Dr. Andy Sun, Business Manager, HI&I and Vehicle Care Products

Getting Over the Gimmick of “Ceramic” in Automatic Car Washes

Content• Marketing History and Wax Additives Utilized in Automatic Car Wash • Ceramic Coatings in Detailing versus Ceramic Sealants in Car Washes• How to create “Ceramic” effect in car washes

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Major Marketing Themes of Wax and Protection in Car Wash• 1960s: Hot waxes• 1970s: Foam polishes and sealar waxes• 1980s: Pressure waxes and glaze• 1990s: Triple foam conditioners and polishes• 2005: Rain-X online, total body protectants (30-day wax

effect guaranty), Teflon coating • 2011: Hot Lava Waxes (spray bar of big bubbles with

carnauba wax)• 2019: Ceramic sealants and coatings (indicating silica type

of ceramics in durability)

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Gimmicks in the marketing in car washes• Totally different chemical components from detailing• Mixed up hand applied waxes with auto spray arms in car washes• Wrong impression of chemical concentrations• Videos (e.g. on YouTube) to generate wrong impressions• Projected a higher value or durability with “borrowed” names (Ceramic, Teflon, Diamond, Nano, Glass)

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Main Components in Drying Agents and Waxes in Car Wash

Components Drying Agent Clear CoatSealer Wax

TricolorConditioner

Total Body Protectant

(Rain-X Online)

Hot Lava Wax

Ceramic Sealant

Cationic Emulsifier X X X X X X

MSO or Alkylbenzene X X Op X Op Op

Silicone Wax Additives X Op Op X X X

Carnauba Wax X (minimal)

Other Waxes (acrylic, olefin, fluoropolymers) Op Op

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Definition of Ceramic Coating• Definition in Detailing: Originated from a high temperature inorganic fusion, Ceramic Coating in

detailing is a liquid polymer originated from silica and titanium oxides that is applied by hand to the exterior of a vehicle. The coating chemically bonds with the vehicle’s factory paint, creating a layer of protection that is hydrophobic in nature and forms a nano-ceramic shield above the vehicle’s clear coat.

• This protective shield provides durable protection from common environmental contaminants including insect acids, road salt, bird droppings, oxidation, swirling, minor scratches and helps protect the vehicle from the damaging rays of the sun. It’s these properties, along with the hydrophobicity, that separates ceramic coatings from waxes or sealants.

• Silicones can trace their sources to silica or sand, and that is why people consider silicone and reactive silicone “ceramic”, and call it SiO2, silica or glass enhanced to project hardness and durability.

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Ceramic Sealants in Car Wash vs. Ceramic Coatings in DetailingCeramic Coatings in Detailing

• Reactive siloxanes, silicones, mineral oils, mineral spirits, organic solvents, and maybe other polymers like acrylics, hydrocarbon waxes, Carnauba waxes

• Solvent based, insoluble in water• Relies on chemical reaction to bond polymers

to vehicle surface without emulsifier• Applied by trigger spraying and hand wiping• Uses AS IS at high concentration (10-40%

active) to leave a thick coating on surface• Durability: 3-6 months• Cost: $300-2000/car

Ceramic Sealants in Car Washes• Water soluble silicone quats, alkoxylated

silicones, etherized silicones, silicone emulsions, cationic emulsifiers, MSO and other water-soluble polymers (acrylic, olefin, fluoro, cellulose)

• Water soluble or oil-in-water microemulsions• No chemical reaction occurs but relies on cationic

emulsifiers to adhere on substrate• Applied by a spray bar or arm in car washes• Very thin layer after being diluted with water for

50-150:1 (0.05-0.1% or less)• Durability: 30 days• Cost: $3-6/car

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How to Generate “Ceramic” Effect

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Key Components in Creating Ceramic Sealants• Water soluble silicone wax additives (functionalized silicones) or/and amino silicones• Cationic emulsifiers to help stabilize silicone in water-based formulas and to help bond

on vehicle surface• MSO and other waxes like hydrocarbon waxes to speed up water breaking• Other water-soluble polymers to improve wax build-up, water-repellence, and

durability (acrylics, urethanes, urea, nitrocellulose)• Create microemulsion that is stable through dilution and application

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Cola®Dry QS100Silicone Wax Additive for Leave-On Applications

Cola®Dry DABSilicone Wax Additive for Rinse-Off Applications

Water Soluble Silicone Wax Additives

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New! ColaQuat QS100 Wax Additive

• Create “Ceramic Coating Effect” for high beading and long-lasting wax effect and water repellency

• Enhance high gloss shine and color rejuvenation • Protect surface like paint, metal, wood, vinyl,

rubber, and glass against environmental damage, and improve ease of cleaning

• Non-flammable

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Video Demonstration• https://youtu.be/ySxMPO_ssHo

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Durable Shine and Protection for “Ceramic Effect”

COMPONENTS CHEMISTRY WT%

1 ColaTeric COAB Cocoamidopropyl Betaine 2-3

2 ColaDry QS 100 Quaternized Silicones 5-10

3 ColaMulse CS400 Cationic Emulsifier 5-8

4 Amino Silicone/HCl Neutralized aminosilicone 2-3

5 DI Water Balance

Link to Video Demonstration• https://youtu.be/ySxMPO_ssHo

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Cola®Dry DAB Applications• Clearcoat• Total body protectant• Tri-color conditioners and

Wash-N-Shine• Leather protectant• Vinyl and rubber shine• Lens defogging• Tire dressing• Window treatment

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Recommended Use LevelsApplication Benefits Use Level

Ceramic Sealant /Total Body Protectant Enhancement in drying, shine, and protection 5-10%

Clear Coat Improving shine and drying 2-5%

Tri-Color Conditioners Improve rinse and water breaking 1-3%Wash and Shine or Waterless Car Wash Improve rinse, drying, and shine 1-3%

Leather cleaner and protection Add shine, protection, and reduce greasy film 2-5%

Tire Dressing Improving adhesion of silicone and shine, while reducing sling 3-6%

Window Treatment Improve water repellence 0.5-2%

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Formulation

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ColaDry DAB vs. ColaDry QS100Cola®Dry DAB Cola®Dry QS100

Main Compositions Quaternized Silicone Polymers with application additives for improved compatibility in car wash applications

Quaternized Silicone Polymers without additional additives

Process Differentiation Rinse-off needed for water-repellency No need for rinse-off. Usually spray-on and wipe-even

Focused Applications 1. Automatic vehicle washes in drying agents, clearcoats, total-body protectant, tricolor foam, etc.)

2. Hand or self-service vehicle washes in wash-and shine, wash-and dry

3. Tire dressing as bonding agent for silicones 4. Leather care when wetting agent is needed

1. Durable hydrophobic coating to mimic “Ceramic Effect” 2. Liquid hand waxes, finishes, polishes, in vehicle detailing 3. Protection for engines, rims, against grease/brake dust

build-up 4. Glass and windshield treatment to repel water 5. Improve beading performance in car wash applications

Competition Offset To: Tomadry DAB, Ritasil SQ, Vitech SQS, ACC Sil SQ, Burcosil Car, Burcosil XOP-LT

Tego Polish Additive Q70

Global Registrations US (TSCA); Canada (DSL/NDSL); Australia (AICS); China (IECSC); New Zealand (NZIoC); Taiwan (NECI)

US (TSCA); EU (REACH Polymer Exempt); Canada (NDSL); Australia (AICS); Japan (MITI); Korea (KECI); China (IECSC); Philippines (PICCS); New Zealand (NZIOC); Taiwan (NECI)

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Cationic Emulsifiers

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Cationic Emulsifier Bonds Polymer to Surface

Substrate ( — )+ + + + + + + +

Water Soluble Silicone/Polymer

Mineral Seal Oil

Emulsifier

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SiliconePolymer

Cola®Mulse CS400Highly Effective Emulsifier for

Spray Waxes in Transportation Cleaning

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Cola®Mulse CS400LISTINGS TSCA (US), DSL (Canada), REACH Pre-Registered (EU),

AICS (Australia), IECSC (China), NZIoC (New Zealand)

Specifications Analysis

Appearance, 25°C Clear to slightly hazy amber liquid*

pH, 10% aqueous 5.5 – 7.0

Active, % 85 – 90

Moisture (KF), % 5 – 10

Flash Point 187° F, Non-Flammable

* Light precipitation at bottom of container is normal, and will not affect performance

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Cola®Mulse CS400Benefits

• Non-flammable - more convenient for storage and shipping

• Great emulsifier for MSO, silicone, hydrocarbon waxes, Carnauba, and other wax additives

• Enhance bonding of wax additives to substrates • Promotes high shine and durable protection• Reduces smearing on windshield• Easy to blend with no viscosity variations• Lower cost in use

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Cola®Mulse HP500Cationic Emulsifier for Mineral Seal Oil

Versatility, Forgiving, Ease of Formulation

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Cola®Mulse HP500DESCRIPTION Cationic Emulsifier for Mineral Seal OilLISTINGS USA (TSCA), Canada (DSL), Australia (AICS),

Korea (KECI), China (IECSC), Taiwan (NECI), New Zealand (NZIoC)

SpecificationsAppearance, 25°C Clear Amber Viscous LiquidpH, 10% aqueous 6.3 – 7.5Moisture, K.F. % 0.5 Max.Active, % 98.0 Min.Flash Point >93°C Non-flammable

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Cola®Mulse HP500 – Points to Remember• Forgiving: Easy to formulate with• Wide concentration range: Creating spray waxes in wide range of concentrations (20%-100%)• Enable to adjust on beading and sheeting tendencies to create variety of products for different

applications (self-service, tunnel, wash and shine)• Easy to switch: Compatible with spray waxes made from many other emulsifiers• Non-Flammable

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SummaryCeramic Sealant marketed in car washes is totally different from Ceramic Coating marketed in detailing in several aspects• Chemistries, especially in silicones used, no SiO2 or glass or sand infusion or reinforcement • No chemical bonding reactions, but relying on electric charge of emulsifiers to bring to surface• Applied concentrations are very low• Sprayed after being diluted with a lot of water via spraying bar/arm (versus hand applied in Detailing)• Not as durable as in Detailing. In general, 30 days wax effect is guaranteed (3 to 6 months in Detailing) • Non-reactive silicones, and particularly silicone quats like ColaDry QS100 and ColaDry DAB, and possibly

amino silicone are main contributors to wax effects and water repellence• Other polymers like acrylics, olefins, fluoropolymer, Carnauba Wax, cellulose, urethane/urea are possibly utilized

but not main contributors to the water repellence and beading • Cationic emulsifiers like ColaMulse CS400 and ColaMulse HP500 are needed to create boding to paints

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Product Portfolio in Vehicle Care• Emulsifiers and technologies for optimized drying• Wax additives for shine and protection• High performance degreasers and surfactants for

vehicle cleaning and degreasing• VOC-free and streak-free products for windshield and

glass cleaning• Malodor control and microbial control additives• Naturally-derived surfactants for greener products

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Questions? andy.sun@colonialchem.comwww.colonialchem.comBrochures, Formulary, TDS, SDS

Thank you!