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Internet of Things with connected devices can increase efficiency to human life. But some complications hold back companies from realizing the vision of a connected world. Read to know trends in the internet of things and how connected devices could improve human life at home and work.
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Getting Connected Devices to Work Better Together
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
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Getting Connected Devices to Work Better Together
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
While the Internet of Things could be a groundbreaking trend over the next few years,
increasing efficiency at home and work, there are still a few hurdles holding companies
back from realizing the vision of a connected world. Once they've settled on
a subscription billing partner to monetize your app and figured out how to address
security concerns, device-makers also need to consider what protocols their device will
work with. The main question is, what will connect all of these connected devices?
In an ideal situation, multiple devices will be able to communicate with one another. For
example, as Nest pointed out, Nest Cam, a cloud-based video monitoring camera, can
begin recording when a device in the home detects smoke. The Mimo baby monitor can
activate the camera if the baby starts to move. There are endless examples of how smart
devices can work together to make life easier for residents.
"In theory, smart
devices can work
together to make
life easier."
Fragmentation
Companies have made it possible to connect almost any object
to the Internet. The next step is to make these devices
communicate with each other more effectively, and the first
battleground is the smart home. Developers will soon come up
against a consistent problem: device fragmentation. Until
someone creates a "killer app" that allows all devices to
communicate with one another, there will be multiple, competing
networks.
3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
Apple has HomeKit; Google, which owns Nest, has Weave and can also use Thread to
connect devices. There are also smaller players, such as ZigBee and WeMo.
With all of these different device environments, developers may have a hard time making
inroads in the market. A consumer with a Nest thermostat may choose not to purchase a
device that doesn't work within the Weave or Thread ecosystem. On the other hand, a
consumer that started off with an Apple device likely won't want anything that doesn't
operate on the HomeKit network. If consumers purchase their devices without
researching first, they may require more than a network to control everything. This
situation leads to more complication, rather than less. Device developers need to be
careful where they hitch their wagons in this new environment.
4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
We are still waiting on one system that will connect all devices.
5 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
Voice activation
There are other considerations as well. In the current market, a smart home might be
more intelligent than the average home, but it's often more cumbersome to use the
appliances, as The Verge pointed out. For example, consumers need to operate all of
these devices from their smartphone, rather than just flipping a switch on the wall.
Devices that enable homeowners to activate them using voice controls could be the
future of IoT.
Unlike toying with a smartphone, using voice activation to activate devices is more
convenient than using traditional methods to interact with objects in the home.
To this end, a number of new platforms have arisen to compete with Apple's Siri. Amazon
recently introduced Echo and LG just announced its SmartThinQ Hub, ZDNet reported.
Each of these voice activated systems is compatible with certain smart home systems
but not others.
Navigating this marketplace could be tricky for device developers who want to find
success in the consumer IoT market. Developers should seek out a protocol that
provides a wide range of options and a robust roster of devices that already connect with
it. There are many considerations for developers who want to succeed in the budding IoT
market. While it's crucial to find a subscription billing partner to gain revenue from your
product, you also need to navigate a complex web of networks or risk introducing a
product that consumers won't want to buy.
6 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
About the Author: Bryta Schulz
Bryta joined Vindicia in 2013 and serves as Senior Vice
President of Marketing. She is responsible for building brand
awareness, creating go-to-market strategy and promotion, and
driving growth. With over a decade of executive level marketing,
product management and PR experience, Bryta has led
marketing teams in enterprise technology and SaaS companies.
Her experience includes heading product marketing at GoGrid,
PGP, RSA and Symantec and business development and
product management positions at Xcert, Thales, and
Persistence Software. Bryta holds a MA in Translation from the
Johannes Gutenberg University Mainz and an MBA from the
University of Reutlingen.
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Thank You
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.