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YP Proprietary Information: ©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP

Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

Drive More Business Better Than Ever with Performance Advertising Media


Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.Page 2

People Search with many Media

platforms where your business

should be Found



The Right Media and the

Right Insights Help Your

Business Capture New

Customers When They are

Ready to Buy

Reach the Right Customers Who Meet Your Targeted Criteria Using:

Online and Mobile Searches

Online and Mobile Interactions

Demographics, i.e., age, job title, income, credit, age of home, auto(s)

Home and Work Location (s)

Shopping history at big box retailers

Visits to top 500 location-based retailers and service chains

Additional targeting on in-market consumers and travelers

Page 3



Get Measurable,

Profitable Results

from Advertising

Your Business

Guaranteed Leads Reduction in Profit Margins and Sales Value

Leads are Customer Phone Calls and

Emails vs. Site Visits and Ad ImpressionsBuyers Dependency on Discounts

Website / In-store Visits Limited Lifespan on Promotional Value

Purchases Higher Risk for Negative Reviews

Highly-Targeted Customer Reach Clicks, Likes and Follows vs. Sales

Ratings and Reviews Pricing Based on Exposure vs. Sales Leads

Performance & Results Tracking Less-targeted Market Exposure

Investing in YP Media -vs- Buying Online-based Advertising



Measurable, Profitable

Results

Campaign Performance for a B2B Company’s YP Search Campaign to Drive Calls



Align the Right Media Programs with

Your Business Development Targets

Directional Media

Promotional Media

Awareness Media

Presence Media

Get Found Where & How Customers Search

Search Engines Mobile and Voice Search

Local Online Directories Mobile Directory Apps

Motivate Buyers to Become Customers

Direct Mail with Coupons Targeted Email with Coupons

Grow Awareness for Future Customers

Online Display Ads Mobile App Display Ads

Direct Mail Paid Search

Build Your Presence and Good Reputation

Website / Web Optimization Mobile Website

Ratings & Reviews Reputation Management

Online Video Commercials



Here’s a snapshot of the sources that generated phone calls (leads) from an

active YP Search campaign. Mobile, Voice & Apps produce the majority of this

advertiser’s leads– 40% more than leads generated from Google™ AdWords.

YP Search comes with a commitment on the amount of customer phone calls

and/or web forms your campaign budget will deliver. YP Search tracks,

optimizes and reports the performance of your search advertising.

The fastest growing method of online search is mobile.

Online and Mobile

Performance

Advertising



Online and Mobile

Display

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Expand your market penetration

with online and mobile display

media.

Grow Your Presence and Awareness

with our Network of 3,000+ mobile apps

and websites receiving 25+ Billion

monthly impressions, including:

The most popular screen in 2015 will be on-the-go.





Leverage GPS Technology, Target Your Local Markets

Target shopping malls, airports, stadiums, arenas, college campuses

and competitors specific days of the week and times of the day

• .Sample Mobile Impressions around Stevens Creek Auto Mall – Each dot is an average of 15 ad views


Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.YP Proprietary Information ©2014

Kandy Phillips, Advertising Media Consultant

Email: [email protected] Phone: (240) 401-5003

Local and National Performance Advertising Media

Google™ AdWords Certified Business Partner

national.yp.com

national.yp.com

mailto:[email protected]?subject=Hi Kandy!

Documents

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