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Germany – Opportunities and Potentials
Maribor 3 December 2015
Germany at a GlanceKey Sectors
Why Germany?
Who we are?Slovene German Business Relations
Germany at a GlanceKey Sectors
Why Germany?
Who we are?Slovene German Business Relations
GermanyFrom “the sick man of Europe”
(The economist, 19.5.2005)
To “Europe´s engine!”(The economist, 11.3. 2010)
To “Germany´s Economic Model: what it offers to the world”
(The economist, 14. 4.2012)
Germany: One of the most productive economies in OECD
Vocational education More important still to Germany's industrial strength is the country's education system.
Lessons learned Mittelstand and family business: the backbone of the German industry
Successful model of export and investment support sheme
Germany: Strengths of the market
Market size Germany has the largest economy in Europe and is Europe´s largest domestic market
Easy access
English widely spoken andaccepted as business language
Situated at the heart of Europe with instand access to established markets and emerging markets in Europe
Doing business in Germany
Mario Ingo SoosDeutsche Botschaft Laibach
Why Germany?
How foreign investors view Germany’s future
• 54% expect Germany to become even more attractive to investors over the next three years
• Becoming increasingly attractive for innovation activities and highly skilled talent
• How surveyed investors see Germany in the year 2020:Global leadership in environmental technologyCentre for research and developmentModel for entrepreneurially minded society
Source: Ernst & Young
“Invented in Germany” High Tech and Innovation:
Innovation clusters: close cooperation between research institutes, the business sector and universities2008: more than 11,000 European patents (twice as many as France and the United Kingdom combined)EU leader in patents that are also registered in the EU, USA and Japan (“triad patents”)German business sectors – global leadersin terms of market size and growth potential:
information and communication technologychemicals and plasticstransport and logisticsphotovoltaicsmedical technology
Source: GTaI
Pictu
re: H
ahn M
eitn
er In
stitute
B
erlin
Germany at a GlanceKey Sectors in Germany
Why Germany?
Who we are?Slovene German Business Relations
Germany at a glance
• Economy boosted by construction and consumption
• Domestic economy intact spending instead of saving
• Manufacturing industry recovery based on exports …..
• …… also thanks to exchange rate
• Consumer industries remain reliable supports
Germany at a glance
• Construction: booming - now more than ever
• Consumption paving the way
• Consumer goods in demand everywhere
• Product innovation gaining in importance
• Concerns about demand increasing• Investment intentions almost stable• Companies want to continue recruiting……but shortage of skilled workers at record levels
Germany at a glance
Source: DIHK- Forecast, GTAI, Statistisches Bundesamt Deutschland
Indicators (Percentage change on preceding year) 2014 Forecast 2015
Forecast 2016
GDP (real) 1,6 1,7 1,3GDP by expenditure (real):Private consumption expenditure 0,9 2,0 1,5Machinery and equipment 3,5 4,0 2,0Construction 2,9 1,0 2,0Domestic Demand 1,9 2,1 2,2Export -Growth rate 4,0 5,0 3,5Import -Growth rate 3,7 6,0 4,5
GDP per Head (EUR) 35.237
36.500
Unemployment rate in % 6,7 6,4 6,6
Germany at a GlanceKey Sectors in Germany
Why Germany?
Who we are?Slovene German Business Relations
Key Sectors in Germany
• Automotive
• Machinery & Equipment
• Metal and Metal Processing Industry
• Food & Beverage, Organic Food
• ICT Industry
• Energy & Environmental Industry
• Construction Industry
Renewable Energies & Resources
- Photovoltaics
- Energy Efficiency
- Renewable Resources and Bioenergy
- Energy Storage and Fuel Cells
- Solar Thermal Energy
- Geothermal Energy
- Wind Energy
- Waste to Energy, Recycling and Sustainable Water Resource Management
Chemicals & Healthcare
- Chemical Industry and Polymers
- Chemicals-Related Process Industry
- New Materials/ Composite Materials
- Red Biotech
- Medical Devices Industry
- Pharmaceuticals Industry
Service Industries
- Consumer Goods/Retail
- Food and Beverages
- Information and Communications Technology
- Business Services
- Transportation and Logistics
- Tourism
Mechanical & Electronic Technologies
- Electronics and Microtechnology
- Machinery and Equipment
- Transportation and Technologies
- Applied Sciences and Technology Transfer
Growth Industries
Germany Trade & Invest
Emerging IndustriesEnergy Efficiency SectorCreating the Future for a Clean Environment
Industry & Market Numbers• market leader in energy efficiency
technologies• turnover of about EUR 67 billion per year• double-digit growth rates expected in coming
years• 1/3 of companies active in the sector realize
profit margins of over 10%• average workforce growth of about 15% per
year
• The construction industry is one of the most important sectors of the German economy
• Germany’s Construction Industry: Strong Growth Followed by Stagnation
• Construction Work on Existing Buildings Dominates• Total market volume: 312,7 bill EUR• Residential construction: 179 bill EUR• Energy related modernization: 57,5%
Construction industry
ICT Industry Germany's ICT Industry: Shaping Europe’s Digital Future
• Europe’s largest ICT market in terms of revenue volume (20 percent of total EU market volume).
• With 5.5% global market share, German ICT industry is ranked fourth worldwide.
• Turnover of EUR 137 billion• Germany’s ICT industry employs a workforce of around
850,000
Industry & Market Numbers
ICT Industry Germany's ICT Industry: Shaping Europe’s Digital Future
Cloud Computing: There is significant international demand for secure and cost-effective cloud solutions and services
Growth Areas
Smart Grids: Increasing importance of sustainable energy supply offer great opportunities for smart grid adoption and ICT solutions for smart grid.
IT Security: The market for IT security is growing due to steadily increasing risk potential
Industrie 4.0
Germany’s continued role as one of the world’s most competitive and innovative manufacturing industry sectors.
Germany’s technological leadership in industrial production research and development.
SMART PRODUCTS
SMART INDUSTRY
SMART FACTORY
Automotive IndustryDriving Performance through Technology
• Europe's largest automobile market• Average manufacturer and supplier turnover of more than EUR
300 billion • 30 final assembly plants with a production capacity of over one
third of total automobile production in Europe• The German auto industry invest annually EUR 19.6 billion in
R&D• 3,650 patents per year (= 10 patents a day9
Industry & Market Numbers
Market Potential• Germany has a very competitive auto parts market with
many domestic and foreign manufacturers
• Suppliers are mostly specialized
• New Automotive Deal
• Consolidation process-oriented sectors
• Just in Time Just in Sequence <Industry 4.0
• After sales market is expected to grow in the coming years
Automotive Industry
Automotive IndustrySmart MobilityElectric mobility is the technology of the future but existing technologies must be optimized
Opportunities for Automotive SuppliersThe demand for new technology for this market is enormous
Vehicle manufacturers require core components such as batteries and electric motors for electric.
Machinery & Equipment IndustryMarket Leadership Powered by German Engineering
• Annual turnover 173 billion Euro • Growth rates between of 7 and 12 percent• Domestic market: 87 billion Euro • Highly innovative sector producing 28% of the worlds
mechanical engineering patents• Technical fields with high import rates: drive technology
(10.7%), air technology (9.3%), valves and fittings (6.7%), construction equipment (6.2%)
Industry & Market Numbers
Machinery & Equipment Industry
• Imports: EUR39.1 billion
• One of the fastest growing industry sectors in Germany • High domestic demand from industries like the automotive,
electronics, chemicals, food as well as the renewable energies sector
• very attractive to foreign companies seeking to sell their high-tech products and components abroad
.
Market Potential
Metal & Metal Processing Industry
• Metal and metal products imports totaled EUR 68.7 billion
• Sixty two percent of the imported metal products came from the European Union
• The non-ferrous metal industry registered sales of EUR 43.5 billion
Industry & Market Numbers
Plastics IndustryGermany is Europe's No.1 Plastics Location
• Leadership in plastics production and consumption, export and import, and in investment in fixed assets and expenditure in R&D
• Turnover EUR 88 billion, 7,200 companies, 440,000 employees• About 70 application-oriented university and non-university
research institutes in the field of polymer and materials research in close collaboration with the plastics industry
• Over 40 regional plastics clusters, innovative networks and competence centers
Industry & Market Numbers
Electronics & MicrotechnologyYour Market for Next-Generation Technology
• Turnover of 165 billion Euro• Market is estimated to grow to 180 billion Euro • Fourth largest industry segment in Germany by revenue • 12 billion Euro R&D expenses annually• Microelectronics is one of our fastest-growing industry sectors• market potential for automotive and industry electronics
Industry & Market Numbers
Energy & Environmental Technologies
Bioenergy Industry
Solar Industry
Wind Industry
Environmental TechnologiesClosed Loop Recycling and Sustainable Water Technologies
Environmental technologies is one of the most important economic sectors in GermanyTurnover: 85 billion Euro in German World Market Share for Recycling Technology: 24% (Material Separation devices have 64% of the world market)More than 320,000 Employees
Industry & Market Numbers
Consumer Goods & RetailLarge Markets Create Major Opportunities
• Europe's leading consumer market with 82 million affluent consumers
• Private spending remained increasing• Private spending in the leisure and apparel segments is
permentently growing due to higher private income• Germany's consumer electronics market fasted growing
segment
Industry & Market Numbers
Food & Beverage IndustrySupplying the Full Spectrum of Consumer Needs
• Germany is Europe's second largest food producer with sales of 149.5 billion Euro
• Germany is a net importer of food & beverage products• Largest sector sub-segments: meat (22.7%), dairy (15.4%),
confectionery food (9.4%), and baked goods (8.7%)• Major national and international players, including Dr. Oetker
Group, Südzucker AG, Vion Food Group, Kraft Foods Deutschland GmbH, Nestlé, etc
Industry & Market Numbers
Food & Beverage IndustrySupplying the Full Spectrum of Consumer Needs
• High demand for health and wellness as well as functional food products to prevent or overcome conditions including diabetes, high blood pressure and cholesterol
• Movement for organic food and “free of” foods e.g. lactose and gluten-free products
• Driving demand for highly convenient foodstuffs including ready-to-eat meals, frozen foods, desserts, and baked goods
• Ethnic foods, beauty foods and fair trade products
Market trends
Germany at a GlanceSlovene German Business Relations
Why Germany?
Fit for Business
How to find a partner?
Slovenian-German Economic RelationsGerman-Slovenian foreign trade balance (in 1000 EUR)
Source: Statistical Office of the Republic Slovenia
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
Export to Germany
Import from Germany
Saldo (Exports-Imports)
Source: Statistical Office of the Republic Slovenia
1000 EUR2014
1000 EUR2014
CountryImport share
(%) Import Country Export Export share (%)
Total 22.580.164 Total 22.935.649
Germany 18 4.139.367 Germany 20 4.602.449
Italy 16 3.679.738 Italy 12 2.736.650
Austria 12 2.623.178 Austria 9 2.075.800
Croatia 5 1.084.053 Croatia 8 1.774.997
Hungary 4 1.030.928 France 5 1.170.476
France 4 834.315 Russia 4 996.698
Market share of German federal states in Slovenian exports to Germany
Market share of German federal states in Slovenian imports from Germany
Slovenian-German Economic Relations
18%
16%17%
5%
5% 8%
Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer
31%
22%20%
5%7% 8%
Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer
Source: Statistical Office of the Republic Slovenia
Germany at a Glance
Slovene German Business Relations
Why Germany?
Who we are?
Key Sectors
The German Chamber NetworkGlobal network in 80 countries with 120 offices
•98% of the German foreign trade
•50,000 member firms
•1,700 coworkers
AHKs as official representation of German industry and commerce
AHKs as member organizations
AHKs as service providers to companies
“AHK – worldwide competent on-site”
Our Chamber: Membership Growth
Founded: 2006
First bilateral Chamber of Commerce
12 Employees (German-Slovenian)
2006 2007 2008 2009 2010 2011 2012 2013 20140
50
100
150
200
250
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
55
114
131
153
170
193
212
227236
Anzahl/število
Erträge/prihodki
WCM
ACTIVITIES
Round tables with politicians
Trade missions
Company Visits
Industry 4.0.
Deutschlandforum
Best Practice Meetings
TOP
International Business Drink
Trade Fairs
ConferencesSymposia
Summer picnic
Der Deutsche Ball
.
OUR INTERNATIONALIZATION SERVICESInformation about German companies
Debt collection in Germany
Legal information about Germany
Commercial agents
Slovene Pavilions at Trade Fairs
Starting a business in Germany and Slovenia
Tax services for Germany and Slovenia
German VAT returns
Fact-Finding Missions to Germany
Workshops Market Entry Germany
.
How to become a member?
www.dihk.si
Gertrud Rantzen Predsednica
Telefon: +386 1 252 88 63 E-Mail: [email protected] http://slowenien.ahk.de