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1 Friedrich Nietzsche, Fund Boutiques, and the “Truth” By Markus Hill, Independent Asset Management Consultant (Published only in German, www.finanzen.net) “What is the truth? A flexible army of metaphors. There are no facts, just interpretations.” Perhaps it is a daring statement by Friedrich Nietzsche, but perhaps it is, occasionally, also a status description of the areas of investment market projection or portfolio management. Those people, who label the study of national economics as a “pseudo science,” point toward the financial market crisis and the significance or non-significance of investment market projections. The Golden Mean Not Always the Wrong Approach Realistic expectations can do wonders at times. Between damnation of investment market projections or market assessments in the area of portfolio management and indiscriminating faith, other points of view exist. As much as the banker is not the guarantor for the outperformance of all client portfolios, the projecting analyst is not the keeper of the truth and wisdom grail either. Both professions know their trade, methods, and utilize particular “thought constructions” – no more, no less. Constructively viewed, enlightenment, risk management, and asking the right questions could be a demand for the profession. And, of course, there are good bankers and good financial analysts, despite all the bad press. Frankfurt Impressions Round Table and Presentations What can lower expectations of financial analysis and portfolio management lead to? The institutional investor, for example, may lose his or her illusion that a third party’s assessment and projections can actually replace his or her own investment decision-making process: decision making, defining asset allocation, and developing one’s own (!) market prognosis. Based on personal experience with panel discussions, presentations, and based on direct “project exchange of thoughts” with investors, it is amazing that many market participants increasingly realize the value of “research,” market projections, and trend analysis of independent asset managers.

Germany: Friedrich Nietzsche, Fund Boutiques, And The "Truth"

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“What is the truth? A flexible army of metaphors. There are no facts, just interpretations.” Perhaps it is a daring statement by Friedrich Nietzsche, but perhaps it is, occasionally, also a status description of the areas of investment market projection or portfolio management. Those people, who label the study of national economics as a “pseudo science,” point toward the financial market crisis and the significance or non-significance of investment market projections. The Golden Mean – Not Always the Wrong Approach Realistic expectations can do wonders at times. Between damnation of investment market projections or market assessments in the area of portfolio management and indiscriminating faith, other points of view exist. As much as the banker is not the guarantor for the outperformance of all client portfolios, the projecting analyst is not the keeper of the truth and wisdom grail either. Both professions know their trade, methods, and utilize particular “thought constructions” – no more, no less. Constructively viewed, enlightenment, risk management, and asking the right questions could be a demand for the profession. And, of course, there are good bankers and good financial analysts, despite all the bad press. Frankfurt Impressions – Round Table and Presentations What can lower expectations of financial analysis and portfolio management lead to? The institutional investor, for example, may lose his or her illusion that a third party’s assessment and projections can actually replace his or her own investment decision-making process: decision making, defining asset allocation, and developing one’s own (!) market prognosis. Based on personal experience with panel discussions, presentations, and based on direct “project exchange of thoughts” with investors, it is amazing that many market participants increasingly realize the value of “research,” market projections, and trend analysis of independent asset managers. Fund boutiques private label fund initiators of investment companies such as Universal Investment, Hauck & Aufhäuser, IP Concept and many others will have to face this challenge. Next to the performance criterion, an interest in alternative sources of investment market observation exists for investors. Creativity is called for; know-how adds to customer retention; opinions are important: “Where nothing is true, anything goes” (Friedrich Nietzsche). ________________________________________ Feedback, additional thoughts, experience or any kind of dialogue on such context is most welcome; please contact [email protected] or Mary Daute (Asst. Manager). Phone: + 49 17 66 33 66 094

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Page 1: Germany: Friedrich Nietzsche, Fund Boutiques, And The "Truth"

1

Friedrich Nietzsche, Fund Boutiques, and the “Truth”

By Markus Hill, Independent Asset Management Consultant

(Published only in German, www.finanzen.net)

“What is the truth? A flexible army of metaphors. There are no facts, just interpretations.”

Perhaps it is a daring statement by Friedrich Nietzsche, but perhaps it is, occasionally, also a

status description of the areas of investment market projection or portfolio management.

Those people, who label the study of national economics as a “pseudo science,” point toward

the financial market crisis and the significance or non-significance of investment market

projections.

The Golden Mean – Not Always the Wrong Approach

Realistic expectations can do wonders at times. Between damnation of investment market

projections or market assessments in the area of portfolio management and indiscriminating

faith, other points of view exist. As much as the banker is not the guarantor for the

outperformance of all client portfolios, the projecting analyst is not the keeper of the truth and

wisdom grail either. Both professions know their trade, methods, and utilize particular

“thought constructions” – no more, no less. Constructively viewed, enlightenment, risk

management, and asking the right questions could be a demand for the profession. And, of

course, there are good bankers and good financial analysts, despite all the bad press.

Frankfurt Impressions – Round Table and Presentations

What can lower expectations of financial analysis and portfolio management lead to? The

institutional investor, for example, may lose his or her illusion that a third party’s assessment

and projections can actually replace his or her own investment decision-making process:

decision making, defining asset allocation, and developing one’s own (!) market prognosis.

Based on personal experience with panel discussions, presentations, and based on direct

“project exchange of thoughts” with investors, it is amazing that many market participants

increasingly realize the value of “research,” market projections, and trend analysis of

independent asset managers.

Page 2: Germany: Friedrich Nietzsche, Fund Boutiques, And The "Truth"

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Fund boutiques private label fund initiators of investment companies such as Universal

Investment, Hauck & Aufhäuser, IP Concept and many others will have to face this challenge.

Next to the performance criterion, an interest in alternative sources of investment market

observation exists for investors. Creativity is called for; know-how adds to customer

retention; opinions are important: “Where nothing is true, anything goes” (Friedrich

Nietzsche).

Feedback, additional thoughts, experience or any kind of dialogue on such context is

most welcome; please contact [email protected] or Mary Daute (Asst. Manager).

Phone: + 49 17 66 33 66 094

Markus Hill

Markus Hill (MSc in Economics) is an independent asset management consultant based in

Frankfurt, Germany Professional experience includes SEB Bank and Credit Suisse Asset

Management. In addition, he worked as head of sales and PR for a German fund boutique.

Since 2005 he specialized in the management of mandates, sales, marketing, and PR

(consulting, "introducing"). Markus is also involved in selecting themes in the specialist areas

of target funds with a multi-management aspect, fund boutiques and mutual funds for

institutional investors (product scouting, fund selection). Furthermore he is actively engaged

in cooperation with the market-leading Private Label Funds/Master KAG in Germany

(Universal-Investment) promoting the idea of independent asset management and was the Co-

Initiator of the first all-German Consultant survey in 2005 and the first "UCITS-survey" in

2003. Market entry into Germany, behavior of fund selectors and fund providers in German

asset management industry are often discussed by him, e.g. in his asset-management-

publication MH-Focus. Through many articles, columns and presentations (national and

international) he has become a highly recognized expert in the German asset management

industry. "Industry multiplier" is a term often used by journalists and clients to describe his

style and personality. (Markus Hill/ MH Services assigned in the role of Media Partner

for: UCITS Alternatives Conference in Zürich, September 2011)

Markus Hill MH Services

email: [email protected]

website: www.markus-hill.com

phone: 0049 (0) 69 280 714 mobile: 0049 (0) 163 4616 179