Genre: Comedy!

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OutlineBettina will be talking about the design

elementsDan will be talking about target audiencesAndrew will be talking about the budget and

lifecycle

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Design ElementsColour and Imagery:

Create a strong first impression through visuals.

Colours to complement the comedic theme and place focus on the text: white, light blue and black.

Spontaneous, cartoon imagery enhances the comedic theme, creating a light-hearted atmosphere and approach.

Image colours contrast with the site colours. Images placed mainly in the background to

place focus on the content of the website.Presentation by TA-Technics

Design Elements (cont’d)

Layout and Line:Employs the standard website layout for

familiarity with users.No distinct, visible lines dividing the page, to

place focus on the contentBody text panel acts as a meeting point of site

elementsNavigation panel complements the background

image of the site, extending on and enhancing the comedy theme.

Navigation organised in order of priority.Presentation by TA-Technics

Design Elements (cont’d)

Font and Style of Language:Font is mostly universal: can be viewed on any

computer.Headings and titles complement the comedy

theme and provide contrast to body text.Style of language formal to provide direct,

factual information, acknowledging the corporate approach of the website.

General to accommodate a wide target audience range.

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Target AudiencesDigital natives and Digital immigrants

Primary: Families, Film critics

Secondary: Uni Students, Directors, Creators, Art lovers

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Target Audiences (cont’d)

Ticket sales aimed at families with discounts for attending longer

Merchandise aimed at both primary and secondary audiences, providing many options including t-shirts etc.

A non-complex site which can be accessed by any audience, and loads quickly

Information on transport, accommodation, interstate travel and associated sponsors

Things to do in echo bay for families and visitors

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BudgetAffordable to run, and keep updatedEasy to modifyReduce call centre clogging/workload.Website Merchandise increases range and

availability, leading to increased profit.

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SummaryDesign Elements (Comedy, light

hearted)Target Audiences (Families, film

critics)Budget (Cheap, affordable,

manageable)

Presentation by TA-Technics

ReferencesDey, S. (2007) ITB002 – Professional Studies

Student Handbook. Brisbane, QUT Publishing.

Presentation by TA-Technics