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“Where Healthcare Marketers Connect”Vol. 22, No 6
www.HMExchange.com
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THE EXCHANGEP.O. Box 64Verona, New Jersey 07044
2013
JULY
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• Job Opportunities• Marketplace Ads• Contests and Polls• Article Archive
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ContestsMailbags
Special
Getaways Issue
Michael FranklinFraNkliN CommuNiCatioNs
Second Careers and Self-Employment Page 6
Elizabeth MilicssCg media grouP
Family Fun in Philly Page 8
Kerri FitzgeraldHmP CommuNiCatioNs, llC
Welcome to Wildwoods Page 10
Heather KlosessCg media grouP
Easy Getaways from NYC Page 11
John MaillardelseVier, iNC.
Bullies and BBQ! Page 12
Kate ZwizanskiCmi
A Taste of Summer Page 13
Maureen ReichertJourNal oF tHe ameriCaN mediCal assoCiatioN
Beans and Backyards Page 13
Tom BishowrrY PubliCatioNs
Don’t Forget The Crabs! Page 13
Eve DryereVe drYer CoNsultiNg
Personal Exchange Page 14
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Poll WinnerCongratulations to Heather Klose from SSCG Media
She WINS $25!
THE
HEAL
THCA
RE M
ARKE
TER’
S EX
CHAN
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Copyright ©2013 HEALTHCARE MARKETER’S EX CHANGE. All rights reserved. Address all cor-respondence to HEALTHCARE MARKETER’S EX CHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: 973-744-9505. Email: [email protected].
PUBLISHER
Nancy A. LeonardP.O. Box 64
Verona, NJ 07044
973-744-9505
ASSISTANT TO THE PUBLISHER
CIRCULATION MANAGER
Denise Pecora973-744-9505
ART DIRECTOR (Ad Submissions)
James J. TicchioDirect Media Advertising
73 Glenmere Terrace
Mahwah, NJ 07430
201-327-6985
EDITOR (Editorial Submissions)
Elise Daly Parker973-509-7141
Dear Healthcare Marketer,By now, I hope everyone is sitting back having a nice cold beer or frozen
colada and enjoying the arrival of summer. For us parents, after a long and busy school year, it’s always nice to go at a more leisurely pace. Granted, jug-gling new camp and activity schedules can take some adjusting to and there’s always some required summer schoolwork. For the most part, though, we can breathe easier and relax a little more.
We’ve wrapped up a busy year for our family. For those of you who have followed Katie’s life from China until now, can you believe Katie is sixteen years old? We had a blast planning and throwing her sweet sixteen party…I’ll tell you more about that in our Kids and Family issue in September. I am in awe of how quickly my little girl has grown into a young lady. Soon she’ll be driving and I have to admit, I’m dreading it. Let me know if you have any tips on how to get through that without pulling out your hair! Katie’s also been working regularly at the local ice cream store, which is great. Except trying to schedule some summer outings and a vaca-tion have proven to be pretty difficult. Oh well, at least Maddie and I will be having some one-on-one time together!
As you get this issue of The exchange, we will be heading for Hershey to see the band, One Direction, the final piece of the birthday celebration. We actually had to get these tickets last July. Katie is really psyched. I’ll let you know how it goes. For sure we’ll get this one family getaway in.
How about you? What are your plans for summer? If you haven’t already booked your fun, we’ve got some awesome ideas in this issue. Check it out! Heather Klose gives us some great tips for impromptu jaunts in the greater New York metropolitan area. Michael Franklin shares his vol-unteer passion as a diver at the Adventure Aquarium in Camden, New Jersey, along with his new second career as a masseuse. Elizabeth Milic takes us on a tour that’s sure to whet your appetite for fabulous food and sights found in and around Philly. And Kerri Fitzgerald heads us in the direc-tion of the Jersey Shore for an up-close and inside view of Wildwood.
For some summer sizzle right in your own backyard, we’ve got a host of recipes and tips for deli-cious seasonal dining. John Maillard fires up the grill with chicken and pork recipes that are sure to be finger-lickin’ good. Kate Zwizanski shares her favorite treats, including Pineapple Angel Food Flag Cake. Maureen Reichert spills the beans on an easy summer side dish. And Tom Bishow invites us to enjoy a carefree Maryland Crab Feast.
Finally, congratulations to Eve Dryer, the winner of the 2013 HBA STAR (Strategic Transforma-tion Achievement Recognition). We’re delighted to have her participating in this month’s Personal Exchange.
Please let us know if you have a gathering, getaway, or recipe you’d like to share. We’d love to have it.
Happy Summer!
Join us on
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Don’t forget to download our Digital Edition on the first of each month at www.HMExchange.com.
CARTOON CONTESTMake up your own caption and send it in by August 5th.
The winner receives a $25 AMEX Gift Card. Enter on our website at www.hmexchange.com.
JOIN THE FUN WITH OUR KIDS +FAMILY ISSUE!
Questions? Contact our Editor Elise Daly Parker at 973-509-7141 or [email protected]. Email submissions to [email protected].
The deadline for submissions is Monday, August 5th.
Share your most memorable stories – funny, moving, or meaningful – about your kids or grandkids, your nieces or nephews! Send us your best tips and ideas for family fun. And don’t forget pictures!
• Recipes• Kid Tips• Quotable Quips• Family Photos• Kid Kontributions
• Bragging Rights• Best/Worst Vacations
and Adventures• Birth and Wedding
Announcements
J U LY 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 3
INTRODUCING THE ASCO POST EVENING NEWS
Reaching Oncology professionals Daily
VISIT ASCOPOST.COM TO LEARN MORE
A NEW daily news email from The ASCO Post• Professional viewpoints on the day’s oncology news• Original reports and daily clinical news highlights • Snapshots and summaries of developing oncology news• Continuously updated feed on ASCOPost.com• From the trusted editorial team of The ASCO Post• Emailed to all ASCO members every weekday evening
Now Available!Contact for information on advertising: Leslie Dubin, [email protected], 631-935-7660
RESERVETODAY!
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Send press releases to: [email protected]
AnnouncementsOnward & Upward Promotions • Additions
AbelsonTaylor has announced the promotion of Caitlin K. Fitzgibbons and Lani Chevlin to Senior Account Executive and Jodi Meyer to Senior Print Production Manager. They can be reached at 312-894-5500.
CircleScience, a division of KnowledgePoint360, has announced the appoint-ment of Marsha Caplin as Vice President, Multichannel. She is located in the U.K.
Discovery Chicago has announced the appointment of Simriti (Simi) Rana-jee as Senior Vice President, Account Director, Wolfgang (Wolf) Gallwitz as Senior Vice President, Chief Scientific Officer, Christopher DeProfio as Vice President, Account Director, David Kaminsky, Ph.D., as Scientific Director, Jessica Reimer as Associate Scientific Director, Brian Catral as Senior Art Director, Denis O’Keefe as Group Creative Director, Catherine (Katie) Flom and Laura Jacobs as Account Director, Christopher Cahill as Account Supervisor, Maureen Condon as Traffic Manager, Anna Schmidt as Senior Account Executive, Eleanor Flores as Account Execu-tive, Lauren Heard as Associate Account Executive, Kimberly Durante as Presentation Designer, Melissa Wilkerson, Angela Gonzalez, Kara Steiner, and Bridget Thomas as Meeting Specialist, Rhonda Oman as Editor, Caroline Kasner as Copywriter, and Meredith Andrews as Junior Copywriter. They can be reached at 312-220-1500.
Engage Healthcare has announced the appointment of Joe Beck as Director, Client Services, for American Health & Drug Benefits. He can be reached at 732-992-1883.
Fingerpaint has announced the appointment of Lisette Rayher to their Finance Team and Michael Cassidy to their Studio. They can be reached at 518-693-6960.
Harborside Press has announced the promotion of David Horowitz to Vice President, Director of Business Development, Custom Print and Interactive Projects. He can be reached at [email protected]. Harborside is also pleased to announce the appointment of Betty Ann Gilchrist as Vice President, Director of Advertising Sales (both print and digital), for JNCC – Journal of the National Comprehensive Cancer Network and Journal of the Advanced Practitioner in Oncology. She can be reached at [email protected].
Natrel Communications has announced the appointment of Heather Cun-ningham as Vice President, Account Group Supervisor, Olivia Ganguzza as Account Group Supervisor, Trudy Chiavelli as Senior Account Execu-tive, Gianna Esposito as Account Executive, and Diana Rogers as Group Copy Supervisor. They can be reached at 973-292-8400.
New & Noteworthy Awards • Mergers
Arbor Pharmaceuticals has received FDA approval for Nymalize (nimodipine) oral solution. Nymalize was previously granted orphan designation, which provides seven years of market exclusivity. Nymalize is the first and only nimodipine oral solution indicated for the improvent of neurological out-come in adult patients with subarachnoid hemorrhage (SAH).
Bayer Pharmaceuticals has received FDA approval for Xofigo (radium Ra 223 dichloride) to treat men with symptomatic late-stage (metastatic) castration-resistant prostate cancer that has spread to bones but not to other organs. It is intended for men whose cancer has spread after receiv-ing medical or surgical therapy to lower testosterone.
bryantBrown Healthcare introduces Targeted Point-of-Care Promotions to help law firms connect more directly with patients and caregivers. For more information, visit www.bryantbrown.com.
DMW Direct has announced that Linda Armstrong, Executive Vice Presi-dent and Insurance Practice Leader, has been awarded the Philadelphia Direct Marketing Association’s (PDMA) Lifetime Achievement Award.
Excitant Healthcare Advertising took home four 2013 Dx Creative Commu-nication Awards from the Diganostic Marketing Association. All of these wins were in the “greater than 100 million” grouping, which is how the DxMA structures their category grouping, based on the manufacturer’s sales revenue. For more information, visit www.excitanthealthcare.com.
GlaxoSmithKline has received FDA approval for Mekinist (trametinib) as a single-agent oral treatment for unresectable or metastatic melanoma in adult patients with BRAF V600E or V600K mutations. Mekinist is not indicated for the treatment of patients who have received a prior BRAF inhibitor therapy. The mutation must be detected by an FDA-approved test, such as the companion diagnostic assay from bioMerieux S.A., THxID™-BRAF.
GlaxoSmithKline also received FDA approval for Tafinlar (dabrafenib). Tafinlar is indicated as a single-agent oral treatment for unresectable melanoma (melanoma that cannot be removed by surgery) or metastatic melanoma (melanoma which has spread to other parts of the body) in adult patients with BRAF V600E mutation. Tafinlar is not indicated for the treatment of patients with wild-type BRAF melanoma. The mutation must be detected by an FDA-approved test, such as the companion diagnostic assay from bioMérieux S.A., THxID™-BRAF.
Harborside Press has recently launched The ASCO Post Evening News, a daily news email report from the trusted editorial team of The ASCO Post. It offers ASCO members and readers of The ASCO Post professional viewpoints on the day’s oncology news. For advertising information and special launch packages, please contact Leslie Dubin at [email protected].
Slack Incorporated has taken home three awards in the annual competition of the American Society of Healthcare Publication Editors (ASHPE). For further information, visit Healio.com.
TGaS® Advisors announce the launch of a new Marketing Advisory Prac-tice designed to provide decision support to pharmaceutical marketing leaders. The Marketing Advisory Practice platform offers comprehensive, customized insights in three critical areas: Marketing Leadership & Brand Management, Marketing Processes, and Centers of Excellence & Func-tional Support. For further information, visit www.tgas.com.
The CementBloc has announced the launch of its happiness app, :) fuel™ (pronounced happy fuel), now available at the Apple App store. :) fuel™ is a social application that fuels and pays happiness forward. It gives users a mobile place to store, gauge, and share the things that fuel their hap-piness, whether it’s a song, photo, video, place, sound, or thought. :) fuel™ is designed to help make the “millennial” generation more aware of their happiness and then fuel it forward.
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4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m J U LY 2 0 1 3
One of the perks of being self-employed is having some flexibility in scheduling and defining work hours. So, while it isn’t unusual for me to be at my desk on some
days at 7 a.m., my job allows me to take every other Thurs-day off to serve as a volunteer diver at Adventure Aquarium in Camden, NJ (http://www.adventureaquarium.com/).
I started scuba diving back in the days of the TV show Sea Hunt starring Lloyd Bridges (for those of you old enough to remember). It has become my passion and I have had the
opportuni-ty to spend c o u n t -less hours u n d e r t h e s e a in exot ic locations. I am very fortunate m y w i f e , B a r b a r a , e n j o y s diving as m u c h a s
I do. I also teach scuba part-time at a local dive shop and never cease to enjoy the sheer joy of new students when they first breathe underwater.
My involvement with the Aquarium started when Bar-bara saw an article in 1998 about their volunteer program in The NJ Star-Ledger. She commented, “This is something you might enjoy!” Boy, was she correct.
A DAY AT THE AQUARIUM
I have been making this 200-mile round-trip commute now for 15 years. Days at the Aquarium are full and respon-sibilities varied. A typical day starts with preparing food for the 1,500 or so creatures that inhabit the 700,000-gallon Ocean Realm tank – enormous sea turtles, a variety of sharks, including hammerheads, silkies, and zebra sharks, stingrays of all varieties, some with wing spans of 12 feet, along with numerous fish that are found in the Atlantic Ocean.
We are also responsible for tank maintenance, doing chores that I participate in begrudgingly at home. Yes, I do windows – such as cleaning the movie-screen-sized viewing windows; the largest one weighs as much as two full-grown elephants (or 40,000 pounds for those of you who haven’t weighed a full-grown elephant lately). This window is held in place only by water pressure – picture the fable of the little Dutch boy who saved the day by keeping his finger in the dike. I also use a special underwater vacuum to clean the gravel that lines the bottom of the tank.
By far, what keeps me coming back for more is the opportunity to interact with the visitors. Donning a full-face mask that includes both a microphone and ear pods, we conduct shows in an auditorium that holds over 500 guests.
Kids are mesmerized by divers swimming in a tank sur-rounded by sharks, leading them to repeatedly ask, “Aren’t you afraid you are going to be eaten by a shark?” All of a sudden, eye contact is lost and I see their eyes drift to above where I am hovering. Without having to look up, I sense the large shadow just over my head – close enough that if I reached up I could tickle the belly of one of the sharks gliding by effortlessly. I love my time at the aquarium. And it’s clear from the happy faces and enthusiastic sounds of delight and awe that our visitors do too. So consider Adven-ture Aquarium for an awesome summer day trip. And be sure and say hello if you happen to see me swimming with the sharks!
PARING DOWN ONE BUSINESS TO ADD A NEW ONE
I’ve shifted my business gears to incorporate another passion. After 40 years in pharmaceutical marketing, 30 of which I served as principal of Franklin Communications, I decided it was time for a change. While I still am personally involved with serving my clients’ needs, some of my focus is now on establishing my new career.
I have completed the nine-month curriculum necessary to become a Licensed Massage Therapist. (Fun factoid: Any-one offering a professional massage and not licensed can be charged with prostitution!) Talk about instant gratification! To me, nothing is more rewarding than having a client who comes in with chronic pain, and leaves an hour later, in most cases, pain free.
Having started my career as a Registered Pharmacist, it’s probably no surprise that I enjoy the “healing” aspect of massage therapy. I satisfy this through my association with Cornerstone Physical Therapy in Clark, New Jersey (http://www.corners toneptn j . com/ ) . I make house calls through another aspect of my practice – Massage On Demand (www. massageondemand .massage therapy.com). We offer Swed-ish Massage, Deep Tissue, Hot Stone, Sports, and Therapeutic Massage.
My new career still provides many opportunities for me to keep in contact with all of the great people I have met in my healthcare marketing career. If you are ever looking for something healthful to offer as a service, I welcome the opportunity to introduce you to the benefits of massage therapy.
Michael Franklin is Principal, Franklin Communications, 973-644-4003, [email protected]; or at 201-274-9387 for Massage On Demand, massageondemand.massage therapy.com; or at Cornerstone Physical Therapy, 732-499-4540, [email protected].
by Michael Franklin
Second Careers and Self-Employment
Eye to eye with sea turtles.
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Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440 Kenny Watkins at [email protected] or 973-785-4839
NEW: Ask about the ACP Digital Network – online, mobile, and e-mail offerings
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COMPLETE CONTENTS I-7
Original ResearchPatient-Centered Decision Making and Health Care Outcomes.An Observational StudyWeiner, Schwartz, Sharma, Binns-Calvey, Ashley, and others
573
Short-Term Outcomes of Screening Mammography Using Computer-AidedDetection. A Population-Based Study of Medicare EnrolleesFenton, Xing, Elmore, Bang, Chen, Lindfors, and Baldwin
580
Opportunistic Screening for Osteoporosis Using Abdominal ComputedTomography Scans Obtained for Other IndicationsPickhardt, Pooler, Lauder, Munoz del Rio, Bruce, and Binkley
588
ReviewsRisk Prediction Models for Patients With Chronic Kidney Disease.A Systematic ReviewTangri, Kitsios, Inker, Griffith, Naimark, Walker, and others
596
Use of Medications to Reduce Risk for Primary Breast Cancer:A Systematic Review for the U.S. Preventive Services Task ForceNelson, Smith, Griffin, and Fu
604
UpdateUpdate in General Internal Medicine: Evidence Published in 2012Rusk and Cato
615
Position PaperOnline Medical Professionalism: Patient and Public Relationships:Policy Statement From the American College of Physicians and theFederation of State Medical BoardsFarnan, Snyder Sulmasy, Worster, Chaudhry, and others
620
EditorialsContextualizing Patient-Centered Care to Fulfill Its Promise of BetterHealth Outcomes: Beyond Who, What, and WhyAboumatar and Cooper
628
Conventional Computed Tomography Imaging and Bone MineralDensity: Opportunistic Screening or “Incidentaloporosis”?Majumdar and Leslie
630
On Being a DoctorThe Racist Patient Jain 632
ACP Journal ClubThe Best New Evidence for Patient Care
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Annals of Internal Medicinewww.annals.org Established in 1927 by the American College of Physicians
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I love getting out of the regular routine, so to me all day trips are pretty good. However, one of my
favorites is a family visit to Phila-delphia. Not only is it a great city to visit, full of kid-friendly fun, it’s also where two of my sisters live.
PACKING UP
The perfect Philly getaway begins with a clear plan of what we want to do before we leave. We pack up the car with our two kids, Vivi, age three, and Evelyn, one. The trip from our home is about two hours away, but it’s not a bad ride. We have plenty of snacks, drinks, and good tunes. Listen-ing to our favorite music makes the car ride go by quickly. The kids love Elizabeth Mitchell’s You Are My Flower (http://youaremyflower.org/), a great folksy sing-along, as well as lots of show tunes…we are a show tune kind of family. Hairspray is always a top choice!
FAB FAVORITES
Since my sisters Meghan and Katie live in Philly, spending time with them is always part of the trip. My sister Katie plays for Philadelphia Women’s Rugby, so we have gone to see them play in the fall along the Delaware River. We also love to visit The Phila-delphia Zoo, the nation’s first zoo (http://www.philadelphiazoo.org/) and Adventure Aquarium (http://www.adventureaquarium.com/, see also Mike Franklin’s story on page 6), across the Delaware in Camden, NJ.
WALKING TOUR
Philadelphia is a great walking city so it’s always fun to walk through the neighborhoods of South Philly. You can grab a cheesesteak and have your own debate about which is better – Pat’s or Geno’s (http://www.patskingofsteaks.com/ or http://www.genosteaks.com/). Rittenhouse Square is a fun place to visit and walk around – you can stroll through the park complete with reflecting pool and sculptures. You may catch an art fair, explore the flower market, or stretch out on the lawn to enjoy the shade and people watch. The Rittenhouse area also has lots of great stores if shopping is your thing, from Anthropologie to bookshops and sports stores.
YUM!
My favorite thing to do is walk around Philly’s 9th Street Italian Market (http://italianmarketphilly.org/), the oldest and largest working outdoor market in the U.S. Here, we pick up some wonderful fresh cheeses, cured meat, and varieties of delicious olives at Di Bruno Brothers (http://www.dibruno.
com/), originally opened in 1939 by brothers Danny and Joe and still family owned. Then we head back to my sister Meghan’s apartment for some wine and antipasto. Another food favorite is Steven Starr’s The Continental (http://www.continentalmartinibar.com/). Fun and hip, with an upscale diner atmosphere, kids are welcome and they will be enter-tained by the SciFi décor.
On my last trip, we visited the historic district of Mana-yunk (http://manayunk.com/), just 15 minutes outside of Philly. As the website boasts – urban experience, small town charm. This National Historic District sits along the Schuylkill River and the Manayunk Canal and Tow Path.
There are lots of shops and restaurants and a killer bakery, Sweet Elizabeth’s Cakes (http://www.sweetelizabethscakes.com/)! Featured on the Cooking Channel’s Unique Eats, this bakery
dishes up cake combinations like Jam on the Yunk – ‘Wicked’ Chocolate Cake, Raspberry Jam, Fresh Raspberries, and Cream Cheese Icing, or Chocolate Bacon – ‘Wicked’ Chocolate Cake with crushed bacon, Chocolate Ganache, Chocolate Buttercream, and Chocolate Covered Bacon.
SLEEPOVER
Just in case a day is not enough and you want to find a place to lay your tired head at the end of your busy Philly day, I recommend checking out Groupon.com or LivingSocial.com. These two discount sites always
seem to offer awesome Philly hotels at a good price. We’ve tried the Hilton DoubleTree and enjoyed a relaxing stay with a beautiful view of Center City…and their famous signature warm chocolate chip cookies upon arrival.
FUTURE POSSIBILITIES
Though we’ve visited Philly many times, there is always more on my list of what to do someday. With my kids, I’d love to visit The Please Touch Museum (http://www.please-touchmuseum.org/) and Sister Cities Park in Center City, where there is the splash pad fountain, perfect for play on a hot day. Without my kids, I would like to take a bus tour through the city. The double-decker buses look like a blast and with all of the history around you – it’s guaranteed to be interesting. Philly also offers wonderful organized walking tours of the city that I’d enjoy as well.
I’m sure we’ll head for Philly again soon!
Elizabeth Milic is Senior Media Planner, SSCG Media Group, 220 East 42nd Street, New York, NY 10017. She can be reached at [email protected] or 212-845-8170.
by elizabeTh Milic
inFamilyFunPhilly
Elizabeth with her family and friends overlooking the Delaware River(Philly skyline behind them).
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NEJM is where doctors go for the best original research
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Over 90% of NEJM print and online subscribers
read NEJM’s Clinical Review, Clinical Practice,
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1 NEJM iPerceptions Study, 2012; NEJM Editorial Satisfaction Study, 2010. 2 Brand Funnel Study, 2010.
Going “down the shore” is one of the most exciting things about growing up in New Jersey. For beach fans, excitement builds as you tick off exits, one by one,
going south on the Garden State Parkway, knowing that you are getting closer to your destination. Each family has their favorite beach with established traditions to match. For my family, it has always been the Wildwoods – my mother spent summers there, my brother and I went as kids, and now my family has a house there too.
However, in October, New Jersey’s beloved shore was one of the many areas on the East Coast rocked by the dev-astating Superstorm Sandy. Now that the storm has cleared, the shore holds an even dearer spot in our hearts. Luckily, Wildwood fared much bet-ter than many of the other New Jersey beaches, and, for that, I am grateful.
If your beach of choice is still diligently rebuilding this sum-mer and you’re looking for a New Jersey beach adventure, Wildwood is poised to offer a beautiful beach, fabulous food, and a fun atmosphere.
BEACHES AND BOARDWALKS
One of the many great perks of Wildwood is its five miles of free beaches. That’s right, no beach passes or fees are required to enjoy a day of sand, sun, and surf. The nearly one-mile walk from the boardwalk to the ocean may seem daunting to Wildwood newcomers, but it provides a nice little workout and it is what undoubtedly saved Wildwood from mas-sive damage during Superstorm Sandy. Once you get to the water, you’ll realize the walk is worth it.
And, of course, what would a beach trip be without a stroll on the boardwalk? Wildwood’s boardwalk features plenty to eat, including Mack’s Pizza (arguably the best since 1953), and for dessert: Dairy Queen and Kohr Broth-ers ice cream, Polish Water Ice (a cross between ice cream and Italian ice), saltwater taffy, and homemade fudge. Wildwood’s boardwalk has three piers, each featuring amusement parks, waterparks, and games.
Every Friday night during the summer months, firework displays take place at 10 p.m. Launched from the beach
near the third pier, the beautiful lights can be seen from miles away, but the best views are from on the boardwalk.
One of the few boardwalks left with an operating tram car, visitors will hear the familiar warning to “Watch the tram car, please,” as they wander the two miles of Wildwood boardwalk. This summer, the Wildwood Tram Car will be cel-ebrating 65 years of service!
STAYING ACTIVE
The Wildwood Crest Beach Pier at the south end of Wild-wood offers early morning fitness classes, including Pilates, yoga, Zumba, and more (call 609-523-0202, for more infor-mation). In addition, the Wildwoods offer a number of bike rentals for very affordable prices. My family, friends, and I love to rent bikes in the morning and cruise down the empty boardwalk and into North Wildwood to visit the Hereford Inlet Lighthouse (http://www.herefordlighthouse.org/), which provides beautiful views. More land and sea activities to keep you busy during your visit include tennis and basketball courts, fishing, boating, and parasailing.
Free concerts are featured at the open-air theater at Cen-tennial Park in Wildwood Crest that my family, friends, and I frequent often. Visit the website for more information to see the entertainment that’s slated during your trip (http://visit wildwoodcrest.com/locations/centennial-park).
DINING FAVORITES
There are tons of delicious restaurants no matter what your price point may be. Our favorite
happy hour and dining spot is Beach Creek Oyster Bar & Grill (500 West Hand Ave-
nue; 609-522-1062; www.beachcreek.net). Anyone close to my family
and me knows that this place is a staple during our Wildwood stays. There’s nothing better than enjoying the company of friends and family on Beach Creek’s outdoor deck situated on the bay with unbeatable sunsets and the smell of salt
water that hits you as a breeze blows off the water. You resign
yourself to the fact that in this moment, life can’t get much better.Our all-time favorite breakfast loca-
tion is undoubtedly Marvis Diner (4900 Pacific Avenue; 609-522-0550) where the line is usually out the door on any given Saturday morning. Don’t let its popularity and resulting
long lines deter you! This isn’t just another Jersey diner. The challah French toast is a crowd-pleaser and Marvis offers an impressive and creative variety of pancakes.
My family and I have enjoyed many seasons in Wildwood, and I recommend you give our favorite New Jersey beach spot a visit this summer. Welcome to Wildwood...Now watch the tram car, please!
Kerri Fitzgerald is Associate Special Projects Manager, Life Sci-ence Division, HMP Communications, LLC, 83 General Warren Boulevard, Suite 100, Malvern, PA 19355. She can be reached at [email protected] or 610-560-0500, ext. 370.
by kerri FiTzgerald
Venturing Down the Shore for the Summer
Welcome to
Enjoying Beach Creek’s outdoor deck with family and friends.
Easy Getaways from NYC
When you’ve finally had enough of the concrete jungle or just need to escape the daily grind for a few (or several) hours, I have some fantastic recommendations.
I had my fair share of excursions prior to moving from Upstate New York to the greater metropolitan area for college. However, it wasn’t until I arrived at school that I found some comrades who truly enjoyed running away on quirky adven-tures much like I still daydream of daily.
READY TO GO…
For adventures, spontaneity was a major selling point. “Got anymore classes today?” a friend would ask, coyly. “Nope! Where ya takin’ me?” I replied joyfully. That was pretty much all it took (and still takes) to get me to tag along. Sweeten the deal with a Dunkin’ Donuts iced coffee, a fully
charged iPod, and a few other buddies and you’ve got yourself the perfect equation for an excellent trip.
ADVENTURE VARIETY
Throughout my tenure at Purchase College (less than an hour from New York City in Westchester County), I aimed for early morning classes. Free afternoons left me available for my part-time on-campus job, or even better…adventure!
We swam in reservoirs (no, we weren’t supposed to), took scenic rides to Con-necticut to scour upscale thrift stores like Goodwill (1572 Post Road E, West-port, CT), or traveled to
the quaint and classic mom ‘n pop diner Sip ‘n Soda (http://sipnsoda.com/) in Southampton, that served the state’s best cup of coffee.
ZIPPING AROUND
Now, I’m 26 years old, employed full-time, living in Brooklyn with my boyfriend, and carless (that’s a sore sub-ject). With little weeknight free time to escape the city, we’ve turned to the car sharing service, Zipcar (http://www.zipcar.com/) to fulfill our adventure cravings.
SCHOOL NIGHTS
Our Zipcar reservations have brought us mostly to New Jersey when venturing out on a “school night,” but we’ve also traveled to the southern points of Brooklyn. For homemade Spumoni, there’s L&B Spumoni Gardens (2725 86th Street) and for the most famous hot dog, The Original Coney Island Nathan’s at 1310 Surf Avenue. Both are great little night trips when timing is limited and pockets are light.
DAY-LONG INTERLUDES
Our planned day trips have taken us to Mountain Creek Waterpark – cliff jumping, cabanas, and alcohol served all day
(200 State Route 94, Vernon Township, NJ, http://waterpark.mountaincreek.com/). We’ve gone to the cute, little shopping district in Red Bank, NJ, with Backward Glances for vintage/retro finds and Jay & Silent Bob’s Secret Stash for the ulti-mate geek comic mecca (http://www.onlyoneredbank.com/). Sure, each trip was fantastic for different reasons, but it all goes back to the spontaneity fac-tor for me.
FALL FUN
If you’re like me and your favorite season is Fall, Long Island and Upstate NY are great day trip destinations for seasonal activities! For all of your pumpkin picking, apple grabbing, and roasted corn munching needs, be sure to check out Garden of Eve Farms at 4558 Sound Avenue in Riverhead, NY. A little further away, Bowman Orchards (141 Sugar Hill Road, Rex-ford, NY) will always be one of my favorite farms I frequented as a child. A quaint country store on a sprawling apple orchard is a sight that is worth the drive alone. If you plan ahead, be sure to visit while Clifton Park’s Farm Fest (http://www.cliftonpark.com/) is going down for a full day’s worth of activities including haunted houses and hayrides!
A LITTLE NIGHT MAGIC
Many of our adventures follow a particularly trying day at work. Those spontaneity light bulbs flicker on when one of us suggests the old-fashioned Warwick Drive-In theater, just an hour and a half outside of Brooklyn (http://www.warwickdrivein.com/). Bring sweatshirts, pillows, and blankets to design a movie fort in the back of your SUV! Of course, this little drive-in earns a fair share of their nightly profit from the snack bar, so be sure to save your appetite. However, you can certainly keep some pennies in your pocket by bringing in your own beverages. Just don’t tell anyone I suggested it…
How about taking a spooky drive down the infamous Clinton Road in West Milford, NJ? If you’re interested in ghost tales, you’ll be at home on this 10-mile stretch. Described as one of the most haunted roads in America, look out for the ghost truck or the intense cults lurking in the woods. (Visit http://en.wikipedia.org/wiki/Clinton_Road_(New_Jersey) and you’ll see what I mean.)
A “getaway” to me isn’t necessarily a lavish trip to some-where exotic. My take? A wonderful day trip is what you make of it, no matter where you go. Your destination is wher-ever you deem personally special and your best friends will always make the best co-pilots.
Heather Klose is Media Coordinator, SSCG Media Group, 220 East 42nd Street, New York, NY 10017. She can be reached at 212-907-4395 or [email protected]
by heaTher klose
Easy Getaways from NYC
Chowing down on some roasted corn at Garden of Eve Farms Fall Festival.
The “apple of your eye” pose at Bowman Orchards.
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Ah, the summer season. Memorial Day through Labor Day is pretty much the highlight of my year with so many things to celebrate the great outdoors – Father’s Day and
July 4th weekend being the two big spotlights on the season at “Maillard’s Backyard Oasis.” (It’s on Facebook, trust me.) Those are the two days where I go all out and barbecue every-thing from my Asian Chicken Knock-Me-Out-With-Those-American-Thighs to my soon-to-be-BBQ-circuit-ready Big Bully Pulled Pork. Although I will provide the recipes here, please know these aren’t exact. A magician never shares his secrets!! Experiment, put passion into your grilling and barbe-cuing, and have fun!FIRST, SOME DEFINITIONS
Grilling is the act of putting a piece of food on the grill and usually cooking quickly over high heat for a few minutes. Think burgers, dogs, steaks, chicken breasts, seafood, and vegetables. Think caramelization or just Google “The Maillard Reaction.” (Yes, I couldn’t believe that’s what it’s called either…)
For barbecue, we’re talk-ing about low and slow cook-ing, meaning putting bigger, tougher hunks of meat like pork shoulder, ribs, or brisket on a grill and letting them sit over a lower temperature fire for a lot longer. This allows the tougher muscles to magically melt into heaven.
Smoking is taking barbecue one step further – adding the unmistakable sweet, smoky aroma and taste of hickory, apple, cherry, alder, pecan, mes-quite, or another soft wood to your carnivorous creation.
Grill Assist – Before getting to the recipes, some of you may remember my article a few years ago about my bulldog Daneyko. We had to put him down in March 2012, just before his 13th (!) birthday. But now, a new bulldog is in town, and his name is Chunks. He’s about 14 weeks old, and he’s my new helper, living up to his name and scarfing up every scrap that comes his way while I cook!
BBQ RECIPESFIRST, THE THIGHS
Why thighs over chicken breasts for this recipe? Trust me, they’re better and you can brine ‘em.
For the brine, mix up a couple of exotic spices like corian-der and cumin (a tablespoon of each is good), honey, a cup of water, salt, pepper, and whatever citrus juices you have and let 1.5 lbs. of bone-in thighs soak for a few hours.
While the thighs are doing their thing, get a commercial peanut sauce from your grocery store to save time. If you want to make your own, Google “Thai Peanut Sauces” and have at it.
Set up your grill for direct cooking at a medium heat, 350 degrees or so. Twenty minutes after the chicken comes out of its bath – it’s good to return them to room temperature before grilling – cook them about 7 or 8 minutes per side to about 170 degrees on an instant-read thermometer. When you have about five minutes to go, brush the thighs with half of your peanut sauce and let them sizzle. When they’re done, serve with the remaining sauce and work on your acceptance speech. For taste and simplicity, it doesn’t get much better.NOW, THE PULLED PORK
We’re going to smoke this thing, so use a smoker if you’ve got one or set up your gas/charcoal grill to be a smoker by soaking some hickory chips. Put them in an aluminum foil “packet,” complete with plenty of holes. Throw that DIRECT-LY ON THE GRILL BURNERS (NOT THE GRATES), wait for smoke, then begin cooking!
Get yourself a bone-in pork shoulder roast (ask for a “Boston butt”), about 7 lbs.
Make a rub if you can or buy a good commercial one. I’m partial to Steven Raichlen’s mixes. Paprika, brown sugar, salt, pepper, dry mustard, garlic powder, and cayenne are pretty much the staple. Use 1:1 brown sugar and paprika then get creative with the rest, using half of the main ratio for each. Rub it all into your pork; get dirty and use your fingers.
Set up your grill for “indirect” cooking (food is not directly over the heat) and preheat it to medium-low, some-where around 225 degrees. Toss a cup of your wood chips on the fire.
Place your pork on the grill, over a drip pan. Cover it, and let the grill do its work. You’ll want to cook the pork as
long as it takes (figure on 1.5 hours per pound at 225 degrees) until an instant-read thermometer reads
190. Yes, 190 is pulling temp. Even 205 isn’t bad. “Mop” it every hour or so with a mixture of vinegar/cider, mustard, salt and pepper. If the meat starts to burn or brown too much during that time, cover it with foil. Remem-ber to keep the heat stable between 225-250 degrees by adding charcoal (12 should do it) as necessary, along with another handful of wood chips each hour for the first three hours.
After it’s done, take the pork off and let it rest for a good 20 minutes under loose foil. When ready, use forks, fingers, or a cleaver to pull the pork into thin shreds.SAUCE SELECTION
For east North Carolina ‘que, mix the pork with a vinegar sauce. For western NC BBQ, tint the vinegar with ketchup. For South Carolina, use mustard-based sauce. Memphis? Tra-ditional ketchup-based sauces. Get buns, cole slaw, and you’re ready to rock. Kaiser or even hamburger rolls are perfect, and whatever slaw you want is up to you.
Send me pics when you’re done and I’ll share them in a future column!!!
John Maillard is Advertising Sales Manager, Elsevier, Inc., 360 Park Avenue South, New York, NY 10010. He can be reached at 732-573-5291 and [email protected].
by John Maillard
S U M M E R
A Taste of Summerby kaTe zwizanski
For me, it wouldn’t be summer without running in the annual Downing ton , PA , “Good
Neighbor Day” 5k on what’s usually the hottest day of the whole season, July 4th. The event supports the area ambulance and rescue squads and runs all day with crafts booths, food, activities, and the grand finale fireworks. I often prepare a delicious summer des-sert that’s easy to make and always a winner at any summer event, but especially on the 4th…Pineapple Angel Food Flag Cake (see recipe below).
When the heat of summer hits, my favorite drink is Leinenkugel’s Summer Shandy. It’s the best of both worlds – beer infused with lemonade. That or a Rita’s Cherry Water Ice is just the thing to cool off on one of those steamy summer nights. And before the sum-mer’s over, I have to get my fix of corn on the cob. We throw it on a hot grill, husk and all, for 10 min-utes. Then just shuck and serve. Perfect every time!
Another summer treat…Grilled Garlic. Just peel the cloves, wrap them in aluminum foil, and leave them on the grill while you cook other stuff. The garlic gets soft – almost like butter – then you can spread it on dinner rolls, bread, etc., instead of butter. Delicious! Pineapple Angel Food Flag CakeMakes 1 - 9x13 inch pan1 16 oz package angel food cake
mix1 20 oz can crushed pineapple with juice 1 12 oz container frozen whipped topping, thawed4 cups of fresh strawberries, hulled and cut in half1 ½ cups blueberriesDirections1. Preheat oven to 350° F (175° C). Spray a 9x13 inch
pan with vegetable oil spray.2. In a large bowl, combine cake mix and pineapple
with juice. Mix until well blended.3. Pour batter into prepared 9x13 inch pan. Bake
at 350° F (175° C) for 25 minutes or until golden brown. Let cool. Then turn out on to a platter.
4. Ice cake with whipped topping.5. Decorate with blueberries as the stars and strawber-
ries as the stripes.
Kate Zwizanski (formerly Korczykowski) is Media Director, CMI, 2200 Renaissance Boulevard, Suite 160, King of Prussia, PA 19406. She can be reached at 484-322-0880 or [email protected].
Beans and Backyardsby Maureen reicherT
Summer’s here and one of the things I enjoy the most is eating dinner outside on the deck. Often a Friday night means impromptu parties
at my house, including BBQ basics, beer, wine, and neighbors! A couple of my summer must-haves? A burnt hot dog and a Mister Softee vanilla cone with sprinkles. Favorite place to enjoy the sum-mer? A friend’s backyard pool and an invitation to come on over and take a swim!
Since our summer soirees are casual affairs, I have an easy recipe that I whip up with ingredients that I always have on hand. Guests just love it!Bean Salad 3 15 oz cans of a variety of beans such as pinto, kidney, black beans,
and chick peas½ cup olive oil½ cup balsamic vinegar (or to taste…
equal parts)2-3 tsps sugarI small onion, chopped finePepper to tasteGarlic powder to taste
Open up your choice of beans. Rinse. Pour into mixing bowl. In small saucepan, mix together olive oil and balsamic vinegar. Add sugar. Warm and stir over medium heat to dissolve sugar. Pour over beans. Mix in onion. And season to taste with pepper and garlic powder. Refrigerate at least an hour before serving. Enjoy!
Maureen Reichert is Account Manager, Journal of the American Medi-cal Association, 119 Cherry Hill Road, Suite 330, Parsippany, NJ 07054. She can be reached at 973-263-9191, ext. 226, or [email protected].
Don’t Forget The Crabs!by ToM bishow
There’s nothing quite like an old-fashioned Maryland Crab Feast to celebrate summer. The ideal combination is steamed crabs,
corn on the cob, and cold beer after an Orioles game at Camden Yards.
Over the years, I’ve traveled to Noe Mayotte’s home in Pennsylvania with a car full of crabs, smelling like the Chesapeake; shipped the crabs to various clients for some good times at their homes; and had plenty of gatherings on my deck in Baltimore too.
It’s a simple and delicious experience. Don casual clothes, spread brown paper over tables, and pound the crabs when they come out hot and steamed. It’s fun to watch people learn to crack and eat our famous Maryland crabs!
For simple steaming tips, go to http://www.bluecrab.info/steam-ing_crabs.htm.
Tom Bishow is Vice President, Sales, RRY Publications, 8 Woodsyde Place, Owings Mills, MD 21117-1633. He can be reached at 410-356-2455 or [email protected].
Recipe Exchange
Chunks is ready for his first summer of BBQ with Chef “BigBully” John!
Bullies and BBQ!
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P E R S O N A L E X C H A N G E
If you could have lunch with any person, living or dead (other than a relative), who would it be?
Hillary Clinton, because I’d like to work on her presiden-tial campaign, and then hopefully in her Administration.
If you could do a guest role on a TV show, which one would it be?
I’d want to appear on Smash, a TV series about writing and producing a Broadway musical on the life of Marilyn Monroe. As a wannabe lyricist, well-known for breaking into song to underscore a point, this show would be the perfect vehicle to launch my next career on Broadway – plus I’d get to work with my new BGFs Debra Messing and Anjelica Huston.
Do you have any pets? Samson is our four-and-a-half-year-old black Lab mix who we rescued three years ago. He arrived on a convoy from Georgia and we think he is a failed hunting dog, because he’s afraid of loud noises, flashlights, and pickup trucks. He isn’t the sharpest tool in the shed, but he is absolutely gorgeous, and adores his Mommy and Daddy!
What is your favorite vacation spot?Anywhere I’ve been with my best girlfriends. Wherever we travel, joy and laughter come with us. And we’ll always treasure the moments and memories that Peggy – who lost her battle with ovarian cancer this past November – shared with us.
What do you think is the most important issue facing us today?
Hunger and access to healthcare worldwide. Even here in the U.S. there are children and seniors who go to bed hungry, and who die for lack of necessary healthcare.
What three adjectives best describe you?Innovative, tenacious, compassionate.
What’s the last good book you’ve read?Critical Decisions: How You and Your Doctor Can Make the Right Medical Choices Together, by Peter Ubel, M.D. In both my professional and volunteer roles, I am very committed to ensuring that cancer (and other) patients are informed enough to have a voice and a choice in their treatment
decisions. This book looks hard at the dynamics in the doctor/patient relationship and how that often prevents us from making medical choices that are best for us and for our families. Very thought-provoking read.
Favorite movie?Working Girl, with Melanie Griffith, Harrison Ford, and Sigourney Weaver. It was the only video I took with me to Croatia the year I was living there in the early nineties, and I watched it weekly. Even more than 20 years ago – way before my involvement in the HBA and my focus on the roles women leaders could be playing in healthcare and elsewhere – this movie spoke to me about how a woman who believed in herself, her ideas, and her ability to make a difference would win out in the end. And of course Harrison Ford was very easy on the eye.
What was your very first job?My first job after college was in Jerusalem on the editorial staff of the Jerusalem Post, where I covered women’s issues and launched a weekly youth supplement, Kaleidoscope.
What would you like to know more about?The history of the original Native Americans, which goes back more than 10,000 years. I recently went hiking in the Red Mountains in Utah and was mesmerized by the ancient petroglyphs. It’s amazing – and sad – how little we’re taught of the earliest history of man – and woman – on the North American continent.
What are two things on your lifelong “to do” list?Take an African Safari (in the planning stage for 2014 with a group of HBA friends) and perform on a Broadway stage (though community theatre may be a more realistic goal).
What one little thing always makes you happy?Walking through a glass gallery or exhibit. Even better, watching a glassblower at work.
What was the best present you ever received?Years ago my late mother gave me a beautiful teal, blue, and mauve sweater for my birthday, which got lost in one of many moves. This past birthday, my sister Arlene knit me a “memory afghan” using the exact same color pal-ette. I love you, Arlene!
What is your most memorable birthday?Twenty-seven years ago, just after Thanksgiving, I received a “stork call” on my birthday, letting me know that my daughter Sarah had been born. We picked her up from the Golden Cradle adoption agency the next day.
What is one thing you can’t live without?Sharing my opinion. :>)
Eve Dryer is President, Eve Dryer Consulting, 14 Spring Court,
Cherry Hill, NJ 08003. She can be reached at [email protected]
and 215-850-9140.
Eve Dryer
Birthplace: Ventnor, NJMarital Status: Married to AlanChildren: Sarah, Liz, Jesse, LeeOccupation: Strategic Communications and Patient AdvocacyYears in Industry: 25College: American University, Washington, D.C.
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REGAN CAMPBELL WARD A SIZE TEMPBleed: 8.75” x 11.5” Lg Trim: 8.5” x 11.25” Sm Trim: 7.75” x 10.5” Live Area: 6.875” x 9.875”
They stilljust can’tput itdown
In print, online, and on the go. No matter how it’s served, American Family Physician is still the best-read journal in primary care—with the most average issue readers, high readers, high readers (% of readers), and average page exposures.1
To learn about promotional opportunities, contact theAFP/FPM Advertising SalesTeam at (201) 288-4440 [email protected], or visitwww.aafp.org/journals/adinfo. Reference: 1. Primary Care. Medical/Surgical Study [slide presentation]. New York, NY: Kantar Media; December 2012.
Indispensable as Written
®
Network.
New Year. New Network!
JAMA
JAMA Surgery
JAMA Facial Plastic Surgery
JAMA Neurology
JAMA Psychiatry
JAMA Pediatrics
JAMA Internal Medicine
JAMA Otolaryngology – Head & Neck Surgery
JAMA Ophthalmology
JAMA Dermatology
Starting on January 1, 2013, the 9 specialty Archives journals will be renamed to more strongly link to JAMA and the rest of The JAMA Network.
Look for the new names in the new year.
For advertising information contact Jeff Bonistalli at [email protected]
