Genius™Customer Engagement Platform™

Providing Your Customers the “Big Box” Check-out Experience

For Agent Training

Presentation Assumptions

• Designed to be a detailed training resource for our Agents

• Suggested speaking notes included in notes section• Slides speak to the merchant audience• A separate condensed presentation, with suggested

slides, for merchant sales calls is available• Please feel free to incorporate any of these more

detailed slides into your merchant sales presentation

“Your Challenge”

RiskSecurity

RegulationComplianceTechnology

Administration

Mobile wallets Loyalty and Gift

Partnerships Coupons

MERCHANT

DEVELOPERS CUSTOMERS

How do you meet customer demands and preferences ANDkeep up the with ever-changing payments industry in order to

grow your business?

“Consumer Challenges”

What they use What they have

smartphone

cash

credit & debit

What they want

Easy-to-Use

SecuritySpeed

ConvenienceLoyalty

Coupons

Offers

Consumer Demand is Building

73% of consumers say they have used their mobile phone in a store.

- Source: Interactive Advertising Bureau

55% of consumers express

an interest in mobile coupons but only 10% have actually receive one from a merchant.

- Source: Mercator Advisory Group, 2012

Smartphone influence on retail store sales will grow to 19% of sales by 2015, up from 5.1% in 2012.

- Source: Deloitte

Future Predictions

By 2017, worldwide purchase volume over mobile devices will reach

$1 Trillion.

- Source: IDC Financial Insights

By 2016, there will be

448M mobile

payment users worldwide.

- Source: Gartner

65% of tech

experts believe CASH, CREDIT CARDS may be obsolete by 2020.

- Source: Pew Research Center

Your Opportunity

Your business must take advantage of the uncertainty and complexity with today’s

payment options and turn these conditions into a competitive advantage

that helps your business grow.

Never turn away a paying customer!

Your Solution – Today and TomorrowGenius™ Customer Engagement Platform™The only payment technology solution that securely integrates and aggregates every

payment type and mobile commerce program into a single platform.

“App Store” Solution Center – the de facto

marketplace for all your payment needs

Cloud-based remote administration &

merchant dashboard portal

Never turn away a paying customer™

Value of Genius - TodayRobust solution to power your business today

Key Features• PCI/PED Compliant• Multi-function Display• Integrated Secure PIN Pad• EMV-ready• Built-in NFC reader• IP Connectivity• Credit/Debit swipe

• POS taken “out of scope” from PA-DSS• Security: Tokenization & Point-to-point Encryption (P2PE)• QR Code Scanner• Digital Signature Capture• Intelligent Credit/Debit Steering• Real-time SKU Display on CED• Cloud-based Remote Administration

Value of Genius - Tomorrow

Mobile Commerce Ready• Accept any mobile payment via

NFC/QR codes• Deploy profitable customer

loyalty/reward programs, offers and coupons

Simple Setup• Cloud-based payment “App Store”

for easy management• Web-based remote administration

of all CEDs to ensure a unified customer experience across all locations

Future-proof solution that evolves with your business

Solving the problem of how to support traditional credit/debit payments AND mobile commerce on your countertop - all from a single device.

Lower Risk

EMV-Ready Solution– Customer Engagement Device

(CED) is EMV-ready• No additional hardware swaps

required to comply• Prepare for 2015 Liability Shift

on your terms– Software update when ready

to accept EMV cards

– Hassle-free acceptance of “Chip and PIN” card purchases

• Increase sales from international shoppers

POS is “Out of Scope” for PA-DSS– No sensitive data passes through

the POS• Dramatically reduces cost,

resource, time required to complete PCI audits

– Enhanced security to ward off hackers

• Tokenization• Point-to-Point Encryption (P2PE)

– Clerks no longer handle credit cards

Smarter POS Transactions

Lower Costs

• Intelligent PIN Steering– Fast, secure BINsmart™ technology

• Automatically assesses card transactions• Determine payment acceptance by credit or PIN Debit

– Reduces interchange fees– Minimizes merchant account fees– Significant savings in monthly processing

Value-Added Capabilities

SKU Display– Legal requirement by most states

• Costly fines for non-compliance

– Eliminate the need for pole display hardware

• Save money• Improved aesthetics at the point of

purchase

– Eliminate errors with real-time purchase verification

• Reduced number of refunds and charge-backs

Digital Signature Capture– Signatures captured directly on CED

• Save money on receipt storage, administration & paper cost

– Less painful chargebacks– Reduce time at check-out

• Contributes to key metric: # of customers/day

– Improves overall customer experience

NFC Contactless Payments– NFC acceptance built into CED “behind the

glass”• No additional hardware to purchase and/or

swap

– Out-of-the-box support for multiple options

• “Tap-to-pay” credit cards from numerous issuers

• Mobile wallets on smartphones

Streamlined Support

We are committed to ensuring our partners and merchants receive the superior support.

24/7/365 technical support

100% US-based

customer and partner support

Industry-rated best in class service times

Contact Information

• Christopher O’Banion, ISO• 317-652-2815 317-663-0719 Fax• cobanion@capitalbankcard.com• 6430 Kentstone Dr. Indianapolis, IN 46268

Appendix

Genius Product Family

Flexibility – Security – Access – Growth

A Genius solutions to fit your business need

Genius EX

Intro to credit card processing + optional

mobile card reader

Genius TX

Intro to Mobile Payment and Program Acceptance

(LevelUp)

Traditional Payment Acceptance

Genius STXStand-alone Mobile

Payments and Program Acceptance

(mCommerce)

Traditional Payment Acceptance

Genius ITXIntegrated Mobile

Payments and Program Acceptance

(mCommerce)

Traditional Payment Acceptance

“Never turn away a paying customer”

Optimize the Customer ExperienceGenius CED Stand Flip Up Stand,

Open Hole Base Swivel Telescoping Locking Stand Telescoping Stand

with Quick Release Bracket

Description • 180 degree rotation• Flips up to 90 degrees• No knobs or levers• Locks in position• Integrated cable management

• Adjustable height• Swivels 180 degrees• Tilts• Internal cable raceway• Cable strain relief• Locking back plate• Security hardware available

• Adjustable height• Quick-release mechanism• 180 degree rotation• Tilt 0-90 degree available• Internal cable raceway• Cable strain relief

Order Info ENS Part No 367-0441 ENS Part No 367-1026 ENS Part No 367-0650

Picture

Cost $ 54.00 $ 68.00 $ 72.00