Geospatial Intelligence

Petr Podbraný

Oracle Business Intelligence Sales Consultant

“About eighty percent of all data stored in corporate

databases has a spatial component”

Franklin, C.

An Introduction to Geographic Information Systems: Linking Maps to Databases.

Database, April, pp. 13-21

What Is Geospatial Data?

• Customer Locations

• Product Locations

• Sales by Regions

• Every House for sale

• Location of Mobile Assets

• Every Truck, Plane or Car

• Every Crime Scene

• Every Flu Victims Address

Where to Store Geospatial Data? Oracle Database Supports all Geospatial Datatypes

Locations

(points of interest)

Networks

(roads, utilities)

Polygons

(admin, sales territories,

high risk zones)

Imagery

(satellite imagery) Topology

(data provider)

3D data types

(city models)

Geospatial Intelligence Boosts traditional Decision Making

• Reveals spatial relationships, trends, clusters and patterns

undetectable with traditional BI.

• Detect links, patterns and trends depending on the spatial context.

BI provides the

WHO, WHAT & WHEN

Geospatial provides the

WHERE

How Easy is to Find Information Here?

ORDER TYPE STATE YEAR REVENUE BILLED QUANTITY DISCOUNT AMOUNT

State Year Revenue

Year Brand Order Type

Revenue

Brand Year Billed Quantity Brand Year Revenue Brand Year Discount Amt

…And How About Here?

Examples of Geospatial Vizualzations

Spatial Analytics & Visualization

Spatial Data Visualization

• Requires at least one spatial dimension

• Results are visualized with Map Views

• Available as OOTB capability in OBIEE 11g

• Require only Locator capabilities (with minor

exceptions)

Spatial Analytics

• Requires at least one spatial dimension

• Results can be visualized with or without

Map Views

• Mostly use Oracle Database Spatial

(and Locator) features

• Not available OOTB in OBIEE

• Options for doing Spatial Analytics in OBIEE

– Use the OBIEE EVALUATE function

– Use the DIRECT DATABASE REQUEST in Answers

– Use an OPAQUE view in the RPD

There is a Difference Between The Two

Displaying Sales Region metrics on a map

(aka thematic mapping)

Pharmacies within 500m of specified location

Oracle Spatial and Business Intelligence Important Features for Business Intelligence

• Geocoding

– Locate and analyze individual subjects

• Geometry processing

– Use custom regions

(sales territories, police precincts, …)

• Network processing

– Analyse geospatial data based on distance

Spatial Analytics Example People Living Within Distance of Store Type

• Uses Spatial analytic function sdo_within_distance

Spatial Analytics Example Stores Within Range of Address

• Uses Spatial analytic functions sdo_geocode & sdo_within_distance

Spatial Analytics Example Calculate Distance Between Offices and Customers

• Uses Spatial analytic functions sdo_geocode & sdo_distance_within

Business Analytics Span Multiple Disciplines

Source: IDC Business Analytics Taxonomy IDC, 2011

Financial Performance &

Strategy Management

Supply Chain

Analytic Applications

Production Planning

Analytic Applications

CRM

Analytic Applications

Services Operations

Analytic Applications

Workforce Analytic

Applications

Query, Reporting and

Analysis Tools

Advanced Analytics Tools Content Analysis Tools Spatial Information

Analytics Tools

Data Warehouse

Management

Data Warehouse

Generation

Q&A

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