Bernard (Bill) ZanniniProfessor, Business Department

Northern Essex Community College

Getting Started & Growing Your Entrepreneurship Program

Northern Essex County

� 2008 population: 736,457.

� 10.8% unemployment

� It has two traditional county seats: Salem & Lawrence

� Essex County is the Northeast region of Massachusetts

seats: Salem & Lawrence

� Its county government was abolished in 1999, though it continues to exist as a historic geographic area.

�

Lawrence / Haverhill, MA

� Merrimack Valley

� Lawrence, MA� 1840’s – nation’s 1st

planned industrial city

� 1920’s – world leader in � 1920’s – world leader in production of Cotton and woolen textiles

� Massive mills

� Haverhill, MA� 1640’s – originally farm

land

� 1800’s – world leader in shoe manufacturing

� More mills

Lawrence, MA

� Population: 72,043

� Manufacturing products� Electronic equipment, textiles, footwear, paper products, computers, and foodstuffs.

� 17.5% unemployment� 17.5% unemployment� increase success rate of small businesses

Haverhill, MA

� Population: 60,521

� Haverhill, like Lawrence have devolved into towns struggling with budget issues.

� 10.5% unemployment� need for local services through small businesses

NECC CampusLawrence, MA

NECC CampusHaverhill, MA

NECC CampusLawrence, MA

� Campus Expansion

� Goal: 330 students

� Actual: 758 students

E-ship (Hybrid)� E-ship (Hybrid)

� 4th section added (FA10)

NECC Students

GETTING STARTED

Getting Started

� Grant in 2003

� Design, develop & deliver Entrepreneurship course in Lawrence� ‘Special Topics’ offering to Small Business Owners

� Three module approach� Small Business Start-up Fundamentals

� Guerilla Marketing Strategies

� Financial Planning for Success

� 1st class held on Lawrence campus� 9 students

Getting Started

� In 2004, proposal was made to convert ‘Special Topics’ offering to 3 credit course

� Original offering continues to run in Lawrence

� Fall: 7 / Spring: 11 students

� Approval process for 3 credit course is completed in spring 2005

� BUS102– Introduction to Entrepreneurship

� offered as 3 credit course in Fall 2005

BUS102 – Intro to Eship

� Essentials Of Entrepreneurship & Small Business Management

� Zimmerer / Scarborough 5th edition

� Business Plan using Biz Plan Pro

� Case Studies

� 6 local businesses

� Entrepreneur Interview

Getting Started

� Business Programs Advisory Committee is formed in 2005

� Members are from local industry and academia (College & High School)academia (College & High School)

� Agenda:� Find ways to grow the E-ship program through outreach to students @ CC and HS

� Find ways to grow E-ship through outreach to Community

Business ProgramsAdvisory Committee

� Goals of E-ship Program

� Outreach to at least two high schools to teach BUS102 onsite

� Outreach to community to hold panel discussions with local Entrepreneurs

� Make BUS102 a requirement for all Business Management majors

� Hold Business Plan Competition @ NECC

GROWING

Growing

� Enrollment in BUS102 starts to climb

� 2006 Academic Year

� 1 day section (Fall: 28 / Spring: 24 students)

� 1 night section (Fall: 18 / Spring: 20 students)� 1 night section (Fall: 18 / Spring: 20 students)

� 2010 Academic Year

� 3 day sections (Fall: 75 / Spring: 49 students)

� 1 night section (Fall: 28 / Spring: 24 students)

� 2 online sections (Spring: 38 students)

Enrollment Growth

Growing

� Work with Advisory Committee members to reach out to High Schools to present the course for offering at their campus

� Amesbury HS� Amesbury HS

� Fall 2007: 16 students / Fall 2008: 14 students

� Newburyport HS

� Spring 2008: 15 students / Fall 2008: 14 students

� Spring 2009: 12 students

Growing

� NECC Public Speakers Bureau

� Presentations to local communities

� Entrepreneurship: The Road Less Traveled� Entrepreneurship: The Road Less Traveled� Local High Schools

� Boys & Girls Clubs

� Local Libraries

� Chamber of Commerce Luncheons

� College Workshops & Advising Centers

Growing

� Hold workshops for potential students

� Entrepreneur & Me

� 3 week workshop for students to assess their Entrepreneurial IQEntrepreneurial IQ

� Held in Lawrence during summer ’07

� 16 students attend; 6 later enroll in BUS102

� Rebecca’s Nut-Free

Growing

� Entrepreneurship Panels

� Extend offer to community and invite local entrepreneurs to campus to talk to the studentsstudents

� Nov 07 & 08 & 09: Global E-ship Week

� Feb 08 & 09: National E-ship Week

� Graduates return to campus to talk to students…

Entrepreneurship Panels

� 2008 Panel Members:

� Occupational Health Connections

� McDermott & Co. Marketing

� 2009 Panel Members:

� Sweet Sammi’s Chocolate Fountain Rentals

� Green Fashion LineMarketing

� Coco, Early & Assocs. Real Estate Co.

� Doo-ty Calls

� Advertising Management Services, Inc.

� Green Fashion Line

� Chang’s Tae kwon Do America

� Paper Potpourri

� Lambert Roofing

� COCO & CO.

GROWING PAINS

Growing

April 28, 20091st Business Plan Competition held at NECC

Advisory Committee membersAdvisory Committee members

$1100 in Scholarship money

DELL contributes Laptop

Presented to top Entrepreneurial Student

Business Plan Competition

� April 28, 2009

� 14 submissions

� Top six finalists

� Winners� Winners

� 1st Sativa Snow & Surf Board Shop

� 2nd Bay State Customer Jersey

� 3rd Park & Ride

� $1100 in Scholarships

� DELL Laptop

Business Plan Competition

� Alpha Beta Gama ‘Beta Omicron’

� Business Honors Society

� 2009 National Leadership Conference

� Nathan Ancell Memorial Award for top Business Plan

� Lea Chiarello, BUS102 student

� $300 Scholarship

� The Naked Brewery & Pub

Business Plan Competition

� April 27, 2010

� 16 submissions

� Top six finalists

� Winners� Winners

� 1st The Wishing Horse Therapy Center

� 2nd Sustainable Assurance Consulting

� 3rd E-Speech

� $2000 in Scholarships

� DELL Laptop

NEXT

Next

� Flexible Program and Course Scheduling

� BUS102 is offered in various formats

� Traditional Face-to-FaceTraditional Face-to-Face

� Online using Blackboard Technology

� Hybrid (first offered fall 2010)

� Offered as part of Accelerated Business Management program

� Hybrid in 8 week format

Next

� BUS102 required for non-business majors

� Students in our Dance Program are required to take BUS102

Looking at Career-oriented programs� Looking at Career-oriented programs

� Photography, Graphic Design, Performing Arts, etc.

� BUS102 course teaches ‘life skills’

� BUS102 teaches them how to do just that

� Students will have to manage themselves as a small business (Freelance workers)

Freelance Workers

� 1970s: shift towards temporary workers

� More efficient: short-term projects w/certain skills

� Independent Contractors

� Labor on demand principle (just like JIT)� Labor on demand principle (just like JIT)

� Workers do not receive benefits, thus reducing labor / payroll costs

� Growth of Freelanceworkers or ‘independentcontractors’ in theworkforce

Freelance Workers

(# in thousands)

Next

� Follow-on course to BUS102 is approved

� BUS216: Small Business Start-up

� Addresses Financial Planning & Funding

� Small Business Simulation� Small Business Simulation

� Make Business Plan Competition an annual event w/bigger prizes

� Open Entrepreneurial Center in Lawrence for students and small business owners

Thank YOU!

�Questions?

� For copy of presentation email to� bzannini@necc.mass.edu

� Include the word ‘NACCE Presentation’ in the subject and the presentation will be sent to you.

� For additional information email to� bzannini@necc.mass.edu