FFWD style guide

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LOGO

PressPantone 186 CMYK 0-100-81-4Black CMYK 0-0-0-100White CMYK 0-0-0-0Anthracite CMYK 4-9-17-60Cool Gray 11 CMYK 0-0-0-79

WebPantone 186 RGB 227-24-55Black RGB 0-0-0White RGB 255-255-255Anthracite RGB 122-116-108Cool Gray 11 RGB 0-0-0-72

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PRIMARY LOGO USAGE

Color Logos on White Color Logos on Black Color Logos on Red

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LOGO.COM

Color Logos on White Color Logos on Black Color Logos on Red

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LOGO SUBSCRIPT

Black logo on White White logo on Black White logo on Red

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To help customers in their search for their ultimate wheel setup FFWD introduced four icons representing the different cycling disicplines. These icons show you in a glans what type of wheel or rim you need based on the type of riding you will be doing.

ICONSET

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ICON USE

Red on blackWhite on black

Usage of the icons is limited to these terms.

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Usage of the icons is limited to these terms.

ICON USE

single use allowedUse without type allowed only when FFWD logo is

added

With type

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Usage of the icons is limited to these terms.

ICON USE

Scale objects lineair

Do not scewobjects or type

smallest size-stroke 1 px-

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Ideal for 'road'-fill-

others -line stroke-

ICON USE IN TYPE

F4R-c

CAC

1660 gram

FFWD // DT240 // DT180

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AMPLITUDE

FONTS

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

Amplitude-LightIn re, cus. Evendunt, vent, et ut labo. Ut facerum, que sequi sam fugitius, sum ulpa ipsunti solupta tiant. Ovitiorem volo voluptatem harios sunt incilig en-wdererOloruptatur moluptu strundicae nemostorent.

Amplitude Wide BlackIn re, cus. Evendunt, vent, et ut labo. Ut facerum, que sequi sam fugitius, sum ulpa ipsunti solupta tiant. Ovitiorem volo voluptatem harios sunt incilig en-dererOloruptatur moluptu strundicae nemostorent, to blam vel explam.

Amplitude-MediumIn re, cus. Evendunt, vent, et ut labo. Ut facerum, que sequi sam fugitius, sum ulpa ipsunti solupta tiant. Ovitiorem volo voluptatem harios sunt incilig endererOloruptatur moluptu strundicae nemostorent, to blam vel explam.

Amplitude BookIn re, cus. Evendunt, vent, et ut labo. Ut facerum, que sequi sam fugitius, sum ulpa ip-sunti solupta tiant. Ovitiorem volo voluptatem harios sunt incilig endererOloruptatur moluptu strundicae nemostorent, to blam vel explam, torene nonsedit, quunti.

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+FONTS DECALS

AMPLITUDE LIGHT.REGULAR.BOOK.MEDIUM.BOLD.BLACK.ULTRA.

AMPLITUDE L IGHT.REGULAR.BOOK .MEDIUM.BOLD.B L AC K .U LT R A .

H A N D B U I LT I N H O L L A N D FFWD.COM

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H A N D B U I LT I N H O L L A N D FFWD.COM

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FONTS (PRINT)

FEATHER LIGHT AND STRONG WHEELS OF THE HIGHEST POSSIBLE QUALITY FOR ROAD RACING, TRACK, CYCLOCROSS AND TRIATHLON

Building fast, strong carbon wheels: that was our goal when we first started FFWD Wheels in 2006. Craftsmanship, high quality and durability are our most important values. Over the last years FFWD Wheels has grown into a company with a global distribution network and a solid reputation.

Our wheels are no mass product; they are handmade in Holland by builders who put in the utmost effort in every wheel they handle. This results in feather light and strong wheels of the highest possible quality for road racing, track, cyclocross and triathlon.

From 2010 FFWD Wheels has been part of the professional peloton, taking part in grand Tours and the famous spring classics, resulting in great moments and victories. Many of our athletes, whether it is in road racing, track, cyclocross or triathlon, rode to success on FFWD wheels. For the future supporting talents and developing our products will remain the focus of FFWD Wheels.

www.ffwd.com

HEADERSBlack or light capitals (black or red)

TECH SPECS. OR HIGHLIGHTSBook or bold (Antraciet )

INTRO (Bold, black)

Text (Book, black)

F4R-c

CAC

1660 gram

FFWD // DT240 // DT180

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IMAGE

Black & white100% redcolor

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EXAMPLES

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ONLINE

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ONLINE CATALOGUE

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COOL GRAY 11C

BLACK

RED 032C

KIT

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EXAMPLES

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If you need any aditional information regarding the use of the FFWD corporate identity please contact rik@ffwd.com

Fast Forward Wheels BVGasthuisdijk 128041 AG Zwolle, The Netherlands

www.ffwd.com @FFWDwheels /ffwdwheels ffwdwheels