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getnationwide.com
American Express Opt Blue
New Competitive Pricing Structure
Nationwide Sets (cost plus) Pricing
One StatementOverviewOptBlue
One customer Service Contact for all of the Card Brands
• Under $1 million in annual American Express Charge Volume
• Located in the U.S., but not Puerto Rico, U.S. Virgin Islands, or any other U.S. territory or possession
• Transact in USD only
• Prohibited industries (listed in American Express Program Operating Regulations)
• Franchises• Existing American Express PSP
relationships
Merchant Eligibility
New Merchants Only Merchants boarded on the Nationwide (TPS) network
Eligible merchants, per American Express: Exclusions
Roll Out Schedule
OptBlue is scheduled to be rolled out in four phases:
Existing merchants who do not currently accept Amex (on the
TPS network)
1
Enrollment of newly signed merchants (on
the TPS network)
2Existing Amex ESA
acceptors (on the TPS network)
333Enrollment of
merchants processing on the Global,
Paynentech, or TSYS networks
4
Merchant Categories
Merchants will be classified under one of the following industry categories:
Retail Restaurant
Service Caterers/Drinking Places
Mail Order/eCommerce Healthcare
B2B / Wholesale T&E
Lodging Other
A full list of rates and MCC codes can be found here: https://www.getnationwide.com/agents/document_center.php
Benefits of
Potential for Increased Revenue - Residual Income on Transaction Volume
An increased threshold up to $1M in annual American Express Card volume
Attract more Merchants with Competitive Pricing
Greater Merchant Reach – Expanded Merchant Criterion
Improved Merchant Retention
Increased Customer loyalty - Greater Spending Power
OptBlue Agents
AMEX Card Products
When you sign merchants up to accept American Express Cards, you are actually signing them up to accept over 150 different Card products
In 2013, average spend on an American Express Card was more than 3 times that on a non-American Express card, and the average American Express Card transaction was over 70% higher than the average non-American Express credit or charge card transaction.2
American Express Card Members Spend More
American Express Visa MasterCard
$11,926
$4,245 $3,141
2013 US Average Annual Spend Per Credit or Charge Card 3
American Express Visa MasterCard
$141
$84 $88
2013 US Average Credit or Charge Card Transaction Size 4
Source: Nilson Report #1,034 (February 2014) 1. Spend per card derived as U.S. year-end purchase volume divided by year-end cards in force (CIF). CIF represents the number of cards issued and outstanding with cardholders. Average American Express spend per Card equals $11,926. Average Non-American Express spend per card equals $3,560, and includes Visa, MasterCard and Discover credit and charge card volume and CIF and excludes debit volume and CIF. 2. Transaction Size derived as U.S. year-end purchase volume divided by year-end purchase transactions. Average Non-American Express transaction size equals $83, and includes Visa, MasterCard and Discover credit and charge cards and excludes debit volume and transactions. 3. Spend per card derived as U.S. year-end purchase volume divided by year-end cards in force. Visa and MasterCard averages exclude debit volume and cards in force. 4. Transaction Size derived as U.S. year-end purchase volume divided by year-end purchase transactions. Visa and MasterCard averages exclude debit volume and transactions.