Geographical Auto-Delivery System

CS 410 Orange GroupFinal Presentation

13 December 2010 1CS 410 Orange Team

Personnel Problem Solution Design Business Plan Recap



Janet Brunelle ChairG. Hill Price Vice Chair

ConsultantsIrwin Levinstein DB ExpertStephan Olariu Network Expert

Potential ConsultantsShuiwang Ji AI ExpertLarry Lee Probability & Statistics ExpertJay Morris Parallel Computing ExpertSteven Zeil OOD Expert





Lack of knowledge increases frustration and inefficiency

while traveling.


Amount of money spent traveling

Time wasted due to traffic

No idea where anything is


10 %Points

of Interest

23%Lodging

23%Food & Drinks

44%Transportation

Source: U.S Bureau of Labor Statistics


“In 2008, the average U.S. household spends about $1,415 on transportation, lodging, food and drinks, and points of interest while on vacation and pleasure trips”1

“U.S. Travel Association forecasts [this year] that there will be 450.9 million business trips in the U.S. and up to 480 million in 2012”2 1. U.S. Bureau of Labor Statistics

2. U.S. Travel Association


Source: U.S. Travel Association



Auto-delivery SystemGeographical


A system that automatically notifies users about relevant traffic and points of interest indicated in their profile while they are traveling.


Increase visibility for businesses

Save time and money for travelers



Avoid Traffic

Cheap Gas

Favorite Restauran

t


13 December 2010CS 410 Orange Team 19



Business◦ Account

Traveler◦ Phone Application◦ Account


Increase in:◦ Visibility◦ Customer base◦ Cash flow


Less money spent on travel overall

Explore and enjoy:◦ popular attractions◦ points of interest within an unknown area

Reduce:◦ Time wasted◦ Frustration


Business◦ Computer System

Internet Traveler

◦ Computer System Internet

◦ Smart phone GPS Data Package/Wi-Fi




Input Validation

Query Subsystem

Database

Point of Interest Notification Subsystem















UsersUserID

Email

Password

Item

ItemID

Establishment (FK)

Name

Price

Establishments

EstablishmentID

Business (FK)

Address

Phone Number

Preferences

PrefID

User (FK)

Business (FK)

Rating

BusinessesBusinessID

Name

Type

Subtype

Login Name

Password

Trends

Graph

Type

Start

Stop


Traffic_Data

LocationID

Latitude

Longitude

Time

Weather

AnonymousID






60 million smartphones are in use at end of 20091

By 2011 total number of smartphone users surpass 142.8 million2

Global smartphone shipments are expected to increase 105% to 506 million units in 20143

Sources: 1. Mobile Health News

2. Nielson Company

3. Zach’s Investment Research



United States had a total of 6,045,655 business firms and 7,705,018 business establishments in 2007

In Virginia alone there are 157,501 firms and 200,503 locations

Bilal Syed, RaceCoast gas station owner, stated he is willing to pay $50/month for G.A.S.

Charge businesses $50/month per location More locations = more of a discount per

location

Source: gaebler.com: Resource for Entrepreneurs


62.5% out of 71 people surveyed who have a smartphone said they would pay for G.A.S.

Dr. Olariu said he is willing to pay $15/month.

Popular services, which provide traffic updates, gas prices, weather reports, and news info◦ MSN Direct: $29.95/mo◦ XM Nav Traffic: $9.94 to 16.94/mo◦ FM Traffic: $49.99/mo


Our charge to download the phone application:◦ $4.99 for 1st 3 months, then $1.99 per month


Norfolk, VA






AAA MapquestMSN

AutosGas

BuddyGoogle Maps

User Profile ✓

Autonomous ✓

Real-Time ✓ ✓

Phone Application

✓ ✓

Points of Interest

✓ ✓ ✓ ✓

Traffic ✓ ✓ ✓ ✓

Directions ✓ ✓ ✓ ✓ ✓

Gas Prices ✓ ✓ ✓ ✓ ✓ ✓


AnDroid Apps Where TripIt WeatherBug

User Profile ✓

Autonomous ✓

Real-Time ✓ ✓

Gas Prices ✓ ✓

Restaurants ✓ ✓ ✓

Traffic ✓ ✓

Hotels ✓ ✓ ✓

Points of Interest

✓ ✓

Weather ✓ ✓ ✓ ✓


iPhone Apps AroundMeCheap

GasYelp

UrbanSpoon

Google Maps

User Profile ✓

Autonomous ✓

Real-Time ✓

Gas Prices ✓ ✓ ✓

Restaurants ✓ ✓ ✓ ✓ ✓

Traffic ✓ ✓

Points of Interest

✓ ✓ ✓

Hotels ✓ ✓ ✓


Risk Matrix LegendFinancial

F1 Business Participation

Schedule

S1 Business Participation

S2 Competition Completes First

Legal

L1 Distracted Driving

Technical

T1 Server Load

User

U1 Privacy/Security

U2 Business Fraud

RisksProbability

Very High

High LowVery Low

Impact

Very High

S2 F1, S1

High L1 T1 U1, U2

Low

Very Low


Distracted Driving (L1): Voice Commands, Audible Alerts

Server Load (T1): Topology based design, Concurrent design

Business Participation (F1): Marketing Plan, Viral Marketing

Business Participation (S1): Marketing Plan Privacy/Security (U1): Encryption, Password,

Firewalls, etc. Business Fraud (U2): Business Agreement,

User Reports



Feasibility Presentation Work Breakdown Structure Milestone Presentation Business Plans Development Plan Project Website Final Presentation



DevelopmentPlan

ManagementPlan

StaffingPlan

ResourcePlan

FundingPlan

MarketingPlan

RiskManagement

Plan

EvaluationPlan

WorkBreakdownStructure




Prototype Design and Requirement Lists Prototype Test Plan Product and Prototype User Manuals Set Up Database and Web Server Prototype Development and Demonstration Prototype Test and Acceptance

Demonstration Update Documentation




PositionTotal Hours

Hourly RateOverall Total

Project Manager 600 $15.00/hr $9,000

Software Specialist 600 $15.00/hr $9,000

Financial Specialist 250 $15.00/hr $3,750

Marketing Specialist 250 $15.00/hr $3,750

Database Specialist 100 $15.00/hr $1,500Documentation

Specialist150 $15.00/hr $2,250

Webmaster 100 $15.00/hr $1,500

Total Cost $30,75030%

Overhead$9,225

TOTAL $39,975


Resource Quantity Price Total Cost

ODU CS Server 2 $0 $0

ODU Workstations 7 $500 $3,500

Smartphone SDK 5 $0 $0

Microsoft Office 7 $10 $70

MySQL 1 $0 $0

PHP 1 $0 $0

Apache 1 $0 $0

Git 1 $0 $0

CodeBlocks 7 $0 $0

Inkscape 7 $0 $0

TOTAL $3,570


Staffing $39,975

Resources $3,570

TOTAL $43,545




Hardware Purchase necessary

severs for development

Install software◦ Operating system◦ Web hosting software◦ Database Sever◦ Smartphone SDK

Software


GUI Notification System Database Testing Documentation



Position# of

Employees

Total Hours

Hourly Rate

Total Cost

Project Manager 1 2000 $50.00/hr $100,000Software Engineer

3 2000 $34.00/hr $204,000

Financial Analyst 1 750 $25.00/hr $18,750Marketing

Analyst1 700 $34.00/hr $23,800

Documentation Specialist

1 500 $25.00/hr $12,500

Web Developer 1 950 $25.00/hr $23,750Database

Administrator1 2000 $40.00/hr $80,000

Total Cost $462,80030%

Overhead$138,840

TOTAL $601,640


ResourceQuantit

yPrice Total Cost

Server 4 $10,000 $40,000Uninterruptible Power

Supply1 $300 $300

A/C Unit 1 $2,000 $2,000Workstation 2 $500 $1,000

Microsoft Office Professional

9 $300 $2,700

Smartphone 10 $300 $3,000Router 1 $200 $200

SSL Certificate 1 $0 $0MySQL 4 $0 $0

PHP 4 $0 $0Apache 4 $0 $0

Git 4 $0 $0CodeBlocks 2 $0 $0

Inkscape 2 $0 $0TOTAL $49,200


Staffing $601,640

Resources $49,200

TOTAL $650,840





Production Preparations Website Marketing Beta Testing Site Financial Tracking Technical Support Training Server Maintenance Schedule Continuing Development

◦ Version Upgrades◦ Features Release




Position# of

Employees

Total Hour

s

Hourly Rate

Total Cost

Project Manager 1 2000 $50.00/hr $100,000Software Engineer 3 1500 $34.00/hr $153,000Network Specialist 1 2000 $37.00/hr $74,000

Webmaster 1 1000 $25.00/hr $25,000Marketing Analyst 1 550 $34.00/hr $18,700Financial Analyst 1 550 $25.00/hr $13,750

Database Administrator

1 2000 $40.00/hr $80,000

Documentation Manager

1 400 $25.00/hr $10,000

Customer Support 3 2000 $15.00/hr $90,000Total Cost $564,450

30% Overhead $169,335

TOTAL $733,785


ResourceQuanti

tyPrice

Total Cost

Workstation 3 $500 $1,500VeriSign SSL Certificate 1 $995 $995

Microsoft Office Professional

3 $300 $900

MySQL 4 $0 $0PHP 4 $0 $0

Apache 4 $0 $0Git 4 $0 $0

CodeBlocks 8 $0 $0Inkscape 8 $0 $0

TOTAL $3,395


Staffing $733,785

Resources $3,395

TOTAL $737,180






Phase

Staffing Cost

Resource Cost

Total Cost

1 $39,975 $3,570 $43,545

2 $601,640 $49,200 $650,840

3 $733,785 $3,395 $737,180

TOTAL $1,431,565


Month 1 60,000 new end-users x $4.99 per end-user $299,400 1000 chain locations x $20 per location $20,000 Total = $319,400Month 2 1000 new end-users x $4.99 per end-user $4,990 50 small businesses x $50 per business $2,500 1000 chain locations x $20 per location $20,000 Total = $346,890Month 3 1000 new end-users x $4.99 per end-user $4,990 100 small businesses x $50 per business $5,000 1000 chain locations x $20 per location $20,000 Total = $376,880Month 4 1000 new end-users x $4.99 per end-user $4,990 150 small businesses x $50 per business $7,500 1000 chain locations x $20 per location $20,000 50,000 returning end-users x $1.99 per end-user $99,500 Total = $508,790


Month 5 1000 new end-users x $4.99 per end-user $4,990 200 small businesses x $50 per business $10,000 1000 chain locations x $20 per location $20,000 50,900 returning end-users x $1.99 per end-user $101,291 Total = $645,107Month 6 1000 new end-users x $4.99 per end-user $4,990 250 small businesses x $50 per business $12,500 1000 chain locations x $20 per location $20,000 51,800 returning end-users x $1.99 per end-user $103,082 Total = $785,679Month 7 1000 new end-users x $4.99 per end-user $4,990 300 small businesses x $50 per business $15,000 1000 chain locations x $20 per location $20,000 52,700 returning end-users x $1.99 per end-user $104,875 Total = $930,542Month 8 1000 new end-users x $4.99 per end-user $4,990 350 small businesses x $50 per business $17,500 1000 chain locations x $20 per location $20,000 53,600 returning end-users x $1.99 per end-user $106,664 Total = $1,079,696


Month

Problem – Lack of knowledge while traveling

Solution –

Design◦ Topology◦ Concurrency

Business Plan◦ Beta test in Norfolk◦ Go national


13 December 2010 100

CS 410 Orange Team

You can’t get anywhere without


CS 410 Orange Team

Meetings◦ Full team once a week on Friday, 4:30 CPI Room◦ Individual member meetings◦ Other groups guidance (web site design)◦ Consultant Meetings and Boss Oversight

Tools Utilized◦ Team Wiki: cs.odu.edu/~410orang/wiki◦ Team Forum: cs.odu.edu/~410orang/forum◦ Communication via E-mail, Text Messaging, and

Facebook


CS 410 Orange Team


CS 410 Orange Team


CS 410 Orange Team

United States Department of Labor: Bureau of Labor Statistics http://www.bls.gov/spotlight/2010/travel/

U.S. Travel Association: U.S. Travel Forecast Charts http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSummary.pdf

National Business Travel Association http://www2.nbta.org/Lists/Resource%

20Library/NBTA2009Forecast.pdf Edgar Snyder & Associates: Car Accident Cell Phone Statistics

http://www.edgarsnyder.com/car-accident/cell-phone/statistics.html Texas Transportation Institute: Economic Factors Tap the Brakes on

Traffic Congestion http://mobility.tamu.edu/ums/media_information/press_release.stm

Mobile Heath News◦ http://mobihealthnews.com/7052/ctia-50-million-smartphones-in-us/

Zach’s Investment Research http://www.zacks.com/stock/news/35221/Smartphone+Growth+to+Accelerate

Nielsen Wire http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-

phones-in-u-s-by-2011/ gaebler.com: Resource for Entrepreneurs

http://www.gaebler.com/Number-of-Small-Businesss-in-Virginia.htm


CS 410 Orange Team

Family, Slide 5, 17 & 18◦ http://www.buzzle.com/img/articleImages/15911-43med.jpg

Business Man, Slide 5◦ http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-business-man.png

Restroom Sign, Slide 6◦ http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg

Fast Food Chains, Slide 6, 17 & 18◦ http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-logos.gif

Dollar Sign, Slide 6, 17 & 18◦ http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg

Clock, Slide 6 & 17◦ http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg

Traffic (HRBT), Slide 7, 17 & 18◦ http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg

Vacation Family, Slide 88◦ http://www.toonpool.com/user/496/files/vacation_50845.jpg

Business Man, Slide 88◦ http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/yayayoy100600039.jpg


CS 410 Orange Team

Angry Driver, Slide 17◦ http://assets.nydailynews.com/img/2009/06/18/alg_road-rage.jpg

Confused Man, Slide 17 & 18◦ http://pstransitoperators.files.wordpress.com/2010/05/confused.jpg

Road Rage, Slide 17◦ http://4.bp.blogspot.com/_HANEd5oXlMk/SoBNCPmd10I/AAAAAAAAGIk/EEEtLZzWqbA/s400/

roadrage.jpg

Sad Family, Slide 17◦ http://www.ledaswann.com/images/family%20sad.jpg


CS 410 Orange Team

Documents

Geographical Auto-Delivery System