GetThePeople

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WE THINK CREATIVEFEEL BRANDINGSPEAK D IG ITALCREATE EXPERIENCES

H i the re , we a re G et Th e Peop le – a b ou t iq u e crea t ive

ag e ncy. We levera ge th e a r t of d es ign , con ten t a n d

brand i ng to h e lp b ra n d s f rom em erg in g s ta r tu p s to

g loba l he avy h i t ters grow a n d con n ect w i th th e i r

aud i e nce s – or w h a t w e l ike to ca l l p eop le .

EDGY DESIGN . AWESO ME CL IENTS .( IM)POSSIBLE DEADLINES .UN EXPECTED SOLUTIONS .

Based in Ne w York C i ty, we’re a co l le ct ion of b ra n d s t ra teg is ts , UX & ecom m erce

experts , we b de s i g ne rs , conte nt de ve lop ers a n d en g in eers . Ou r focu s i s to crea te

meanin g f u l work that he lps brands grow a n d te l l th e i r u n iq u e s tor ies v i su a l ly

through the i r s i ng le mos t powe rf u l m a rket in g a sset – th e i r w eb s i te .

WHAT WE LOVE TO DO S T R A T E G Y

A p rop er p la n and process ho lds the course . Wi thout a proper p lan we’re just throwing darts .

B R A N D I N G / V I S U A L I D E N T I T Y

Do you h ave no sou l? ! Your brand ing i s the heart and sou l of your company. Let i t s ing .

U X / U I / R E S P O N S I V E W E B D E S I G N

You r w eb s i te i s the s ing le greatest opportun i ty for your brand to interact w i th the

w or ld , com m unicate your s tory, bu i ld your t r ibe , and dr ive sa les .

E C O M M E R C E

Pret ty in f ront , robust in the back . On l ine shopp ing s i tes have to look amaz ing , connect

w i th con su m ers and dr ive sa les – a l l wh i le be ing soc ia l , shareab le , easy to use and mainta in .

C O N T E N T D E V E L O P M E N T / A R T D I R E C T I O N

Con ten t rem ains k ing of the seven k ingdoms and beyond! I t has to be c lear, v i sua l ,

en ga g in g , re levant , usefu l , searchable , short and sweet .

D I G I T A L T E C H N O L O G Y / D E V / C M S / M A I N T E N A N C E

You r s i te n ot on ly has to look good , i t has to be dynamic , fast , in teract ive , soc ia l ,

a n d m ob i le ready. No sweat .

S E O

93% of on l in e exper iences beg in wi th a search eng ine . Search i s the #1 dr iver of

t ra ffi c to con tent s i tes , beat ing soc ia l media by more than 300%. Enough sa id .

We offer creative, web design and digital services that can take you

from vision to a fully interactive, mobile ready user experiences that

reflect your brand’s unique voice, style and vibe.

We work c los e ly w i th you every s tep of th e w ay th rou gh a fu l ly

i mme rs i ve , i te rat i ve proce s s w h ere id ea s a n d ou t l in es ta ke sh a p e

and mate r i a l i ze in to fu l ly v i su a l u ser exp er ien ces .

Husband and wi fe te am Rad B rat i ch an d Mega n Mu rp hy a re th e force b eh in d

Get The Pe ople – dr i v i ng the e nt i re crea t ive p rocess f rom sta r t to fi n ish . GTP

l aunch e d i n e ar ly 2 0 1 1 , br i ng i ng tog e th er th e i r c rea t ive exp ert i se in d es ign a n d

strategy – and vo i la ! Ge t T he Pe ople w a s b orn .

Wel l th at ’s not qu i te whe re the s tory b eg in s . . . I t a l l s ta r ted in th e la te 90s w i th

an obse s s i on of ar t and g raph i cs – com b in ed w i th a d es i re to sp rea d a n d sh a re

new de s i g n and ar t conce pts wi th the w or ld . For yea rs th e w ord s ‘G et Th e

People ’ we re s praye d , i nke d , s tampe d , s ten c i led , a n d s t ickered a l l over th e

s t reets of Ne w York C i ty.

Today af te r ye ars of v i s i b i l i ty, Ge t T he Peop le l i ves on . Togeth er R a d a n d

Megan run GT P, par tne r i ng wi th te ams of d eve lop ers , p h otogra p h ers a n d

copywr i te rs to prov i de f u l l s cope cre at ive a n d d ig i ta l serv ices to B2B , l i festy le ,

fash ion , luxury and e nte rta i nme nt bra n d s .

OUR STO RY

Some featured work.

You could say Revo s tar te d i t a l l wh en i t co m es to tec h n o lo gy an d in n o v at io n in

performance sung lasses . T h e bran d h i t th e gro u n d ru n n in g in 19 8 5 an d qu ic k ly

grew to be a g loba l performan ce ey ewear bran d kn o wn as th e leader in po lar ized

lens technology. Af ter a lmost two an d h a l f dec ades i t was t im e fo r a s er io u s bran d

refresh . Sequent ia l Brands Gro u p , th e n ewes t o wn er o f Rev o , c am e to GT P wi th th e

des i re to tota l ly t ransform an d expan d th e bran d an d webs i te to s u ppo rt fu tu re

pro du c t dev e lo pm en t an d eco m m erce fu n c t io n a l i ty.

We set out to br ing the Revo bran d in to th e n ext ph as e o f i t ’s ev o lu t io n – c reat in g

a more re levant and ef fec t iv e bran d po s i t io n as wel l as o v erh au l in g th e webs i te

in to a respons ive ecommerce s i te . O v era l l o u r fo c u s was to co n t in u e to co n n ec t

w i th Revo’s g loba l legacy co n s u m er wh i le a t t rac t in g a wider au d ien ce o f o u tdo o r

enthus iasts . We wanted to e s tab l i s h Rev o as n o t o n ly a perfo rm an ce bran d , bu t a

l i festy le brand , showcas in g a f res h n ew s ty le an d v ibe th at wo u ld dr iv e bran d

awaren es s , co n s u m er en gagem en t , an d u l t im ate ly s a les

– The rebrand and ne w co m m erce webs i te h as ac h iev ed in c red ib le res u l ts ;

increased g loba l exposure , so c ia l fo o tpr in t , an d s a les – a ls o s erv in g as th e c ata ly s t

for acqu i r ing me ga bran d am bas s ado rs – B o n o o f U2 an d J im my C h in .

REVO BRINGING NEW STYLE AND ONLINE SHOPPING TO AN ICON IN PERFORMANCE SUNGLASSES.

what we did

B R A N D S T R A T E G Y

V I S U A L I D E N T I T Y

E C O M M E R C E D E S I G N

D I G I T A L / C O M M E R C E S T R A T E G Y

U X / R E S P O N S I V E D E S I G N

C O N T E N T D E V E L O P M E N T

C O P Y W R I T I N G

A R T D I R E C T I O N

C A T A L O G D E S I G N

S T Y L E G U I D E

Wil l iam Rast was or ig ina l ly a den im - o n ly labe l fo u n ded by Ju s t in T im ber lake an d

has now expanded into a comp lete l i fes ty le co l lec t io n , qu ic k ly beco m in g a b ig n am e

in the wor ld of fash ion . Get T h e Peo ple partn ered wi th W i l l i am R as t to re ign i te th e

brand through a fu l l overhaul of th e ex is t in g webs i te an d u s er exper ien ce , lau n c h in g

an interact ive media p la t fo rm to s u ppo rt th e 2 015 wo r ld lau n c h an d th e bran d

exper ien ce o n go in g .

The s i te supports and showcas es in terac t iv e lo o kbo o ks , s eas o n a l c am paign s , s o c ia l

media , as wel l as fe atu res a m u l t im edia b lo g p lat fo rm to dr iv e co n s u m er

en gagem en t an d g lo ba l expo s u re .

WILL IAM RAST NEW AMERICANA DENIM CULTURE GETS DIGITAL AND GOES GLOBAL.

what we did

D I G I T A L S T R A T E G Y

R E S P O N S I V E W E B D E S I G N

E X P E R I E N C E D E S I G N


W E B D E V E L O P M E N T

S O C I A L M E D I A S T R A T E G Y

C M S

EVNT, a New York based exper ien t ia l ev en t pro du c t io n co m pany, c am e to GT P wi th

a un ique cha l lenge of be ing a s tar t- u p y et h i t t in g th e gro u n d ru n n in g wi th a s t ro n g

port fo l io of c l iente le such as Oprah , Jagu ar an d N ike to n am e a few. To h o ld co u rt

they needed to qu ick ly estab l i s h th em s elv es as leaders in th e ev en t pro du c t io n

industry wi th a brand ident i ty an d d ig i ta l exper ien ce th at was refl ec t iv e o f th e h igh

pro file ev en t exper ien ces th ey c reate .

We co l laborated c lose ly w i th th e E V NT team th ro u gh o u t th e pro jec t c raf t in g th e

brands DNA, v i sua l s ty le an d u l t im ate ly a h igh ly dy n am ic , res po n s iv e webs i te .

Our focus for the webs i te was to co m m u n ic ate th e i r expert i s e an d pas s io n wh i le

creat ing a v ibrant v i s u a l exper ien ce th at i s refl ec t iv e o f th e i r d i s ru pt iv e

approach and never say d ie a t t i tu de wh en i t co m es to de l iv er in g u n fo rget tab le

ev en t exper ien ces .

EVNT EVNT HITS THE STAGE WITH A FRESH LOOK AND DYNAMIC USER EXPERIENCE.

what we did





E X P E R I E N C E D E S I G N


A R T D I R E C T I O N

D E V E L O P M E N T

F R O N T & B A C K E N D D E V E L O P M E N T

W O R D P R E S S C M S

C M S

S E O

Perchwel l , a robust on l ine (an d s o o n m o bi le ) app l ic at io n , i s k ic k in g th e do o r do wn

on the tech scene for rea l e s tate s earc h . Perc hwel l c am e to u s wi th an in n o v at iv e

v is ion for a first ever rea l estate s earc h en g in e an d paten ted tec h n o lo gy th at wo u ld

of fer r i cher ‘ t rue’ financ ia ls an d an o v era l l m o re dy n am ic exper ien ce th an h as

ex is ted to date .

We co l laborated c lose ly w i th th e Perc hwel l team th ro u gh o u t th e en t i re pro ces s

of fer ing fu l l sca le brand ing , UX , U I , des ign an d qu a l i ty as s u ran ce s erv ices . Ou r fo c u s

was to set the brand apart o f fer in g a m o re s o ph is t ic ated lo o k an d fee l th at co u ld

support the soph is t icat io n o f th e app l ic at io n . Ou r appro ac h fo r th e U I an d U X

des ign was to keep th ings c lean , pro gres s iv e an d as l igh t as po s s ib le to keep th e

exper ien ce fo r s u c h a ro bu s t to o l fu n an d in tu i t i v e .

– GTP i s current ly des ign ing a ro bu s t Perc hwel l m o bi le app an d refres h in g th e web

appl icat ion to launch in mid 2016 . Perc hwel l h as s een h u ge gro wth s in ce th e lau n c h

of the s i te , acqu i r ing investor c ap i ta l , n ew partn ers h ips wi th C o re Rea l ty as wel l as

other brokerages and wi l l expan d in to n at io n a l m arkets in th e u pco m in g y ear.

PERCHWELL GTP PARTNERS WITH PERCHWELL TO DISRUPT THE REAL ESTATE SEARCH EXPERIENCE.

what we did

B R A N D I N G



U I D E S I G N

U X D E S I G N


C O N S U L T I N G

Q U A L I T Y A S S U R A N C E

Sequent ia l Brands Group , (SB G) a bran d m an agem en t & l i cen s in g o rgan izat io n , was

look ing to upgrade and e levate th e i r o n l in e pres en ce th ro u gh a fu l l redes ign an d

deve lopment of the i r corporate webs i te . T h e go a l was to h av e a webs i te th at wo rks

as a market ing too l , comm u n ic at in g m o re ef fec t iv e ly to ex is t in g an d po ten t ia l

c l ien ts an d l i cen s ee partn ers h ips .

Through s t rengthened des ign , dy n am ic co n ten t de l iv ery, an d en h an ced s i te

funct iona l i ty, we u pgraded th e i r en t i re webs i te ’s v i s u a l im pac t an d u s er

exper ience . We prov ided ne w co n ten t s t rategy, s i te des ign an d bac ken d C M S th at

bet ter showcases the bran ds th ey o wn an d wh at th ey do a l l th ro u gh a m o bi le

respo n s iv e f ram ewo rk th at ’s eas y to m an age an d m ain ta in .

– S ince the s i te ’s laun c h S B G h as m o re th an do u bled th e i r bran d po rt fo l io .

S EQUENTIAL BRANDS A NEW WEB SHOWCASE FOR A CONSUMER BRANDS POWERHOUSE.

what we did

C O N T E N T S T R A T E G Y




Q U A L I T Y A S S U R A N C E & L A U N C H

Haven In has curated a se lec t io n o f lu xu ry v i l l a an d apartm en t v ac at io n ren ta ls in

France , I ta ly, and Eng land fo r o v er 2 0 y ears . In a t rav e l in du s try th at ’s tu rn ed in to

a mass ive and impersona l cata lo g o f rea l es tate , Hav en In o f fers h igh en d s erv ices

wi th fu l l ameni t ies br ing ing a pers o n a l , ‘u n - h o te l ’ exper ien ce in to th e co m fo rt o f

pr iv ate h o m e env i ro n m en t .

The Haven team came to us wi th a fif teen y ear o ld webs i te lo o k in g to co m plete ly

revamp and t ransform the i r en t i re bran d an d web exper ien ce in to a m o re ro bu s t ,

curren t an d co m pet i t i v e p la t fo rm wi th in th e i r in du s try.

We s tar ted f resh , c reat in g a ro bu s t in terac t iv e s earc h p lat fo rm th at i s c lean ,

e legant , and soph is t icated wi th in tu i t i v e an d pro gres s iv e s earc h fu n c t io n a l i ty. T h e

s i te showcas ing a beau t i fu l fu l l s c reen ph o to graphy, dy n am ic co n ten t , an d a

user-fr iend ly exper ience t h at refl ec ts th e u n iqu e v ac at io n exper ien ce , warm th ,

an d qu a l i ty Hav en In h as to o f fer.

HAVEN IN BRINGING NEW STYLE AND DYNAMIC SEARCH TO A EUROPEAN TRAVEL SITE.

what we did

W E B A S S E S S M E N T

S C O P E C O N S U L T I N G




W I R E F R A M E S / A R C H I T E C T U R E



U S E R E X P E R I E N C E

W E B D E S I G N

Q U A L I T Y A S S U R A N C E

Camelot Rea l ty gro u p i s bo u t iqu e pro perty m an agem en t , bro kerage , an d

investment company serv ic in g New Yo rk C i ty ’s m o s t h igh en d , lu xu ry bu i ld in gs .

The i r prev ious webs i te was c reat in g c h a l len ges o n a n u m ber o f lev e ls , f ro m

operat iona l , cosmet ic , to co m m u n ic at io n . In o rder to s o lv e th es e i s s u es , C am elo t

came to us for a fu l l o v erh au l o f th e i r bran d in g an d web exper ien ce .

Our pr imary focus was to de l iv er a s o ph is t ic ated d ig i ta l exper ien ce th at i s as

dynamic and po l i shed as the C am elo t Rea l ty Gro u p c l ien te le . We des ign ed an d bu i l t

a more re levant and ef fect iv e bran d po s i t io n des ign in g an en t i re ly n ew lo o k an d

fee l w i th in a mobi le respons ive in terface . T h e n ew s i te s h o wc as es dy n am ic co n ten t

and intu i t i ve exper ience that bet ter co m m u n ic ates C am elo t ’s s erv ices an d v a lu e

propos i t ions to ex is t ing c l ien ts , res iden ts an d pro s pec ts – wh ic h h as res u l ted in

in c reas ed c red ib i l i ty, expo s u re an d gro wth .

CAMELOT REALTY CAMELOT HITS THE STREETS WITH A NEW BRAND STYLE AND RESPONSIVE MAKEOVER.

what we did

B R A N D I N G




W I R E F R A M E S / A R C H I T E C T U R E




L A U N C H & Q A

OUR OBSESSION

G ett in g th e p eop le to con n ect , n ot ice , fo l low, fa l l in

love a n d ob sess over you r b ra n d , what you’re say ing ,

th e t ren d you’re set t in g a n d th e s ty le you’re throwing

d ow n . Bra n d s th a t get th is r igh t , get the people .

Let’s do this.

134 NORTH 4TH STREET 2FL

BROOKLYN NY 1 1249

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GETTHEPEOPLE.COM

917 225 0921

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go ing and who needs to know you when you get there .

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