Getting personal with 5 millionmembers

Ignition One Client SummitAmsterdam, June 2015

Broad Europe-wide consumer shopping reward proposition

Maple Syrup Media Group looks to deliver tangible value to both consumers and retailers through

innovative reward programmes.

Targeted, sector–specific consumer shopping reward

propositions

Merchant solutions through data and

innovation

3

Customer navigates Rewards foronline deals

Customer clicks on online deal

Customer purchases Quidco tracks transaction

Cashback received into account

Online

In store

Customer sees in-store deal online, mobile, in email, or via other communications

Customer uses registered card

to purchase

Quidco tracks the transaction and pays the cashback

into account

Earnings could be traded for and/or

paid out in vouchers or other

“currencies”

How we work

Your next payment

£15.68

Your next payment

£20.32

We work with retailers and brands to deliver targeted marketing programmes with the common thread of loyalty.

Broad range of retailers and brands

E-commerce trends UK is only market where digital advertising spend is over 50%

UK consumers spent over £100bn online in 2014

Spend on Black Friday estimated at £810m in UK

UK consumers have highest online spend per head

£180bn UK Grocery market. Manufacturers spending c. 18%

on promotion

4000 advertisers spending

across 12,000 publishers£1.2 billion

Performance marketing landscape

Delivering

4 billionclicks

Which converted into

transactions155 million

Which generated

sales£16.5 billion

Spend €95,000get 7%

cashback

Our customer challenge…

Buy 1get 50p

cashback

• We need to understand about our current customers and our future customers

• We need to fulfill their functional requirements in terms of user experience

• We need to be relevant• We need to make our customers feel valued

What is the focus for our business

…and sometimes we should make them delighted

• Large data sets that reveal patterns in usage, purchases and behaviour.

• So the challenge then becomes monitoring everything a customer does in case it might be important.

• Capture everything.

• Initiatives often run from a Tech perspective.

Big Data Strategy

Volume Velocity Value Variety Veracity

• 78% of customers want personalized content. • 61% want personal offers even if it results in less privacy. ***• 4O% of consumers buy more when content is personalised.

• A one second delay in page-load time can result in a 7% loss in sales.*

* Optimal page loading time. Forrester 2009. Compuware survey 2012. ** Just One second delay - tagman.com ***Aberdeen Group **** Monetate.

• In 2006 an average shopper expected the page to load in 4 seconds. By 2009 expectation was under 2 seconds.

• Now the expectation is that pages are loaded instantly (<1.5s).*

Key considerations

But…

So…

and…

Identifying core batches of data that can be optimize and delivered in order to improve the customer experience in a timescale to the customer. So the challenge now becomes a) identifying data where key relationships can be predetermined and b) the delivery mechanism for the content.

Fast Data Strategy

VolumeVelocit

yValue

VarietyVeraci

ty

Practical applications

TimelineA brief history of Quidco’s CRM

Static content

Early data campaigns

Ear ly Dynamic campaigns

Complex Dynamic campaigns

Off er p lacements

so ld on a CPM bas is

Leverag ing h is tor ic

t ransact ion data

Rea l - t ime t r iggered act iv i ty

Needs pre-

determined relat ionships

Mul t i -channel t r iggered act iv i ty

Needs del ivery

mechanism

Volume Variety Velocity Veracity(Data

quality)Increasing

value

CRM landscape

D ata & Insight

D e l i v e r y c h a n n e l s

Of fer content

Promot ionMechanics

C ontentBespoke cashback ratesOffer personalisation Bonus rewards

DeliveryEmail On-sitePush notificationsOff-site

Profi lingBrowsing behaviourSearchesTransaction data Demographics

RetailersSustainable offers

Getting personalCurrent data driven campaigns

Car insurance renewals

Uti l ising transactional, preference and product

usage data

Off er popins

Uti l ising real t ime browsing behaviour to

serve relevant off er content

Whats next...

Location based marketing programmes

Omni-channel experience

Single customer view

Increased data transparency