Get Paid Your Worth

Want more advice about driving more traffic to your online business? Then I invite you to check out my

blog at http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and

your life. And be sure to leave me a comment or question there, I'd love to hear from you!

Get Paid Your Worth

Times are tough all around and nowadays there are many

people who say that their clients can’t afford to pay them,

or that they are constantly badgered by current clients

wanting “pro bono services.” As much as helping people

in need is a good business practice, unless you are

personally paid a salary by the state or the government in

order to offer these free services, then your business will go

under and you will be the one needing “pro bono

services” down the road.

If your entire client base is filled with people who cannot

afford to pay you what you need to stay in business, then you have a major problem on

your hands. If this is the case, then you need to target a different segment of clients.

When it comes to business, in order to succeed, you can’t let your feelings for others

hard ships get in the way. If you feel sorry for them and start to offer them your services

for free, it will soon balloon and you will have a massive client base that does not pay

for your services and your business will falter and rather quickly.

If you want to offer pro bono services on a selective basis, then you also need to have

a client list that can also easily afford to pay your fees.

If you do a lot of business-to-business (B2B) services, you cannot be giving free services

to businesses full of excuses. It is not your responsibility to subsidize another business that

has not made appropriate financial arrangements to be in business in the first place.

The bottom line is that you need to upgrade your client base. It will not happen

overnight, but in the long run, you will be better off and your business will flourish in the

process.

If you’re not bringing in the type of clients that you want to, try at least one, if not all of

these strategies.

1. Increase your fees.

Believe it or not, there is the assumption in the world that the more expensive something

is, the better it is. This may not always be the case, but it is what most people believe.

What you charge automatically put you at the bottom, middle, or top of other service

providers in your category. While some businesses believe that it would be to their

advantage to charge less than their competitors, people believe that they get what

they pay for and that if you are cheaper, there must be a reason for it, and your

services are cheap as well. By increasing your fees, you can get away from the clients

Get Paid Your Worth

Want more advice about driving more traffic to your online business? Then I invite you to check out my

blog at http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and

your life. And be sure to leave me a comment or question there, I'd love to hear from you!

looking for a bargain and barely afford to pay you, and bring you clients who can more

easily afford your rates.

2. Charge by Services offered, not by the hour.

If your have been charging by the hour for your service, you should about offering

different services at a set price instead. If you have a variety of different options for the

client at set prices, it will give them the choice of what service they want or need and

can afford. This way you give the customers options so that they see the value of your

services instead of the amount of time you spend on the service. This will also increase

the chance that your customers will stay with you or be a returning customer over and

over again. In addition, people love to invest in services that makes it convenient for

them to have their needs met and their problems solved.

3. Offer different price ranged packages.

The more your business grows, the more you will be able to offer services to all segments

of customers. Offering packages priced very low all the way to the very high will give

customers of all budgets options to do business with you. For example, you could offer

three packages, a Starter Package, A Deluxe Package, and a Professional Package.

The starter package would be very low priced and only offer the basic necessities of

your services. The deluxe package would offer more than the starter package, but less

than the pro package, and the pro package would be top of the line and offer your

customers of the services you offer all at once. This would also allow your customers to

start low and gradually move up as they continue to work with you as well.

4. Have dynamic marketing materials

If your website is bland, a cookie-cutter site and looks like template used by everyone

else, and look like it was put together with a minimum amount of money and effort, it

will reflect how you do business. If that is how you represent your own business, how will

you represent your customers? You need to have a dynamic, customized quality look

on your website and marketing materials such as business cards, brochures, and even

your company logo. A cheap online presence will cost your business. Everything is

marketing and marketing is everything

5. Make sure the benefits of working with you are understood.

People will rarely buy a service just because they want to buy a service. They want to

know what they will be getting for their money and if what they need is what you have

to offer. Make sure that all of the benefits of your services are fully explained and clear

to your customer. List all of the benefits of working with you on all marketing materials

and that they are continually brought up in face to face meetings.