GETTINGSTARTEDINSOCIALMEDIAWhattoDoBeforeYouJoin

ConflictofInterest

Externaladvisor,MayoClinicCenterforSocialMedia

Nofinanciallinks,leadershippositionwithanyhealthcareorsocialmediacompany

Overview

SocialMedia Definition RisksandBenefitsinMedicine

Whatdoyouwanttodo? POSTMethod CORPS

Branding Expectations PickaBrand

SelectSite(s)toJoin

Overview

PlanningWhattohaveready Passwords Tips

InternetReadinessChecklist Summary

DefinitionofSocialMedia

“Socialmediaareweb‐basedtoolsforinteractionthat,inadditiontoconversation,allowuserstosharecontentsuchasphotos,videos,andlinkstoresources.”

‐‐MeredithGould,TheSocialMediaGospel

RisksofSocialMedia

Patient Lossofboundaries Misinterpreted/badcommunication

Professional Reputation Malpractice

Personal Identityintegration(personalvs.professional) Burnout

BenefitsofSocialMedia

Patients CoordinateCare Improvedcommunication

Career Networking Education CareerAdvancement ReputationManagement

Research Collaboration Funding

POSTMethodology

People: Knowyouraudience.

Objectives:Definegoals/endpoints.

Strategy: Planhowyouwanttointeractwithothersonline.

Technologies: Pickaplatformthatworksforyourstrategy

Source:ForresterResearchhttp://bit.ly/1nm0KtN

Writeitdown‐ POSTComponent Options YourAnswersPeople Patients,doctors,researchers,

nurses,hospitals, insurers,healthtechnologists,legislators,other

Objectives Get news,education,network,collaborate,coordinatecare,reputationmanagement,careeradvancement

Strategy DefinearoleyouwantonlineTechnologies Lookattheoptions(slide14)

ConsiderturningPOSTmethodintoPOSTR

R=Resourcesyou’rewillingtocommit(time,money)

CORPSMethod

CognitiveStyle: Knowhowyoulearnandinteractbest.

Objectives: Definegoals/endpoints.

Resources: Estimatetime,energycommitment.

People: Knowyouraudience.

Strategy: Planhowyouwanttointeractwithothersonline.

VAKModelofLearning

Individualizedapproach

Platform VisualSee/Read

AuditoryListen/Speak

KinestheticTouch/Do

Blogs X

Twitter X X

Facebook X

Instagram/Pinterest X

Tumblr X X X

YouTube/Vimeo X

Google+ X X X

LearningStyles

Adaptedfrom:MeredithGould,TheSocialMediaGospel

Writeitdown‐ CORPSComponent Options YourAnswersCognitive Style Visual,Auditory, Kinesthetic

Objectives Get news,education,network,collaborate,coordinatecare,reputationmanagement,careeradvancement

Resources Time,energy, money

People Patients,doctors,researchers,nurses,hospitals, insurers,healthtechnologists,legislators,other

Strategy Defineyourroleonline

TopSitesforSocialMediain2014

Site TypeBlogger,WordPress BloggingDisqus CommentingsystemforblogsTwitter,Tumblr MicrobloggingLinkedIn,Doximity ProfessionalsocialnetworkYouTube,Vimeo VideoPinterest,Instagram,Vine,Flickr SocialimagesGoogle+,Facebook SocialnetworkReddit NewssharingStumbleUpon Social bookmarkingFoursquare Socialgeolocation

Myrecommendationsforhealthprofessionalsjuststartingonline

Professionalbranding

Whetheryoulikeitornot,peoplewilltalkaboutyouonline Ratingswebsites Colleagues

Healthprofessionalsarepublicfigures

UKsurveyof953respondentsingeneralpublic

Professionalismbasedupon: clinician workmanship citizenship

Respondentsexpectdoctorstobe: confident reliable composed accountable dedicated Chandratilakeetal,ClinMed2010

YouarenotAnonymous

IPAddress=Identity

PickaBrand

Findauniqueusernamethatworksonmultipleplatforms

Brand=youDon’tmakeitanonymous,inmostcases

Freetosignup,don’thavetouseall Firstcome,firstserve

• Caveatsurfor:Ifyoulikeitgrabitwhenyouseeit!• Otheroptions=Knowem.com,namechecklist.com

MostEfficient=RSS

RichsitesummaryorRealsimplesyndication Aggregateandfiltercontent,bringittoyou Bestwaytofiltercontentforyoutoreceiveandshare

Types News‐based HuffingtonPost,DrudgeReport,DailyBeast

Web‐based Feedly,Netvibes,Digg,Flipboard,GoogleReader

GoogleAlerts

Beforeyoufinalizeit…

ConsideramatchingURLforyourbrand URL=uniformresourcelocator Uniquewebaddressforwebsite

Worthwhileforthoseplanningoncontentdevelopment

Lowcostofrentingfor1yeartodecide .com~$13 Ifyougetanothertype(.org,.net)getthe.com youwon’tgeta2nd chance[squatters] hasbetterrankingonGoogle,searchengines

Hangyourdigitalshingle

Getawebsitedomainwithyournameandyourbrand Brandsmayfail,butsaveaplaceforyoutotellyourstoryandachievements

Buildsa“moat”todefendyourreputation

http://www.matthewkatzmd.com

TypeintodomainregistrarsearchHyperTextTransferProtocol

Source: TopTenReviews.com http://bit.ly/1j08YY5

DomainConsiderations

Publicdomain? Costsmoretokeepownership/stewardshipprivacy

Durationofpurchase Youdon’townit,justrenting Longertimeperiodsmay=betterSEO

Startingsocialmediaservices*

Sign up Explore settings Lurk Comment Post

*Appliestomostplatforms

Beforesigningon

Haveyourusernameandalternativesready

HaveaphotoreadyforyouandprofilebackgroundNo“partyhearty”or“fuzzyfamily”photos Avoidonlinewhitecoatsyndrome

Preparea140character(orless)bio BrevitywinsevenonplatformsotherthanTwitter

PhotoSizesforProfiles

Platform Profile CoverFacebook 180x180 851x315

Google+ 250x250 2120x1192(920x520minimum)

Instagram 110x110LinkedIn 100x60 646x220Pinterest 165x165Twitter 400x400 1500x500

Optimalphotosize(pixels)

Sources: Time, http://ti.me/1fLrpeOHubspot, http://bit.ly/1kglTmM

RandomPasswordGeneratorsWebsite URLRandom.org http://www.random.org/passwordsNorton/Symantec https://identitysafe.norton.com/password

‐generatorStrongPassword Generator http://strongpasswordgenerator.comFreePasswordGenerator http://www.freepasswordgenerator.com

Source:Mashable.com,http://on.mash.to/1iqXD3B

Planningbeforeyoujoin

Twitter:Includehyperlinkw/profilefiavailable

LinkedIn:CVonhandtoaddprofessionalcontent

MD‐basednetworks:alsomayneedNPI,medicallicenseinformation

Considerapersonal‘test’accountfortinkeringratherthanonprofessionalaccount

ReadtheTermsofService!

Legalinformationrelevanttohowinformationaboutyouwillbeshared

Guidesdecisionsabout: Accountsettings Privacy,datamining

Who/WhatyoufollowWhatyoushareaboutyourselfWhatcontentyouproduce Doyouowncontent,ordothey?

Useauniquepassword

Protectingyouronlineidentityisimportant

Robustpasswordslessenriskof: damagetoyourreputation spamormalwaresenttofollowers/contacts

BeingPublic,Privately

Giveplaceofworkasyourlocation

Don’tincludeyourbirthdayonpublicprofile

Professional,non‐medicalphotos Notoverlymedical Nottoopersonal

Turnoffgeolocationsettings

InternetReadinessChecklistPlatform User

Name/URLStrong

PasswordProfileBio

Picture(s)forprofile

Establish privacysettings

DISQUS

LinkedIn

Pinterest

Twitter

YouTube

Addothers:Facebook,Blogger,Flickr,Foursquare,Google+,Instagram,Reddit,StumbleUpon,Tumblr,Vimeo,Vine,Wordpress

InternetReadinessChecklist

Platform UserName/URL

StrongPassword

ProfileBio

Picture(s)forprofile

Establish privacysettings

doc2doc

Doximity

Healthtap

Ozmosis

Sermo

Summary

Socialmediaarepervasive,powerfulcommunicationstools

Rapidadoptioninhealthcaredespitepoorlydefinedrisksandbenefits

Moreconnected=morerewardand risk

Researchiscriticaltodevelopsafeeffectiveuseincancercare

SpecialThanks

PatriciaAnderson @pfanderson

MeredithGould @meredithgould

Questions?

Contactme

Twitter @subatomicdoc

Websitehttp://www.subatomicdoc.com/social‐media.html