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Step by step instructions for setting up Google Adwords and Social Media advertising.
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SEARCH ENGINE
&
A Step By Step Guide to Google Adwords and PPC advertising on social platforms.
SOCIAL MEDIAMARKETING
Desiree Bennett ForsythSr. Audience Marketing ManagerBobit Business [email protected]. 323-240-1302Twitter: desiree_bennett
STAR HERE
WHAT ARE WEDOING HERE?
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You are ready to implement Search Engine and Social Media display campaigns, but you don’t know where to start. Or maybe you’re running campaigns and looking for ways to optimize them. Tools and Tips. Other perspectives. What to expect when you’re counting on these campaigns to bring in subscriptions.
Setting up Adwords account.Setting up new campaigns.Tips and best practices.
GOOGLE ADWORDSWhat’s out there?What can they do?
ONLINE TOOLS
Linkedin Advertising.Questions?Comments?
ETC / DISCUSSIONSetting up account.Setting up new campaigns.Tips and best practices.
FACEBOOK ADVERTISING
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
STEP-BY-STEP
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CREATE ACCOUNT1. Visit the AdWords homepage at https://adwords.google.com. 2. Click Start now. 3. Use the radio buttons to indicate the user name and password you'd like to use with
AdWords.4. Provide an existing Google account sign in, or sign up for a new Google account. Be
sure that any existing Google account you enter has not previously been linked with AdWords before proceeding.
5. Click Create account (or Continue if you already have a Google Account):Existing Google Accounts: If you used an existing Google Account to create your
AdWords account, you can now sign in to your AdWords account. New Google Account: If you used new login information, you'll receive an email
asking you to click on a link to verify your email address. Click on the link in the message and then sign in to your AdWords account with the email address and password you used to create your new account.
GOOGLE ADWORDS
STEP 1
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
Source: www.adwords.google.com/support
STEP-BY-STEP
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CREATE YOUR FIRST AD CAMPAIGN
Once your AdWords account is created, follow these steps to create your firstad campaign:
1. Sign in to your account at https://adwords.google.com. 2. Click Create your first campaign. 3. Follow the guided steps to create a campaign. If you have questions, you can refer to the campaign creation help topic.
GOOGLE ADWORDS
STEP 2
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
Source: www.adwords.google.com/support
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PROVIDE BILLING INFORMATION1. Enter your billing information, set the time zone for your account, and agree to the
AdWords terms and conditions. If you choose to postpay by credit or debit card, your ads can appear on Google almost as soon as you complete the sign up process and enter your billing information:
Postpay by direct debit: If you choose this option, Google may need to receive and process your debit authorization before your ads start running.
Prepay: If you elect to prepay for your campaign, your ads will run after you've submitted your payment information and Google has successfully processed your first payment.
2. Click Save and Activate.
STEP 3
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
Source: www.adwords.google.com/support
GOOGLE ADWORDSSTEP-BY-STEP
SAY HELLO TO
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YOUR GANGSTERS
5 of 11Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
WWW.GOOGLE.COM/ADWORDS
Scan any website for a list of keyword suggestions.
Includes Keyword, estimated search volume, and level of competition.
Google Keyword Tool
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WWW.SEOBOOK.COM
Toolbar plug-in for firefox making all tools available right in your browser.
Check pagerank, meta tags, compete.com, inbound and outbound links, directory listings, and social media links.
SEO Book
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WWW.SEMRUSH.COM
Check your Google search rankings for all keywords your site ranks for.
Check your competition’s rankings for all keywords their site ranks for.
Check Adwords competition for specific keywords.
SEM Rush
Online tools that do the dirty work
WHAT DO YOU NEED TO KNOW
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ABOUT KEYWORDS?
1. Use Google Keyword Tool
2. Start Wide and Analyze Over Time
3. Bid on Your Own Name
4. Use Online Tools to Stay Competitive
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
WHAT DO YOU NEED TO KNOW
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ABOUT GOOGLE
ADS?
1. Test Your Copy Often
2. Landing Page URL Must Match Domain
3. Text or Display?
4. Use Conversion Code
5. SERP vs Content Network
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
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5 STEPS TO CREATING AN
AD1. Visit Facebook help center at www.facebook.com/help. 2. Click Facebook Ads, then click Creating an Ad. There is a ton of great information in
the tutorial provided.3. Sign in to Facebook and select Ads and Pages from the left side menu.4. Select Ads Manager from the top menu. 5. Click the Create an Ad button.
Design your ad.Select geo/demo targeting for your ad.Select budget, schedule, and payment options.
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
FACEBOOKSTEP-BY-STEP
WHAT DO YOU NEED TO KNOW
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ABOUT FACEBOOK
ADS?
1. Landing Page: Facebook or Website?
2. Targeting Options Are Limited
3. No Built-in Conversion Code
4. For Now Less Expensive and Competitive than Adwords
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
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5 STEPS TO CREATING AN AD
1. Visit Linked-in ad center at www.linkedin.com/directads. 2. Select the Start Now button.3. Create your ad using the prompts provided and select Next Step.4. Make your demographic selections.5. Make bid and payment selections and launch ad.
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
LINKED-INSTEP-BY-STEP
RESOURCES
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f
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facebook.com/desireeforsyth
twitter.com/desiree_bennett
STA
Powerpoint Design: Bigidea via www.graphicriver.com
Icons: www.smashingmagazine.com
www.seobook.com
www.mashable.com
www.semrush.com
www.facebook.com/help
www.adwords.google.com
www.linkedin.com/directads
Desiree Bennett [email protected]. 323 240 1302 / Twitter: desiree_bennett
linkedin.com/in/desireeforsyth
KEEP IN TOUCH
THANK YOU
Desiree Bennett ForsythSr. Audience Marketing ManagerBobit Business [email protected]. 323-240-1302Twitter: desiree_bennett
