This is Video 3.1

in the course:

Get Paid To Write

Module 3:

How to create a personal brand

How to identify your corporate values

How to:

• Establish a personal brand

• Understand your corporate values

Learning outcomes:

How to:

• Complete the values assessment worksheet

• Adopt behaviours that reflect your brand values

Learning outcomes:

• What is it and why do you need it?

• Need to position yourself as the trusted expert

Personal branding:

• Need to create ‘thought-leadership’ on your topic

• It needs to be actively managed and promoted - it won’t happen by accident

Personal branding:

Personal branding -why bother?

Scenarios:

• You may be a paid employee now - but what if you get retrenched? You’ll be on the job market

Personal branding -why bother?

• You run a business with a partner and you part ways - how are you placed if you have to start again?

• You run a business in a competitive industry - how will you stand out from the crowd?

Stakeholders

BossClients

Industry

colleagues

Suppliers

Team

Exercise:

• Complete the Values Assessment Sheet

• See downloadable handout

Now:

• Choose a target market to work with egclient, supplier etc.

• Picture them clearly

• Circle 3 words THEY would use to describe you - be honest

Later:

• Choose the same target market to work with eg client, supplier etc.

• Picture them clearly

• Circle 3 words YOU would LIKE them to use to describe you - be honest

Is there a gap?

• If you know there’s a gap between how you ARE currently perceived and how you WANT to be perceived - some behaviours need to change

• What actions need to be taken for you to be seen as you’d like to be seen?

• Name: Greg

• Title: Business Owner

• Company: ABC Financial Services

• Previous Values: Efficiency

• Future Values: Empathy

Exercise:

• What behaviours, words, non-verbal behaviour would you like to change to better reflect your new personal brand?

Respect Significance

Community Productivity

Team Individuality

Values show up in tiny places:

Next steps:

• Identify the behaviours, words, non-verbal behaviour you would you like to change to better reflect your new personal brand?

Next steps:

How will they show up?

• Marketing collateral

• Phone message

• Actions

This is the end of Video 3.1

in the course:

Get Paid To Write

Module 3:

How to create a personal brand

How to identify your corporate values