Geographical Distributions

Consumption Patterns

Sociological

Cultural Trends

Religious

Education

Research Methodologies and Philosophy

Geographical Distributions • Western Province vs other provinces • Urban vs Rural classification - comparisons • Colombo district contribution • Northern and Eastern Provinces • Significant outliers and trends

• Western Province • Has almost one-third of the households in about

5% of the land area • It s share of GDP is about 45% • Its electricity and water consumption is almost

60% of All Island consumption • Its income is 50% more than the All Island average • Food has a share of 30% of household

expenditure compared with 46% All Island • Motor vehicle share is 40% while car share is

almost 70% of All Island • 50% of fixed phones are in WP

WESTERN PROVINCE

OFFICIAL URBAN LMRB URBAN % % SL ex N&E 14.5 36.8 Colombo 54.7 89.4 Gampaha 14.6 61.9 Kalutara 10.6 46.3 Kandy 12.3 33.1 Matale 8.2 23.8 N’Eliya 6.1 12.9 Galle 11.2 41.9 Matara 8.5 32.2 Hambantota 4.1 26.2 Kurunegala 2.4 14.6 Puttalam 9.2 15.6 Anuradhapura 7.6 14.7 Polonnaruwa 0.0 7.0 Badulla 6.8 11.1 Moneragala 0.0 2.8 Ratnapura 5.8 9.4 Kegalle 2.2 21.1

RE-CLASSIFYING SL URBAN RURAL

Consumption Patterns

• Food, staples and other essentials • Shifts in consumption patterns, product

tastes, choices, brand recognition • Product structures, brand structures • Power and Energy consumption • Transport usage

Change in Average Monthly Household Income (A comparison between 2006 & 2011)

49,717

33,298

25,464 22,427

18,251 22,816 34,991

22,311

14,139 11,857

9,232 11,643

-

10,000

20,000

30,000

40,000

50,000

60,000

Avg

. Mo

nth

ly H

ou

seh

old

Inco

me

SEC's

2011 2006

SEC

Year A B C D E

Unclassi

fied TOTAL

Avg Monthly

Household

Income

2011 49,717 33,298 25,464 22,427 18,251 22,816 26,079

Index 191 128 98 86 70 87 100

Avg Monthly

Household

Income

2006 34,991 22,311 14,139 11,857 9,232 11,643 15,144

Index 231 147 93 78 61 77 100

% Increase 42 49 80 89 98 96 72

7 18

30 24

21 SEC A

SEC B

SEC C

SEC D

SEC E

SEC Average Monthly Household Income

All Rs. 23,456

Rs. 51,516

Rs. 30,017

Rs. 22,663

Rs.19,105

Rs.15,502

Sri Lanka - SEC Composition

Sociological • Women’s issues – working force

contributions, household income contributions, decision making influences

• Impact of emigration • Gradual impact of demographic shifts

Child (0-14 yrs)

Old age (> 60 yrs)

0

10

20

30

40

50

60

70

1991 1996 2001 2006 2011 2016 2021 2026

Age dependency

Cultural • Media and entertainment – patterns of

interest and absorption • Role models and points of influence • Use of language – level of embedding of

English and its usage.

Religious • Differing patterns of influences, regionally,

income-wise • Religious contributions to community

business / economy – region wise, religion wise

• Religious/cultural differences in purchase patterns, education, health

Education • Significance and importance across regions,

ethnic groups • Patterns of selection and spending and

trends • Education levels amongst women vs men.

Research Methodologies and Philosophies • Research structure and tools • Sample selections • Anecdotes of interest