Getting a Distributed Marketing Management Platform Initiative Launched at Your Organization

Issues Distributed Marketers Face

• The need for speed to market, brand consistency, local relevance, local autonomy and control issues

• A distributed marketing management platform can alleviate these challenges, making it easier to achieve all the above issues

The Four-Step Process

• Aligning the basics• Understanding the organizational impact• Building a value case for the investment• Developing a roadmap

4

Aligning the Basics

• Executing a campaign requires a series of coordinated steps that add value to the final outcome

• Marketers are often amazed at the impact an automated distributed marketing management platform makes

• Costs are reduced and revenues often increase because of better engagement with consumers

• Once key needs have been identified, begin prioritizing them

* Get the full worksheet for prioritizing your key needs when you download the entire guidebook

5

Understanding the Organizational Impact

• Develop a comprehensive list of all potential stakeholders. Some departments typically involved are:

• Marketing, IT, Procurement, Field Marketing, Sales, Finance and Legal and Regulatory

• Special attention has to be placed on key roles in any potentials initiative including the executive and steering committee

• The executive sponsor has ultimate responsibility for the success of the project team

* Get the full worksheet when you download the entire guidebook

6

Building the Value Case

• Determine how your organization will define success

• Some common ways to define marketing improvement success:

• On-time and on-budget completion of initiative

• Reduction in production costs• Local marketer activity level• Brand compliance by local marketers• Increase in revenue• Reduction in campaign cycle time• Cost of localized assets• Employee satisfaction

* Get the full worksheet when you download the entire guidebook

7

Building the Value Case:NPV and ROI• The two most common financial measures to

define success are net present value (NPV) and return on investment (ROI)

• NPV requires a cataloging of cash flows in and out over the life of the initiative

• An NPV calculation is an excellent predictor for your initiatives success

• ROI can be challenging to measure for marketers, but it’s key to building a case for your initiative

• Any proposal must outline how ongoing ROI will be calculated

8

Developing a Roadmap

• The roadmap will help to communicate the initiative, garner executive buy-in and get budget approval

• A roadmap is a plan that matches short-term and long-term goals with a distributed marketing management platform

• Whether your organization is small or large, a widely communicated initiative with a well thought out case statement and roadmap will be requested and will help ensure support and approval

* Get the full worksheets when you download the entire guidebook

For More Information• Download the entire guidebook compl

ete with everything you need to get a marketing asset management platform launched

• sales@saepio.com• www.saepio.com• 877.468.7613

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