Get Out The Vote

Paid for by Democracy for America, www.democracyforamerica.com, and not

authorized by any candidate or candidate’s committee.

What is GOTV?

• Culmination of all a campaign’s conversations

• Targeting supporters only

• GOTV IS NOT a last minute thing

Questions? Use the Q/A tool in the WebEx side bar.

• Not really GOTV — It’s Get Out Our Vote

All Registered Voters

Target Universe of Voters

Supporters (1’s) Undecided (2,3, 4’s) Haters (5’s)

Persuasion (2,3,4’s)

GOTV Universe

Likely Supporters Not ID’d

No More Contact

Is your universe big enough?

• Yes! Great Job!

• No - what do I do now? - Increase voter turnout in base precincts

- Turn out likely demographics - your likely voters

- Turn out voters in hostile territory - the stealth operation

Questions? Use the Q/A tool in the WebEx side bar.

Getting Ready • Prioritize your precincts

• Secure your staging locations

• Recruit and train your staff and volunteers GOTV Director

Extra Field Organizers Paid Walkers or Callers Volunteers

• Know your timelines and benchmarks Vote by mail Early Vote Election Day

Questions? Use the Q/A tool in the WebEx side bar.

Effect on Turnout

Tactics: What Works?

Calculate Volunteer Shifts

Vote By Mail

Questions? Use the Q/A tool in the WebEx side bar.

Who is in your VBM Universe?

• Supporters who have voted by mail before

• Infrequently voting Supporters

• Strong Supporters

• Voters in base precincts (65%+)

• Lean Supporters

• New Registrants (1 cycle vote history)

Questions? Use the Q/A tool in the WebEx side bar.

VBM Timeline (Working from Election Day back)

• 11/2 - CHASE!!!• 10/26 - 11/2 - VOLUNTEER CHASE!!!• 10/22 - 10/25 - CHASE LIVE CALLS - (PAID)•10/21 - GOTV mail arrives with ballots•10/18 - Begin returning VBM requests to Election officials•10/14 - GOTV mail created and to printer•10/12 - VBM requests received - data entry daily•10/9 - 10/16 - Live chase calls for VBM requests•10/7 - Robo reminder call for VBM requests•10/5 - VBM request cards sent to targeted group

Questions? Use the Q/A tool in the WebEx side bar.

Early Voting

Questions? Use the Q/A tool in the WebEx side bar.

Early Voting Targets TARGETS THAT DID NOT ALREADY VOTE BY MAIL AND…

• Infrequently voting Supporters • ID Supporters • Lean Supporters • Voters in base precincts • Students and Seniors • All staff and volunteers

Questions? Use the Q/A tool in the WebEx side bar.

Tactics to Increase Early Voting • Busing targeted groups to Early Vote locations

• Arrive with 5 Programs - Union members and Universities

• Mailer to supporters with Early Vote locations and times

• Phone Banks - Volunteer and Paid - combination of live and robo

• Canvassing base neighborhoods

• Early vote parades!

• Early vote location visibility

Questions? Use the Q/A tool in the WebEx side bar.

Election Day

Questions? Use the Q/A tool in the WebEx side bar.

The 4 Day Ramp Up

• Monday - GOTV rally

- Canvasses and Phonebanks at maximum all day

- Visibilities, door hangers, final mail reminder - Refine your universe w/ data and EV info

• Saturday & Sunday - Canvasses and Phonebanks at maximum all day - Visibilities, door hangers, final mail reminder - Goal of going through GOTV universe twice

Questions? Use the Q/A tool in the WebEx side bar.

• Friday - All data entered and universe set - no more persuasion! - Turf cut (and printed!), canvass packets created - Everything is ready - Now try and get some sleep

Election Day! • Phonebanks and Canvasses

• Poll watchers - Prioritize key precincts- Call in turnout numbers - Report any funny stuff at the polls

• Boiler room

- Reallocated resources where needed

Questions? Use the Q/A tool in the WebEx side bar.

- Information center on Election Day