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SPONSORSHIPS & ON-SITE ADVERTISING
GET THE MOST OUT OF MARKET.Tens of thousands of buyers with serious intent and solid purchasing power come to Las Vegas Market looking for the latest products, trends and resources. How will the right ones find you?Market sponsorships separate your company from the competition and position your name top-of-mind with your best prospects and customers. Share in the success of gift, home decor and home furnishings’ fastest-growing mega-event. For big results and serious return on your Market investment, put the industry-leading power of Las Vegas Market to work for you.
80%of the population responds to on-site messaging stating
that it influences their buying decisions...
more than 40% of messaging at
secondary sites (away from showrooms)
is effective at increasing sales.
half of the messaging at highly
trafficked sites directly increases
sales and...
Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works.
In the same way that point-of-sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come, first-served.
ON-SITE MESSAGING:INSTANT RESULTS
02
We view our exterior signage at Market as critical to our marketing. It’s our last and most important opportunity to drive traffic to our showroom.”“
I can’t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. It has worked wonderfully.”“
Everyone at Market sees our Bridge Banner. It’s the best money we spend with a dependable return. ”
“
CO
NTE
NTS
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Exterior Signage & Displays ................................ 04
Bridge Banners; Wallboards; Building A & C Wall Graphics; Courtyard Displays; Courtyard Digital Signs; Large-Format Sidewalk Graphics; Eyebrow Windows
Interior Signage & Elevators ................................ 08
Elevator Advertising; Escalator Advertising; Lobby Backlit Signage; Building A Lobby Banner; Floor Graphics; Digital Signage; Building A Video Wall; Building Windows
Event Sponsorships ............................................. 14
Grab-N-Go Breakfast Bronze, Silver & Gold Event Packages
Other Opportunities ............................................ 16
Show Bags; Water Bottles; Attendee Lanyards; Sponsored Eating Areas; Table Wraps; Building C Display Cases; Digital Website; Branded Registration iPads; The Expo Center at World Market Center
Guidelines & Specifications ................................. 27
Sponsorship Contact Information ........................ 28
03
EXTERIOR SIGNAGE
Twelve 562” wide x 470” high available spots on the North side of Building A.
6 on the Left North Face
6 on the Right North Face Call for details.
Building A Wall Graphic
Various sizes for Building C from extra large 592” wide x 852” high to smaller graphics at 290” wide by 414” high.
Call for details.
Building C Wall Graphic
There is no better buzz-builder than these enormous Building A & C Wall graphics.
When making a big first impression is important, these huge-impact promotional landmarks will get the job done.
Approximate location above.
04
EXTERIOR SIGNAGE
Incredible glass bridges interconnect Buildings A and B on the Las Vegas Market campus, providing an ideal location to advertise your brand. For big impact, super-size your messaging on a cling banner that dominates the exterior window space connecting the two buildings.
$14,000
Bridge Banners
05
EXTERIOR SIGNAGE & DISPLAYS
Drive traffic to your showroom by highlighting your products and brand in the Courtyard. Every on-the-go buyer will view your display as they move through the courtyard throughout Market week. Three sizes available to suit your individual needs – 10’ x 10’, 12’ x 12’ and Deluxe 12’ x 14’
Spaces are available without the display.
Call for Pricing
Courtyard Displays
Every buyer entering Market will see your name first if it’s displayed on a high-visibility digital sign in the complex’s main Courtyard.
Three locations available.
$10,000
Courtyard “Building” Digital Signs
06
EXTERIOR SIGNAGE
Attract a flurry of buyers with this new opportunity at Market. Large-format sidewalk graphics create instant awareness.
Costs vary based on type, location and quantity. Call for details.
Large-Format Sidewalk Graphics
This is a prime location for your messaging at Market. Available for Buildings A, B & C. Make a statement as buyers shop Market.
Costs vary based on type, location and quantity. Call for details.
Eyebrow Windows
07
INTERIOR SIGNAGE - ELEVATORS
Reach thousands of buyers every day. Door wraps deliver your message to a captive audience and let you consistently tell your story throughout Market week.
Call for Pricing
Note: We do not allow people to be used on interior elevator art.
Elevator Advertising
Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door.
8
INTERIOR SIGNAGE - BACKLITS
Prominently placed for maximum exposure in the high-traffic lobby of Building A, these signs deliver your message to thousands of Market attendees. Be one of the first names they see as they enter Market!
$14,000
Lobby Backlit Signage
9
INTERIOR SIGNAGE
Catch buyers’ attention as they peruse industry publications. Located just inside the entrance to Building A, offering a high-impact impression.
$10,000
Building A Lobby Banner
Lead buyers to your showroom with floor graphics promoting your brand and the location of your showroom. Available on non-carpeted surfaces only.
Costs vary based on size and location.
Floor Graphics
10
INTERIOR SIGNAGE
More than 150 plasma screens, scattered throughout every level of all three Las Vegas Market buildings, give attendees Market Information and promote brand stories throughout the day, all five days of Market. Give your brand ongoing visibility with your promotion repeating throughout the loop.
Purchase one spot to run for 7 seconds during the loop. Cost does not include production. $1,500 :07 sec. spot
Digital Signage
Building A Video WallReach buyers at Market with the Building A Video Wall. Premium visibility in a high traffic area.
Purchase one spot to run for 7 seconds during the loop. Cost does not include production.
$5,000 :07 sec. spot
11
Located prominently on each floor of Building A, B, C and within the Expo Center. The digital floor plans allow buyers to navigate Market. Promote your brand and showroom location with these way-finding floorplans. Available by floor or by building.
$7,500 for building exclusivity
Onsite Digital Directional Floorplans
OTHER OPPORTUNITIESLas Vegas Market Onsite Digital Floorplans
12
INTERIOR SIGNAGE - WINDOWS
Window wraps are big, bold, and effective. Create long-lasting impressions and show your product ro remind buyers your showroom is a can’t miss.
Costs vary based on size and location. Call for details.
Building Windows
13
Greet buyers every morning with your brand messaging and breakfast. Co-sponsorship (with IMC) of the Grab-N-Go Breakfast each morning in the courtyard is a great opportunity to reach buyers as they prepare to start their day at Market.
$20,000
EVENT SPONSORSHIPS
Grab-N-Go Breakfast
Make a lasting impression by attaching your name to key events, educational tracks and gatherings; an ideal way to build awareness and make important connections.
14
Let us help create an event at Las Vegas Market! Bronze, Silver, Gold and Platinum packages available with economical pricing.
Costs vary based on type of event & guest count. Call for details.
EVENT SPONSORSHIPS
Market Events
015
You can lead a buyer to water—and in Las Vegas, they’ll sure drink it! Your company’s signature bottled water distributed at Las Vegas Market just might be the highest visibility and most appreciated sponsorship available.
Includes branded, bottled water, distributed in Courtyard.
Building A, Building B, Building C
Call for Pricing.
Water Bottles
New and non-traditional tactics can be among the most effective in the savvy marketer’s arsenal; a number of imaginative ways to take your message to your customer.
OTHER OPPORTUNITIES
16
Distributed to buyers at registration, lanyards support the badges that every show participant must wear. When your name and logo appear on these cords, you’ll have non-stop exposure moving all throughout Market.
Includes 35,000 exclusive branded lanyards.Production not included.
$15,000
Attendee Lanyards
OTHER OPPORTUNITIES
Take advantage of the high visibility and lasting exposure these branded bags provide, as attendees carry them wherever they go. Distributed throughout Market, these bags are considered by tens of thousands of buyers to be a “must-have”.
Bags produced and supplied by the sponsor to be distributed in select locations.
$10,000 per building lobby
Call for Pricing on other floors.
Show Bags
17
OTHER OPPORTUNITIES
We’ve got you covered with this creative branding opportunity. Your image on tables throughout Market spreads your message in a unique and effective way, as your buyers gather to eat, relax and plan their day. A cost-effective and highly visible approach to reach buyers. Locations and quantity to be determined and agreed upon in advance.
Table size and type vary.
Costs vary based on quantity. Call for details.
Table Wraps
Give your brand lots of exposure in our eating areas. Sponsorship Includes prominent signage, branded napkins & coffee clutches, tabletops, and shirts.
Costs vary based on location and specifications. Call for details.
Sponsored Eating Areas
18
OTHER OPPORTUNITIES
Shuttle buses’ high visibility for Market goers virtually guarantees that everyone at Market will see your message.
Call for Pricing.
Shuttle Buses
Perfect opportunity to reach buyers as they shop Building C. Drive traffic to your showroom by highlighting your products and brand in a glass display case.
$750
Building C Display Cases
19
OTHER OPPORTUNITIESLas Vegas Market Digital Sponsorships
Give buyers a first look at your brand and products by capturing them at the 2nd most viewed page of the Las Vegas Market website - the exhibitor directory level. Limited availability.
Costs vary, starting as low as $3,000
Exhibitor Directory Featured Sponsor
020
OTHER OPPORTUNITIESLas Vegas Market Digital Sponsorships
Showcase your brand to a targeted audience on category specific pages. Exclusive position – only one sponsor per category.
6 or 12 month sponsorship options available:
$4,500 (12 months)
$2,500 (6 months)
Product Category Sponsorship
021
OTHER OPPORTUNITIES
Registration decals placed prominently on the top and bottom of iPads used in registration. Make sure your brand and showroom location are top of mind. Includes 2 decals at 8.375” wide x 1.375” high for the top and bottom of the iPad.
$7,500 for exclusivity
Sponsored Registration iPads
022
THE EXPO SPONSORSHIPS
The Expo will feature an expansive lobby area, registration area, onsite shuttle bus depot, attached parking garage and two permanent “grab and go” food service areas. Here’s an opportunity to reach buyers as they enter Market. Great first impression and excellent space for your advertising.
Opening Summer 2020
The Expo at World Market Center
023
EXTERIOR SPONSORSHIPS
Opening Summer 2020 the Expo Exterior Banners are big in size and offer big exposure. Spread your message first thing as buyers arrive at Market and head to Registration inside The Expo.
6 available, 40’ wide x 22’ 6” high
$22,500
The Expo Exterior Banners
N O V E M B E R 1 5 , 2 0 1 8P R O J E C T # 2 0 1 8 1 2 3
W M C L A S V E G A SE X P O S I T I O N C E N T E R
L A S V E G A S , N E V A D A
024
EXTERIOR SPONSORSHIPS
Opening Summer 2020 the Expo Entrance Door Wall Graphics can’t be missed! Buyers and media alike will head to Market through Registration at the entrance of The Expo. Don’t miss this opportunity to be front and center.
2 available, 50’ wide x 31’ 6” high
$30,000
The Expo Wall Graphics
N O V E M B E R 1 5 , 2 0 1 8P R O J E C T # 2 0 1 8 1 2 3
W M C L A S V E G A SE X P O S I T I O N C E N T E R
L A S V E G A S , N E V A D A
Here’s an opportunity to greet buyers as they enter the Expo. Make a great first impression with your branding. Many Expo Door Clings are available in highly visible areas.
20 available, 42” wide x 60” high
-4 at south end (visible walking from courtyard)
-4 at north end (visible walking from taxis/parking lot)
-16 at east end (visible from shuttles & Grand Central Pkwy)
$1,500 per door
The Expo Entrance Doors
025
INTERIOR SPONSORSHIPS
Share your message as buyers arrive at Market and pick-up their badges. Center, left and right banners flank the registration area in the recently completed Expo Center.
3 available:
Center - 40’ wide x 8’ high $28,000
Left/Right - 20’ wide x 8’ high $17,500
The Expo Interior Registration Banners
REGISTRATIONAREA BANNERS
REGISTRATION AREA BANNERS
2 Side banners @ 20’ wide X 8’ high = $17,500 each
1 Center banner @ 40’ wide X 8’ high = $28,000
026
GUIDELINES & SPECIFICATIONS
Advertising Guidelines
These are specific guidelines for advertising in Las Vegas Market products. Materials that do not meet with these requirements will be returned to the advertiser for adjustments before they can be approved. Please contact us at [email protected] to obtain the Las Vegas Market logo for use in your advertisement.
LOCATION & SPACE REFERENCES
• The Las Vegas Market showroom/booth number must be included on all advertisements.
• The showroom/booth number should stand on its own, i.e. “Furniture Company A230” not “Furniture Company Floor 2 (230)” or “Furniture Company #230”.
• Indicate the building (A, B, C, P1- or P2-) with the showroom number. For example, “Home Décor Company B100” or “Home Décor Company, Building B, B100”.
• Make no reference to the floor number.
• Do not use the # symbol to reference the space number. Las Vegas Market references
• The proper name is Las Vegas Market. See Examples of correct and incorrect usage of the name below.
CORRECT:
Las Vegas Market
Las Vegas Market A100
Las Vegas Market, Building A, A100
INCORRECT:
World Market Center
World Market Center Las Vegas
Las Vegas Market Center
Las Vegas World Market Center
Las Vegas World Market
Sponsorship / Large Format Specifications
• Dimensions listed on spec sheets are Width x Height • Upload files to the URL at the bottom of your spec sheet • O.A. = overall size, the size to which material is trimmed • V.O. = visual opening, the size that can be seen within the frame
COLOR: Design in CMYK, not RGB. Due to the individual characteristics of monitors, the colors on your screen may vary from the final product. We cannot be held responsible for discrepancies with color output. If you require a PMS color match, please submit the PMS color with art files.
SCALE: If artwork cannot be supplied at 100%, please indicate scale. Half or tenth scale is recommended.
BLEED: Add an extra 1.125” of bleed around all four sides of the artwork. Please include this in the artboard / page size during document creation, not the bleed setting,
RESOLUTION: All images should have a native resolution between 75ppi and 100ppi at final size. Please do not ‘res’ up images in Photoshop to meet this criteria; we will evaluate questionable images on a per case basis.
SPLICING REQUIREMENTS: Please send entire graphic as a whole and we will splice it if necessary. Do not splice image prior to sending as there is no guarantee it will line back up once printed.
ACCEPTABLE FILE FORMATS FOR DIGITAL ARTWORK: ADOBE ILLUSTRATOR: Do not save as EPS; package all fonts and links used in layout for submission (located under the “File” menu)
ADOBE PHOTOSHOP: TIFF or layered PSD preferred (enable LZW compression for TIFF files); do not submit JPEGs, GIFs, PNGs, or any compressed format. For layered PSD and TIFF files; package all fonts and links used in layout for submission (located under the “File” menu)
ADOBE INDESIGN: Package all fonts and links used in layout for submission (located under the “File” menu); Include low res PDF when packaging
ADOBE ACROBAT PDF: Do not password protect your documents; do not downsample your document when exporting
27
On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works.”
“
Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals.
A Customized Approach
About IMC:International Market Centers (IMC) is the world’s largest operator of premier showroom space for furniture, gift, home décor, rug, and apparel industries. International Market Centers owns and operates nearly 20 million square feet of world-class exhibition space in High Point, N.C., Las Vegas and Atlanta. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furniture, gift, home décor, rug, and apparel industries. For more information on IMC, visit http://imcenters.com/.
IMC Sponsorship Contacts:
Rhonda Jackson, VP of Advertising 336.821.1509 [email protected]
Vanessa Gentile, Sr. Account Executive 336.821.1528 [email protected]
Bill Utley, Account Executive 336.888.3782 [email protected]
Patti Preston, Account Executive 336.821.1504 [email protected]
Diane Rice, Account Executive 336.888.3703 [email protected]
Hayden Harris, Jr. Account Executive 336.822.0428 [email protected]
Courtney Samuels, Advertising Operations Director 702.599.9622 [email protected]
Ansley Spencer, Production Director 336.888.3751 [email protected]
Shantelle Stotts, Advertising Production Specialist 336.821.1522 [email protected]
Beth Brondolo, Advertising Administrative Assistant 336.888.3707 [email protected]