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Get Famous on YouTube
The Unauthorized Guide to Getting Massive Exposure
for Your Video
By: Ryan Blane
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© 2012 MediaBlitzz.com, All Rights Reserved | 2
Disclaimer
Every effort has been made to create the most comprehensive guide possible. However,
this information should never replace consultation with a trained professional in any instance. All
information in this manual was deemed accurate at the time of publishing but you should verify
all facts contained within as they may apply to your specific situation. No express or implied
guarantees of income are made when purchasing this product.
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© 2012 MediaBlitzz.com, All Rights Reserved | 3
Table of Contents
The New World of Online Video ..................................... 4
Making Your Video Work For You .................................... 5
What Do You Want Your Viewers To Do? ................................... 5
Simple Ways To Create Online Videos .............................. 6
Video Creation Devices............................................................ 6
Cell Phone or Smartphone .................................................... 6
Digital Camera with Video ................................................... 6
Webcam ......................................................................... 6
Screen Recording Software................................................... 7
Video Editing Programs ........................................................... 7
Windows Live Movie Maker and iMovie ..................................... 7
Masher ........................................................................... 7
Animoto .......................................................................... 7
XtraNormal ...................................................................... 8
Memoov .......................................................................... 8
Search Engine Secrets for Videos .................................... 9
Optimize Your Video ............................................................... 9
Finding Your Keywords & Search Terms ...................................... 9
More Video Success Tips .......................................................... 9
Building Credibility With Views ............................................... 10
The Truth About “Going Viral” .....................................11
A Special Thank You Gift .............................................12
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© 2012 MediaBlitzz.com, All Rights Reserved | 4
The New World of Online Video
The way people find entertainment, get information and make buying
decisions has drastically changed and many old and trusted marketing,
promotion and publicity methods have simply become obsolete.
In today’s complex world of social media there is one channel of
communication that stands out above all others and that is online video or
the ability to share your videos online with others on sites like YouTube.
Online video is being adopted at an astonishing rate when compared to
any other technology shift or cultural change in modern history.
○ 52% of all web traffic is video (eMarketer)
○ More than 70% of all web visitors watch online video (NY Times)
○ YouTube visitors watch 27 minutes of video per day on average
○ Videos can appear in Google, Yahoo and Bing in just MINUTES
○ January 2012 - YouTube exceeds three billion daily views!
In the past there were gatekeepers who could make it difficult for the
majority of people getting exposure without spending a great deal of money.
With online video, you have the potential to reach millions of people in a
short amount of time. You are only limited by quality of your content and
your ability to market and promote it.
At our company MediaBlitzz.com we have helped people generate
literally millions of views for their videos and what we find is that most
people focus on creating videos but become overwhelmed or discouraged
when it comes time to market and promote then. As a result, most online
videos only receive a trickle of views.
If you feel nervous, uncomfortable or unsure about promoting your video
on YouTube, you are not alone and that is completely normal. The most
important thing is not to get discouraged. You don't need to know EVERY step
that you have to take. You only need to know the NEXT step you're going to
take. Remembering this will keep you moving forward and it will also
separate you from 95% of your competition.
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© 2012 MediaBlitzz.com, All Rights Reserved | 5
Making Your Video Work For You
”Find your own specific voice in filmmaking and go for it. Either
people will get it or they won't and that's what it's all about.”
~ Yahoo Serious
Video has the power to motivate people to take action, to touch and
inspire them. Many videos miss taking advantage of the opportunity that this
provides. In short, many videos don't persuade people to take the action that
they want them to take simply because they never decided what they wanted
the viewer to do.
While it is great that the viewer has just watched your video -- and liked
it -- but it would be better if you could also get them to visit your website,
subscribe to your newsletter, buy something or share your video with their
friends. For example, all of the videos that we create for our company
MediaBlitzz.com include the phrase “Get Thousands of more Views for Your
Video. Visit MediaBlitzz.com.”
What Do You Want Your Viewers To Do?
The most important step is to decide what the action is that you want
the viewer to take as a result of seeing your video. Do you want them to
download your music? Subscribe to your newsletter? Buy something? This is
called targeting your video. Some people will incorporate this into the
content of the video while other people will simply say, “Visit us at
www.ourdomain.com.” This is a personal choice but at a minimum you should
give them some direction or call to action at the end of your video. This can
either be in the video itself or as text on the screen.
Many savvy video marketers offer something free that the viewer can
download. This entices the viewer to visit the website and submit their e-mail
address, allowing you the option to contact them in the future.
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© 2012 MediaBlitzz.com, All Rights Reserved | 6
Simple Ways To Create Online Videos
Many times people never actually make a video because they get hung up
on wanting to make the “perfect” video. In their minds, they believe that
they need to get professional lights, studio cameras and technicians to shoot
and edit the “perfect” video. While this might be the right approach for some
types of productions, it is the wrong approach for the majority of online
videos. This thought process of perfection keeps most people from ever
getting started. If the content is good, people will watch it… if it is promoted
properly.
There are many ways to create online videos that you may not have
thought of. Here are a few of my favorites:
Video Creation Devices
Cell Phone or Smartphone
Some of the most popular videos on YouTube were caught on a cell
phone or smartphone. They have great cameras built into them. And you
cannot beat the convenience – you usually have your cell phone with you so
the opportunity to capture the action when it happens in right there in your
purse or pocket.
Digital Camera with Video
Digital camera models for the past few years have made video capability
a standard function. The only drawback here is that the amount of video you
can tape is limited to your memory card size. An easy solution would be to
record shorter videos on the camera, upload them to your computer and edit
them together in an editing program.
Webcam
Most laptops come equipped with a camera. If not, there are quality
webcams at a reasonable cost that you can easily attach to your computer.
Webcams are best for recording video blogs, tutorial demonstrations,
interviews and other kinds of informal videos.
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© 2012 MediaBlitzz.com, All Rights Reserved | 7
Screen Recording Software
Screen recording software allows you to record everything that happens
on your monitor as it occurs. This software is great for capturing your actions
while going through a software demo or designing a webinar, website, or
step-by-step instructions for a tutorial or game demo. There are many free
screen recording software programs (CamStudio, Jing, Webinaria) as well as
those available for purchase (Camtasia, Matchware, FRAPS).
Video Editing Programs
Most online videos will need at least some basic editing to trim out
unwanted footage and add titles. If you are creating footage for television or
film you will likely use a powerful editing solution like Final Cut Pro or Avid. If
you are just using your footage for online use any of the following solutions
will serve you well:
Windows Live Movie Maker and iMovie
Two of the most popular video editing applications. Easy to use, if not
the most impressive of editing software, these programs allow you to import
your audio and video clips, as well as pictures in order to create basic movies
complete with title cards, chapters, transitions and other simple effects.
Masher
A free website for mixing video clips, music and pictures to create a
video that you can share on Facebook, MySpace or email. Use your own
material or browse the Masher library. Most of the Masher video clips are
pulled from RipCurl videos and BBC's Motion Gallery. They also boast a vast
music library and an effects bank. You can even insert text throughout your
videos! Creating with Masher is simple and mostly consists of the drag-and-
drop technique.
Animoto
An inexpensive fee-based program much like Masher. Animoto makes a
video montage using your images from Flickr, Facebook, Picasa, PhotoBucket
and SmugMug, your mp3 music (or pull from a library) and text. Animoto
offers a free service that limits you to 30 second videos. You can create
longer videos as well as having an iPhone app so you can make videos
anywhere.
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© 2012 MediaBlitzz.com, All Rights Reserved | 8
XtraNormal
A fun service that allows you to create narrated animated movies. All
you need to do is choose from a library of animations and add your own
dialogue. Drag and drop characters and set elements into your movies and
even record your own voices. XtraNormal offers both free and fee-based
options, with paid plans offering more setting choices.
Memoov
A brand new animated movie creation service for creating animated
videos up to five minutes in length. Memoov offers both a free and fee-based
service with the latter offering the option of uploading your own animated
characters. Free service users of Memoov may customize the appearance of
the characters playing in their animated movies.
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© 2012 MediaBlitzz.com, All Rights Reserved | 9
Search Engine Secrets for Videos
Your video will get a lot more views if it appears near the top of search
results on search engines and video sharing site searches when someone
enters a keyword related to your video. To do this you need to “optimize”
your video to be “search engine friendly”.
This may sound complicated but it’s really quite simple. Video
optimization is the process of structuring the video and the words you use to
describe it in a way that makes it easy for the video sites and search engines
to figure out what your video is about so that they can display it in the search
engine results for your important keywords and search terms. Appearing in
the search results means more people will see your video.
Optimize Your Video
YouTube looks at the words you use to describe your video (keywords
and key phrases). To optimize your video be sure to use your most important
keywords in the title, description, file name, keywords and tags. It is also
important to include a link to your website or blog in the video description.
Be sure to include important keywords in your title, description, tags,
keywords and file name to make your video search engine friendly.
Finding Your Keywords & Search Terms
If you don't know what keywords and phrases your potential viewers, fans
and customers might use to find you, try using a keyword research tool to see
what people have actually searched for in the past.
Google Keyword Tool: http://www.googlekeywordtool.com/
Even if you think you know what your important keywords are you should
still use a keyword research tool to get additional ideas for keywords you may
not have thought of. The Google Keyword Tool is a great free tool that allows
you to enter a keyword to see how many people searched for it along with
other keywords and phrases that they use to search for related topics.
More Video Success Tips
● A Great Title will result in More Views
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© 2012 MediaBlitzz.com, All Rights Reserved | 10
● Some video sharing sites let you choose the preview thumbnail for
your video. Choose thumbnails for your video that makes people
want to see more.
● Allow users to rate your video. Search engines love this and highly
rated videos attract more views. Encourage your fans and friends
to rate your video.
● Include your watermark or website address on the bottom of the
screen on your video where appropriate so that you will benefit
no matter where the video is distributed or played .
● Include a link to your website or Facebook page in the
description.
Building Credibility With Views
Are you more likely to eat in a restaurant that is almost full or
completely empty? Most people prefer to see other people in the restaurant
because “it must be good if others are eating there.”
Videos are no different. People are more likely to click on and watch a
video if it has a lot of views. In other words, it takes views to get views. The
truth is that the more views a video has, the more credibility it has. This is a
tough situation for most new videos.
This is where many people use a service like MediaBlitzz.com to give
their videos an initial burst of video views to get them started.
There are many services online offering to sell you views on YouTube.
Beware of services offering to “Sell you views.” Often these companies
generate views with automated scripts that generate fake views. YouTube is
extremely good at catching these type of views and will not count them at
best or ban your account at worst.
Video views should only be generated through the use of ethical
marketing and promotion. All of the video marketing packages we offer on
MediaBlitzz.com are for real views and include a 100% money-back guarantee
that you will receive the number of views promised. You should not do
business with a company that offers less.
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© 2012 MediaBlitzz.com, All Rights Reserved | 11
The Truth About “Going Viral”
Everyday at MediaBitzz.com we get e-mails from people asking if we can
help their video "go viral." This is a term that gets thrown around all too often
without any consideration as to what it means. Wikipedia defines a viral video
like this:
“A viral video is one that becomes popular through the process of
Internet sharing, typically through video sharing websites, social media
and email.”
Whether the video is a viral success or not depends on the number of
views needed to be a "success.” This is different for every video.
Through optimization and promotion you can generate thousands,
hundreds of thousands or even millions of views for your video. However,
even good marketing and promotion can’t make a bad video “go viral.”
Viral videos compel people to forward the video to their friends, co-
workers and family. If your video doesn't cause this type of reaction it
probably won't go viral. With that being said, the best videos in the world
won't have the opportunity to go viral without proper promotion and
marketing so you have to give your video the best opportunity for success by
promoting and marketing it to see if it “has legs” and will grow virally by
itself.
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© 2012 MediaBlitzz.com, All Rights Reserved | 12
A Special Thank You Gift
Thank you for taking the time to learn how to promote your message,
product, music, service or business using online video. I hope that the
information I have provided will help you reach all of your goals.
The most important step you will take is to take the first one so don’t
delay. Do something right now to get started. I wish you the best of luck with
your goals and dreams and if you have any questions about the information
provided here please contact [email protected].
If you would like turnkey video marketing and promotion or press release
services, please visit us at http://www.mediablitzz.com for more
information.
If you decide to try any of our services please enter the coupon code
below to get 10% off your order.
COUPON CODE: EBOOK10OFF
Redeem your coupon at: http://MediaBlitzz.com
