Gepra Newsletter_September-October_2010

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jepras korporatiuli gamocema

#3

ivnisi

2010

cofis prevenciis kampanias jepra gauZRveba

gv.9

gv.6

gv.3 gv.2

tenderSi , romelic seqtembris dasawyisSi saqarTvelos janmrTelobisa da socialuri proeqtebis ganmaxorcielebelma centrma gamoacxada , Sedegebi 11 oqtombers gaxda cnobili da jepram gaimarjva. qcevis Secvlis kampania agreTve sursaTis uvneblobisa da samzareulos higienis xelSemwyobi sakomunikacio sistemis Camoyalibebas . jepra proeqtis rogorc piar , aseve kvleviT komponentsac .

moicavs ganaxorcielebs

gv.4

pirveli

marketinguli

katalogi

saqarTveloSi

“"akaki qarTul TeatrSi"

gv.9

2

pacientis gazeTi

Sveicaruli farmacevtuli kompania ”hofman-la-roSis” mxardaWeriT , jepram “pacientis gazeTis” meore nomeri gamouSva. Ees aris sainformacio gazeTi revmatiuli arTritisa da osteoporoziT daavadebuli pacientebisTvis , romlis mizani avadmyofebisa da maTi ojaxis wevrebisTvis daavadebebis , maTi prevenciis ,drouli diagnostikisa da mkurnalobis Tanamedrove meTodebis Sesaxeb srulyofili informaciis miwodebaSi mdgomareobs.

jepram radio komersantis repozicionireba ganaxorciela

kompleqsuri programa ,romelic jepras marketingulma jgufma ganaxorciela , miznad isaxavda segmetze orientirebuli sakomunikacio strategiis Seqmnasa da kreatiuli koncefciis Camoyalibebas. Sedegad , Seicvala radios ZiriTadi bade , slogani da saitis brend–platforma.

#5seqtemberioqtomberi

2010

jepram

gamouSva

3

GSMEA-s saidintifikacio

atributika da

korporatiuli stili

jepram

Seqmna

saqarTvelos mcire da saSualo sawarmoTa asociaciis korporatiuli stili jepras dizainerma nanuka gogoberiSvilma Seqmna. asociacia 2010 wlis 10 seqtembers oTxi umsxvilesi biznes–gaerTianebisa da kerZo pirebis monawileobiT dafuZnda.


2010

1.

roca fiqro

b mxolod

kargze

sadazRvevo kompania “ar

di jgufi”

gilocavT Tbilisobis dResaswauls!

jepram sadazRvevo kompania "ardi jgufis"

brendingi daasrula. proeqtis farglebSi

Camoyalibda brendis saidentifikacio

atributika , korporatiuli stili da slogani.

"ardi jgufi" sakomunikacio kampania

seqtembridan daiwyo.

1.

roca fiqrob mxolod kargze

sadazRvevo kompania “ardi jgufi”

gilocavT sveticxovlobis brwyinvale dResaswauls!

Tqven da TqvenTvis Zvirfas adamianebs gisurvebT

sulier simSvides da keTildReobas. samogzauro dazRvevis polisi

TRAVEL INSURANCE POLICY

sadazRvevo kompania

roca fiqrob mxolod kargze

sadazRvevo kompania “ardi jgufi”

saqarTvelo, Tbilisi, 0160

al. yazbegis 14a

518 516faqsi: +995(32)518516

sadazRvevo kompania

%3,8

damatebiTi saCuqrebi „ardisgan“:

mesame piris winaSe samoqalaqo

pasuxismgeblobis dazRveva

sapatrulo jarimis (200 laris)

anazRaureba Tbilisi siTi parki “me miyvars Tbilisi”

avtosadgomis ufaso erTwliani taloni

ufaso evakuatori, sawvavis miwodeba,

saburavis Secvla, avtomobilis gamarTva,

TbilisSi da Tbilisis SemogarenSi

25 kilometris radiusiT

2,8%

avtomobilis dazRvevis

sruli paketi

saCuqrad Tqveni meuRlis

avtomobilis dazRveva

jepram ardi

jgufis brendindgi

daasrula

4 #5seqtemberioqtomberi

2010

jepras direqtori mcire da saSualo

sawarmoTa asociaciis damfuZnebeli gaxda

10 seqtembers , saqarTvelos mcire da saSualo sawarmoTa asociacia dafuZnda. axali organizaciis mizania xeli Seuwyos mewarmeebs b iz n e s i s g a n v iT ar e b a s a d a produqciis gasaRebis axali bazrebis moZiebaSi. amasTan, Seasrulos saxelisuflebo struqturebTan lobisturi funqciebic. jepras direqtori soso galumaSvili asociaciis erT–erTi damfuZnebeli gaxda.

23 oqtombers “organoTa donaciis me-12 evropul dRes” ,romelic ZiriTad mizans transplantaciis mniSvnelobis Taobaze mosaxleobis informireba warmoadgenda , Tbilisma pirvelad umaspinZla.

5#5seqtemberioqtomberi

2010


2010


2010


2010

“

" i u n i q ardm a " Tb ilisSi p ir v eli

universaluri servis centri gaxsna. axali

universaluri servis-centri momxmarebels

yoveldRiurad moemsaxureba , adgilze

SesTavazebs baraTebs da miawvdis

informacias partniori kompaniebis

aqciebisa da sxva siaxleebis Sesaxeb.

gaformebuli xelSekrulebis Tanaxmad ,

uniqardis piar da sakomunikacio kampanias

jepra moemsaxureba. momsaxureba moicavs

mediasTan urTierTobas , RonisZiebebis

marTvasa da kreatiuli marketinguli

gadawyvetilebebis realizebas

uniqards

moemsaxureba

"uniqardma" TbilisSi pirveli

universaluri servis-centri gaxsna

www.unicard.ge

axali universaluri servis

centris gaxsnis ceremonialze

kompaniam mediis warmomadgenlebs

`uniqardis~ axali sareklamo saxe

ana koSaZe warudgina. koSaZe

amavdroulad kompaniis fiarzec

izrunebs da media-saSualebebTan

urTierTobasac SeiTavsebs.

ana koSaZe uniqardis

saxe gaxda


2010 9

supermarketebis

aqcia

uniqardsigan

- yovel jamurad

dagrovil

5 qulaze

damatebiTi

5 qula saCuqrad


2010

wamaxalisebeli aqcia pirdapir eTerSi uniqardTan erTad

kviraSi erTxel uniqardi

rusTavi2-is dilis gadacemis

“ d i l a m S v i d o b i s a

saqarTvelos” pirdapiri

eTeris saSualebiT Tavis

momxmarebels mxiarul

aqciaSi monawileobas

sTavazobs.

qulebis gaTamaSeba 5 kviraa

mimdinareobs da ukve 5

gamarjvebuli gamoavlinda ,

romelsac saCuqrad 300 qula

gadasces..

"uniqardi" bazaris axal segmentze gadis. dReidan ,

rogorc q alaq is telefone b ida n i s e

mobilurebidan , 8-07 kodiT ganxorcielebul

zarebze avtomaturad daericxebaT Sesabamisi

qulebi uniqardis dagrovebis baraTze.

uniqardi bazris axal segmentze gadis


2010

”uniqardi”" momxarebels

wamaxalisebel aqciebs sTavazobs

14 oqtombridan "uniqardma" ,

"jordanos" maRaziaTa

qselTan erTad , saSemodgomo

aqcia daiwyo , romelic Tvis

bolomde gagrZelda. am xnis

ganmavlobaSi "jordanos"

yvela maRaziaSi

momxmarebeli "uniqardisgan"

gazrdil qulebs iRebda -

10 larze 3 qulas.

"uniqardis" mflobelebi

„jordanoSi" eqskluziuri ,

20 procentamde

fasdaklebiTac

sargeblobdnen.

uniqardis qulebiT

jeostarelebis

gulSematkivroba

SesaZlebelia

dReidan , jeoselisa da lailais

abonentebs saSualeba eZlevaT

ugulSematkivron TavianT rCeul

jeostarelebs uniqardis qulebiT.


2010

uniqardis qulebis dagrovebafeisbuqzec

SeiZleba1 oqtombridan "uniqards" feisbuqze

oficialuri gverdi aqvs , romlis

saSualebiTac baraTis momxmarebels

qulebis dagroveba socialur

qselSic SeeZleba. "uniqardis"

"feisbuqis" oficialuri misamarTia:

www.facebook.com/unicard.ge

media konkursis: "Tqveni survilebis baraTi" mizania mediis

saSualebiT miewodos qarTvel momxmarebels sasargeblo da

miukerZoebeli informacia gayidvebis stimulirebis ,bonus da

dagrovebiTi baraTebis Sesaxeb.

konkursSi monawileoba SeuZliaT saqarTveloSi momuSave

yvela Jurnalists.

“””uniqardma”” media

konkursi gamoacxada


2010


2010


2010

piar skolaSi kreatiuli marketingis

kursze miReba gamocxadda

piar skolaSi

”kreatiuli

marketingis” kursi 21

oqtombers daiwyo.

kursis xangrZlivoba 3

kvira , 27 saleqcio

saaTia. registracia

saitze arsebuli

saaplikacio formis

SevsebiT mimdinareobda.

”kreatiuli marketingi

- momxmareblis

kmayofilebis

xelovneba” Ria karis

dRe 19 oqtombers

gaimarTa. msmenelebs

saleqcio programas

kursis avtori

aleqsandre margiSvilma

gaacno. Aamave dRes piar

skolis iniciativiT

BTL.g-m universitetebis

win promo aqcia

gamarTa , romlis mizans

kreatiuli marketingis

kursis Sesaxeb

sxvadasxva umaRlesi

saswavleblis

studentebis

informireba

warmoadgenda.

1 3

4 5 6987

2marketingis

inovaciuri

menejment

i

bazris Seswavla

meTodebi da teqnika


2010


2010

11 noembridan piar skola socialuri

mediis kurss gTavazobT. sistema

m or g e b uli a g a n s x v a v e b uli

profesiis mqone yvela adamianis

interesebs , romelsac safuZvlad

udevs axali teqnologiebi piarsa da

marketigSi. socialuri mediis

kursis gavlis Semdeg msmenelebs

ecodinebaT,Tu rogor gamoiyenon

veb2-is platforma sakuTari imijis

formirebisa , Tu piar kampaniis

sawarmoeblad da mimarTos is

sakuTari interesebisa Tu piar

kampaniis efeqturi Sesrulebisken.

leqciebs socialuri mediis

eqsperti ,proeqt ”niWieris” internet-

marketingis xelmRZvaneli dodi

xarxeli waikiTxavs.

P miReba gamocxadda

government 2.0.-is kursze

piar skolaSi socialuri mediis kursi iwyeba

5 oqtombers , piar skolaSi Government 2.0. -

is kursze ganacxadebis miReba daiwyo.

Government 2.0. es aris sazogadoebasTan

urTierTobis warmatebuli modeli

sajaro uwyebebisTvis ,romlis damTavrebis

Semdeg msmenelebs uaxlesi modelis

praqtikaSi gadatana da sakomunikacio

m o d e l i s a d a w a r m a t e b u l a d

funqcionirebadi sistemis Seqmna

SeeZlebaT. kursis xangrZlivoba 1 kvira , 21

saleqcio saaTia.


2010

PsaCuqari piar skolisgan

piarisa da integrirebuli marketinguli komunikaciebis kursis studentebma sagamocdo prezentaciisTvis mzadeba daiwyes. piar skolam maT 5 realuri qeisi warudgina ,romelzec TiToeuli maTgani jgufTan erTad sami Tvis ganmavlobaSi imuSavebs. piarskolelebTan erTad mzadebaSi CarTulni arian leqtorebi.

piar skolaSi kursis ”piari da integrirebuli marketinguli komunikaciebis” Ria karis dRe 23 seqtembers gaimarTa. msmenelebi gaecnen kursis programasa da gaesaubrnen leqtorebs. prezentacia onlain reJimSi feisbuqis auditoriasac gadaecemoda , romelTac SekiTxvebis dasmis saSualebac miecaT. sasertifikato programa 27 seqtembers daiwyo.

9 oqtombers piarskolelebma

saboloo prezentaciebis

warsadgenad mzadeba daiwyes

piarskolelis rekomendaciiT mosuli studenti piarisa da integrirebuli marketinguli komunikaciebis kursze 10%-iani fasdaklebiT iswavlis. gauwie Sens megobars rekomendacia.

aseve moqmedebs formula ”2=3”. nebismier Tqvengans ori kursis gavlis SemTxvevaSi mesame moklevadiani kursis ufasod aRebis SesaZleblobas gaZlevT. aqcia ZalaSia 31 dekembramde.


2010

o , es statusebi... mokled , ginda Tu ar ginda ,

roca garkveul sociumSi cxovrob garkveuli

statusis matarebeli xdebi da xandaxan , ara

erTis... statusi faqtiurad , Strix kodia ,

romelic saxelis da gvaris gverdze Tqvenda

SeumCnevlad Cndeba.

gamarjoba ,me var qeTi gagloSvili da ukve Cems

Zvel statusebTan erTad , ramdenime axalic

damemata – piar skoleli da blogeri.

marTalia , didi pretenzia blogerobaze ar

maqvs , magram esec garkveulma garemoebam

ganapiroba.

Semdegi sami Tvis ganmavlobaSi , yovel dRe

TqvenTvis davwer blogs. davwer problemebze ,

romlebsac yoveldRiurad vawydebiT ,nivTebze ,

romlebsac saxlidan gamosvlis win vxedavT

da ukve yuradRebasac ar vaqcevT , Temebze ,

romlebzec Cvens megobrebTan erTad

yavis dalevisas vsaubrobT......

amitomac rubrikis saTauris

SerCevisas ,bevri ar mifiqria

– yavaze mosayoli ambebi...

erTad movawyoT Sesveneba

finjani yavis TanxlebiT!

yavaze mosayoli ambebi

qeTi gagloSvilTan

erTad


2010

“promo aqcia “gudvilSi”!

Jinvalis Hhidrokompleqsi 25 wlisaa!

" ivermedi" 15 wlisaa!

" - specialuri SeTavazeba!ori lula"

" - saCuqrebi mgzavrebs!Orange Israel

sadazRvevo kompania "ardi jgufis" specialur kampanias avtomobilis dazRvevis Sesaxeb 6000 momxmarebeli gaecno. sareklamo flaerebi BTL.ge-s promo gogonebis daxmarebiT gudvilis marketebis qselSi 30 da 31 oqtombers gavrcelda.

20 oqtombers JinvalSi , kompania "jorjian uoTer end faueri"-m Jinvalis hidrokompleqsis 25 wlis iubile aRniSna. RonisZieba jvaripatiosanis eklesiis monaxulebas ,oficialur ceremonialsa da sazeimo vaxSams . iubileze dasaswrebad , mowveul stumrebs specialuri mosawvevi baraTebi daegzavnaT. sakuriero servisi "kurierebma" uzrunvelyo

moicavda

samedicino kompania "ivermedi" 15 wlis iubilesTan dakavSirebul specialur RonisZieba gamarTa. iubile 1 noembers sastumro "redisonis" sadResaswaulo darbaz "iveriaSi" aRiniSna. mowveul stumrebs "kurierebis" meSveobiT daurigdaT mosawvevi baraTebi.

swrafi kvebis qseli "ori lula" specialur aqcias iwyebs studentebisaTvis. kafeSi , romelic mdebareobs Sartavas 16-Si studentebisaTvis warmodgenilia meniu "studenturi" , meniu "student 2" da meniu "megobari". specialuri fasebis Sesaxeb sainformacio flaerebi 3 dRis ganmavlobaSi gavrcelda teqnikuri universitetis korpusebis mimdebare teritoriebze.

Tbilisis aeroportSi ,kompaniam "Orange Israel", israelSi mimaval mgzavrebs saCuqrad gadasca satelefono sim baraTebi. Orange - ufaso 20 wuTis sasaubro dro , avtomaturad gaaqtiurebuli servisebi , roumingis CarTvis gareSe sargebloba adgilobrivad ,israelis mTels teritoriaze. baraTebis gavrceleba BTL.ge-s promo gogonebis daxmarebiT ganxorcielda.


2010

kulturisa da ZeglTa dacvis saministrom ,saqarTvelos Teatris ,musikis , kinosa da qoreografiis saxelmwifo muzeumTan erTad ,akaki wereTlis iubilesadmi miZRvnil gamofena gamarTa. RonisZiebaze dasaswrebad mowveul stumrebs "kurierebis" meSveobiT specialuri mosawvevi baraTebi daurigda. gamofena , 25 seqtembers , kulturisa da ZeglTa dacvis saministros saaqto darbazSi gaimarTa.

""qarvasla" da samodelo saagento "natali" axal Cvenebas mapinZlobda!25-26 seqtembers , savaWro centri "qarvasla" da samodelo saagento "natali" evropuli brendebis axali koleqciebis Cvenebas maspinZlobda. 26 seqtemberi - sabavSvo brendi "okaidi" , Semodgoma-zamTris koleqcia da grandiozuli sabavSvo RonisZieba. daswreba iyo Tavisufali! sareklamo bukletebis gavrceleba BTL.ge uzrunvelyo.

“"akaki qarTul TeatrSi"

"

saofise avejis

Sou-rumis

prezentacia

“Cem saxlSi”1 oqtombers ,avejis saloni "Cemi s a xl i " k o r p o r a t i ul i klientebisTvis saofise avejis Sou -ru m i s pr ez e nt ac i a g a i m a rT a . Ro n i s Z i e b a z e dasaswrebad , mosawvevi baraTebi "kurierebis" daxmarebiT daegzavna saministroebs , saelCoebs , saerTaSoriso da safinanso organizaciebs.


2010

super aqcia grZeldeba!sadazRvevo kompania "ardi jgufi" agrZelebs momxmarebelTa informirebas sadazRvevo bazarze siaxlis Sesaxeb : "daazRvie avtomobili yvelaze dabal fasad , miiRe saCuqrad mesame piris dazRveva!". avto dazRvevis Sesaxeb sareklamo flaerebi kus tbaze ,hipermarketebis qselSi "vake-gudvilsa" da "diRomi-gudvilSi" vrceldeba. sainformacio kampanias BTL.ge uzrunvelyofs

sadazRvevo kompaniam

"ardi jgufi"

mosaxleobas

sveticxovlobis

brwyinvale dResaswauli

miuloca. specialuri

misaloci baraTebi

BTL.ge-s promo

gogonebis meSveobiT

wminda samebis sakaTedro

taZarTan , sionis ,

anCisxatis da

sveticxovlis

eklesiebTan gavrcelda.

1.

"ardi jgufi" gilocavT sveticxovlobas!


2010

Documents

Gepra Newsletter_September-October_2010