Upload
dave-haar
View
853
Download
5
Tags:
Embed Size (px)
DESCRIPTION
From the perspective of a reseller or VAR, what are the opportunities and steps necessary to build a successful digital signage business
Citation preview
2009 Partner Webinar Series
presentsGetting Started in
Your Digital Signage Business
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
KVM management KVM management solutionssolutions – for analog and – for analog and digital control of the SMB, digital control of the SMB, corporate ITcorporate IT & enterprise enterprise environmentsenvironments
Digital Signage distribution Digital Signage distribution systemssystems – for the most efficient – for the most efficient delivery of multimedia content delivery of multimedia content from player to screen or multiple from player to screen or multiple screensscreens
Minicom Advanced Systems is Minicom Advanced Systems is a hi-tech innovator a hi-tech innovator and manufacturer of: and manufacturer of:
Who are we?
Bottom Line – we control, extend and distribute Computer and Audio Video signals
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
What will we learn today?
• We will investigate how digital signage networks let the network owner or manager remotely control where, when and how content will appear on each screen and who is using these networks.
• We will then look at some of the things you may need to do to get started
• We will then look to understand the pieces of the digital signage puzzle and some key tips to look for
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
What is Digital Signage?
Digital Signage is a network of one or more digital screens
used to deliver the right information to the right audience at the right time…Common Media
TypesDigital Signage combines various media types on an output display, each in their own region, to create a multimedia message
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Where is Digital Signage?
• You’ve seen digital signs everywhere you can imagine – retail stores, malls, banks, billboards, airports, elevators, trains, churches, cafeterias, etc...
• And maybe some places you haven’t imagined…
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
What kinds of signs are there?
• Digital signs can take many forms, including free-standing towers, flat screens hung from walls and ceilings, electronic displays integrated into end caps at retail stores, video walls in all sorts of venues and even 30 foot outdoor billboards.
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Digital Signage Markets
• Out of Home Advertising• Designed for sales lift
• Point of Information• Designed to educate and
inform
• Office Applications • Designed to educate,
motivate and inform
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Out of Home Advertising Promotions, new products, branding
• Retail Environments• Big buzz• Glamorous• Large sale opportunities
• The down side…– Very complex– Long sales cycle– Everyone chasing the
same deals– Low margin
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Office Applications• Practical uses• Solves a problem• Enhances image• Low transaction
size
• The up side…– Higher margin– Faster sales cycle– Lack of
competitors
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Information Applications News & weather, menu boards, schedules, directions, etc.
• Provide meaningful messages• Many diverse environments• Cost effective• Enhances experience• Large and small deployment
• Can be long sales cycle• Many times public
requiring bid process• Additional competition
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
What kind of customers are using digital signs?
• Hospitality and restaurant facilities• Retail stores and malls• Cinemas & theaters• Hospitals and medical offices• Corporate headquarters and remote offices• Cable & community TV stations• Educational institutions• Government offices• Financial institutions and banking industry
branches• Manufacturing plants• Gas stations• Houses of worship• Airports, bus & railway stations• Planes, trains, buses & elevators
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
What are they used for?
• Welcome messaging• Menu boards• Visitor way finding• Information sharing
– Meeting announcements– Community bulletin boards– Public health care information
• Product information / education• Product / service announcements• Advertising / promotions• Schedule / event information• Improving in-location experience• Employee Messaging• Training for staff
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Getting Started
• Assess your company’s skill set; can you…–Develop marketing pieces (websites, collateral, etc..)
–Hang large format displays–Add a Windows-based server to a network–Move a video signal over a long distance
• What part of the digital signage puzzle fits your company’s core competency?
• Who will you need to partner with?• Do you want to provide a total solution
package?
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Steps to Getting Started
• Brainstorm…what type of message do your customers want to communicate?
• Assess customer base…selling to existing customers is easier than opening new ones
• Typical size & number of locations?• Look for customers concerned with image• Look for customers concerned with
communicating a message to their staff or clients
• How can you help them?
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Very Important Step!
• Start simple by selling “one-off” solutions to your existing customers– Easiest to learn– Simplest infrastructure– Easiest to sell / Easiest to buy– Usually simple messaging needs– Builds a foundation of knowledge
and skills
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Steps to Getting Started
• Learn about the key components of the puzzle– Contact appropriate vendors– Learn about products & programs– Really learn the software
• Develop partnerships– Use local or national partners to handle areas
you’re not an expert at• Examples
– Installation Company» Can assist with site survey & quote» Run cabling and other install infrastructure
components– Graphic Designer
» Create content» Conduct software training and provide support
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Steps to Getting Started
• Select a distributor– Easiest to buy all components from one
source– Look for bundled deals…easy to quote and
quick to buy– Look for capable digital signage pre-sales
support • Learn the market
– Visit industry websites• Use digital signage at your facility and
on sales reps notebook PCs– Show customers how it works– Build impressive presentations that highlight
your capabilities, staff and products
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Quick Start Opportunity
• One-off signage sales• Relatively fast sales cycle• Leverage existing customers• Foot in the door with new customers
• Examples - Lobby System• Use in the following markets:
– Corporate / Hospitality / Education / Government / Real Estate
• Use to:– Greet visitors– Feature accomplishments– Feature products
• Benefits– Enhance image– Educate visitors– Impress visitors– Build awareness
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Staff Communication
• Use in the following markets:– Corporate / Manufacturing / Hospitality / Education
/ Government / Retail• Use to:
– Provide HR reminders– Company news– Display safety reminders– Show live business metrics
• Call queues• Production & quality• Sales
• Benefits– Improve staff communication– Create team environment– Improve safety
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Other Examples
• Wait Time Relievers• Use in the following
markets:– Medical / Corporate / Hospitality /
Transportation / Financial
• Use to:– Show live TV– Display company news– Feature products
• Benefits– Entertain customers– Relieve perceived wait times– Educate customers
• Menu Board• Use in the following
markets:– Hospitality / Education / Corporate
• Use to:– Display menu items– Highlight specials– Use a region for messaging
• Benefits– Immediate updates– Eliminate recurring costs– Communicate a message
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Components of a Digital Signage Network
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Content Creation• As the saying goes - CONTENT IS KING. • If the content is engaging, then the audience will
be more open to your message. • Whatever your message, creating your content
and keeping it fresh will consume a great deal of your customers digital signage budget and time.
• To get there you need to make sure your customer is thinking long and hard about your content:– Who is going to create it? – What is it intended to do?– How often will you refresh it?
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Content Creation Tips
• Use motion…it gets noticed• Digital signage is not a static sign or a TV commercial.
It’s a new medium that requires new rules.• Know the dwell time of the audience and set message
and loop time accordingly.
• Add content people want to see to help drive longer viewing times (Ex/ news & weather)
• Displays in portrait mode are eye catching
• Build content for a specific aspect ratio and resolution
• Don’t overuse tickers and don’t use them for the primary message
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Content Management• Once you have created your content, managing it and
getting it to the right place at the right time becomes critical to the success of your digital signage network.
• Selecting the right Software• Attributes driving software selection…
– How Many Displays• At one location or multiple physical
facilities?– Who’ll Maintain Content
• Technical or non-technical user?– Where Will Content be Maintained From
• Same location as display or remote location?– Software’s Effect on Solution Cost
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Types of Software
• Enterprise – Client PC
• Thin media player: stream media assets as needed
• Robust media player: Transfer & store media assets locally
– Server• Owned or managed
– Model• Client/server or SaaS
– Complicated Infrastructure• Central content development server• Content distribution server• Media players
Location 1
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Types of Software
• Single Location & Small Enterprise– Media types
• Many solutions have limited media support– Model
• Internet (SaaS)– Video streaming (thin media player)– Store & play (Robust media player – usually
Windows based) • Client/Server (Desktop application)
Network – (Single Location)Stand Alone (Single Location)
InternetInternet
Location 1 Location 2
Online Server
SaaS (Small Enterprise)
Content Management
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Our LAST MILE digital signage product line
CAT5 Video Display System / Audio Video Display System
DS Vision HDMI Repeater
DS Vision 3000
DS OpticVision
VGA Data Transmitter (VDT)
RS-232 Extender
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Displays in Digital Signage
• Are you using LCD’s or Plasma? • Will a projector work better for you? • How big does the screen need to be? • Is it professional rather than consumer grade? • Do you need HD? • This is the most visible aspect of your Digital
Signage network and probably second in importance to your content and its management.
• Screen placement is an essential element to the success of your messages getting to your audience.
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
• Usage: Commercial
Designed for 24x7 operation Handles extreme heat conditions Landscape or portrait orientation supported
Consumer Designed for limited on time operation with intent of long off
times Landscape only
• Control Commercial
RS-232 external control with PC & video loop-through connector capability (drive multiple displays from one PC or video source)
Consumer Lacks the above & often does not feature BNC locking connectors
or a DVI input• Warranty
Commercial 3 years parts & labor Onsite service optional
Consumer 1 year typical. Warranty may be voided if used in commercial environment
Commercial vs. Consumer Grade Display
Presented by
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Other Partners
• You will need to see what you can provide and what you will need to partner for…
ServicesHardware
TurnkeySolution
Software Training
Installation
GraphicDesign
DisplayMount
VideoDistribution
Display
Media Player
SiteSurvey
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Some Considerations• Cost – there is an investment involved
– Avoid big problems by testing everything– Run a small pilot– Use lease options and other creative financing
• Complexity - Digital signage projects require technical business, marketing and design expertise– Make sure your team includes all interested parties– Make sure you understand the purpose of the network
and the benefit to all interested parties – before you begin
• Return on Investment– Is it $$$– Is it something else – creativity, ingenuity, results?– Clearly define your objectives – monitor your progress
frequently
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
The Minicom AdvantageDigital Signage
• 20 years experience moving video & AV signals
• Over 200,000 screens worldwide use Minicom
• Effective innovation & solid IT background• Strong corporate level partnerships – NEC,
Samsung, Panasonic, Hughes, Dell, PRN, etc…
• High value price-performance ratio• Partner-friendly corporate mentality• Compared to the competition - we are
players in the digital signage market• CAT5 and optical fiber technology• 3 Year Warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Sources of Information
•POPAI•Digital Signage Expo•The Digital Signage Show •The Strategy Institute •The Digital Signage Directory •Daily Out of Home Advertising•Infocomm International•Digital Signage Universe•Digital Signage Forum•Professional AV Buyers Guide•National Retail Foundation
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Some partners & customers
DSDS
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Minicom …
David Haar - Vice PresidentDigital Signage Division888-486-2154 Ext [email protected]
Rami Sasson – Vice President of Sales 888-486-2154 Ext [email protected]
Ivo Petrov - Director of Technical Support888-486-2154 Ext [email protected]
Ali Mafarjeh – Logistics Manager888-486-2154 Ext [email protected]
Company background• Established in 1988• Privately owned – Intel Capital
minority share in the company (2006)
• Over 150 employees • Headquarters in Israel• Regional HQ North America &
Europe • Minicom operates worldwide in
over 50 countries • Technical expertise in CAT5
signal distribution• Pioneered the Computer Based
Training market• Started the CAT5 revolution in
the KVM server management market
• Today Minicom leads the Digital Signage distribution market
Minicom Contact Information
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Questions?
Thank you for your time…
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
VDS/AVDSDistribute multimedia content to hundreds of digital signage
displays in real time
• A one-to-many, point-to-multi-point system for transmission of high quality video (VDS) or audio and video (AVDS).
• The system distributes rich multimedia content in real-time from any type of player/computer to multiple display devices
• Up to 1600 X 1200 Resolution – depending on distance• Up to 360 ft / 100 meters
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
DS Vision 3000The ultimate in player-to-screen distribution and control
• A long range (2000ft/600m) point-to-multi-point system for transmission of high definition video and stereo-audio content from any player to multiple screens in real-time.
• The system features full serial centralized management including remote screen on/off and screen query
• Up to 1080i / 1080p a@ 60 Hz• Full duplex RS232 control of screens in one-to-one & one-to-many
environment
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
DS Vision 3000 - System Components…
• Transmitter 1 port • Broadcaster 8 port • Broadcaster 16 port
– Transmits video, stereo-audio and RS-232 data– Controls video and stereo-audio output, either as a group or for individual screens– Local video, stereo-audio & serial output
• Line Splitter (100m/360ft) • Line Splitter Long (300m/1000ft)
– For duplication of your content to multiple screens – For long distance clustering (using regular receiver)– Long version enables video tuning
• Receiver (100m/360ft)• Receiver Long (300m/1000ft)• Receiver Dual (double output, cascade)
– Receiver Long has skew compensation and video equalizer
• Video Tuning Unit– Palm-held remote device for simple and convenient screen-tuning
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
DS Vision 3000 – Architecture
Player
TransmitterReceiver Long
Screen
DS Vision 3000
ReceiverScreen
300m from player to screen
100m from player to screen
Receiver Screen
Short Cluster
Receiver
Screen
Line Splitter
Player
Transmitter
Line Splitter Long
Receiver
Screen
Receiver
TransmitterLong Cluster
Basic Installation
Player
Mixed InstallationTransmitter
ReceiverScreen
Line Splitter /Long
Receiver Long
Screen
Screen
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
DS Vision HDMI Repeater
• Unique single cable HDMI solution • Unique repeater HDMI solution• High quality HD digital video • High quality digital audio• Long range 70m/210ft
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
VGA Data Transmitter
Transmit video content and control RS-232 devices
• Video and bi-directional RS-232 extender • Up to 360 ft / 100 meters• Up to 1600 X 1200 @ 75 Hz• TXD & RXD bi-directional RS232• 3 year warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
DS OpticVision
Long range player-to-screen multimedia extension
• A long range (19 miles/30km) optical fiber player-to-plasma/LCD extension system for transmission of high quality stereo audio and video.
• Can be used as a standalone extender or in combination with Minicom's CAT5-based distribution systems
• Up to 1366 X 768 @ 60 Hz• 3 year warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
RS-232 ExtenderControl your RS-232 device up to 1000m/3300ft away
• The full-duplex, hardware based RS-232 Extender • Remotely control of any RS-232 device over CAT5
cable• Up to 3300ft/1000m away• 3 year warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Our KVM Solutions
Smart 216 / 232 Analog & IP
Smart 116
Smart Rack 116
Smart CAT5 KVM Extender
IP Control
Mini KVM Extender
KVMS Extender
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Smart CAT5 8 & 16 port
• KVM Switchbox for 8, 16 Servers• State-of-the-art CAT5 technology• ROC (Remote Connection Cable) for direct
connection of servers, at a distance of up to 10m/35ft, over CAT5
• Excellent price-performance, • Multi-platform PS2 & USB• Secure, multi-layered OSD Management• 1U rack mountable• 3 Year Warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
KVMS Extender
– Combines KVM & Serial extension to over 300m/1000ft
– Full bi-directional RS-232 for touch-screen connection – Ideal for both KVM and digital signage applications
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
IP Control
Secure, affordable, remote access & control for your digital signage player
• Remotely monitor and support digital signage players in real-
time
• Troubleshoot even when the operating system is down
• Out-of-band access for non-intrusive operation
• 128-bit SSL encryption for total security
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Smart 216 / 232 Analog
• Two simultaneous KVM users controlling up to 32 servers
• Multi-platform support (PS/2 & USB)• USB keyboard and mouse console• Extends distance between servers and
switch up to 30m/100ft using CAT5 cable• 3 year warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Smart CAT5216 IP / 232 IP
• 2 X IP switches - 3 simultaneous KVM users (2 remote and 1 local) with BIOS level access
• 2 additional serial session users• USB keyboard and mouse console• Compatible with KVM.net® II centralized management
system• Innovative Minicom KVM over CAT5 technology• Multi-platform – PS/2 and USB support• Extends distance between servers and switch up to 30
meters/100 feet• Space saving – sleek, 1U rack mountable• Seamless power control• 3 year warranty
www.minicomdigitalsignage.com
All rights reserved © Minicom Digital Signage 2009 World leaders in the “Last Mile™” of Digital Signage Connectivity
Competitive advantages DS Vision 3000
• Carries 3 signals: video, audio & full serial to 600m/2000ft
• Unique centralized management system• Supports HD resolutions (1920 X 1080 – the full
distance)• Open system protocol for integration with 3rd
party management• Serial connection enables full remote screen
control (query & power)• Stores system configurations for rapid re-
application• Group screen command for efficient management• Unique topology map for easy system
maintenance• Modular system for best installation fit & price-
performance• Unique palm-held video tuning unit for easy set-
up