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Get in the SpotlightR I C K L E W I S , C O M M U N I C AT I O N S C O O R D I N ATO R , T H D A
D E N I S E M C B R I D E , C O N N E C T T E A M , T H D A
C H A R M A I N E M C N E I L LY, P U B L I C AT I O N S C O O R D I N ATO R , T H D A
M I C H A E L S C H O C K E R , P R E S I D E N T, F O U R M I D A B L E R E A L E S TAT E M A N A G E M E N T
Marketing YourselfAdvertising (Paid Media)◦ Money
Marketing YourselfAdvertising (Paid Media)◦ Money
Media Relations (Earned Media)◦ Time
Marketing YourselfAdvertising (Paid Media)◦ Money
Media Relations (Earned Media)◦ Time◦ HOOK!
What’s Your Hook?
What’s Your Hook?
What’s Your Hook?ANYTHING & EVERYTHING NEW!
◦ New Money/Grants◦ New Programs ◦ New Initiatives within Existing Programs◦ Events◦ Milestones◦ New Staff
Reaching Out to MediaWho?o Newspapero TV Stationso Radioo Blogs
How?o Press Releaseo Email o Phone Calls
Writing a Press ReleaseForward Looking◦ “For the first time…”◦ “…new program…”◦ “…launches…”◦ “…is about to…”◦ “…will be able to…”◦ “Starting Monday…”
Never◦ “…continues to…”◦ “Yesterday…”
Writing a Press ReleaseHeadline◦ Your Organization◦ Present-tense action verb◦ Hook
First Sentence◦ Entire story in one sentence◦ Even if someone stops reading, they
know what your organization is doing
Quote 2 People (if possible)◦ 1 inside◦ 1 outside
EmailingFor Press Releases◦ Newspaper: Editor◦ TV Station: Assignment Desk/Editor◦ Radio: News Director ◦ Blog: Blogger
For Live Interviews◦ TV Station: Producer◦ Radio: Host or Producer
EmailingIf Your Story Doesn’t Get Published
◦ One (and only one) follow-up phone call
◦ Still worthwhile!
◦ Put your organization’s name in front of media◦ Repetition is important◦ Build relationship with reporter/editor
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SPOTLIGHTING what we have to offer
Creating Affordable Housingis a big deal because…
A time to celebrate good affordable housingThese projects enhance the neighborhood and qualityResident’s home improves and reflects where we’d like to liveProvides new and updated look◦ products and amenities
Positive difference is news you want to spread
Following the basic stepsTiming
Planning
Budgeting
Planning an event doesn’t have to cost a fortuneWays to Cut the Cost
Invitations
Chairs
Podium
Catering
Ribbon
Scissors
Tent
Communicating is the pathway to success
COMMUNICATIONS
Contact elected officials
THDA Staffers
Speakers Contact Media
Press Release
Social Media Dissemination
PARTNERING leads to accomplishing common goals
“Coming together is a beginning; keeping together is progress; working together is success.”
-Henry Ford