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GE Power Controls

Guide toGE Power Controls

Company Presentation

Guide - 10/2000 - p 01

GE Power Controls

“Welcome to GE Power Controls. We are theEuropean arm of GE Industrial Systems and weproduce low voltage components andswitchgear for residential, commercial andindustrial use. We have developed through theintegration of 13 acquired companies in differentcountries and we have sales operations in 20countries, with our headquarters in Barcelona,Spain. Our manufacturing operations havegrown beyond Europe, to places as far afield asSouth Africa, India and Egypt. We have a strongfunctional organisation and an internationalteam, working together to achieve our vision ofone team committed to customer success.”

Mike Popielec,President and CEOGE Power Controls


Guide - 10/2000 - p 02

Visit us at :http://www.gepowercontrols.com

GE Power Controls Company Presentation

General Electric Company (USA)

A diversified technology, manufacturing and services companywith a commitment to achieving world leadership

in each of its key businesses

• GE Aircraft Engines

• GE Appliances

• GE Capital Services

• GE Industrial Systems

• GE Lighting

• GE Medical Systems

• NBC

• GE Plastics

• GE Power Systems

• GE Transportation Systems

10 GE BUSINESSES

Guide - 10/2000 - p 03

GE Power Controls

Drive to global leadershipDrive to global leadership


GE’s Evolving Profile Then … and Now ...

‘90sCultural Revolution

Speed, simplicity, self confidence

• 350 business units• 400.000 employees• US based• Stagnant stock price• Bureaucratic

• 10 core businesses• 270.000 employees• Global: 42% revenues int’l• Double digit growth• “Boundaryless”

‘80sStructural Revolution

Fix, close, sell

Then... Now...

Guide - 10/2000 - p 04

GE Power Controls

GE Values ... the daily way of lifeGE Values ... the daily way of life


The GE Leadership Values GE leaders … always with unyielding integrity ...

• Are passionately focused on driving customer success

• Live Six Sigma Quality ... ensure that the customer is always the first beneficiary ... and use it to accelerategrowth

• Insist on excellence and are intolerant of bureaucracy

• Act in a boundaryless fashion ... always search for and apply the best ideas regardless of their source

• See change for the growth opportunities it brings ... I.e. “e-business”

• Prize global intellectual capital and the people that provide it ... build diverse teams to maximize it

• Create a clear, simple, customer-centered vision ... and continually renew and refresh its execution

• Create an environment of “stretch”, excitement, informality and trust ... reward improvements ... andcelebrate results

• Demonstrate ... always with infectious enthusiasm for the customer the “4-E’s” of GE leadership: thepersonal Energy to welcome and deal with the speed of change ... the ability to create an atmosphere thatEnergizes others ... the Edge to make difficult decisions ... and the ability to consistently Execute

Guide - 10/2000 - p 05

GE Power Controls

1988

$4.4$5.8

$7.2$8.0 $8.7 $9.0 $9.1

$14.1

$18.0

$20.6

$24.0$25.1

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

Steady growth in a critical marketSteady growth in a critical market


GE in Europe GE European Revenues Growth in $B

*GE Capital added to revenues total in 1995

Total sales GE: $100.5B

Guide - 10/2000 - p 06


• GE Industrial Systems is an international leader in global products usedto distribute, protect, monitor, transform, convert and control low andmedium voltage electrical power and in state of the art processautomation and production systems solutions, with an annual turnover of$5B.

• The businesses in Europe, Asia and Africa include GE Power Controls,which incorporates GE Industrial Systems Solutions and GE Procond,and GE Fanuc Automation.

• They offer products and services for various industries ranging fromlow voltage products and switchgear to industrial controls, drives andmotors.

GE Industrial Systems

Guide - 10/2000 - p 07


Products

Revenue : $1B

Employees in Europe : 7900

Headquarters: Barcelona, Spain (GE Power Controls) Berlin, Germany (GE IS GmbH, Frankfurt) Longarone, Italy (GE Procond)Luxembourg (GE Fanuc)

• Turbine controlsExcitation Controls

• Enclosures

• Circuit breakers:residential andindustrial

• Switches, switchboards& switchgears

• Wiring devices

Energy Distribution Control and Automation Other

GE Industrial Systems in Europe

Guide - 10/2000 - p 08

• Control products :contactors, startersand control units

• PLCs

• Complete line ofinverters

• Automotive devices

• CNC

• Industrial motors

• Commercial motors

• Dynamometers for testing

• Scada and HMI software

• Electronic filters

• Control Systems forProjects


• European arm of GE Industrial Systems (excluding GE Fanuc) - one of top ten businesses of The General Electric Company (GE) world-wide

• The integration of 13 acquired companies in different countries over eleven years, combined with the integration of Industrial Systems’ Automation Systems and Procond businesses in 1999

• $900 MM sales in 1999 * $660MM sales in the European electrical low voltage industry * $125MM in systems and process automation * $115MM in residential and automotive control components

• Products: low voltage components & switchgear for residential, commercial & industrial facilities, engineering solutions for industrial processes automation and home appliance and car control components.

• 31 manufacturing facilities in 16 countries (including India*), own sales people in 20 countries and sales to more than 60 countries - total 8400 employees (GEPC total).

Becoming the new partner in the IEC electrical industryBecoming the new partner in the IEC electrical industry

Our Business

Guide - 10/2000 - p 09

* India : 986 employees

GE Power Controls

Local industry evolving to truly globalLocal industry evolving to truly global


European Industry Trends

1980s• Country specific standards• Annual price increases• Low competitive intensity• Many players

NATIONAL MARKETS

1990s• Standardisation emerging• Distributors consolidating• Prices declining … overcapacity• Alliances and acquisitions

PAN EUROPEAN 2000s• Global IEC standards• Global customers• Intense price pressure• Complete solutions required

GLOBAL

Guide - 10/2000 - p 10


Vision and Strategy• Strong #2 in Market Share• #1 in Profitability & Quality

• Full product basket

• Increase market access

• Six Sigma “Outside-in”

• Salesforce effectiveness (CMS)

• e-Business

• Cycle time reduction

• Variable cost productivity

• Sourcing (SMS)

• NPI

• e-Business

Sales growththrough acquisitions

& cross-selling

Sales growththrough acquisitions

& cross-selling

Operating margin and ROTCgrowth through best practices,

scale & Six Sigma

Operating margin and ROTCgrowth through best practices,

scale & Six Sigma

• #1 in Profitability & Quality• Strong #2 in Market Share

Guide - 10/2000 - p 11

GE Power Controls

The new name in the electrical industry… is growing fast!The new name in the electrical industry… is growing fast!


4/89 Joint venture:50% GEC (U.K.) & 50% GE (U.S.A.)Vynckier (Belgium) CGE (Italy)Residential ControlsUnelec (France)Industrial

8/89 EC Material Electrico (Portugal)Wiring devices components

5/92 Lemag S.A. (Spain)Residential components

1/93 Agut S.A. (Spain)Controls components & equipment

4/94 Herholdt SPA (Italy)Residential distribution channel

5/95 GE POWER CONTROLSPower Controls becomes100% GE owned

1/96 AEG Low Voltage (Germany andassociate sales affiliates in Austria,Belgium, Czech Republic, Finland,Hungary, the Netherlands, Poland,Spain, Turkey and the UK)Residential and Industrial equipment

03/98 GEC Alsthom Low Voltage Equipment Operation (UK)Industrial equipment

06/98 GEC Alsthom (India)Industrial equipment

10/98 AEG-NGEF Ltd. (India)Industrial equipment

02/99 GE IndSys Solutions Integrated into GEPCas Automation Systems

10/99 EEC Ltd (Ireland)Distributor

11/99 GE ProcondAppliances and automotive controls

03/00 Odink & Koenderink B.V. (Netherlands)Industrial equipment

06/00 GrässlinBuilding automation

11/00 ElesterControls components and industrial

g

-NGEF

Growth Through Partnership

Guide - 10/2000 p 12

g

GE Power Controls

Centers of Excellence provide a complete product basketCenters of Excellence provide a complete product basket


Manufacturing Sites

CAIROEgypt

.

Europe

Asia

Africa

Guide - 10/2000 - p 13

HAMELNGermany

LONGARONEItaly

MONFALCONEItaly

MILANOItaly

SURIASpain

TERRASSASpain

SANT VICENçSpain

MOSTOLESSpain

VILANOVAPortugal

SAINT QUENTINFrance

GHENTBelgium

LIVERPOOLUK

AMERSFOORTThe Netherlands

OZD Hungary

KLODZKOPoland

NUMMELAFinlandia

TORINOItaly

ROVATOItaly

LOZDPoland

BIELSKA-BIALAPoland

SEMBRANCHERSwitzerland

HAAKSBERGENThe Netherlands

St.GEORGENGermany

PONDICHERRYIndia

BANGALOREIndia

HOSURIndia

JOHANNESBURGSouth Africa

M.SAKENTunisia

St.ANTONISwitzerland

NEUMÜNSTERGermany

GE Power Controls

GE Power Controls opens up the whole world for opportunitiesGE Power Controls opens up the whole world for opportunities


Sales Organisation

Sales ProfileSales Offices in 20 countries

Presence in more than 75 countries

Austria (1)

Belgium (1)

Czech Republic (1)

Finland (1)

France (5)

Germany (5)

Hungary (1)

Ireland (1)

Italy (8)

Netherlands (2)

Poland (1)

Portugal (1)

Russia (1)

Spain (10)

Switzerland (1)

Turkey (1)

UK (4)

Egypt (1) India (5)

South Africa (1)

Guide - 10/2000 - p 14

Global Presence with affiliates and distributors in 100 countries

GE Power Controls

Products and services to serve unique segment needsProducts and services to serve unique segment needs


Channels and Segments

Industrial

Process 20% 33%

Commercial

3%

End Markets

Electrical Contractors

Panel Builders

Facility 30% Residential

14%

Utility

35% of Sales65% of Sales

Distributors and Retailers Direct Sales

($ millions) GE Power Controls Sales

Guide - 10/2000 - p 15


Products Residential Components

Energy Control &Comfort Functions

RCCB’sMCB’s

Fix-o-Rail

Residential Enclosures Consumer Units

! Fix-o-Rail: Insulated Enclosures

Metallic Enclosures

! MCB’s: Miniature Circuit Breakers

! RCCB’s: Residual Current Circuit Breakers

! Energy control and comfort functions

Guide - 10/2000 - p 16


Products Wiring Devices

Junction boxesPlugs and socket outlets

Sintra

! Switch mechanisms andsocket outlet Sintra

! Plugs and socket outlets

! Junction Boxes Flex-o-Box

Guide - 10/2000 - p 17


Products Industrial Components

Dilos & Fulos

Record

Spectronic

! MCCB’s: Moulded case circuit breakersspectra & record

! ACB’s: Air circuit breakersSpectronic, ME-07 and M-Pact

! DILOS: Disconnector loadbreakswitches

! FULOS: Fused disconnectorloadbreak switches

! Industrial plugs and socket outlets

! Industrial fusegear

! Cam switches

Guide - 10/2000 - p 18

Spectronic

M-Pact


Products Control & Automation

Push-Buttons

ContactorsOverload Relays

Soft-starterand Inverter

! Contactors & Overload Relays

! Starters: Direct-on-LineReversingStar-deltaSoft-starters

! Variable speed drive units

! Push-buttons & Pilot lights

! Palm & foot switches

! Electronic timers & relays

! Limit switches & proximity switches

Guide - 10/2000 - p 19


Products Industrial Enclosures

Pedestals

Modula 630K

System-Enclosures for Panel Building

! Modula 630 & 4000! VMS! VP-System! SEV - SEK! GEAplus

Aria

Guide - 10/2000 - p 20

General purpose Industrial Enclosures

! Minibox & Indubox! Apo! Aria! Feria! PolySafe! VJ-box! Vyncopact! Pedestals


! Package Drive Units

! Drive SystemsLow VoltageMedium VoltageHigh Voltage

! Programmable Logic Controls

Products Automation Systems

Guide - 10/2000 - p 21


! Industrial MotorsSmall AC/DC MotorsMedium AC MotorsLarge Induction MotorsLarge Synchronous Motors

! Commercial MotorsHermetic MotorsHVAC Motors

! RFI and EMI Filters

Products Automation Systems

Guide - 10/2000 - p 22


Providing Systems and Processknow-how to specific verticalmarket in the industry :

! Heavy Industry such as … Power GenerationMetalsMiningCement, etc.

! Process Industries such as … Oil & GasHydrocarbon ProcessingPulp & PaperRubber & Plastics, etc.

! Hybrid Industries such as … Discrete Manufacturing Material HandlingAutomotiveOEM Machinery, etc.

Systems & Services Vertical Markets & Engineering Services

Guide - 10/2000 - p 23

GE Power Controls

! Requisition Engineering …InspectionInstallationCommissioningField Engineering

! Project Engineering …Requirements SpecificationDesign and ImplementationProject ManagementInstallation and Commissioning

! After Sales Services …Warranty HandlingRenewal PartsRepair and ReturnsRemote DiagnosticsMaintenance Contracts

Systems & Services Vertical Markets & Engineering Services


Guide - 10/2000 - p 24


Sales Organisation

GE Power Controls opens up the whole world for opportunitiesGE Power Controls opens up the whole world for opportunities

Global Presence with affiliates and distributors in 100 countries

AustriaAEG Niederspannungstechnik GmbHHandelskai 52, Stiege 1/3. StockA-1200 Wien

AustraliaGE Power Controls AustraliaSuite 3A, 85-93 Victoria RoadParramatta NSW 2150

BelgiumGE Power Controls BelgiumAxxes Business ParkGuldensporenpark 30B-9820 Merelbeke

EgyptPower Controls EgyptNasr City Free Zone H6-9Cairo

FinlandGE Power ControlsMaimin Kauppatie 18 / P.O.B. 75FIN 00700 Helsinki

FranceGE Power Controls France7, rue Nicolas RobertBP32 - Z.I. La GarenneF-93601 Aulnay-sous-Bois

GermanyAEG NiederspannungstechnikErnst-Weyden-Straße 7D-51105 Köln

IndiaGE Power Controls India Ltd.Oxford House, 1 floor, left wing,Rustam Bagh, Vimanapura Post,Bangalore 560017, Kaznataka

HungaryGE Power Controls - AEGVáci út 77H-1340 Budapest

ItalyGE Power Controls ItaliaVia Tortona 27I-20144 Milano

NetherlandsGE Power Controls NederlandVanadiumweg 8NL-3800 AC Amersfoort

PolandGE Company Polskaul. Jasna 2400-054 Warsaw

PortugalGE Power Controls PortugalRua Camilo Castelo Branco, 805Apartado 1515P-4401-901 Vila Nova de Gaia

South-AfricaGE Industrial SystemsUnit 1, Northside Corporate Park130, Gazelle AvenueOff Old Pretoria RoadMidrand

SpainGE Power Controls IbericaMarqués de Comillas 1S-08225 Terrassa (Barcelona)

TurkeyGeneral ElektrikTicaret ve servis A.S.Acibadem Cad. Ibrahimaga Konutlari C3/A Blok D: 1581020 Kadiköy - Istambul

United KindomGE Power ControlsEast Lancashire RoadLiverpool L10 5HB

SwitzerlandGE FitelecRoute du Grand Saint-BernardCH 1933 Sembrancher VS

Guide - 10/2000 - p 25

Other CountriesGE Power ControlsExport DepartmentAxxes Business ParkGuldensporenpark 30B-9820 MerelbekeBelgium

AEG NiederspannungstechnikExport DepartmentBerlinerplatz, 2-6D-24534 Neumünster

GE Power Controls

Focus on sustainable growth and profitabilityFocus on sustainable growth and profitability


1. CUSTOMER SERVICE AND PROFITABILITYEstablish single point leadership and P&L ownership by major business segmentsto drive cross-functional focus on improving customer service, removing supplychain obstacles and increasing through-put CM

2. EXECUTION AND FULFILLMENTSimplify business and increase efficiency by reducing logistics complexity and intercompany transactions; fully understand impact and trace achievement of total costsavings associated with line moves - stop CM leakage and BC increase; digitized formaximum cost reduction

3. MEASUREMENTS AND ACCOUNTABILITYAssign robust line of sight financial metrics and follow up routines to drive and trackprogress - return focus to business fundamentals

4. ACQUISITIONS AND NPIPursue acquisitions and NPIs that specifically enhance technology portfolio,market access and/or cost position

Near term strategy

Guide - 10/2000 - p 09

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