Getting Singapore’s Hospitality Workforce Future-Ready

ISABEL CHOOInsights Analyst

Singapore Age Demographics

RESIDENT POPULATIO

N

AGE15-19

0-4 30-34

60-64

85+45-49

75-79

100K

200K

300K

0K

Source: Population Trends 2017, Singapore Department of Statistics

Resulting gap in workforce supply and demand by 2030

No. of People (in Millions)

3.6 M

3.7 M

3.8 M

3.9 M

4.0 M

2017 2020 2025 2030

WORKFORCE DEMAND

WORKFORCE SUPPLY

400K+

10% of current

workforce

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

PROPORTION OF SEGMENT

YEARS OF EXPERIENCE

20152017

Singapore’s hospitality industry has seen a resulting shift towards a more experienced workforce in the last 2 years

YEARS OF CAREER EXPERIENCE – HOSPITALITY SECTOR 2015 VS 2017

Source: McKinsey Future of Work Report

of activities that people do in over half of the jobs today can be automated

SINGAPORE’S WORKFORCE IS GOING DIGITAL

1 in 3 members in Singapore are equipped with a technology skill

Employers in Singapore are rapidly expanding their workforce for digital roles, which remain in high demand

TOP 10 FAST GROWING OCCUPATIONS (SINGAPORE)

User Experience Designer

Data Analyst

Advertising Specialist

Multimedia Specialist

Market Research Specialist

Website ManagerMarketing Communications Specialist

Information Security Specialist

Social Media Specialist

Business Intelligence Consultant

0

1

2

3

4

15% 20% 25% 30% 35% 40% 45%

HIRING DEMAND

HIRE GROWTH (L1Y)

High

Low

Hiring demand is derived from the average number of Recruiter messages received on LinkedIn in the past 6 months

----Professionals in this occupation received 4.3InMails on average in the last 6 months

Market Research Specialists received 1.1 InMails on average in the last 6 months

Yet the hospitality industry in Singapore is slower to adopt this trend, especially amongst hotels

FAST GROWING OCCUPATIONS

SINGAPORE HOTEL INDUSTRYOTHER HOSPITALITY

INDUSTRIES

User Experience Designer Business Strategist Software Developer

Data Analyst Marketing Specialist Automotive Salesperson

Advertising Specialist Event Planner Business Analyst

Multimedia Specialist Salesperson Public Relations Specialist

Marketing Research Specialist Human Resources Specialist Marketing Specialist

Website Manager Hospitality Professional Business Development Specialist

Marketing Communications Specialist Information Technology Consultant Human Resources Specialist

Information Security Specialist Food Service Professional Business Strategist

Social Media Specialist Operations Specialist Merchandiser

Business Intelligence Consultant Corporate Finance Specialist Event Planner

HIGHERLOWER

Adm

inis

trat

ive

Empl

oyee

2%

Bus

ines

s D

evel

opm

ent

Spec

ialis

t2%

Even outside Technology related industries, there is intense competition for digital roles in Singapore

TOP JOBS POSTED IN SINGAPORE (EXCLUDING TECH COMPANIES)

Only considering job posting data in the last 12 months

Operational and corporate function roles however still take precedence in Singapore’s Hospitality industryTOP JOBS POSTED IN SINGAPORE’S HOSPITALITY INDUSTRY

HIGHERLOWER

Mer

chan

dise

r2% A

ccou

ntan

t2%

Tech

nolo

gy M

anag

er1% B

usin

ess

Ana

lyst

1%

Only considering job posting data in the last 12 months

Emerging skills of employees in Singapore are less technical compared to those of global industry leaders

FASTEST GROWING SKILLS OF HOSPITALITY EMPLOYEES

Data AnalysisChinese

InterpretingPython

SQL

TableauNode.js

Adobe Premium ProPython

R

SAS PSArtificial IntelligenceData AnalysisAdobe Premium ProInterpersonal Communication

React.jsGoogle SuiteBilingualismDocker ProductsAdobe Creative Cloud

TableauAutodesk Inventor

Adobe Premium ProContent MarketingOpera Reservation

System

Beijing & Shanghai

San Francisco Bay Area

Fastest growing skills are skills with the highest percentage change in number of professionals with the skill, compared to the number of professionals 3 years priorOnly skills where > 100 professionals with the skill in the given country are considered

Optimize journeys, not touchpointsCustomers of hotels that get the journey right are 61% more willing to recommend than customers of hotels that merely focus on touchpoints

Source: McKinsey Quarterly, August 2016

Hospitality companies can look towards Singapore’s Banking sector, especially in equipping their workforce

ENGINEERING PROFESSIONALS IN THE WORKFORCE (SINGAPORE)

3.1%3.4%3.2%

4.5%

HOSPITALITY BANKING

2013 2018

+32%

Percentages represent number of members in the Engineering function as a proportion of all members in the selected industry

In Banking, Real Estate, Marketing & Accounting job functions saw the most decline in workforce share from 2013

ATTRACT THE RIGHT TALENT

Look externally for opportunities to innovate

44%

ENGINEERING JOB VIEWERS

17%

Building a strong employer brand is critical in attracting the Engineering professionals you need

17%of Engineering

professionals viewed a job in Hospitality

3

15

Hospitality Sector Others

MEDIAN #JOBS VIEWED TOP COMPANIES WHERE JOBS ARE VIEWED

Google Apple

Accenture Micron Technology

Shell

Amazon Microsoft

Only considering job viewing data of Engineering professionals over the last 12 months

Work life balance & personal development are key offerings that can distinguish your company from the rest

FACTORS ENGINEERING TALENT LOOK FOR IN A CAREER

Colleagues and culture that inspire employees to do their best

Open and effective management

Investment in comprehensive and ongoing employee training

Challenging work Job security

Good work-life balanceExcellent compensation and benefits

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

-50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50%

PROPORTION OF ENGINEERING

RESPONDENTS

INDEX AGAINST OTHER SINGAPORE MEMBERS

HygieneFactors

UniqueFactors

Based on an annual survey of 300k+ LinkedIn members, in which respondents were asked to identify the 5 most important attributes when considering a job opportunity

Respondents: 4,595

Singapore’s Hospitality industry is not digitizing as fast as others

1

2

3

Look externally for opportunity and upskill current employees

A strong employer brand is crucial in attracting the talent you need

KEY TAKEAWAYS

This analysis represents the world seen through the lens of LinkedIn data. As such, it is influenced by how members choose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility

The Hospitality sector in this analysis includes companies in the following industries - Airlines/Aviation, Apparel And Fashion, Cosmetics, Events Services, Food & Beverages, Gambling & Casinos, Hospitality, Leisure, Travel & Tourism, Recreational Facilities And Services, Restaurants, Retail

Data current as of July 2018