Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision asabry@itvision-egypt.com Mobile: +2-010-6306262 E-Marketing Campaign

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  • Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision asabry@itvision-egypt.com Mobile: +2-010-6306262 E-Marketing Campaign
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  • E-Business Concept 3. Web Site Building - Interface design - - Content editing - - online Publishing - - Testing 4. E-Marketing Campaign - Study best campaign - Implement campaign in accordance with timelines and budget 5. Traffic Analysis - Analysis Web Site Traffic - Implement required changes 2. Research Analysis - Understand current scenario - Understand customers needs - understand competitor behavior - understand business goals/objectives 1. 1.Investment & ROI - Assign budget
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads E-Marketing Campaign Internet
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  • How are people finding websites? Search Engines81 % Links exchange 59 % Someone told me (WOM) Someone told me (WOM)57 % Magazine 52 % TV 48 % Guessed the address 42 % Bulk e-mail 39 % National newspaper 37 % Banner Ads 21 % Radio 19 % From a local newspaper 17 % Billboard /poster12 % Direct mail 10 % [Source Forrester research]
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  • Facts & Numbers 20% of humans on earth are using internet now
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  • It does not matter how nice is your site looks, if no one ever find it
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  • There is no magic It is science & art called Web Site Promotion How can we reach the largest Audience (hits, traffic)
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  • When do i start promoting ?
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  • Do not get in rush Do not get in rush (Your mistakes may be forever) Learn about the web Learn about the search engines Learn about your competitors go out and
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  • First of all Prepare your Site
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  • Prepare your site first Design your site to make high hits Build your site to be informative Build your reputation on quality People dislike (under construction) Sometimes they never come back.
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Web Site promotion Internet
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Submitting to Search Engines Internet
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  • The Search Engine Challenge Getting on the top pages of the main engines and staying there is no easy task (but its worth the trouble).
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  • Facts & Numbers 90% of all web users depend on search engines to find products and information The Top search engines account 85-95% of all searches on the web 47% of searchers NEVER look at pages ranked below #30 (first 100 search result) Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites
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  • Relationship between Search Engines
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  • What if you are not listed on the big eight or not in the top of their search result ?
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  • Learn how they work and how they rank web sites Search engines secrets
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  • How To Get Your Site There STEP 1 Optimise Site STEP 2 Submit site to search engines STEP 3 Search engine spiders crawl through the pages in the site. An algorithm is applied and the site is indexed STEP 4 Ranking Repeat the Process + + + + + + URL Submission www.yourcompany.com Yahoo/Google etc. 1.www.companyA.com 2.www.companyB.com 3.www.companyC.com 4.www.companyD.com 5.www.companyE.com HomeAboutServices
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  • The major search elements Title Meta data (Description & Words) Pages content Images text Alt= tags
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  • The Golden Rule KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE ON YOUR SITE.
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  • Keyword Competing
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  • Pay-Per-Click submission
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  • Overture Suggestion Tool Overture Suggestion Tool
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Banner Ads Internet
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  • Banner Advertising Your on-line Salesperson
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  • What is Banner A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages
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  • Every One is trying to get their site listed at the top of the search result page, Unfortunately, this is not always possible They can BUY there place by BANNER ADS
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  • Banner ads Advantages Banner is your on-line logo Banner is your company gateway Users are one click away from your company Banner is very lovely for Audience
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  • Banner Ads prices Three existing pricing models: Flat Free CPM (cost per thousand impression or hits) $10 to $90 Charge per click through ------> $0.5 to $1.0
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  • Banner Success Click through ratio: Means the ratio of how many times your banner is displayed to how many times its clicked Average click through rates are 2 to 2.5%
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  • Cost per Visitor for targeted banner ads usually from $0.7 to $2.0
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  • Banner Ads for FREE Banner Exchange
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Bulk E-mail Internet
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  • Bulk E-mail You can directly advertise million people by just ONE click
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  • Bulk E-mail efficiency 85% of online users have e-mail 59%Percent of e-mail users use e-mail daily 72% check e-mail first when they sit down in front of the computer
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  • Cost of Bulk E-mail Cost Comparisons Creative Imaging Printing e-Messaging Mailing Postage $0.22 $0.00 $0.08 $0.00 $0.22 $0.11 $0.33 $0.00 $0.05 $0.22 TOTAL COST = $0.30 e TOTAL COST = $0.92 If you send 25,000 mailings: Your direct mail costs would be $23,000 Your e-mail costs would be $7,500 Which would you rather pay? e
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  • Response Rates Direct Mail Banner Adse-mail Media % 18 15 12 9 6 3
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  • The Bulk E-mail Process Data e-mail Marketing & Communication Reporting & Analysis Planning Sending Analysis
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  • Take Care The climate on the Internet is very ANTISPAM right now
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  • Starting your own E-mail mailing list
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads newsletter Ads Internet
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  • What is Newsletter ? News companies deliver news by e-mail and they accept advertising. E-mail boxes
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  • newsletter Advertising (Ezines) Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service
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  • Prices and efficiency Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free Response rates from 10% to 30%
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Sending to mailing lists Internet
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  • Sending to Mailing list ListservMachine Your message sent to all subscribers of the list
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  • Mailing list Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Links Exchange Internet
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  • Links Exchange I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Linked exchange Web rings Off line Ads Web Rings Internet
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  • A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code into their page. Web Rings
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  • Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Linked exchange Web rings Off line Ads Off-line Advertising Internet
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  • Off-line Advertising Wherever your companys LOGO is, put your URL (Business Card, press ads,..etc) Tell the world about your site
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  • Thank you