“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

Advertising Advertising Methods and MediaMethods and Media

Advertising Advertising Methods and MediaMethods and Media

Advertising Lesson 1Advertising Lesson 1


Poster in Shop Window

• Poster placed in the window of a local business (with their permission)

• Low cost – making the posters• Usually no charge to put up in window


Flyers• Easy to make and place on bulletin boards, on car windows, hand out personally, etc.

• Low cost – printing and placing around town


Transit Advertisements

• Ads placed on public transportation (sides of busses and taxis), in stations or bus stops

• Depending on the place (on busses expensive) can be inexpensive or expensive.


Badges or Stickers• To wear or give to others to wear and display

• Low cost – cost of materials and printing


Business Cards• Given to people you come into contact with, displayed in public places

• Low cost – just printing


Business labels• Small labels with logo, name and address for sticking anywhere

• Low cost - printing


Signs• Magnetic on your own vehicle or metal or wooden placed outside of business

• Cost of materials and lettering


Letterhead• Use for all business correspondence

• Easy to design, cost of printing or design your own on computer


Direct Mail• Flyers, brochures, letters, coupons, etc. sent to likely customers through the mail

• Cost of printing and mailing


Catalog• Distributed to likely customers, through mail or via email or website

• Usually contains pictures, descriptions, prices and order forms

• For a “glossy” production, costs of photography, layout, printing and so on


Samples or Portfolio

• Make samples or collections of your work for demonstration to customers

• Sample – example of product• Portfolio – book describing products

• Cost is production and packaging


Personal Selling• Talking to people you know, people that may be interested in the product, telephoning possible customers

• Very inexpensive apart from time


Directory Advertising

• Telephone Directory/Yellow Pages

• Trade directories, street maps, tourist guides

• Cost of display, the bigger the publication and audience the more expensive

• Ad can get old


Newspaper Ad• Small ad taken out in local newspaper or community newsletter or specialist publication

• Display charges according to size or number of words used (classified ad)


Magazine Ad• Specialist magazine, national magazine, national newspaper

• Very expensive, magazines have a long lead time

• Ad stays in consumers’ hands longer


Publicity• Write up in local newspaper or story on local radio or TV station

• Free, but you have to give them a reason to want to do a story about your business


Market/Fair Booth• Set up a booth to sell product and get word out at a local market or fair

• Cost of renting the booth and setting up


Merchandise Display• Do a display window, or display products, especially fashion display

• Cost of setting up display and renting space


Internet Advertising

• Design a web page, design a banner

• Cost of web page hosting and domain name


Television Advertising

• Interactive• Attracts people with movement, color, sound

• People pay more attention• Very expensive, cost of production of ad plus expensive to buy time


Specialty Advertisements

• Free items to give away that advertise the business

• Pens, hats, key chains, frisbees, etc.

• Cost of producing product


T-Shirt Ads• T-shirts for employees to wear, sell to customers or give away

• Cost of shirt and printing – usually $5-$10 per shirt


Other Ideas• Do you have any advertising ideas not mentioned?

• Be Creative!

Documents

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1