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Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting noticed without a budget just by being interesting. Come on, let’s get started.

Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

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Page 1: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting noticed without a budget just by being interesting.

Come on, let’s get started.

Page 2: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Yesterday & Today

Forget the legal sides, forget about making a big profit, just turn it into a learning exercise. Who knows where it will lead!

Forget making money, just have fun 1 It doesn’t really matter how you start and your idea will

adapt and change after you start anyway – just do it!

Take the first step & just start 2

Take the pressure off yourself and start your project in your weekends and evenings. You don’t need lots of money to start.

You can do a lot with no money 3 Today is about how to market your company with

and without a budget for advertising.

Today: How to Gain some attention 4

Page 3: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Marketing is just about talking to customers

Marketing is a big word for a small idea

Page 4: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

The

Seven ps Of marketing

The price of your product and how you

charge customers (subscription or one-

off payment)

Price

The places where you sell your product (shops, etc.)

Place

This is the theory part. Sometimes called “The Marketing Mix”, these 7 Ps are the seven different elements you’ll need to think about when creating a marketing plan.

Any sales promotions you

might use (2for1s, discounts, etc.)

Promotion

The people that you’re selling your

products to

People

How you produce your product (recipes, etc.)

Process

The physical appearance of

the product (packaging, etc.)

Physical Appearance

The actual product you offer

customers

Product

Page 5: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

The

Seven ps Of marketing

The price of your product and how you

charge customers (subscription or one-

off payment)

Price

The places where you sell your product (shops, etc.)

Place

This is the theory part. Sometimes called “The Marketing Mix”, these 7 Ps are the seven different elements you’ll need to think about when creating a marketing plan.

Any sales promotions you

might use (2for1s, discounts, etc.)

Promotion

The people that you’re selling your

products to

People

How you produce your product (recipes, etc.)

Process

The physical appearance of

the product (packaging, etc.)

Physical Appearance

The actual product you offer

customers

Product BUT

Page 6: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

To us this is what marketing

is really about

If you passed this cow in a field,

you wouldn’t tell anyone else.

Page 7: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

But if you passed a

PURPLE COW, perhaps you would stop

to tell your friends. Stand out from the crowd, be

interesting, be the purple cow!

Page 8: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

First of all, let’s assume you have no money

So how can you get noticed as a small business venture?

Page 9: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Tell them who you are

Explain clearly

Tell them how you

found them

Phoning & emailing

works well Simply phoning and emailing people about

what you provide can work really well. Try and only target the people who

would genuinely be interested in what you have to offer, as ‘Cold Calling’

is hit and miss.

Be friendly

Page 10: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Social media is about being interesting

Social media can be a great way of getting the word out but it is very slow burning

(it takes time to build up a following). There are no guaranteed results, but it’s

easy to tell if you’re doing well.

Remember it’s a slow process

Page 11: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Blog to show off your

knowledge Blogging is one of the best ways of new

customers finding you online and it’s commonly referred to as ‘Content

Marketing’. Showing off your knowledge builds trust and people are more

likely to use you.

Measure with google Analytics

Page 12: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Now Let’s assume you have a small amount of money

Are you working at the moment?

Page 13: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Hand out some flyers A very cheap way of getting noticed, especially if you can get a good deal on the printing costs. Just think about who you’re giving them out to as otherwise 99% will end up in the bin. It’s especially effective for local events and services – and even online communities!

Cheap costs 1

Good for promoting events & services In the local area

2

Be prepared that most flyers will end up in the bin

3

Page 14: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Try adding Discount codes to check if your flyers

are being effective

Page 15: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Advertise online If you already have a website, online advertising can be really effective. It’s targeted directly at the users which are most likely to want your product, and you only pay if someone is interested enough to click through onto your website.

Perhaps the most effective way to advertise 1

Targets the people who are most likely to be interested in what you offer

2

Set a budget & only get charged when someone actually clicks on the advert

3 Measure

with Online Analytics

Page 16: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Throw a launch party Actually, running a family, music or food event is an excellent way of getting noticed. While they do take some planning & organisation skills, any money you spend on the event you can make back through ticket sales. If you’re lucky, the local press or bloggers will get involved and give you some free coverage.

Make your money back on ticket sales 1

Get the local press involved to get some free coverage

2

Takes a lot of planning and organisation

3

Did you

sell any tickets?

Page 17: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Rent a stand at an event Renting a stall at an event, fair, festival or sports event isn’t too expensive and anything you do spend, you can make up for by selling products there and then. Think which event would suit your target audience and get in touch the event’s sales team to find prices and availability.

Usually quite affordable 1

Lots of interaction with new customers

2

On the spot sales and email sign ups if they’re interested

3

On The Spot

Sign Ups

Page 18: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

TV & Radio advertising is dead TV & Radio advertising had it’s hay day before the arrival of the internet. Now we have so many channels, and so little attention for ad

breaks that TV advertising is barely effective anymore. It’s fine if you’re a large company, but stay well away as a small business.

Really expensive

Not targeted

No way of measuring

The average TV advert will cost you around £20,000 (€25,000 or $30,000), and that’s for a low-budget, non-primetime commercial.

You can’t target the people who would be most interested in your advert, you just have to show everyone and hope someone is listening.

You can’t measure whether your TV advertising campaign has been effective or not, you’re just hoping it works. Any raise in sales could come from any other marketing channel.

Page 19: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

If you don’t measure, how do you know what to do again?

Measuring with Online Analytics

Page 20: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Google Adwords has keyword analytics

Page 21: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Facebook has facebook analytics

Page 22: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Mailchimp has Email analytics

Page 23: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Blogs have Google analytics

Page 24: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

This new Samsung phone knows when your paying

attention to it – what better

way to launch the product

than to hold a staring contest!

Samsung galaxy s4 launch 1

How big brands get noticed Launch events are a great way of getting noticed if done well. Make sure your launch event is the kind of event your target

audience would want to go to and that it somehow reflects the characteristics of your product or service.

Page 25: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

This new Samsung phone knows when your paying

attention to it – what better

way to launch the product

than to hold a staring contest!

Samsung galaxy s4 launch 1

How big brands get noticed Launch events are a great way of getting noticed if done well. Make sure your launch event is the kind of event your target

audience would want to go to and that it somehow reflects the characteristics of your product or service.

This was a launch event the producers of the film ‘Carrie’

organised to generate some

interest. The bonus is that it

makes a great online video!

Carrie film launch 2

Page 26: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

be the purple cow!

Page 27: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

Things to takeaway

You can get noticed with a budget of zero, but it is much more difficult. You need to be creative and fun.

You can get noticed on zero budget 1

Interesting ideas are worth writing about. Try and be the interesting company that doesn’t need too much advertising.

Interesting companies advertise themselves 2

We live in a time where it’s really easy to measure how effective your marketing has been. Ask them how!

Ask customers how they found you 3 Try and be interesting, a little different, and certainly worth

talking about. If you can, you’ll go further with less effort.

Be the purple cow! 4

Page 28: Get Noticed · Get Noticed Getting noticed by others can be hard to do, so many businesses resort to paid for advertising. Today, we’ll talk about both paid advertising and getting

www.cork-screw.org

Getting noticed

Done!