]

[email protected]

Ask About

PromotionsAsk About

Promotions