Upload
angel-stephens
View
212
Download
0
Embed Size (px)
Citation preview
Get Found Onlinepresented byKenny Smith
Get Found Online
• Play the field
• Choose a target
• Approach it from different angles
• Develop a ritual and stick to it
Web Site Optimization
• Investigate your site’s searchability
• Use keywords - but not only
• Take advantage of FREE tools
• Show who you are
Social Media
• Manage your people
• Blogs are useless if you don’t say it right
• Stay consistent
• Be cautious of your TIME!
YouTube it
• Titles and tags
• Use your employees
• Distribute them around
• Stay consistent (somewhat)
Link up
• Get links to you from Big Shots
• FREE Backlinks are everywhere
• Keep a record
• Use tracking like WebCrawler.com
Get Emails
• Put a box in your store
• Send compelling emails
• Don’t bug customers to death
• Make them remember you
Thank You
To contact Kenny Smith by email
or call (714) 478-3532
Read my columns in Music Inc. Magazine